CEO The Good – Optimization for top brands like Nike, Xerox, Adobe, The Economist & many more | Author & Speaker | 6'7" 🏀 | Jr Olympic 🥇🥋 | jonmacdonald.com | 📘 Latest Book 👉 thegood.com/oito

Every bad digital experience costs you money. My mission is simple: remove them all until conversion becomes inevitable.

I founded The Good 16+ years ago to turn user insights into revenue. We're the trusted Digital Experience Optimization advisory for household names like Adobe, Nike, Xerox, Intel, and The Economist.

Together, we've generated hundreds of millions in additional revenue by optimizing the full digital journey from first touch to retention.

I've written three best-selling books on conversion optimization and am a frequent keynote speaker at Google, Autodesk, and industry events worldwide.

Folks will tell you I love to compete: I'm a former college basketball player (and still playing on a club travel team) and won the USA Jr Olympic gold medal in Taekwondo when I was 10. But, business is the ultimate sport.

Book a 15-minute optimization strategy call → https://thegood.com/contact/

📨 DM me to start improving the digital journey of your website or app… or to debate LeBron vs Jordan as the GOAT.

Jon MacDonald

wingspan media

Partnering with founders to increase revenue and business opportunities with our Hybrid Content Funnels.

Combining our personalized and boutique content creation service with automated cold outreach and back-end sales operations to create a revenue generating machine that's centered around personal brands – the most important digital asset for any founder or executive.

Driving sales and opportunities powered by authentic personal branding and content marketing strategies.

Co-Founder

DVT Online

International Acquisition Partner

RCK Partners

Commercial Executive

Shire, Natural Sustainable Farming Tech Start-Up

Researcher

Apple

Support customers in the product zone team, providing excellent customer service to deliver a premium and personal consumer experience

Specialist

4 years of experience embarking on a challenging and rewarding experience as a freelance actor and musician, landing various theatre and television roles including the critically acclaimed BBC/Netflix series GIRI/HAJI, Victoria’s Knickers at the Soho Theatre and The Last Days of Anne Boleyn at the Tower of London

taplio

The Battle

Jon MacDonald

Kaz Costello

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