CEO The Good – Optimization for top brands like Nike, Xerox, Adobe, The Economist & many more | Author & Speaker | 6'7" 🏀 | Jr Olympic 🥇🥋 | jonmacdonald.com | 📘 Latest Book 👉 thegood.com/oito

Every bad digital experience costs you money. My mission is simple: remove them all until conversion becomes inevitable.

I founded The Good 16+ years ago to turn user insights into revenue. We're the trusted Digital Experience Optimization advisory for household names like Adobe, Nike, Xerox, Intel, and The Economist.

Together, we've generated hundreds of millions in additional revenue by optimizing the full digital journey from first touch to retention.

I've written three best-selling books on conversion optimization and am a frequent keynote speaker at Google, Autodesk, and industry events worldwide.

Folks will tell you I love to compete: I'm a former college basketball player (and still playing on a club travel team) and won the USA Jr Olympic gold medal in Taekwondo when I was 10. But, business is the ultimate sport.

Book a 15-minute optimization strategy call → https://thegood.com/contact/

📨 DM me to start improving the digital journey of your website or app… or to debate LeBron vs Jordan as the GOAT.

Jon MacDonald

Management of organizations | Social Media Management

I started my professional journey with a solid academic background, earning a Specialist's degree in Management of Organizations. This provided me with a strong base in strategic business practices.

Later, I joined the Translation Company "AZbuka", assuming the role of a Senior Translator. This role not only refined my linguistic abilities but also honed my attention to detail and precision in communication.

Transitioning into a Sales Manager position at "4 arts", (Art shop) I delved into the realm of sales strategy, client relationship management, and revenue generation. This experience provided me with a comprehensive understanding of the intricacies of sales operations and customer-centric approaches.

Now, I'm all about that freelance life, specializing in Social Media Marketing. I bring a blend of skills to the table, including consulting, and social media blogging.

Furthermore, I possess an innate ability to approach challenges with a creative mindset, making me an effective problem solver.

taplio

The Battle

Jon MacDonald

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