Coalition, Inc.

1st hire on the Growth Team responsible for demand/lead generation and b2b marketing 

Building a B2B demand generation engine by leveraging AI, go-to-market technology, account-based marketing ads, and an automated outbound stack to generate a predictable, qualified sales pipeline

Coalition is a cybersecurity insurance company (Forbes' 2024 FinTech Top 50). Our mission is to solve cyber risk. We do this by combining free cybersecurity tools and services to help businesses prevent and mitigate risk.

B2B Demand Generation / Growth Manager

HYPCCCYCL

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

Member

FoundersHK

FoundersHK 港創人 is a global community of entrepreneurs, technology leaders and investors passionate about propelling the next generation of Hong Kong founders to scale and thrive in all parts of the world.

Mentor (Growth Marketing)

Race Capital (We are Hiring Engineers)

One of the mentors for their Enterprise Accelerator Program (Summer 2024 batch)

Topline is an intensive 8-week accelerator program designed to elevate your revenue growth.  Get unparalleled access to Race Capital’s network of accomplished sales leaders, revenue operators, marketing and growth experts, enterprise founders and more important software buyers.

Mentor (Demand Gen & RevOps)

Business Integrity Research Operations Lead

ipsy

Largest beauty subscription in the world with 3m+ paying subscribers 

Co-founded by Michelle Phan, one of the biggest YouTube beauty influencers as of to date
Ranked #6 beauty website in the world in terms of traffic (Source: SimilarWeb)
Top #20 app in the Lifestyle category (free app) in App Store 

First hire growth marketer to head up the paid acquisition team (both in-house and agency, 100% last-click direct-response campaign)
Managed a team of 4 media buyers (2 FTEs, 1 intern and 1 contractor) and multiple media vendors 
Specialized in large-scale media buying across paid social (Snapchat, Facebook, Instagram, and Pinterest), SEM, Display, Mobile DSPs and App Install 
Adopted latest ad formats (e.g, Snap Stories, IG Stories and Canvas, FB Collection, etc...) 

Worked with data infra engineers, product engineers, and solutions engineers (partner) on real-time reporting and optimization automation via Adwords API, Facebook Marketing/Ads/Insights API. Collaborated with LA video production team and beauty creators/ influencers to produce direct-response videos

Implemented custom built, back-end tracking with API integrations (e.g Facebook, Appsflyer/adjust/Kochava, Tableau) 

Active participation in Grow.Co and speaker at Mobile Growth Bay Area Meet up Event

Growth Marketing Manager

Reforge

8 week education program for growth professionals (PM, marketing, UX, engineering)

The Reforge Growth Series is a selective 8-week part time program to help you accelerate your career and company by developing a systematic approach to thinking about, acting on, and solving growth problems. 

The series is led by actual practitioners Brian Balfour (formerly VP Growth @ HubSpot) and co-hosted by Andrew Chen (Growth @ Uber). The program features top growth leaders from companies including Google, Dropbox, LinkedIn, Pinterest, Atlassian, Slack and others.

The Growth Series is our flagship program designed for experienced product and marketing professionals who want to a comprehensive and foundational course on growth. The program includes topics such as Growth Models, User Psychology, Growth Process + Roadmaps, Retention, Acquisition Strategy, Virality, and more.

Alumni (Fall 2017, Spring and Fall 2020 Cohort)

Optimal, Inc (Acquired by Brand Networks)

Growth optimizer on Facebook open graph 
Specializes in paid customer acquisition 

My Profile - http://www.facebook-studio.com/directory/person/77001645

Managed Fortune 1000 clients (e.g., AllState, Liberty Mutual) and startups (Nest, Zynga) marketing campaigns across Facebook/Twitter/LinkedIn
Single-handedly executed a real-time campaign for Bud Light during 2014 SuperBowl (Promoted Tweets, Promoted Trends, TV Targeting) 
Provided strategic advices to self-serve clients (e.g., JustFab, Xoom) who used the Optimal media buying platform

Senior Analyst

TBG Digital (Acquired by Sprinklr)

Building social graph!

- Acquired by Sprinklr before I left the company
- Promoted to Senior Social Media Analyst

Social Media Analyst

B2B Marketer, Demand Gen, Ex-Meta

Jonny Chan is a B2B growth marketing leader with 15+ years of experience building and scaling go-to-market systems across cybersecurity SaaS, insurance, and e-commerce subscription businesses. At Coalition (backed by Ribbit Capital, Index Ventures, T. Rowe Price, and General Atlantic), a $5B cybersecurity insurance startup, he leads customer acquisition by building AI-powered outbound workflows and full-funnel demand programs that drive pipelines across the U.S., Canada, the U.K., Australia, and Germany.

