Making marketing an essential part of company growth I Public speaker I Activation lover

As a seasoned marketing leader with over 15 years in SaaS, I specialize in driving growth through activation marketing that aligns data, technology, and cross-functional teams. 

At Luzmo, we understand that the real challenge for companies isn’t just having data—it’s making sense of it quickly and effectively to overcome business obstacles and seize opportunities. Our mission is to help companies and their teams break through these barriers by transforming complex data into clear, actionable insights that directly address their toughest challenges.

My role is to empower marketers to leverage digital tools and actionable insights, turning complexity into streamlined, measurable marketing programs that fuel real business success. 

The biggest challenge I solve is bridging the gap between marketing, sales, product, and customer success to create unified growth strategies. Without this alignment, even the best technology underdelivers, and marketers struggle to scale impact in fast-evolving digital environments.

In my leadership roles, including VP of Growth at Luzmo and VP Marketing at Actito, I lead by example—building fast, customizable marketing activations that accelerate revenue and deepen customer engagement. 

Beyond strategy and execution, I love being a human connector—bringing people together across teams, industries, and expertise to spark ideas, foster collaboration, and create meaningful impact.

If you want to elevate your marketing from execution to a strategic growth engine or just want to talk marketing, growth, or collaboration over coffee—I’m always open to connect: https://insights.luzmo.com/meetings/jonathan-wuurman 

Let’s make marketing truly heroic, together.

Jonathan 🦖 Wuurman 👋🦾

Delhaize Belgium

As Martech Manager, I report directly to the Director of Digital & Customer Interaction. My role centers on capturing and translating critical business needs into customer-centric marketing technology solutions. I'm on a mission to bring these solutions to life by spearheading innovative projects, often in collaboration with cross-functional teams, and driving the adoption of cutting-edge marketing technologies.

MarTech Manager (via THoM)

As Digital Solutions Product Owner, I was accountable for developing the vision, driving the adoption, and framing the budget of two essential products within the Delhaize ecosystem. 
Together with a skilled, cross-functional team we : 

* Successfully implemented a cutting-edge Digital Asset Management (DAM) system.
* Replaced an outdated and inefficient solution with a state-of-the-art Content Hub.
* Enabled a seamless and improved Customer Experience for internal and external customers.
* Streamlined business processes to ensure efficient access to digital assets by the right users.
* Enhanced the quality of digital assets, resulting in a more impactful customer experience.
* Improved the overall efficiency of the company's digital asset management workflow.
* Ensured compliance with digital asset usage rights and permissions.
* Reduced content duplication and enhanced version control of digital assets.
* Increased collaboration and communication among cross-functional teams.
* Contributed to cost savings by optimizing digital asset storage and retrieval processes.

We also developed a brand new In-Store Ads Management Application. As a team, we managed, in record time, to:

* Develop a new in-store ads management application from scratch.
* Align the initiative with Delhaize's mission to offer healthy and affordable products to all customers.
* Design the application to serve attractive and relevant in-store ads to enhance the customer shopping experience.
* Integrate the application with the existing retail infrastructure, ensuring smooth deployment.
* Improve the efficiency of in-store ad creation, scheduling, and management.
* Foster collaboration between marketing and IT teams to ensure the project's success.
* Contribute to increased customer engagement through in-store advertising.

Digital Solutions Product Owner (via THoM)

Haute École de Namur-Liège-Luxembourg (Hénallux)

Fundamentals of Business Data Analysis (FBDA) is a course that aims at sharing, with future Business Data Analysts, the essentials of Data Strategy, Governance, and Management along with some key technical concepts caracterizing data-driven organizations.

Co-lecturer | Fundamentals of Business Data Analysis

The House of Marketing

I specialize in guiding and supporting companies across a wide range of sectors, from Building & Construction, Outsourcing, and Professional Services to Retail, FMCG (Fast-Moving Consumer Goods), Pet Care & Food, SaaS (Software as a Service), and Financial Services. My mission is to offer strategic insights, innovative solutions, and unmatched expertise to foster success in these industries and empower companies to embrace a genuine customer-centric culture.

Managing Consultant

Time for the Planet

Associate

Etex

The team's goal is to support the different Business Units (5 leading brands in 15+ countries) of Etex in deploying and executing the most efficient and effective digital marketing strategies and tactics. By ensuring that our brands shine online, we acquire evermore qualified traffic, focus on converting our websites’ visitors into qualified leads (CRO) and help our marketing colleagues build long-term relationships with our customers.

The team focuses on: 
* Lead Generation 
* SEO & Content Marketing
* Automation & Email Marketing
* Social Media 
* Online Advertising 
* Web Analytics

Head Of Group eCommerce & Digital Marketing Activation

We created this Advisory Role to facilitate the discussions around any Digital or eCommerce initiative within Etex. With a clear focus on both strategic and tactical aspects, it requires:

* A deep understanding of the markets, their priorities & their challenges 
* To qualify the digital needs of those markets 
* To sell new digital initiatives as per those needs 
* Making sure our Business Units achieve what they intend. The success of the Digital Marketing & eCommerce team is, first and foremost, the success of our Business Units.
* Having a good overview of the brands' different strategies, positions, and direct competition so that we always advise our colleagues adequately.

