Black Label Advisor

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Founder

Vanir Construction Management, Inc.

-- Acted as a Project Manager overseeing the design phase for two large elementary school projects in Dallas, TX.
-- Responsible for coordinating Architect and Dallas ISD stakeholders to meet design deliverable milestones. 
-- Received final scope to budget sign-offs (both within assigned Bond Program budget) from Dallas ISD Construction Services. 
-- Key player in achieving agreement on scope between the design teams, school principals, HOA organizations, and SBDM committees.  
-- Adapted to the Dallas ISD Construction Services design guidelines/procedures rapidly to effectively manage and lead my assigned teams.  
-- Taking an active lead in applying my past experience with LEAN best practices (i.e. pull planning) to improve design deliverable schedule dates and to make critical processes much more efficient.  

Project:
-- Dallas Independent School District Bond Construction Program ($1.6 Billion)

Project Manager

-- Lead a team of five County maintenance personnel to perform quality assurance level commissioning to ensure that systems ran efficiently and within design parameters.  
-- Oversaw the transfer of all MEP related equipment data into the County facility management system.
-- Coordinated submittal comments from the various groups within the County to ensure that the Basis of Design was being complied with.
-- Carried out all final punch list walks with the Contractor across 25 buildings and back-checked items to ensure 100% completion prior to turnover.  
-- Worked closely with multiple Project Managers to verify accurate percent complete for all phases of work on monthly billings.
-- Attended regular coordination meetings for technology installations, MEP commissioning, and detention equipment and software roll-out.

Project:
-- County of San Diego Las Colinas Detention and Re-entry Facility ($222 Million)
-- This 460,000-square-foot design-build  jail project comprised of 25 buildings across 45 acres, and featuring 1,216 beds.  The facility was designed to be the first of its kind in the United States to create a calming built environment to encourage positive interactions between inmates and deputies, thus helping reduce recidivism over time. 
-- The project finished ahead of schedule, on budget, and with a zero punch-list at turnover.
-- Achieved LEED Gold.
-- Recipient of 16 awards.  Of them, the most notable were the Marvin M. Black Partnering Excellence Award, the Project Achievement Award from the CMAA, and the Design Excellence Award from DBIA.

Assistant Construction Manager

Kiewit

-- Lead the implementation of linked digital PDF drawings and the roll-out of tablet devices in the field.
-- Took an active role within the BIM team to work closely with subcontractors to resolve all clash detection prior to construction.
-- Coordinated a survey team and utilized both AutoDesk Civil3D/Trimble technology to provide coordinate locations for roadways/bridges, soil excavation quantities, and as-built data.
-- Ensured that all project plans were updated with the most recent RFI and ASI documents.
-- Tracked daily reports and verified that monthly pay applications to the client remained accurate.

Project:
--Green Build Terminal 2 Landside Expansion Project at San Diego International Airport ($230 Million)  
--This design build project consisted of additions and modifications of all roadways, bridges, and parking facilities.  The most notable achievement was a 1,200 foot long, dual-level roadway that separates arrival and departure traffic, improving the airport efficiency and safety.  
--Was the recipient of the Project of the Year Award from the San Diego Chapter of the CMAA.

Project Engineer

Absher Construction

-- Worked closely with school staff to deliver final closeout documentation and extra stock.
-- Participated on weekly safety walks and documented findings with Safety Manager.
-- Verified that on-site material deliveries matched up with submittal documentation.
-- Managed a campus wide temporary signage program to ensure student travel paths kept away from construction activities.

Projects:
-- Nathan Hale High School Addition and Modernization Project ($60 Million)
-- This modernization project consisted of a 14,500 square-foot library and renovation to the existing building.  Unique elements of this project included open concept learning space, art gallery, a revitalized dining hall, and an overhauled courtyard.
-- Achieved LEED Silver.

Intern

Charter Construction

-- Assisted the Project Manager with ensuring that all projects stayed well within client budgets.
-- Responsible for all facets of construction documentation and making daily updates.
-- Worked closely with site superintendents to resolve critical field issues to mitigate schedule impacts.
-- Performed weekly site visits to log construction progress and inspect workmanship quality.

Projects:
-- High end custom residential properties (Up to $15 million)

DLH Inc. General Contracting

-- Gained experience with wood framing, roofing, drywall, painting, and demolition.
-- Worked closely with excavation crews to ensure proper grades were being met prior to foundation pours.
-- During heavy rains, managed multiple sump pumps to keep work moving.
-- Managed daily site cleanup prior to departure.

Projects:
-- High end custom residential properties (Up to $5 Million)

Laborer

I founded Black Label Advisor in 2020 after I sold my e-commerce business for $5 million. After I exited, I immediately felt the calling to start providing strategic consulting to brand owners looking to scale but not have to hire a full management agency. 

The response has been phenomenal.  I have consulted 100+ brands ranging from total beginners to 7+ figure legends like Caden Lane, Skin Grip, and Dr. Sebagh. My clients make up more than $100 million in Amazon revenue. 

I enjoy working with brand owners who have aggressive growth strategies and are willing to expand off of Amazon to diversify their revenue. Amazon is just the beginning!

My specialty is helping brand owners grow their online presence rapidly, increase profits, expand the revenue channels, and optimize for a lucrative 7+ figure exit.

