CEO The Good – Optimization for top brands like Nike, Xerox, Adobe, The Economist & many more | Author & Speaker | 6'7" 🏀 | Jr Olympic 🥇🥋 | jonmacdonald.com | 📘 Latest Book 👉 thegood.com/oito

Every bad digital experience costs you money. My mission is simple: remove them all until conversion becomes inevitable.

I founded The Good 16+ years ago to turn user insights into revenue. We're the trusted Digital Experience Optimization advisory for household names like Adobe, Nike, Xerox, Intel, and The Economist.

Together, we've generated hundreds of millions in additional revenue by optimizing the full digital journey from first touch to retention.

I've written three best-selling books on conversion optimization and am a frequent keynote speaker at Google, Autodesk, and industry events worldwide.

Folks will tell you I love to compete: I'm a former college basketball player (and still playing on a club travel team) and won the USA Jr Olympic gold medal in Taekwondo when I was 10. But, business is the ultimate sport.

Book a 15-minute optimization strategy call → https://thegood.com/contact/

📨 DM me to start improving the digital journey of your website or app… or to debate LeBron vs Jordan as the GOAT.

Jon MacDonald

Craig Wasilchak

Entrepreneurs'​ Organization

As a Growth Expert for the Entrepreneurs' Organization (EO), this role focuses on driving significant global growth by supporting EO leadership and chapters in achieving their objectives. Extensive expertise in digital business development, marketing strategy, and scaling is utilized to provide guidance, mentorship, and support to EO chapter leadership and members.

Responsibilities include analyzing chapter growth performance, identifying new growth opportunities, sharing EO growth best practices, and co-developing strategic plans and solutions that align with EO's mission of fostering entrepreneurial success. Emphasis is placed on creating a collaborative LinkedIn learning environment where entrepreneurs can tackle growth challenges, exchange ideas, and implement strategies that propel their EO chapters and businesses forward.

This approach not only enhances individual and chapter success but also contributes to EO’s overarching goal of empowering entrepreneurs worldwide to unlock their full potential and drive meaningful impact.

Entrepreneurs' Organization Growth Expert

The Entrepreneurs' Organization (EO) is a non-profit organization dedicated to helping entrepreneurs achieve their full potential in business and personal life through life-enhancing connections, shared experiences, and collaborative learning. Joining this member-led group of over 19,000 global entrepreneurs was undoubtedly one of the best decisions I’ve ever made.

In one sentence, EO is truly life-changing. As an entrepreneur and EO volunteer, I support other entrepreneurs in discovering the value of EO and understanding what it takes to qualify for and join local and global EO chapters.

Entrepreneurs' Organization Membership Chair

The Entrepreneurs' Organization (EO) is a member-led group comprising over 19,000 global entrepreneurs, each averaging revenues of $4 million. The Organization's members have a combined annual sales volume of over 72 Billion dollars. The Strategic Alliance Partner (SAP) Chair's purpose and passion lie in engaging existing and prospective Strategic Alliance Partners through a network of more than 19,000 global and local entrepreneurs. The Entrepreneurs' Organization represents a community of like-minded exclusive individuals that rank among the top 4% of successful entrepreneurs worldwide. EO fosters an environment where Strategic Alliance Partners can meet and form friendships and business relationships with high-value, successful entrepreneurs.

Entrepreneurs' Organization Strategic Alliance Partner (SAP) Chair

Imagine an organization that helps you achieve your full potential in your business and personal life through life-enhancing connections, shared experiences, and collaborative learning. The Entrepreneurs’ Organization (EO) helps entrepreneurs achieve their full potential in their business and personal lives.  

EO is a high-quality support network of 19,000+ like-minded leaders across 80 countries. We help entrepreneurs achieve their full potential through the power of life-enhancing connections, shared experiences, and collaborative learning.

