Freelance (Self employed)

Content Creator

B2B Content & Copywriter

Gripped | B2B Digital Marketing Agency for SaaS & Tech

- Produced web, email, ad and social copy for over 30 clients (SaaS & Tech)
- Helped scale copy tasks by overseeing copy written by others 
- Taught content & client-facing teams copy fundamentals
- Fleshed out Gripped's web, email & ad copy processes

Lead Copywriter/Copy Editor

B2B Copywriter

Croud - Performance Marketing Agency of the Year

- Wrote & tested ad copy for a range of multi-million pound international PPC accounts
- Managed paid search and shopping campaigns for Compare the Market & Pretty Little Thing

PPC Account Manager

Curated Digital

Managed PPC campaigns for 12 clients across the SaaS, health & wellness, legal, energy, property, and eCommerce industries.

- Helped increase search-derived appointment vol by 68% over 12 months for Specsavers Spain as their sole PPC manager
- Up-sold (and cross-sold) digital marketing services to 2 clients
- Created a CRO audit of a client's website

Paid Media Strategist (PPC)

Vibrandy

Ecommerce Store Owner

Eichinger Equipment Limited

Driver

ALL EVENTS VIP LTD

The go-to guy for stars like Kate Moss, U2, Massive Attack, Alexa Chung, Lilly Allen... the list goes on and on... I really don't wanna bore you. It's no big deal. Honestly.

Hospitality Crew Leader

I help B2B content teams with blog & email copywriting that educates, nurtures & converts

Have you got a B2B content delivery problem?

Whether…

→ You have lot’s of good content ideas but no hands to fulfil

Or...

→ You’ve lost faith in your marketing and your content engine needs a kick-start

… I can help you.

And rest assured, my approach does NOT involve:

✗ Copycat-ing competitors
✗ Copy-pasting generic ChatGPT waffle
✗ Boring your prospects to tears with dry corporatespeak

Nope. The list above is the fast track to bland, commoditised content. And I’m sure we can agree, the world doesn’t need any more of that.

Instead, I’ll write you “stand-out” content that: 

✓ Educates, solves problems and builds trust with your prospects
✓ Positions your B2B brand as THE leading authority in your space
✓ Fills your sales pipeline with “quality” leads (not timewasters)

To date, I’ve helped over 45 organisations drive visibility, credibility, and growth with the written word and strategic marketing advice.

My clients' industries include Marketing, SaaS, Tech, Health & Wellness, Legal, Energy, Property, Ecommerce, Construction and more. 

Here are some kind words from lovely folk I've worked with:

“Jonny has given us actionable and thorough insight which led to clear positive results at every stage of the marketing funnel” – Luke Stringer, Demand Generation Manager (VU.CITY)

“Those emails are brilliant. I’m really impressed with this copywriting” – Laila Lotfi, VP of Marketing (Undo)

“Jonny was truly one of the most innovative and out of the box marketers I had the pleasure to work with.” – David Angus, Chief Strategy Officer (Curated Digital) 

Here are 2 ways I can help you:

1) SEO-optimised blog articles - well-researched, differentiated articles that provide your prospects with a tonne of upfront value.

2) Nurture & sales email flows - that advance prospects to the next stage of your sales funnel.

So if you need a hand, shoot me a DM ☕️

Jonny Price

LinkedIn loves to hate on “awful” outreach.

I’ve sent 1,000s of outreach messages since going into biz for myself last year.

And I’ve since picked up a few things about how to get positive replies & win clients.

However...

Below is a “naff” cold email follow up.

It was sent to well-known LI creator.

They then wrote a rather scathing post about it.

No suggested improvements.
Just nailed the poor guy to the cross.

And of course people were out in the comments with their pitch forks & torches:

“This is too much and borderline stalking”
"lol imagine thinking 'ignore me harder' is a strategy"
"The 'I’ll keep following up' guy is peak cluelessness"

Look, I get it.

This follow up is poor.
It’s pushy and kinda rude.
It also fails to mention any business benefit.

But all that aside...

I believe the sender (almost) gets one thing right.

High praise, I know.

He offers to write a “free sample email,” which isn’t a bad offer.

It’s a lead magnet.

