CEO The Good – Optimization for top brands like Nike, Xerox, Adobe, The Economist & many more | Author & Speaker | 6'7" 🏀 | Jr Olympic 🥇🥋 | jonmacdonald.com | 📘 Latest Book 👉 thegood.com/oito

Every bad digital experience costs you money. My mission is simple: remove them all until conversion becomes inevitable.

I founded The Good 16+ years ago to turn user insights into revenue. We're the trusted Digital Experience Optimization advisory for household names like Adobe, Nike, Xerox, Intel, and The Economist.

Together, we've generated hundreds of millions in additional revenue by optimizing the full digital journey from first touch to retention.

I've written three best-selling books on conversion optimization and am a frequent keynote speaker at Google, Autodesk, and industry events worldwide.

Folks will tell you I love to compete: I'm a former college basketball player (and still playing on a club travel team) and won the USA Jr Olympic gold medal in Taekwondo when I was 10. But, business is the ultimate sport.

Book a 15-minute optimization strategy call → https://thegood.com/contact/

📨 DM me to start improving the digital journey of your website or app… or to debate LeBron vs Jordan as the GOAT.

Jon MacDonald

InfoTrust

InfoTrust is a digital analytics consulting, data governance, and technology company with a broad range of Google Partner Certifications. Our team works with many of the largest brands in the world. From San Francisco to Dubai, InfoTrust specializes in online measurement architecture for multi-brand companies, breaking down silos and validating data to ensure teams have the confidence to make data-backed decisions for their business.

InfoTrust is a certified Google Marketing Platform Sales Partner and Google Cloud Partner.

Our product division is the engineering team behind Tag Inspector, a tag audit platform designed for marketers who manage large sites or multi-brand enterprises.

Chief Executive Officer

Abundance360

Member of Abundance360. Abundance360 is Singularity University’s highest-level program run by Singularity Founder Peter H. Diamandis, MD. This year-round leadership program is designed for founders, executives, and investors who are ready to create meaningful impact and leave a legacy.

Patron Member

Member

InfoTrust Ventures

Co-Founder, Advisor, Mentor

Queen City Angels

Investor Member

Project Management Institute - Southwest OH Chapter

VP of Communications

attachmate corp

Had a number of positions with Attachmate corporation including Product Management, Project Management and Software Engineering

Product manager, Consultant, Software Engineer

Attachmate

Engineering Intern

As the CEO and co-founder of InfoTrust, I built a globally recognized digital advertising technology partner for 50+ Fortune 500 companies and 15/100 Most Valuable Brands in the world.

My mission is to encourage more organizations to integrate philanthropy into their daily business practices. This isn’t about political causes that fluctuate with the changing winds or following government regulations but about making work meaningful, bringing purpose, and creating a lasting connection between business success and positive impact.

We are proud to be recognized with multiple awards, including being named Best Small Workplace by Fortune, AdAge, and Inc.

Beyond my business accomplishments, I'm a 2x bestselling author, a contributor to numerous professional magazines, and a member of Abundance360, EO, YPO and Strategic Coach. 

I am passionate about creating meaningful impact and leaving a legacy through my work, leadership, and philanthropy.

I am a co-Founder of InfoTrust Foundation.

I serve on several local foundation boards, including the Cincinnati Children's Hospital Foundation Board and the UC College of Business Alumni Board.

I am a 3xDad, 1xHusband, global traveler, learning junkie, Star Wars geek and forever kid at heart.

taplio

The Battle

Jon MacDonald

Alex Yastrebenetsky

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