EO has been helping entrepreneurs achieve transformational growth since 1987. Our member network is committed to learning and helping each other succeed. Gain access to the world’s top experts. Grow beyond your personal limits. Make breakthroughs as you redefine and realize your goals in life and in business.

Entrepreneurs' Organization Global Member

Visionary Entrepreneur | Podcast Guest & Keynote Speaker

I share real stories and lessons from building successful businesses as a founder, CEO, and leader. My talks focus on the realities of entrepreneurship—the wins, the losses, and everything in between.

I like to speak about:
✅ The power of vulnerability in leadership
✅ Building and scaling businesses
✅ How you have the ability to change the world
✅ Creating a legacy through entrepreneurship
✅ Entrepreneurial lessons that drive growth
✅ How Entrepreneurs' Organization (EO) shaped my journey

My mission is to inspire and equip entrepreneurs and leaders with practical strategies and mindset shifts they can apply immediately. Whether on stage or behind the mic, I believe real stories have the power to spark real change.

Founding Member

JW Management Company

Family-owned & operated Commercial Property Management & Leasing in Dallas Fort Worth.  
ARLINGTON TEXAS PROPERTY LOCATION: The 10 acre Westgate Business Park is adjacent to Arlington's Entertainment & Restaurant District. The Comercial Busines Park is located 1 walking block East of "Globe Life Park", Globe Life Field, & "Texas Live" with many superb restaurants. In addition, the property is only 3 blocks from the "Dallas Cowboys AT&T Stadium" & "Six Flags over Texas". The building space for lease consist of Office, Retail, Flex-Space, including Commercial Warehouse & Industrial buildings

DALLAS TEXAS PROPERTY LOCATION: The 4 acre 1625 Mockingbird Business Park is on Mockinbird in the Love Field Corridor, Stemmons Corridor area (Between I-35 and Love Field Airport).
The building space for lease consist of Office, Retail, Flex-Space, including Commercial Warehouse & Industrial buildings

Chief Executive Officer

TOP ELITE - Esteemed Member

Top Elite is an invitation-only esteemed group of dedicated business leaders fostering personal growth worldwide. And the best part? It's free to join once you're verified! Our mission is crystal clear: to equip individuals with the skills and resources they need to thrive. We invite you to be part of our journey!

About Top Elite:

Top Elite stands independently as the preferred community for Top Elite Members, an exclusive group recognized for their commitment to personal and business growth. Our mission is to empower individuals, enabling them to become influencers in their own lives. We achieve this through our free membership program, equipping participants with the tools to become influential in their chosen fields and connect effortlessly with key decision-makers.

Free Membership for Qualified Industry Experts:

Peer Support: Boost your social media posts with support from fellow Top Elite Members, leveraging social media advantages.

Efficient Networking Tools: Access tools that enable you to seek support from other Top Elite Members within seconds.

Member List: Enhance your LinkedIn visibility by utilizing instant connectivity with up to 50 of your industry's like-minded most active Top Elite Members. Approval for multiple Member List access is available based on your community performance.

Amplify Engagement: Multiply your LinkedIn engagement potential by 100X by being a Top Elite Member.

Prestigious Title: Earn the esteemed title of 'Top Elite Member.' Once approved for free membership, post that you are a Top Elite Expert in your industry on your LinkedIn profile under the Experience section as a member of the select group. The "Top Elite" Company Logo will appear on your LinkedIn Profile Page.

Top Elite Member Company Posting Feature: Seize the opportunity to be featured in the Top Elite Company Page.

Personalized Top Elite Influencer Training: One-on-one influencer training is available upon request.

Crushing B2B Digital Strategies

The team at Crushing B2B specializes in partnering with business groups seeking expert guidance in developing a LinkedIn-focused marketing and branding strategy aimed at attracting high-quality prospects. Their services are exclusively available to financially stable business teams, with a prerequisite of having annual sales exceeding $2,500,000.

As a lifelong serial entrepreneur and systems strategist, Craig Wasilchak understands business as well as wealth creation. He has walked a mile in your shoes and has implemented the Crushing B2B system within his own companies as well as many other successful companies.

