Jonathon Blair

Free to Grow CFO

www.freetogrowcfo.com

Increase Profit and Cash Flow As You Scale. 

Outsourced CFO and Bookkeeping services for profit-focused DTC brands. 

Scaling a DTC brand is stressful. 

With messy books and no CFO on your team you run the risk of…

-Hiring too quickly 
-Buying too much inventory
-Scaling ad spend unprofitably
-Running out of cash

And that leads to stressful, sleepless nights. We don’t want that for you.

Free to Grow CFO has given dozens of DTC brands a plan for scaling alongside
healthy profit and cash flow. Our plan will work for you too


Fast, Insightful Reporting.  Proactive Strategic Advice.  From DTC Finance Experts.

-M&A
-Debt & Equity Funding
-Accurate Financials by the 15th
-Planning, Forecasting, Budgeting
-Financial Dashboards and KPI Tracking


All delivered through our proven, ready-to-implement “Free to Grow CFO Process”.

Founder | Fractional CFO

Luminous

Strategic Advisor

StoreHero

SureStop

SURESTOP (A Mark Cuban Company) is a patented brake technology which solves the problem of incorrect braking on bicycles and revolutionizes the experience of stopping on a bike. On a traditional bike, if a rider brakes too hard, or grabs the wrong brake lever at the wrong time, the front wheel can stop too soon, causing the bike to flip over. Not with SURESTOP. In addition to the safety advantage, SURESTOP also makes the experience of braking simple, requiring only one brake lever to control both brakes.

Learn more at:
www.surestop.bike

COO & CFO

Guardian Bikes

Guardian Bikes (A Mark Cuban Company) is a digitally native vertical brand focused on creating the world's safest kid's bikes, featuring our patented and award winning SureStop brake technology.

In addition to innovating the bicycle itself, Guardian has created the first truly seamless online bike buying experience. Our first of its kind online 3D sizing software (RideSizer), along with our 99% assembly and packaging methods, allow customers to receive the perfect sized bike to their door that's ready to ride in less than 10 minutes. www.guardianbikes.com

SureStop/Guardian Bike Company

SURESTOP (A Mark Cuban Company) is a patented brake technology which solves the problem of incorrect braking on bicycles and revolutionizes the experience of stopping on a bike. On a traditional bike, if a rider brakes too hard, or grabs the wrong brake lever at the wrong time, the front wheel can stop too soon, causing the bike to flip over. Not with SURESTOP. In addition to the safety advantage, SURESTOP also makes the experience of braking simple, requiring only one brake lever to control both brakes.

Learn more at:
www.surestop.bike

Guardian Bikes is a digitally native vertical brand focused on creating the world's safest kid's bikes, featuring our patented and award winning SureStop brake technology.

In addition to innovating the bicycle itself, Guardian has created the first truly seamless online bike buying experience. Our first of its kind online 3D sizing software (RideSizer), along with our 99% assembly and packaging methods, allow customers to receive the perfect sized bike to their door that's ready to ride in less than 10 minutes. www.guardianbikes.com

A Mark Cuban Company

Controller & Operations Director

RSS Manufacturing

Controller

Civil Solutions Incorporated

RSS Manufacturing/Phylrich

Accounting Manager

The Joseph Company International

DTC Brand Fractional CFO | Follower of Jesus | Husband | Father of 3 | Fractional CFO | Leadership, Strategy & Productivity Nerd

Formerly a founding team member, CFO, and COO for Guardian Bikes:
       -Shark Tank/Mark Cuban Company
       -High-growth DTC brand
       -Led business growth from $0 to 8-figure revenue in 4 years.  
       -Raised 8-figures in debt and equity capital 

Over a decade of experience working as a Controller, CFO, or COO at fast-growing companies with:
              -$5MM to $50MM in annual revenue
              -50% to 200% annual revenue growth

Founded Free to Grow CFO to:
       -Package hands-on experience leading growing brands
       -Help DTC brand founders increase profit and cash flow as they scale.

www.freetogrowcfo.com

www.freetogrowcfo.com

Fractional CFOs for High Growth Direct-to-Consumer Brands

Outsourced, part-time CFO services for high growth D2C brands, designed to help you scale your business with confidence.

You don't have to suffer through another sleepless night worrying about making difficult business decisions alone.  Hire a Free to Grow CFO and get the financial insights you need to make fast, effective business decisions with confidence.

