Coalition, Inc.

1st hire on the Growth Team responsible for demand/lead generation and b2b marketing 

Building a B2B demand generation engine by leveraging AI, go-to-market technology, account-based marketing ads, and an automated outbound stack to generate a predictable, qualified sales pipeline

Coalition is a cybersecurity insurance company (Forbes' 2024 FinTech Top 50). Our mission is to solve cyber risk. We do this by combining free cybersecurity tools and services to help businesses prevent and mitigate risk.

B2B Demand Generation / Growth Manager

HYPCCCYCL

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

Member

FoundersHK

FoundersHK 港創人 is a global community of entrepreneurs, technology leaders and investors passionate about propelling the next generation of Hong Kong founders to scale and thrive in all parts of the world.

Mentor (Growth Marketing)

Race Capital (We are Hiring Engineers)

One of the mentors for their Enterprise Accelerator Program (Summer 2024 batch)

Topline is an intensive 8-week accelerator program designed to elevate your revenue growth.  Get unparalleled access to Race Capital’s network of accomplished sales leaders, revenue operators, marketing and growth experts, enterprise founders and more important software buyers.

Mentor (Demand Gen & RevOps)

Business Integrity Research Operations Lead

ipsy

Largest beauty subscription in the world with 3m+ paying subscribers 

Co-founded by Michelle Phan, one of the biggest YouTube beauty influencers as of to date
Ranked #6 beauty website in the world in terms of traffic (Source: SimilarWeb)
Top #20 app in the Lifestyle category (free app) in App Store 

First hire growth marketer to head up the paid acquisition team (both in-house and agency, 100% last-click direct-response campaign)
Managed a team of 4 media buyers (2 FTEs, 1 intern and 1 contractor) and multiple media vendors 
Specialized in large-scale media buying across paid social (Snapchat, Facebook, Instagram, and Pinterest), SEM, Display, Mobile DSPs and App Install 
Adopted latest ad formats (e.g, Snap Stories, IG Stories and Canvas, FB Collection, etc...) 

Worked with data infra engineers, product engineers, and solutions engineers (partner) on real-time reporting and optimization automation via Adwords API, Facebook Marketing/Ads/Insights API. Collaborated with LA video production team and beauty creators/ influencers to produce direct-response videos

Implemented custom built, back-end tracking with API integrations (e.g Facebook, Appsflyer/adjust/Kochava, Tableau) 

Active participation in Grow.Co and speaker at Mobile Growth Bay Area Meet up Event

Growth Marketing Manager

Reforge

8 week education program for growth professionals (PM, marketing, UX, engineering)

The Reforge Growth Series is a selective 8-week part time program to help you accelerate your career and company by developing a systematic approach to thinking about, acting on, and solving growth problems. 

The series is led by actual practitioners Brian Balfour (formerly VP Growth @ HubSpot) and co-hosted by Andrew Chen (Growth @ Uber). The program features top growth leaders from companies including Google, Dropbox, LinkedIn, Pinterest, Atlassian, Slack and others.

The Growth Series is our flagship program designed for experienced product and marketing professionals who want to a comprehensive and foundational course on growth. The program includes topics such as Growth Models, User Psychology, Growth Process + Roadmaps, Retention, Acquisition Strategy, Virality, and more.

Alumni (Fall 2017, Spring and Fall 2020 Cohort)

Optimal, Inc (Acquired by Brand Networks)

Growth optimizer on Facebook open graph 
Specializes in paid customer acquisition 

My Profile - http://www.facebook-studio.com/directory/person/77001645

Managed Fortune 1000 clients (e.g., AllState, Liberty Mutual) and startups (Nest, Zynga) marketing campaigns across Facebook/Twitter/LinkedIn
Single-handedly executed a real-time campaign for Bud Light during 2014 SuperBowl (Promoted Tweets, Promoted Trends, TV Targeting) 
Provided strategic advices to self-serve clients (e.g., JustFab, Xoom) who used the Optimal media buying platform

Senior Analyst

TBG Digital (Acquired by Sprinklr)

Building social graph!

- Acquired by Sprinklr before I left the company
- Promoted to Senior Social Media Analyst

Social Media Analyst

B2B Marketer, Demand Gen, Ex-Meta

Jonny Chan is a B2B growth marketing leader with 15+ years of experience building and scaling go-to-market systems across cybersecurity SaaS, insurance, and e-commerce subscription businesses. At Coalition (backed by Ribbit Capital, Index Ventures, T. Rowe Price, and General Atlantic), a $5B cybersecurity insurance startup, he leads customer acquisition by building AI-powered outbound workflows and full-funnel demand programs that drive pipelines across the U.S., Canada, the U.K., Australia, and Germany.

At Meta, Jonny worked as an adversarial researcher (white-hat growth marketer) on the Investigative Operations Team, where he reverse-engineered how bad actors exploited growth systems before products launched. He now applies those insights to design unconventional growth loops and uncover acquisition strategies that traditional marketing teams often overlook. This gives his go-to-market execution a creative edge that drives results where standard playbooks fall short.