President CEO

Do you have a LoopNet account you utilize for advertising your Single or Multi-tenant properties? Crushing B2B teaches Commercial Real Estate teams and business owners how to fully use LoopNet and exponentially generate more leads from your ads.  Do your current ads receive over 30,000 views in the last 90 days? 

LoopNet holds the key to generating Commercial Real Estate Leads. Businesses must understand how to build a multi-tiered digital brand that can be measured through lead generation. Simply placing a LoopNet ad and trusting the account rep to update your ad with industry best practices is a great way Not to get your share of LEADS.  LoopNet account reps are not SEO experts, so you get what you pay for... minimal leads. Ask us how we can help your company Maximize the number of leads your Commercial Real Estate properties generate monthly.

SEO and social media digital platforms are here to stay. Knowing how to properly utilize SEO within your LoopNet property profiles gives you a competitive advantage. Contact Craig Wasilchak to learn about improved ways to retain and grow your tenant customer base.

LoopNet Commercial Real Estate Lead Generation Strategist

Do you have a Crexi account you utilize for advertising your Single or Multi-tenant properties? CB2B teaches Commercial Real Estate teams and business owners how to fully use Crexi and exponentially generate more leads from your ads.  Do your current ads receive over 30,000 views in the last 90 days? 

Crexi holds the key to generating Commercial Real Estate Leads. Businesses must understand how to build a multi-tiered digital brand that can be measured through lead generation. Simply placing a Crexi ad and trusting the account rep to update your ad with industry best practices is a great way Not to get your share of LEADS. Crexi account reps are not SEO experts, so you get what you pay for... minimal leads. Ask us how we can help your company Maximize the number of leads your Commercial Real Estate properties generate monthly.

SEO and social media digital platforms are here to stay. Knowing how to properly utilize SEO within your LoopNet property profiles gives you a competitive advantage. Contact Craig Wasilchak to learn about improved ways to retain and grow your tenant customer base.

Crexi Commercial Real Estate Lead Generation Strategist

Entrepreneurs' Organization (EO) Fort Worth

The Entrepreneurs' Organization is for entrepreneurs only, with annual sales of over $1,000,000. The organization is a dynamic, global network of over 18,000+ business owners in 58 countries. It was founded in 1987 by a group of young entrepreneurs, Verne Harnish, Kevin Harrington, Ted Leonsis, and Michael Dell to name a few. EO is the catalyst that enables entrepreneurs to learn and grow from each other, leading to greater business success and enriched personal life.

Global Impact of the Entrepreneur's Organization:
 
• 19,000+ Global Membership
• 3,200,000+ Global number of workers EO Members Employ
• Most influential community of entrepreneurs in the world
• EO is a non-profit, and volunteer member-led organization.
• Benefits of being an EO Member  - Global Website: www.eonetwork.org

Fort Worth Entrepreneurs' Organization, Chapter Member

Travel Vacation Tips

Have you ever planned out your dream vacation only to learn it was not the dream vacation you envisioned? Knowing where to start when planning your dream trip can be challenging. Follow Travel Vacation Tips to find the best vacation tips and locations for your next vacation.

Alternative Business Automation Solutions

Sold in 2019 after 27 success years in business. Alternative Business Automation Solutions (ABAS) Acquired by Complete Mailing Partners.

ABAS specialize in workflow automation/optimization in the office environment. ABAS provides the automation equipment and software to streamline a business and reduce a company's overhead.

ABAS is a dealer for FP Mailing Systems, Secap (Pitney Bowes), Epson, Okidata, Konica Minolta, Kyocera, NextShip, Formax, Satori Software, and others.  We sell and service Pitney Bowes, FP and Neopost mailing machines and postage meters.  Along the way, ABAS has received countless service accolades and captured multiple sales awards from their manufacturers and customers.  ABAS strives to be our customer’s most trusted solution provider.  We rent and lease our mailing and MFP products to our customers utilizing fixed term agreements that are flexible.  We fit the right machine for the right customer.

