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Founder

Vanir Construction Management, Inc.

-- Acted as a Project Manager overseeing the design phase for two large elementary school projects in Dallas, TX.
-- Responsible for coordinating Architect and Dallas ISD stakeholders to meet design deliverable milestones. 
-- Received final scope to budget sign-offs (both within assigned Bond Program budget) from Dallas ISD Construction Services. 
-- Key player in achieving agreement on scope between the design teams, school principals, HOA organizations, and SBDM committees.  
-- Adapted to the Dallas ISD Construction Services design guidelines/procedures rapidly to effectively manage and lead my assigned teams.  
-- Taking an active lead in applying my past experience with LEAN best practices (i.e. pull planning) to improve design deliverable schedule dates and to make critical processes much more efficient.  

Project:
-- Dallas Independent School District Bond Construction Program ($1.6 Billion)

Project Manager

-- Lead a team of five County maintenance personnel to perform quality assurance level commissioning to ensure that systems ran efficiently and within design parameters.  
-- Oversaw the transfer of all MEP related equipment data into the County facility management system.
-- Coordinated submittal comments from the various groups within the County to ensure that the Basis of Design was being complied with.
-- Carried out all final punch list walks with the Contractor across 25 buildings and back-checked items to ensure 100% completion prior to turnover.  
-- Worked closely with multiple Project Managers to verify accurate percent complete for all phases of work on monthly billings.
-- Attended regular coordination meetings for technology installations, MEP commissioning, and detention equipment and software roll-out.

Project:
-- County of San Diego Las Colinas Detention and Re-entry Facility ($222 Million)
-- This 460,000-square-foot design-build  jail project comprised of 25 buildings across 45 acres, and featuring 1,216 beds.  The facility was designed to be the first of its kind in the United States to create a calming built environment to encourage positive interactions between inmates and deputies, thus helping reduce recidivism over time. 
-- The project finished ahead of schedule, on budget, and with a zero punch-list at turnover.
-- Achieved LEED Gold.
-- Recipient of 16 awards.  Of them, the most notable were the Marvin M. Black Partnering Excellence Award, the Project Achievement Award from the CMAA, and the Design Excellence Award from DBIA.

Assistant Construction Manager

Kiewit

-- Lead the implementation of linked digital PDF drawings and the roll-out of tablet devices in the field.
-- Took an active role within the BIM team to work closely with subcontractors to resolve all clash detection prior to construction.
-- Coordinated a survey team and utilized both AutoDesk Civil3D/Trimble technology to provide coordinate locations for roadways/bridges, soil excavation quantities, and as-built data.
-- Ensured that all project plans were updated with the most recent RFI and ASI documents.
-- Tracked daily reports and verified that monthly pay applications to the client remained accurate.

Project:
--Green Build Terminal 2 Landside Expansion Project at San Diego International Airport ($230 Million)  
--This design build project consisted of additions and modifications of all roadways, bridges, and parking facilities.  The most notable achievement was a 1,200 foot long, dual-level roadway that separates arrival and departure traffic, improving the airport efficiency and safety.  
--Was the recipient of the Project of the Year Award from the San Diego Chapter of the CMAA.

Project Engineer

Absher Construction

-- Worked closely with school staff to deliver final closeout documentation and extra stock.
-- Participated on weekly safety walks and documented findings with Safety Manager.
-- Verified that on-site material deliveries matched up with submittal documentation.
-- Managed a campus wide temporary signage program to ensure student travel paths kept away from construction activities.

Projects:
-- Nathan Hale High School Addition and Modernization Project ($60 Million)
-- This modernization project consisted of a 14,500 square-foot library and renovation to the existing building.  Unique elements of this project included open concept learning space, art gallery, a revitalized dining hall, and an overhauled courtyard.
-- Achieved LEED Silver.

Intern

Charter Construction

-- Assisted the Project Manager with ensuring that all projects stayed well within client budgets.
-- Responsible for all facets of construction documentation and making daily updates.
-- Worked closely with site superintendents to resolve critical field issues to mitigate schedule impacts.
-- Performed weekly site visits to log construction progress and inspect workmanship quality.

Projects:
-- High end custom residential properties (Up to $15 million)

DLH Inc. General Contracting

-- Gained experience with wood framing, roofing, drywall, painting, and demolition.
-- Worked closely with excavation crews to ensure proper grades were being met prior to foundation pours.
-- During heavy rains, managed multiple sump pumps to keep work moving.
-- Managed daily site cleanup prior to departure.

Projects:
-- High end custom residential properties (Up to $5 Million)

Laborer

I founded Black Label Advisor in 2020 after I sold my e-commerce business for $5 million. After I exited, I immediately felt the calling to start providing strategic consulting to brand owners looking to scale but not have to hire a full management agency. 

The response has been phenomenal.  I have consulted 100+ brands ranging from total beginners to 7+ figure legends like Caden Lane, Skin Grip, and Dr. Sebagh. My clients make up more than $100 million in Amazon revenue. 

I enjoy working with brand owners who have aggressive growth strategies and are willing to expand off of Amazon to diversify their revenue. Amazon is just the beginning!

