Jonathon Blair

Free to Grow CFO

www.freetogrowcfo.com

Increase Profit and Cash Flow As You Scale. 

Outsourced CFO and Bookkeeping services for profit-focused DTC brands. 

Scaling a DTC brand is stressful. 

With messy books and no CFO on your team you run the risk of…

-Hiring too quickly 
-Buying too much inventory
-Scaling ad spend unprofitably
-Running out of cash

And that leads to stressful, sleepless nights. We don’t want that for you.

Free to Grow CFO has given dozens of DTC brands a plan for scaling alongside
healthy profit and cash flow. Our plan will work for you too


Fast, Insightful Reporting.  Proactive Strategic Advice.  From DTC Finance Experts.

-M&A
-Debt & Equity Funding
-Accurate Financials by the 15th
-Planning, Forecasting, Budgeting
-Financial Dashboards and KPI Tracking


All delivered through our proven, ready-to-implement “Free to Grow CFO Process”.

Founder | Fractional CFO

Luminous

Strategic Advisor

StoreHero

SureStop

SURESTOP (A Mark Cuban Company) is a patented brake technology which solves the problem of incorrect braking on bicycles and revolutionizes the experience of stopping on a bike. On a traditional bike, if a rider brakes too hard, or grabs the wrong brake lever at the wrong time, the front wheel can stop too soon, causing the bike to flip over. Not with SURESTOP. In addition to the safety advantage, SURESTOP also makes the experience of braking simple, requiring only one brake lever to control both brakes.

Learn more at:
www.surestop.bike

COO & CFO

Guardian Bikes

Guardian Bikes (A Mark Cuban Company) is a digitally native vertical brand focused on creating the world's safest kid's bikes, featuring our patented and award winning SureStop brake technology.

In addition to innovating the bicycle itself, Guardian has created the first truly seamless online bike buying experience. Our first of its kind online 3D sizing software (RideSizer), along with our 99% assembly and packaging methods, allow customers to receive the perfect sized bike to their door that's ready to ride in less than 10 minutes. www.guardianbikes.com

SureStop/Guardian Bike Company

SURESTOP (A Mark Cuban Company) is a patented brake technology which solves the problem of incorrect braking on bicycles and revolutionizes the experience of stopping on a bike. On a traditional bike, if a rider brakes too hard, or grabs the wrong brake lever at the wrong time, the front wheel can stop too soon, causing the bike to flip over. Not with SURESTOP. In addition to the safety advantage, SURESTOP also makes the experience of braking simple, requiring only one brake lever to control both brakes.

Learn more at:
www.surestop.bike

Guardian Bikes is a digitally native vertical brand focused on creating the world's safest kid's bikes, featuring our patented and award winning SureStop brake technology.

In addition to innovating the bicycle itself, Guardian has created the first truly seamless online bike buying experience. Our first of its kind online 3D sizing software (RideSizer), along with our 99% assembly and packaging methods, allow customers to receive the perfect sized bike to their door that's ready to ride in less than 10 minutes. www.guardianbikes.com

A Mark Cuban Company

Controller & Operations Director

RSS Manufacturing

Controller

Civil Solutions Incorporated

RSS Manufacturing/Phylrich

Accounting Manager

The Joseph Company International

DTC Brand Fractional CFO | Follower of Jesus | Husband | Father of 3 | Fractional CFO | Leadership, Strategy & Productivity Nerd

Formerly a founding team member, CFO, and COO for Guardian Bikes:
       -Shark Tank/Mark Cuban Company
       -High-growth DTC brand
       -Led business growth from $0 to 8-figure revenue in 4 years.  
       -Raised 8-figures in debt and equity capital 

Over a decade of experience working as a Controller, CFO, or COO at fast-growing companies with:
              -$5MM to $50MM in annual revenue
              -50% to 200% annual revenue growth

Founded Free to Grow CFO to:
       -Package hands-on experience leading growing brands
       -Help DTC brand founders increase profit and cash flow as they scale.

www.freetogrowcfo.com

www.freetogrowcfo.com

Fractional CFOs for High Growth Direct-to-Consumer Brands

Outsourced, part-time CFO services for high growth D2C brands, designed to help you scale your business with confidence.

You don't have to suffer through another sleepless night worrying about making difficult business decisions alone.  Hire a Free to Grow CFO and get the financial insights you need to make fast, effective business decisions with confidence.