At Meta, Jonny worked as an adversarial researcher (white-hat growth marketer) on the Investigative Operations Team, where he reverse-engineered how bad actors exploited growth systems before products launched. He now applies those insights to design unconventional growth loops and uncover acquisition strategies that traditional marketing teams often overlook. This gives his go-to-market execution a creative edge that drives results where standard playbooks fall short.

At ipsy (backed by TPG Growth), he led the paid acquisition team and helped scale subscribers from 700,000 to 2.5 million, contributing to over $400 million in ARR. Jonny excels at building outbound engines and GTM systems from scratch, making him a strong operator for early-stage companies going from 0 to 1.

Work Experience: 
15 years of digital marketing experience focusing on North America markets (US and Canada)
B2C (Beauty, subscription business, digital ads such as FB ads, SEM, Display, etc)
B2B (Fintech/insurance tech, lead generation, demand generation)
Have both advertising agency and in-house experience

#b2b #demand-gen #lead-gen #growth-marketing #performance-marketing #DTC

Jonny Chan

EventX

“Events Anywhere, Anytime, for Anyone.”

Events are where meaningful connections and knowledge sharing happen. We apply what we learn from events to create impact to our world. We further connect with people we meet from events that result in lasting, and more influential relationships.

We want to give everyone access to life-changing opportunities and moments through our virtual event SaaS platform solution, regardless of who you are and where you are.

This is what EventX is all about.

Our award-winning virtual event SaaS platform, and all-in-one smart event management solutions support virtual and hybrid events. We look after your hassles from events organizations that are rather manual, and scale your event experiences to reach audiences anywhere.

We are backed by a global team, and ventures who believe in us, including HTC, GL Ventures, 500 Startups, AppWorks and more.

Lead, Business Development and Partnership

Infobip

Partnerships Development Manager

Help enterprises tailor cloud communications solutions which are scalable, flexible and reliable to:
- Create a perfect customer experience through omni channels
- Drive better customer engagement and increase customer loyalty
- Enhance mobile security and user experience and reduce messaging cost

Infobip recently works with government institutions worldwide to share critical COVID-19 information to public on its global communications platform, and it is the exclusive partner of Facebook for the COVID-19's Whatsapp helpline.

Business Development Manager

Shake Up!

About ShakeUp! Hong Kong
Established in Sep 2019, the brand delivers soul comforting milkshakes with a local twist in the Hong Kong market.

Sep 2019 First shop opened in Tsim Sha Tsui
Feb 2020 Second shop opened in Langham Place Mongkok

Partner

Chope

BOOK
- B2B sales on getting restaurants and catering groups on marketing listing and TMS products
- Advise campaign solutions for restaurant partners
- Work with GM and marketing team for shopping mall dining outlets acquisition project

SAVE
- Drive restaurant merchants to get on board with ChopeDeals including all day and off-peak promotion deals
- Work with marketing team to drive more B2C sales for ChopeDeals
- Plan for ChopeDeals expansion

Senior Campaign Sales Executive

Hong Kong Trade Development Council

- Develop and manage an online community for Belt and Road Global Forum members
- Manage daily operations of the Belt and Road Portal
- Vet and support outreaches promoting Belt and Road for four ASEAN market focuses: Malaysia, Brunei, Thailand, Myanmar


Belt and Road Summit 2018
- Organized an Infrastructure Investment Roundtable among Chinese mainland investors, UAE project owners and Hong Kong service providers

Assistant Manager, Belt and Road & External Relations

HKMA

Senior Executive Officer

Awards and Events
- Organized HKMA/TVB Awards for Marketing Excellence, and assisted in other Award programmes such as Awards for Excellence in Training and Development, Distinguished Salesperson Award, Civil Service Award, etc.
- Organized seminars and visits for business leads, executives and students
- Organized networking events and in-charge of events held by HKMA Digital Marketing Community

Programmes
- Launched management education and training programmes for business executives
- Negotiated with overseas universities about programme collaboration

Others
- Secretariat of the Hong Kong Television Audience Measurement (HKTAM) 2018 - 2023 Tender

Executive Officer

Self-employed

Design logo, advertisements, business cards, leaflets, product packages

Freelance Graphic Designer

Rockwell Automation

Reviewed and managed customer's database
Assisted in conversion of customer's data from MFG/Pro to SAP

taplio

The Battle

Jonny Chan

Anthea Suen

Followers

Posts

Engagements

Likes

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