My specialty is helping brand owners grow their online presence rapidly, increase profits, expand the revenue channels, and optimize for a lucrative 7+ figure exit.

My mission has remained the same: provide a high level of service for my clients from a place of experience and authenticity. Most gurus you'll run into have never sold on Amazon. Be careful out there!

If consulting isn't a need, I hope you find immense value from my daily social media posts and weekly newsletter!  

CONNECT with me here:

→ Book a free discovery call: https://calendly.com/blacklabeladvisor/discovery-call
→ Sign up for my free weekly Amazon seller newsletter: https://blacklabeladvisor.ck.page/amazon-insiders
→ Follow me on X: @BlackLabelAdvsr
→ My website: www.blacklabeladvisor.com
→ Shoot me an email: jonelder@blacklabeladvisor.com

I'm looking forward to hearing from you!

Jon Elder

Steven Pope

Digital Marketing Manager - Acquisition

Businesses are frustrated by how hard it is to sell on Amazon. There's no support, the margins are shrinking because fees and PPC costs are going up, and the competition is increasing. 

This is why I started My Amazon Guy - to help brands overcome these challenges. 

We lower ACOS, increase traffic, CTR, and Conversion. We do this through PPC, SEO, Design, and Catalog Merchandising and Troubleshooting. Visit MyAmazonGuy.com/Book to talk to us.

-----My Story

What do you get when you combine a TV Reporter, a Marketer, and an Educator? An inspirational message that reaches a large audience.

While Amazon is the most customer centric company in the world, I created My Amazon Guy to be the most seller centric company in the world. By sharing every trade secret on how to sell on Amazon I amassed a following that has contributed to building a 20-mil ARR Agency. 

In turn I've taught hundreds of employees everything I know, making a self perpetuating system that teaches others... leading to never ending growth. 

Culture fanatic.

I am a system builder, an architect of business, and I am blessed with the ability to level up fresh talent through culture. MAG has become a reputation enhancing, fixture of the industry for know how. More than 100,000 people have applied to work here.

Master Chess ♟️ Instructor 
Eagle 🦅 Scout 
Father of 5

Free case study on how I made a 20-million dollar agency by visiting MyGuy.Agency
We help agencies learn how to start cold outbound programs and generate leads with a scalable sales process that worked for us.

If you're spending $30K monthly on Amazon ads but running fewer than 10 campaigns, you're burning cash faster than a warehouse fire.

Campaign structure isn't optional at scale.

It's the difference between controlling your ad spend and letting the algorithm control it for you.

Most sellers consolidate everything into a few massive campaigns and wonder why their ACOS looks like a crime scene.

The problem is keyword cannibalization and zero bid control.

Think of campaign structure like surgical precision versus a sledgehammer.

One massive campaign with 500 keywords means you can't isolate what's working from what's bleeding budget.

Fifty campaigns with 10 keywords each means you control every dollar.

For a $30K monthly ad spend, you should be running 30-40 campaigns minimum.

Advanced accounts with single keyword campaigns and SEO-focused structures run 70-100 campaigns.

Each ASIN should have at least five core campaigns:

Auto, broad/phrase, category targeting, exact keyword, and exact ASIN.
This isn't overcomplicated.

It's strategic.

Smart bid management requires smart campaign architecture.

Set max CPC ceilings based on ad group performance, not gut feelings.

And stop pausing keywords after one click with no sale.

That keyword might be your next top converter once it gets enough data.

Group low-data keywords under one ad group to track aggregate performance before making decisions.

I've seen sellers pause keywords that would have converted at 15% ACOS because they made judgments at 2 clicks instead of 20.

Campaign structure at scale isn't busywork.

It's how you turn a $30K monthly budget into controlled, profitable growth instead of expensive guesswork.

The brands still wondering why PPC "doesn't work" are usually the ones treating campaign organization like an afterthought.

6-Billion sold on Amazon, My Amazon Guy: PPC, DSP, SEO, Design, Strategy. Agency with 450 Brands Managed | Hiring

Bezos calls storytelling "the oldest thing humans do."

Because stories don't just inform. They inspire action, emotion, and change.

Most Amazon sellers treat product pages like spec sheets.

Bullet points listing features.

A title crammed with keywords.

A+ Content that reads like a user manual.

Meanwhile your customers scroll past because nobody connects emotionally with thread count and battery life.

After optimizing thousands of listings across hundreds of brands, here's what I know.

The brands that win on Amazon aren't selling better products.

They're telling better stories.

Your yoga mat isn't just foam and rubber.

It's the first step toward the morning routine that changes everything.

Your kitchen knife isn't just steel.

It's the tool that turns a stressed parent into a confident home chef.

One client sold baby carriers.

Their listing: "Ergonomic design. Weight capacity. Adjustable straps. Machine washable."

We rewrote it: "Your baby falls asleep in minutes. Your hands are free to actually enjoy the hike. The back pain you expected? It never comes."

Revenue jumped. Same product. Different story.

Features tell. Stories sell.

Your listing optimization isn't a copywriting problem.

It's a storytelling problem.

taplio

The Battle

Jon Elder

Steven Pope

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The Battle

Jon Elder

Steven Pope

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Steven Pope's LinkedIn Performance

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