Freelance (Self employed)

Content Creator

B2B Content & Copywriter

Gripped | B2B Digital Marketing Agency for SaaS & Tech

- Produced web, email, ad and social copy for over 30 clients (SaaS & Tech)
- Helped scale copy tasks by overseeing copy written by others 
- Taught content & client-facing teams copy fundamentals
- Fleshed out Gripped's web, email & ad copy processes

Lead Copywriter/Copy Editor

B2B Copywriter

Croud - Performance Marketing Agency of the Year

- Wrote & tested ad copy for a range of multi-million pound international PPC accounts
- Managed paid search and shopping campaigns for Compare the Market & Pretty Little Thing

PPC Account Manager

Curated Digital

Managed PPC campaigns for 12 clients across the SaaS, health & wellness, legal, energy, property, and eCommerce industries.

- Helped increase search-derived appointment vol by 68% over 12 months for Specsavers Spain as their sole PPC manager
- Up-sold (and cross-sold) digital marketing services to 2 clients
- Created a CRO audit of a client's website

Paid Media Strategist (PPC)

Vibrandy

Ecommerce Store Owner

Eichinger Equipment Limited

Driver

ALL EVENTS VIP LTD

The go-to guy for stars like Kate Moss, U2, Massive Attack, Alexa Chung, Lilly Allen... the list goes on and on... I really don't wanna bore you. It's no big deal. Honestly.

Hospitality Crew Leader

I help B2B content teams with blog & email copywriting that educates, nurtures & converts

Have you got a B2B content delivery problem?

Whether…

→ You have lot’s of good content ideas but no hands to fulfil

Or...

→ You’ve lost faith in your marketing and your content engine needs a kick-start

… I can help you.

And rest assured, my approach does NOT involve:

✗ Copycat-ing competitors
✗ Copy-pasting generic ChatGPT waffle
✗ Boring your prospects to tears with dry corporatespeak

Nope. The list above is the fast track to bland, commoditised content. And I’m sure we can agree, the world doesn’t need any more of that.

Instead, I’ll write you “stand-out” content that: 

✓ Educates, solves problems and builds trust with your prospects
✓ Positions your B2B brand as THE leading authority in your space
✓ Fills your sales pipeline with “quality” leads (not timewasters)

To date, I’ve helped over 45 organisations drive visibility, credibility, and growth with the written word and strategic marketing advice.

My clients' industries include Marketing, SaaS, Tech, Health & Wellness, Legal, Energy, Property, Ecommerce, Construction and more. 

Here are some kind words from lovely folk I've worked with:

“Jonny has given us actionable and thorough insight which led to clear positive results at every stage of the marketing funnel” – Luke Stringer, Demand Generation Manager (VU.CITY)

“Those emails are brilliant. I’m really impressed with this copywriting” – Laila Lotfi, VP of Marketing (Undo)

“Jonny was truly one of the most innovative and out of the box marketers I had the pleasure to work with.” – David Angus, Chief Strategy Officer (Curated Digital) 

Here are 2 ways I can help you:

1) SEO-optimised blog articles - well-researched, differentiated articles that provide your prospects with a tonne of upfront value.

2) Nurture & sales email flows - that advance prospects to the next stage of your sales funnel.

So if you need a hand, shoot me a DM ☕️

Jonny Price

LinkedIn loves to hate on “awful” outreach.

I’ve sent 1,000s of outreach messages since going into biz for myself last year.

And I’ve since picked up a few things about how to get positive replies & win clients.

However...

Below is a “naff” cold email follow up.

It was sent to well-known LI creator.

They then wrote a rather scathing post about it.

No suggested improvements.
Just nailed the poor guy to the cross.

And of course people were out in the comments with their pitch forks & torches:

“This is too much and borderline stalking”
"lol imagine thinking 'ignore me harder' is a strategy"
"The 'I’ll keep following up' guy is peak cluelessness"

Look, I get it.

This follow up is poor.
It’s pushy and kinda rude.
It also fails to mention any business benefit.

But all that aside...

I believe the sender (almost) gets one thing right.

High praise, I know.

He offers to write a “free sample email,” which isn’t a bad offer.

It’s a lead magnet.

One that de-risks his core offer by showing his recipient what he can do.

Problem is, this adds an unnecessary extra step.

Here’s what he should’ve done instead:

Just send them the free email sample.

Don’t ask for permission. 

Start doing the job before they’ve even paid you.

Because here’s the thing.

You can either:

a) Spend hours writing, sending, and managing thousands of cold emails (and follow ups).

Or...

b) You can send a handful of free custom work samples to 5-10 people you’d love to work with.

Think about it...

You have to spend time marketing anyway. 
So why not hone your craft at the same time?

Plus, you’ll stand out!

Most people do the bare minimum. They send templated outreach that offers nothing (or something shit). 

Do the opposite.

Even if your work isn’t amazing, any fair-minded person will be flattered that you went the extra mile.

They may even:

- shout you out online
- refer you to a friend
- or give you a shot

Worst case - nothing comes of it.

All is not lost...