My mission has remained the same: provide a high level of service for my clients from a place of experience and authenticity. Most gurus you'll run into have never sold on Amazon. Be careful out there!

If consulting isn't a need, I hope you find immense value from my daily social media posts and weekly newsletter!  

CONNECT with me here:

→ Book a free discovery call: https://calendly.com/blacklabeladvisor/discovery-call
→ Sign up for my free weekly Amazon seller newsletter: https://blacklabeladvisor.ck.page/amazon-insiders
→ Follow me on X: @BlackLabelAdvsr
→ My website: www.blacklabeladvisor.com
→ Shoot me an email: jonelder@blacklabeladvisor.com

I'm looking forward to hearing from you!

Jon Elder

Upwork

https://www.upwork.com/freelancers/tanzeelkhan

Worked with a Variety of clients in categories like Supplements, Beauty, Pets, Baby, Clothing, Fitness, Kitchen, Household accessories and electronics with Ads spend upto $3M / year and $12M / year revenue by managing multiple agency accounts alongside CEO Director. 

Launching new ASINs and assigning sub tasks to teams associated to Ads performance and account in general to remain on top of each ASIN

Utilizing Amazon Advertising (SP, SB, SD, Video, DSP), Bulk Files and Ads Management through Softwares of PPC Entourage, Intentwise, Scale Insights, Pacvue, Perpetua and Helium Adtomic

Improving Unit Economics to lower CPA (Cost Per Acquistion) per unit by Increasing AOV (Average Order Value), Improving CVR (Conversion Rates) and Untapping Traffic (Organic + Paid) to improve ACOS, TACOS, PnL on account and SKU ASIN levels

Competitive Keyword Research by using Amazon SQP (Search Query Performance), BA (Brand Analytics), POE (Product Opportunity Explorer) and 3rd party Helium10 Data Dive, for both Listing and PPC to find Profitable and Untapped Targets for incremental sales and positions dominance in niche to increase % of market share.

Amazon Account Catalog and Critical usage of Flat Files Operations in case team is stuck on some issues and need hands.

Brand Tailored Promotions, Prime Exclusive Discounts, Special Promotions, Deals and Discounts, Vouchers and Coupons, Quantity Discounts, Amazon Creator Connections, Amazon Influencers Associates and Affiliates

Top Rated Plus (3%) - Global Amazon Marketplaces Account and Amazon Advertising Automation Manager

Solve AMZ

Developing and executing retail-ready Amazon ASIN listings with SEO-optimized frontend content and backend values. Track performance metrics, making adjustments to align with business goals for organic search visibility and incremental sales.

Reporting directly to the founder (director) of the agency, liaising with the seller support team, escalating and following up on cases, delegating tasks to team members, ensuring quality of work, resolving listing and account issues, discussing promotional opportunities, and collaborating with the paid search media team to maximize synergy between organic and paid efforts.

Updating listings based on Amazon Category Style Guides and Specific Browse Nodes, adhering to Amazon best practices, policies, guidelines, and terms of service for various client categories to remain competitive.

Managing account ASIN updates or new ASIN creation, including parent and child variations using Amazon's bulk upload templates, manual methods, or third-party tools. Monitor account and listing health, buy box percentage, customer reviews, seller feedback, returns, refunds, and answer questions on listing pages, active inventory status, pricing, conversion rates, ASIN share of sales, ad spend, and other key metrics.

Creating, testing, monitoring, and optimizing the brand store, Product Detail Pages (PDPs), brand story, and A+ content for existing and new products to drive traffic and sales. Execute A/B and MVT testing strategies for content optimization on frontend elements like media creatives, copywriting, and backend elements like search terms and meta descriptions. Measure performance through metrics, track ASINs and competitors' share of voice using Amazon's internal tools like SQP (Search Query Performance), POE (Product Opportunity Explorer), BA (Brand Analytics), and GCI (Growth Category Insights) to make data-informed decisions.

Amazon Account Advertising & Catalog Manager - Agency Lead 

Amazon Marketplaces Account Manager & Amazon Ads by PPC Entourage, Intentwise, Perpetua, Scale Insights, Pacvue, Helium10 Adtomic - Balancing Unit Economics by Traffic (Organic SEO + Paid Ads), AOV, CVR to lower CPA

Ecommerce Brands on Amazon do look for measurable numbers that can address the intersection of topline (revenues) and bottom-line (net income) goals and objectives - With Amazon Sponsored Ads, Catalog, SEO, Global Marketplace Experience and Data understanding, Tanzeel is working from 5 years to grow brands revenue run rate and maximizing profitability by stopping unseen Ad’s (Paid) or Organic Sales losses before they become roadblocks on macro (long-term) and micro (short-term) levels from the business to make increased profits by compounding.

Turning-On the positive variables of Brand and Ads equation is challenging in parallel to optimizing the negative one's backed by data, which makes it excited for Tanzeel to take leverage by running in-depth data analysis approach to deliver actionable recommendations for building a strategy to turn brands on winning side by growing them on projected numbers of MoM to YoY. 

Drop a message for me on LinkedIn, email (tanzeelpk07@gmail.com) or schedule a call here. https://calendar.app.google/uP9WyEfGqHjXt8PM9

Thank you.

taplio

The Battle

Jon Elder

Tanzeel Khan

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