Digital Business Partner Etex Exteriors & New Ways (a.i.)

* Marketing Automation Strategies (Drip Campaigns, Welcome Program, e-Commerce)
* Data collection tactics (Value for Data, Data Quality)
* Consent Management (OneTrust, Pardot, Salesforce, HubSpot)
* Business Requirements, EPIC, User Stories (Workshops) 
* POC & Prototypes (On & Off-site subscriptions, Micro & Macro Conversions for email capture)

Group Marketing Automation Product Owner (a.i.)

Responsible for the development and execution of impactful digital campaigns within the Exterior Division (EQUITONE, Cedral & Eternit) to activate or maintain our customer relationships. Campaigns were calling on the following notable Digital Marketing tactics:
* SEO & Content
* Online Advertising: SEA, PSA and Programmatic
* Organic Social Media
* Emailing (Welcome Program, Drip Campaigns)

Division Lead Generation Manager

Ewon

* Website management (Sitefinity)
* Social media management (SemRush, Social Sprout)
* Copywriting and content management
* Data analytics
* PR and corporate communications
* Marketing Automation (MSFT Dynamics & MailChimp) 
* Event Management (Nashville Automation Fair, Automatica Munchen, Hannover Messe, etc.)

Marketing Manager

Universem

* Brand & Customer Journey (Inbound Marketing)
* Email Marketing (CRM: Odoo, Yadera & Marketing Automation: Mailchimp, HubSpot)
* Event Management (Paris Retail Week, eCommerce Xpo, Connect Lille, Google, etc.)
* Digital Marketing: SEO, SEA, PSA, Social Media
* Content Marketing: PR, Blogging, Videos (After Effects, Camtasia)

Acquire, Convert & Delight

Universem's Digital Marketing Experts aim to maximize your online presence to acquire more traffic, convert the said web traffic into qualified audiences, and delight your customers. The consultants of Universem ideate, deploy and constantly improve strategies and tactics combining natural referencing (SEO & Content Marketing), online advertising (SEA & Social Media Advertising), Web Analytics and Customer Intelligence to stimulate the growth of your business.

IPG.

* Consultancy Mission
* Content Marketing (Focus on SEO)
* Website Redesign & Migration (Drupal & WordPress)
* Marketing Automation (HubSpot)
* Social Media Marketing (Organic & PSA: Linkedin, Twitter, Facebook)
* Web Analytics (Google Analytics UA, Google Data Studio, Power BI)

Digital Marketing Manager

* Consultancy Mission
* Sales Enablement
* Inbound Marketing
* Lead Generation (Increase Sales efficiency: qualification criteria for MQL and SQL) 
* Lead Nurturing (hyper-segmentation & nurture flows)
* CRM Management: MSFT Dynamics 
* Marketing Automation: Marketo

Sales Excellence Manager

Speos

All marketers should at one point be true Sales. After all, the answers to most of our questions are not in the company's building. 
* Management of Key Accounts (Hunting & Farming of both National and International companies)

Key Account Manager

* Outside-in Research Problems & Opportunities: identify (through Focus Groups, Surveys, Visits to customers, ...) and ensure the organisation falls in love (management of stakeholders within the whole bpost group) with a problem to then design solutions (Prototypes, POC, Products) that are urgent, pervasive and that the market will pay to solve (Pragmatic)
* Product Roadmap of Document Management Solutions: focus on Digital (email (Selligent), Zoomit, Doccle, SSP)
* Product Naming, Positioning and Execution (Marketing 360, Sales Enablement, ...)
* PreSales
* Data Analytics & Reporting (SaaS, QlikTech, PowerBi)

speos, a subsidiary of bpost, specialises in developing electronic and paper documents management solutions. Said solutions enable large companies to outsource, through managed services, all aspects of their outgoing document flows (invoices, payslips, orders, statements, etc.). From creating the documents to their multichannel distribution, speos offers flexible solutions that enable seamless integrations with leading electronic platforms.

Product Marketing Manager

BSH Belgium

* Project Management (Prince 2): Launch of Cicero (SAP CRM) 
* Market Intelligence: Trends, Competitors, Customers
* Business Data Analysis (SAP BW)
* Data Management: Quality, Enrichment, Segmentation 
* Sales Excellence Program (Enablement, Maturity, Digital Adoption)

Project Manager Sales Marketing

‣ Adaptive learn-it-all
‣ 15+ years of experience in Marketing & Digital Marketing
‣ Data-driven strategist thriving in international environments
‣ MarTech Enthusiast: Automation, CDP, DXP, CRM, BI, BPM...

I am a thinker and a doer. I can see the bigger picture when it comes to tasks and goals. I love turning companies' visions into actionable business strategies and tactics. These tactics will be measured and optimized to engage your leads and customers even more. No matter the sector, I will do whatever it takes to become an expert. My goal is to help you reach your target audience and ensure proper communication around your brand's benefits, products, or services.

taplio

The Battle

Jonathan 🦖 Wuurman 👋🦾

Hugues Villeret

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