Our employees are an integral part of the process.  We work as a team to find new ideas and methods to recycle and improve the way we do business.  We all pitch in to help out other team members whenever the need arises.

Craig Wasilchak has been on the AIMED Board of directors since 1998 and won the AIMED Murray Keating Dealer of the Year award in 2005.  He diligently serves the AIMED Community and gives back to the membership by running the AIMED Affinity program that has brought in just under $500,000.00.   

Our clients include names like Six Flags Over Texas, Brinker International (Chili's), Marriott,  Snelling Personnel, Airbus Helicopter, The City Of Arlington as well as hundreds of other small to enterprise level companies based in the Dallas Fort Worth Area.

Quadient

Quadient (Neopost) has sold Postage Meters and Mailing Equipment through independent Dealers who make up the Authorized Independent Dealership Program.  The Quadient Authorized Independent Dealership Program has provided local independent Dealers across North America the opportunity to sell Quadient equipment & solutions in their communities. As a Quadient Dealer we sold Postage Meters & Mailing Equipment to a wide range of customers in the Dallas Fort Worth Metroplex.  Currently, the Quadient Sales Model only sells direct in the Dallas Fort Worth Metroplex and does not works with Local Dallas Fort Worth Independent Dealers.

Xerox

For more than 20 years Xerox has sold its primary line of office products through independent local businesses who make up the Xerox Authorized Agent Program. Since 1982 the Authorized Agent Program has provided local businesses across North America the opportunity to sell Xerox equipment and solutions in their communities focusing on sales to small and medium-sized businesses. As a Xerox Authorized Sales Agent we sold the industry's leading portfolio of office products to a wide range of customers in the Dallas Fort Worth District

XEROX - Authorized Sales Agent

CEO | LinkedIn Top Voice | Top Entrepreneurship Voice | Top Commercial Real Estate Voice | Top Elite Founding Member | Multi-Tennant CRE | Branding & Social Media Strategist | EO Member |

In today’s digital-first landscape, buyers are more self-reliant than ever—they kick off their research on platforms like Google, where your LinkedIn profile often appears in the top 1-3 results before they even engage with your brand. That first impression is crucial: if your profile isn’t polished, professional, and trust-building, prospects will move on fast. Mastering social selling, digital marketing, and LinkedIn marketing is key to converting interest into engagement.

As a serial entrepreneur who’s built and sold 11 companies, I understand the challenges you face. My journey in developing strategic business models, driving sales growth through digital marketing, and learning from successful entrepreneurs has taught me the value of authenticity and continuous learning.

At Crushing B2B, I’ve created outbound and inbound marketing strategies that generate recurring income and attract high-quality prospects. As a dedicated LinkedIn Growth Expert working exclusively with Entrepreneurs' Organization (EO) Chapters, I build a repeatable inbound lead flow system that guides prospects from your digital presence into your EO Chapter, empowering you to share your valuable experiences with local entrepreneurs. I’m passionate about giving back to the community that fueled my own growth, volunteering my time to help EO thrive.

I also own a thriving multi-tenant CRE business in Dallas-Fort Worth. Leveraging strategic business models and trust-driven marketing, I bring innovative solutions to the CRE market by identifying lucrative opportunities, optimizing property portfolios, and guiding tenants through real estate challenges. By integrating deep industry knowledge with digital insights, I deliver tailored strategies that drive growth and foster lasting relationships.

For entrepreneurs growing or facing challenges, balancing business expansion with a sustainable lifestyle is key—build a solid foundation, nurture your team, and create harmony between your professional and personal lives. Focus on trust-based growth to overcome hurdles and build a lasting legacy.

I regularly share creative social media growth strategies on LinkedIn. Follow me or reach out to schedule a LinkedIn training session for your organization.

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The Battle

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