Jonathon Blair

Free to Grow CFO

www.freetogrowcfo.com

Increase Profit and Cash Flow As You Scale. 

Outsourced CFO and Bookkeeping services for profit-focused DTC brands. 

Scaling a DTC brand is stressful. 

With messy books and no CFO on your team you run the risk of…

-Hiring too quickly 
-Buying too much inventory
-Scaling ad spend unprofitably
-Running out of cash

And that leads to stressful, sleepless nights. We don’t want that for you.

Free to Grow CFO has given dozens of DTC brands a plan for scaling alongside
healthy profit and cash flow. Our plan will work for you too


Fast, Insightful Reporting.  Proactive Strategic Advice.  From DTC Finance Experts.

-M&A
-Debt & Equity Funding
-Accurate Financials by the 15th
-Planning, Forecasting, Budgeting
-Financial Dashboards and KPI Tracking


All delivered through our proven, ready-to-implement “Free to Grow CFO Process”.

Founder | Fractional CFO

Luminous

Strategic Advisor

StoreHero

SureStop

SURESTOP (A Mark Cuban Company) is a patented brake technology which solves the problem of incorrect braking on bicycles and revolutionizes the experience of stopping on a bike. On a traditional bike, if a rider brakes too hard, or grabs the wrong brake lever at the wrong time, the front wheel can stop too soon, causing the bike to flip over. Not with SURESTOP. In addition to the safety advantage, SURESTOP also makes the experience of braking simple, requiring only one brake lever to control both brakes.

Learn more at:
www.surestop.bike

COO & CFO

Guardian Bikes

Guardian Bikes (A Mark Cuban Company) is a digitally native vertical brand focused on creating the world's safest kid's bikes, featuring our patented and award winning SureStop brake technology.

In addition to innovating the bicycle itself, Guardian has created the first truly seamless online bike buying experience. Our first of its kind online 3D sizing software (RideSizer), along with our 99% assembly and packaging methods, allow customers to receive the perfect sized bike to their door that's ready to ride in less than 10 minutes. www.guardianbikes.com

SureStop/Guardian Bike Company

SURESTOP (A Mark Cuban Company) is a patented brake technology which solves the problem of incorrect braking on bicycles and revolutionizes the experience of stopping on a bike. On a traditional bike, if a rider brakes too hard, or grabs the wrong brake lever at the wrong time, the front wheel can stop too soon, causing the bike to flip over. Not with SURESTOP. In addition to the safety advantage, SURESTOP also makes the experience of braking simple, requiring only one brake lever to control both brakes.

Learn more at:
www.surestop.bike

Guardian Bikes is a digitally native vertical brand focused on creating the world's safest kid's bikes, featuring our patented and award winning SureStop brake technology.

In addition to innovating the bicycle itself, Guardian has created the first truly seamless online bike buying experience. Our first of its kind online 3D sizing software (RideSizer), along with our 99% assembly and packaging methods, allow customers to receive the perfect sized bike to their door that's ready to ride in less than 10 minutes. www.guardianbikes.com

A Mark Cuban Company

Controller & Operations Director

RSS Manufacturing

Controller

Civil Solutions Incorporated

RSS Manufacturing/Phylrich

Accounting Manager

The Joseph Company International

DTC Brand Fractional CFO | Follower of Jesus | Husband | Father of 3 | Fractional CFO | Leadership, Strategy & Productivity Nerd

Formerly a founding team member, CFO, and COO for Guardian Bikes:
       -Shark Tank/Mark Cuban Company
       -High-growth DTC brand
       -Led business growth from $0 to 8-figure revenue in 4 years.  
       -Raised 8-figures in debt and equity capital 

Over a decade of experience working as a Controller, CFO, or COO at fast-growing companies with:
              -$5MM to $50MM in annual revenue
              -50% to 200% annual revenue growth

Founded Free to Grow CFO to:
       -Package hands-on experience leading growing brands
       -Help DTC brand founders increase profit and cash flow as they scale.

www.freetogrowcfo.com

www.freetogrowcfo.com

Fractional CFOs for High Growth Direct-to-Consumer Brands

Outsourced, part-time CFO services for high growth D2C brands, designed to help you scale your business with confidence.

You don't have to suffer through another sleepless night worrying about making difficult business decisions alone.  Hire a Free to Grow CFO and get the financial insights you need to make fast, effective business decisions with confidence.

Get access to the CFO you need to scale your business without the full-time salary:
-Strategic Planning
-Forecasting & Projections
-Cash Strategy & Fundraising
-Financial Statement Analysis

Jon Blair

Arshad Bahl

Amrita Health Foods

CEO and Founder

Amrita Global Group

CEO & Founder

IBM Corporation

Worldwide leader for Government marketing, strategy and demand generation for IBM Systems and Technology Group overall.  Launched comprehensive end-to-end global marketing strategy to drive 11% year-to-year growth. Led the delivery of the first Smarter Computing for Industry white paper with Frost and Sullivan.  Enabled  internal and external audiences around this white paper with Government clients.  

Worldwide leader for Smarter Cities marketing, strategy and demand generation for IBM Systems and Technology Group overall.  Launched comprehensive marketing strategy and worldwide plans to help drive 16% year-to-year growth.  

Led the delivery of 2012 IBM Systems and Technology Group Smarter Cities Marketing Strategy to the IBM Smarter Cities General Manager.   

Responsible for the Personal Computer Original Equipment Manufacturer (PC OEM) global marketing strategy. Led the integration of financing into IBM’s Smarter Planet agenda. Led the global financing marketing strategy for the IBM Lenovo Alliance.  Lead strategist for Americas Software Group in Financial Services Sector Marketing Leadership Team.

Responsible for launching IBM’s first-ever software cross-brand offering targeted at the mid-market.

Received the annual maximum number of peer nominated Thanks Awards over last two years. Awarded Marketing Eagle awarded by unit executive in Fall 2007. Selected to join Marketing Leadership Development Program, Class of 2001.

Senior Marketing Manager, IBM Pervasive Computing Division, IBM Software Group

BRIGHTPOD, an Ericsson incubated startup Research

Coordinated strategic alliances and partnerships.

Developed marketing programs and go-to-market planning.

Strategic Alliances Manager

NORTEL NETWORKS

Led competitive research efforts in content delivery and storage market and assisted with strategic initiatives, future investments, acquisitions and partnerships

Business Development and Strategic Planning Manager

BOOZ·ALLEN & HAMILTON INC.

Developed e-business solutions to streamline the U.S Army Medical Center’s Enterprise Consultancy Issue Resolution Process, resulting in 30% operating cost reduction.  

Created and led training program in risk communication to over 60 personnel.  

Negotiated environmental cleanups, resulting in $40M savings to client. 

Initiated and led formal partnership program, accelerating environmental remediation by 40%. 

Developed and presented proposal efforts, resulting in contract wins of $10M

Senior Consultant, U.S. Army, U.S. Airforce and U.S. Navy

Arshad Bahl founded Amrita Health Foods after witnessing his son use a gluten-free and dairy-free diet to aid in his recovery from autism.  Arshad has spent 20 years in strategic, marketing, finance and management roles in Fortune 50 companies.  Arshad has a BSc in Physics, M.A in Envrionmental Policy and MBA in Marketing and Strategy.

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The Battle

Jon Blair

Arshad Bahl

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