One that de-risks his core offer by showing his recipient what he can do.

Problem is, this adds an unnecessary extra step.

Here’s what he should’ve done instead:

Just send them the free email sample.

Don’t ask for permission. 

Start doing the job before they’ve even paid you.

Because here’s the thing.

You can either:

a) Spend hours writing, sending, and managing thousands of cold emails (and follow ups).

Or...

b) You can send a handful of free custom work samples to 5-10 people you’d love to work with.

Think about it...

You have to spend time marketing anyway. 
So why not hone your craft at the same time?

Plus, you’ll stand out!

Most people do the bare minimum. They send templated outreach that offers nothing (or something shit). 

Do the opposite.

Even if your work isn’t amazing, any fair-minded person will be flattered that you went the extra mile.

They may even:

- shout you out online
- refer you to a friend
- or give you a shot

Worst case - nothing comes of it.

All is not lost...

Share your free work samples on LinkedIn.
And break down the thinking behind it.

Other prospects may see this and get in touch.

And at the very least, this will hone your sales skills.

My key point here is this:

Don’t sleep on free work.

Most people scoff at the thought of doing “free work.”
Which is exactly why it’s a competitive advantage.

It’s rare. 

It’s shows uncommon effort on the prospect’s behalf.

Done right, it can act as an immediate ice-breaker/trust-builder.

It can open doors you never knew existed.

Chat soon,

JP

Jonny Price 🦉

I ghostwrite LinkedIn posts for creator-led businesses | Helped drive 4M+ views & 40K+ product users for my SaaS clients

Lewis Folkard

Lewis Folkard Copywriting

Freelance Conversion Copywriter

Norris Media

Reducing the carbon impact of digital advertising.

Freelance Social Lead and Copywriter

Textron Specialized Vehicles

Supply Chain Coordinator

Supply Quality Engineer

It happens faster than you can think. Quite literally.

Before your conscious mind has had the chance to process the information in front of you, your subconscious has already made its calculations.

In fact, cognitive scientists say ~95% of our behaviour, emotion, decision-making (and more) depend on brain activity beyond our conscious awareness. 95%!

In other words, we're basically running on auto-pilot but use some convincing post-rationalisations to justify our actions...

And in over 200,000 years, that's not really changed.

We were (and still are) guided by behavioural principles and evolutionary instincts we're not aware of.

The outcomes are different, yes - we're not fighting for survival anymore - but the drivers are still very much the same.

And once you know what they are (and how to tap into them) influencing behaviour becomes a whole lot easier.

You can do it in person, over the phone, online, in writing - it doesn't matter. 

It all works the same way.

And you need it... 

...just like every other business.

How are you going to generate leads... make sales... impress investors... grow your customer base... without it?

So, winning others to your way of thinking isn't a "nice-to-have". It's a must-have.

Especially when it's paired with a product or service that your market is worse off without.

In the written realm, the world of copywriting, you need to convince your reader that your product or service is worth the money they're about to pay for it.

And, in essence, that's all persuasion is. Showing how good what you have is - and how bad it'll be without it. Push. Pull. Push. Pull.

And any copywriter - heck *anyone* - can use that...

But the devil is in the details. Just stating facts is too overt. Too obvious.

(Think, when was the last time you bought something, knowing you were being persuaded?)

Instead, you need to be subtle. Compelling. And slip in under the radar.

You need to make your reader feel like they're making this decision themselves.

And that's not something just "anyone" can do.

Over 70 businesses across the UK have used me to help them win their market to their way of thinking.

And I've done so through websites, landing pages, sales pages, emails and social media ads.

Together, we've turned hesitant window shoppers into high-paying loyal customers, who not only want to take action... but enjoy coming back for more.

Get what your business needs. Message me now.

3 facts about me:
- I eat kiwis with the skin on
- I'm on a mission to visit 50 countries before I'm 30 (I'm at 41)
- I'm a big fan of RHCP

taplio

The Battle

Jonny Price

Lewis Folkard

Followers

Posts

Engagements

Likes

Performance ScoreJonny Price's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jonny Price

Lewis Folkard

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jonny Price's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJonny Price's LinkedIn Performance