CEO The Good – Optimization for top brands like Nike, Xerox, Adobe, The Economist & many more | Author & Speaker | 6'7" 🏀 | Jr Olympic 🥇🥋 | jonmacdonald.com | 📘 Latest Book 👉 thegood.com/oito

Every bad digital experience costs you money. My mission is simple: remove them all until conversion becomes inevitable.

I founded The Good 16+ years ago to turn user insights into revenue. We're the trusted Digital Experience Optimization advisory for household names like Adobe, Nike, Xerox, Intel, and The Economist.

Together, we've generated hundreds of millions in additional revenue by optimizing the full digital journey from first touch to retention.

I've written three best-selling books on conversion optimization and am a frequent keynote speaker at Google, Autodesk, and industry events worldwide.

Folks will tell you I love to compete: I'm a former college basketball player (and still playing on a club travel team) and won the USA Jr Olympic gold medal in Taekwondo when I was 10. But, business is the ultimate sport.

Book a 15-minute optimization strategy call → https://thegood.com/contact/

📨 DM me to start improving the digital journey of your website or app… or to debate LeBron vs Jordan as the GOAT.

Jon MacDonald

Joseph Freeman

Chief Marketing Officer

EO San Diego

Leading marketing and communication strategies that help help grow our member base and engage our current members.

Board Member - Marketing and Communications Chair

Digitopia Agency 

I lead an inspiring team of B Corp-minded people who work daily to install systems and processes for B2Bs. We make marketing and sales easier and more predictable.

Chief Executive Officer

Vice President Client Services

Chief Operating Officer

AMA San Diego

Managed website content, funnel strategy, and email nurturing strategy to help engage current members and attract new members.

Elevator Agency

- Inbound Marketing Strategy
- Digital Campaign Creation and Execution
- Social Media Strategy
- Resource Management/Scheduling
- Website Quality Assurance Testing
- Sales Support
- Hubspot Inbound Marketing Certified
- Google Analytics Certified

Co-founder, VP, Technology & Experience

Caban Media Group

- Digital Marketing
- Website development
- UX (User Experience) Architecture
- Information Architecture
- PHP
- MySQL
- ASP
- HTML
- CSS
- Javascript
- Flash

Owner

Vector Marketing

- Cutco Cutlery Sales
- Lead Generation
- Cold Calls
- Warm Calls

Sales Representative

The Walt Disney Company

- English and Spanish Tour Guide
- Customer Service
- Conflict Resolution
- Call Center Lead
- VIP and Club 33 Ticket Management and Distribution
- Lost & Found Department Representative

Disneyland Guest Relations Host

I help B2Bs systematize their marketing and sales operations in order to scale.

Co-founder and the CEO of Digitopia, a San Diego based digital marketing consultancy. 

I'm a programmer-turned-marketer and have been a certified HubSpot Solutions Partner for over 10 years. A San Diego native and lifetime musician, when I'm not designing lead funnels and sales sequences, you'll find me accompanying Polynesian dancers with my hula band, Lolo Paniolo.

Here's my story...

I started as a front-end developer in 2004 after teaching myself how to code HTML/CSS/Javascript from the back of a tour van (I was a professional, touring musician through my 20s.)

In 2006 I founded Caban Media Group and evolved into an ASP and PHP programmer, building websites and e-commerce solutions for small businesses.

In 2008, I joined San Diego-based digital marketing agency, Elevator, as the lead programmer. 

By 2010 I was one of the principals and head of design and development at Elevator. Over the next few years, we expanded the agency to include full-funnel marketing and nurturing services—eventually adopting HubSpot as our MAP of choice. I spent 5 years as COO of Elevator.

In 2018 I co-founded Digitopia—the digital marketing agency that helps B2Bs systematize their marketing and sales operations using the Digital Utopia Methodology®.

In 2023 I became CEO and sole owner of Digitopia.

Over the past decade, I have focused on designing strategic sales and marketing frameworks for SMBs. I'm a certified HubSpot trainer and seasoned inbound marketer. I love helping businesses use technology to standardize and systematize their otherwise haphazard sales and marketing activities.

Joe Freeman

Your real growth lever isn’t more “ready-to-buy” leads—it’s how well you systematize the education and nurture of future buyers.

B2B marketing operations expert | HubSpot Partner | CEO of Digitopia

Eckhart Tolle talks a lot about presence…the power of grounding yourself in what IS instead of WHAT WAS or WHAT MIGHT BE NEXT. I am grateful — not in the general “Yeah, life is good” way, but in a very RIGHT NOW in this moment kind of way.

And man, that hits good.

So here’s a highlights reel of what I’m grateful for RIGHT NOW:

My wife — Jessica Freeman my beautiful inspiration and driving force. My reason to keep reaching. I push the limits with my dreams and she always figures out a way to make them a reality. I love you.

My Kids —the laughter, the chaos, the late-night conversations, the way they are becoming these fascinating little (not-so-litttle) humans that I get to both teach and learn from every day.

My team at Digitopia Agency — past and present. The people who have shown up every day selfless, driven, scrappy, flexible, and magical. It makes this crazy adventure of building a company so fun!

My clients and partners — you trust us with your growth, and I don’t take that responsibility lightly. Thank you.

The work itself — I’m grateful I get to wake up and create, create, create! I get to build systems, solve puzzles, and help people build momentum in their businesses.

Presence — the ability to stop, breathe, and actually notice what’s good right now instead of sprinting to the next thing. Because RIGHT NOW is actually all we have, or will ever have. (I’m still learning how to do this)

The future is exciting.

The past shaped everything.

But today…THIS MOMENT…this is the one I’m thankful for the most. Right now.

Happy Thanksgiving, friends.

Here’s to being fully here for all of it — the growth, the challenges, the wins, and the little miracles hiding in the ordinary.

The smaller your focus, the bigger your impact. 💥

Your CRM wasn't born messy — your (lack of) process raised it that way.
Fix the process, and the platform behaves.
That’s why the Digital Utopia Methodology® tackles B2B marketing in this order:
1. Process
2. Platform
3. People

Read about it here

Open article: Scaling Marketing With The Digital Utopia Methodology® by digitopia.agency

Scaling Marketing With The Digital Utopia Methodology®

Growth isn’t magic. It’s systems.
Commit. Execute. Repeat.

Is your sales pipeline a source of truth or anxiety?

For many leaders, it’s the latter—a chaotic mix of real opportunities, wishful thinking, and early-stage conversations. Forecasting becomes guesswork, and accountability feels impossible.
The issue isn’t your team; it’s your system. Specifically, the lack of a dedicated qualification pipeline.

Enter HubSpot’s Lead Object.

Many companies try to manage everything on Contact records or tasks, creating clutter.

A smarter approach is to use the Lead Object as a dedicated qualification pipeline for SDRs and BDRs. (We used to rely on a $0 deal pipeline for this before the Lead Object existed.)

Here’s why it works:
-- It separates early-stage qualification from your revenue pipeline (Deals), eliminating pipeline inflation.
-- It gives SDRs a trackable process for pre-pipeline actions, from outreach to booking meetings.
-- It establishes a clear handoff to AEs, improving team alignment and accountability.

This system protects AEs’ time, gives SDRs a framework for success, and delivers a forecast you can trust. A Deal in the pipeline represents a qualified opportunity, not just interest.

Imagine your Monday morning meeting: no chaos, just a clean, predictable engine driving growth.

If you want to see the lead object in action, DM me. We can do a screenshare.

#RevOps #SalesLeadership #HubSpot

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Joe Freeman

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