Get access to the CFO you need to scale your business without the full-time salary:
-Strategic Planning
-Forecasting & Projections
-Cash Strategy & Fundraising
-Financial Statement Analysis

Jon Blair

Evan J.

Straight Up Growth

Over $1 Billion in Amazon sales
Straight Up Growth will empower you to execute a strategy to meet your tough sales targets

CEO and Co-Founder

Modern Sales Pros

Modern Sales Pros is the world's largest community for leaders in sales, operations, enablement, and related disciplines. Our mission is to help our community learn how to solve the biggest challenges they face (and would otherwise bang their heads against the wall trying to solve). Our 13,000 members learn from each other through our online message board and through amazing in-person events.

Member

Nextiva

Develop strategy and oversee projects for 30 professionals in Sales and Marketing for SaaS division of $170M company (total business is now up $20M from $150M)

Business Segment Leader - NextOS/SaaS

7-Figure Business

Co-Founded business from scratch that went from 0 to $1.5 Million in about 14 months
Taught Inc. 5000 and Fortune 500 sales leaders, salespeople and SDRs sales acceleration best practices leading to upselling and retaining 100% of the clients I oversaw.
Build go to market plan and objectives to capture demand with a focus on the needs of marketing and sales leaders at venture capital-backed High Tech and AI companies 
Continuously conduct market analysis with key users to continuously optimize our market position
Manage budgets, client accounts, business systems and provide advisory to operations team

Co-Founder

Naava

Developed GTM Strategy with High-Profit Margins 
Hired, Trained and Coached Team on Systems, Processes, and Messaging to Optimize Results
VC Funded Start-Up from Finland Expanding into the US Market

Head of Sales USA

XpertHR USA

Key team member in saving the US division from nearly having the lights go off when I was first hired to stable 59% YOY growth 
Influenced the product and marketing strategy by working closely with legal editors, product professionals, and marketing to release new content and new features 
Negotiated for sales acceleration technology and then enabled the team to adopt new processes in SalesForce.com leading to enhanced reporting and 3X revenue growth in 2014
Became a go-to contact for product knowledge, messaging and user stories for critical team members

HR Business Consultant

ON24

Directed and led projects with multiple internal and external stakeholders including marketing professionals, webinar business consultants, legal, finance, procurement and engineers to increase the ROI of virtual events for Fortune 500s and companies looking to grow faster. Taught clients primarily how to leverage ON24's webinar technology to dramatically increase their sales revenue as well as to track and measure their results with analytics to continually improve.  

Generated the most revenue in the history of the company in a quarter in the business development role. Trained, mentored and hired business development rep that went from limited experience to second best performance in the history of the company in his first quarter.

Helped clients to complete complex events to meet sophisticated and technical needs in conjunction with sales engineers to provide a massive ROI using relationship building skills and understanding their business challenges.

Webinar Business Consultant

CoStar Group

Recognized as top 10% performer based on call activities, meetings to demonstrate company products, and training existing clients.

Managed $1.3M book of business with 550 stakeholders.  Responsible for all new business, training, product implementation and up selling. 

Trained real estate brokers, financial institutions, banks, appraisers and property owners how to use CoStar's commercial real estate transactions and for lease/for sale information for underwriting, property analysis and market analysis

Account Manager

Marcus & Millichap

Prepared and provided expertise on comprehensive valuations for over $200,000,000 of prospective investment opportunities utilizing discounted cash flows, direct market cap methodologies and sales comparable evaluations

Mentored by and assisted #11 agent in sales volume out of a firm of 1300 investment specialist with the marketing and closing of real estate transactions

Created marketing materials that included extensive market data, financial analysis, and historical information on investment properties and their surrounding areas

Led property level due diligence on transactions analyzing rent roll, tax and operating statements

Commercial Real Estate Broker

FOX Broadcasting Company - FOX Television Shows

Assisted with development of pitch books with in-depth analysis of investment considerations and the recommendation for clients that aligned with their strategic goals

Evaluated data and managed existing contracts for television advertisements

Media Sales Department (Internship)

Over $1 Billion in Amazon sales

My Why: Helping Good People Grow Good Online Businesses

I have always had a strong preference for working with the most reputable firms that offer the best services or products in their market.  The desire to help my clients grow by increasing their new business development efficiencies and find venture capital to fuel their growth is what drives me.

Learn more about us at StraightUpGrowth.com

Over $500 Million in Amazon Sales and $25 Million on Amazon Ads Spent
Straight Up Growth will empower you to execute a strategy to meet your tough sales targets

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The Battle

Jon Blair

Evan J.

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