Share your free work samples on LinkedIn.
And break down the thinking behind it.

Other prospects may see this and get in touch.

And at the very least, this will hone your sales skills.

My key point here is this:

Don’t sleep on free work.

Most people scoff at the thought of doing “free work.”
Which is exactly why it’s a competitive advantage.

It’s rare. 

It’s shows uncommon effort on the prospect’s behalf.

Done right, it can act as an immediate ice-breaker/trust-builder.

It can open doors you never knew existed.

Chat soon,

JP

Jonny Price 🦉

I ghostwrite LinkedIn posts for creator-led businesses | Helped drive 4M+ views & 40K+ product users for my SaaS clients

SaaSCopy.com

Work with founders, marketing teams and content marketing units to perform data-driven content audits on existing content assets, identify low hanging content opportunities, and drive revenue through content sprints.

B2B Content Writer, SaaS Content Strategist

RevGenius

Member

Victor Eduoh Consulting (VEC)

* Craft strategic narrative to differentiate assigned SaaS startup in their category.
* Keyword research, content gap and competitive analysis to surface target opportunities
* Design of content strategy for SaaS  startups using our proprietary Content Topic Clusters methodology

Product-Led Content Strategist

Policy Alert

• Led diverse social media campaigns on the extractives industry, budget democracy, ecological justice, community rights and livelihoods.
• Live tweet workshop and events, strategically highlighting key takeaways. Hosted Tweet Chats on behalf of the organization.
• Contributed to various documentation processes, including content creation, reports, press releases and infographics.
• Drove digital campaigns to give programs wide visibility. Analyzed data on campaigns to optimize campaign performance and document indicators for Monitoring, Evaluation and Learning (MEL).
• Coordinated knowledge management and social media activities using appropriate programmes and tools.

 Digital Communications Strategist

Centre for Democracy and Development

Communications Officer

TEDxCalabar

* Develop best practices for content creation, distribution, maintenance and audit.
* Ensure that content is on-brand, consistent in style, quality and tone, and optimized for search and reader intent across all channels.
* Provide leadership to the content team in creating articles, press releases, video scripts, web content, reports, blog posts, email marketing campaigns, presentation slides, TEDxCalabar yearly theme, speaker profiles/bios, speaker talk topics/ideas, copy for flyers and promotional materials, social media posts, brochures, e-books and sponsorship proposals.
* Led digital marketing campaigns that sold out event tickets more than 3 weeks before schedule, representing more than 64% improvement in ticket sales over previous year sales.

Storyteller/Team Lead, Content & Publications

African Leadership Magazine

* Carried out content and SEO audits on all digital assets owned by the group and provided detailed report and plan of action to management. 
* Resolved technical SEO issues surfaced by the audits.
* Provided guidelines on content structure and strategies to improve performance of published content.

Content Strategy Consultant (Contract)

Sabi Writers

* Created content calendars for client websites and provided ghost-written content to match calendar schedule.
* Collaborated with business leaders on their book ideas, making sure the writing matched the voice, tone and intent of the project owners.
* Conducted research to fill in the situational and historical context of the recollections of book owners.
* Provided mentorship to the writing team on writing for the web.

Resident Business Writer 

Basic Rights Counsel Initiative

• Oversaw the creation of BRCI social media strategy. Managed the resulting change process to turn all staff to content creators, which enriched the volume and diversity of content that was available to share on social media platforms.
• Created digital campaigns to drive attention to events, projects and collaborations.
• Setup the organization’s website, created website copy and managed content onsite and social media.

IT Officer

• Co-authored a proposal that was shortlisted for a €200, 000.00 grant by the European Instrument for Democracy and Human Rights (EIDHR) Country-Based Support Scheme.
• Provided a framework for M&E based on donor guidelines
• Created a reporting framework for capturing important indicators from every child rights intervention we implemented.

Grant Writer

ProBloggerTips.com

Content Writer

Most B2B SaaS content misses the mark.

Too often, companies flood the internet with generic content, hoping volume alone will drive traffic or leads.

Spoiler alert: that’s not how it works.

If your content isn’t generating demand, engaging your audience, or making it easier for them to choose your product, it’s time to step on the brakes and change direction.

Effective B2B SaaS content doesn’t just bloat the internet. It educates, solves real customer pain points, and positions your product as the solution they’ve been searching for. When done right, it drives action—whether that’s in the form of leads, conversions, or trust that builds long-term customer relationships.

That’s where I come in.

I’m Yeremi Akpan, and with years of experience helping SaaS companies craft strategic, user-focused content, I don’t just write—I create content that drives results. By putting your customers' needs first, I create stories that capture their attention, engage their minds, and drive demand.

The best part? By naturally optimizing for users, search engines follow suit. That’s how we consistently rank while speaking directly to the people who matter most: your future customers.

Ready to move past content for content’s sake? Let’s build content that works for your business and your audience.

Send me a DM to start the conversation.

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The Battle

Jonny Price

Yeremi Akpan

Followers

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taplio

The Battle

Jonny Price

Yeremi Akpan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jonny Price's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJonny Price's LinkedIn Performance