At ipsy (backed by TPG Growth), he led the paid acquisition team and helped scale subscribers from 700,000 to 2.5 million, contributing to over $400 million in ARR. Jonny excels at building outbound engines and GTM systems from scratch, making him a strong operator for early-stage companies going from 0 to 1.

Work Experience: 
15 years of digital marketing experience focusing on North America markets (US and Canada)
B2C (Beauty, subscription business, digital ads such as FB ads, SEM, Display, etc)
B2B (Fintech/insurance tech, lead generation, demand generation)
Have both advertising agency and in-house experience

#b2b #demand-gen #lead-gen #growth-marketing #performance-marketing #DTC

Jonny Chan

*Led product strategy designed to drive share gain in a $1B+ international market.
*Assessed M&A as a strategic option in the $35B+ Print market, serving as a thought leader to guide consolidation decisions
*Drove the creation of a $4B+ software and services BU within HP; collaborated with finance, HR, and executive leadership to craft organizational structure, cost envelop, and program cadence
*Spearheaded the setup of cross-functional programs for product strategy and incubation, turning proposals into actionable workstreams for product launches.
*Other special projects

Senior Manager Corporate Strategy

Western Digital

*Crafted entry and expansion strategies into new verticals and geographies
*Collaborated across functions to formulate strategic responses to potential new entrants
*Guided a $2B+ supply chain strategy; analyzed NPV and valuation of various options to drive sourcing strategy
*Led company-wide change management effort to enable financial disclosures that align with new corporate structure
*Other special projects

Manager Corporate Strategy

HOVER Inc.

Led the sales analytics function focused on GTM strategy, customer segmentation, sales force structure, dashboards creation, leading indicator development, goal setting, and territory and expansion planning.
Technical trades used: Tableau, SQL, Salesforce, Snowflake.

Sales Analytics Manager

UCLA Anderson School of Management

MBA Candidate

Part of the Strategy & Corporate Development team responsible for crafting corporate strategy for foreign market entry and expansion, landscaping competition, assessing product-market fit, and partnering with BUs to increase growth and performance

Intern, Strategy & Corporate Development

Tesla

Part of the SolarCity subsidiary

I was responsible for improving cash flow. Initiatives included analyzing cost of customer acquisition, automating the evaluation of investment decisions, creating monthly deck for executives to delineate performance, productivity, channel mix, and product mix, and assisting with projection, attrition, and productivity and bookings forecast.

Marketing Planning & Analysis Analyst

SolarCity

Focused on implementing sales compensation plans for 3000+ sales professionals. Created the analytical background and operational infrastructure using Excel and SQL to help streamline computation that allowed the team to work efficiently as sales organization grew from 200 to 3000+ people. Built and maintained models to incorporate more than 50 sales compensation plans that calculate commission payouts in excess of $7 million each month. Also computed and delineated sales operations metrics for management to understand productivity across regions, sales teams, and time. Provided guidance and help to new team members whom later took over my responsibility after my transition.

Sales Analyst II

Started as junior analyst and was promoted to analyst I

Sales Analyst I

UCSF

Used Excel and carried out experiments to study biomarker trends, Xenon gas hepatoprotective capabilities, and mesenchymal stem cell protective function in ischemia-reperfusion organ injury before and after Thoracic Abdominal Aortic Aneurysm surgery. Interacted with patients to collect specimen as well as worked collaboratively with professors and research groups in conducting cross-lab experiments. Performed all clerical function related to smooth operation of the lab including managing research supplies and ordering research kits with defined budget.

Staff Research Associate

Lawrence Berkeley National Laboratory

Studied protein structures via crystallography techniques. Analyzed appropriate concentrations of chemicals for setting up crystal screens and presented and published abstracts in research symposiums. Research endeavor was supported by merit-based undergraduate research grant.

Undergraduate Researcher

With over four years of experience in corporate strategy and operations, I am a passionate and driven leader who delivers innovative solutions to complex business challenges. As a Corporate Strategy leader, I craft and execute entry and expansion strategies into new verticals and geographies, collaborate across functions to formulate strategic responses to competitive threats, and lead company-wide change management efforts to establish new BUs that align with the new corporate structure.

My background in internal consulting, sales analytics, and finance enables me to leverage data-driven insights and customer-centric approaches to optimize the performance and growth of HP and its products. I have a Master of Business Administration degree from UCLA Anderson School of Management, with a focus on consulting, and certifications in Problem Solving from McKinsey and Competitive Strategy from Coursera. I also have a strong technical skill set, including Tableau, SQL, Salesforce, and Snowflake. I am fluent in English, Mandarin, and Cantonese, and have a keen interest in the global technology landscape.

taplio

The Battle

Jonny Chan

Pung Yuan

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?