Get access to the CFO you need to scale your business without the full-time salary:
-Strategic Planning
-Forecasting & Projections
-Cash Strategy & Fundraising
-Financial Statement Analysis

Jon Blair

Centric Software

Senior AI/ML Engineer

Global Max Labs

Nike

Senior Innovation Engineer

AWM Smart Shelf

Full Stack Software Engineer

Danson Development

BuildFire

Business Development Manager

Coastline Real Estate

Realtor

Morgan Skenderian

As an associate at Morgan Skenderian, I specialize in selling apartment buildings as investments. I compile highly detailed proposals for dispositions, including financial models for rent roll, income and expenses, ROI matrix analysis based on multiple options for sales price, 1031 exchange benefit comparisons, and return on equity models. 

In order to better serve sellers, I consistently assemble Comparative Market Analysis reports for apartment buildings, which includes working regularly with CoStar, Loopnet, and MLS—always verifying accuracy on the provided comps. I am consistently in connection with local apartment owners and property managers conducting rental Market Surveys; this information allows me to better advise clients.

Each week, I consult face-to-face with 2 to 5 new property owners on creative ways they can increase their NOI. I also regularly assist buyers with their due diligence on new acquisitions. I work hard to identify key investments – both on and off market – tailored to my buyer’s specific goals. 

At Morgan Skenderian, I created opportunities for technology advances company-wide. I also invented and established a unique system to double my productivity for database compilation using outsourcing and automation software.

Associate

Fitzpatrick + Prince

As a Realtor at Fitzpatrick + Prince, I earned success in residential single family sales, short sales, and luxury deals in over 5 counties up and down California’s coast, frequently managing up to 40 listings at one time. In 2012 alone, I successfully closed 30 deals. To add value to the properties, I coordinated professional photography, HD video tours, property websites, and property brochures. 

To add value to the brokerage as a whole, I strategically created $10M in additional deal flow by focusing on commercial and income property analysis.  During my time at Fitzpatrick + Prince, I gained a meticulous knowledge of real estate contracts and real estate law and was able to efficiently coordinate closings on my own transactions.

As a Resident Relations Specialist, I supported the company’s marketing by posting ads, touring prospects, and answering inquiries over the phone. I approved prospects, prepared leases, and managed all administration. I actively followed up with all resident and prospective resident inquiries in an apartment community of 264 apartments and over 500 residents. I ensured resident satisfaction by promptly addressing resident complaints, preparing service requests, and coordinating with the maintenance team to confirm that maintenance issues were handled professionally. In my time there, I also successfully completed two five-star customer service training courses which furthered my expertise in the field. 

Not only was I able to serve residents well at UDR, but I also played an integral part of increasing the company’s revenue. I regularly conducted market research to make sure we had the most competitive pricing, while still ensuring the largest profit.  I also increased revenue by over $30K a year by suggesting we stop waiving fees for applications and begin charging pet rent. I continually negotiated renewals over market value, while still leaving residents satisfied with their renewal rate, increasing revenue by over $40K a year.

Resident Relations Specialist

As a Senior Innovation Engineer at Nike, I spent years refining my skills in the full innovation process, from ideation all the way to large scale production, with a particular focus on AI and machine learning.

I have worked on and lead projects across several domains including Computer Vision, Natural Language Processing (NLP), Machine Learning for Audio Processing, and Time Series predictions. I'm also well versed in both supervised and unsupervised learning pipelines, real-time inference apis, and have worked with GAN models for audio, images, and text. 

An important part of my approach to these technologies is to not just stay at a high level but to go into the low-level details to understand how things work from first principals. Diving into things like model architectures, the underlying math, and optimization techniques which I find both fascinating and intuition building. This helps build a clearer understanding of what these models can be capable of, and what is needed to create valuable outcomes.

There are a number of projects that I've worked on that are confidential due to NDAs. However, some of the work I can discuss includes a computer vision IoT-based proof of concept that I co-developed with a fellow engineer and was featured on Fox News during the NRF conference. I've also deployed machine learning at scale for training pipelines and real-time inference on Nike App's Visual Search. In addition, I developed a novel way for live stream hosts to interact with their audience, irrespective of the size of the audience. For this, I architected, developed, and deployed a scalable NLP real-time semantic search capable of handling live feedback from 100,000 concurrent viewers on SNKRS Live. Lastly, my team and I built a solution for an ongoing time series data pipeline for machine learning predictions at massive global scale, resulting in significant financial & time savings in operations.

I’m a big proponent of Outcome Driven Innovation, and I’ve started to partner with companies with $1M+ in gross revenue a year. So if your company is looking to leverage AI to create valuable outcomes for your existing customers, send me a message and let’s connect!

Blake Danson

taplio

The Battle

Jon Blair

Blake Danson

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