CEO The Good – Optimization for top brands like Nike, Xerox, Adobe, The Economist & many more | Author & Speaker | 6'7" 🏀 | Jr Olympic 🥇🥋 | jonmacdonald.com | 📘 Latest Book 👉 thegood.com/oito

Every bad digital experience costs you money. My mission is simple: remove them all until conversion becomes inevitable.

I founded The Good 16+ years ago to turn user insights into revenue. We're the trusted Digital Experience Optimization advisory for household names like Adobe, Nike, Xerox, Intel, and The Economist.

Together, we've generated hundreds of millions in additional revenue by optimizing the full digital journey from first touch to retention.

I've written three best-selling books on conversion optimization and am a frequent keynote speaker at Google, Autodesk, and industry events worldwide.

Folks will tell you I love to compete: I'm a former college basketball player (and still playing on a club travel team) and won the USA Jr Olympic gold medal in Taekwondo when I was 10. But, business is the ultimate sport.

Book a 15-minute optimization strategy call → https://thegood.com/contact/

📨 DM me to start improving the digital journey of your website or app… or to debate LeBron vs Jordan as the GOAT.

Jon MacDonald

Elevate & Scale

We help ecommerce brands unlock hidden revenue and put their sales on autopilot while spending $0 extra on advertising. Our clients typically see 30% to 50% of their total revenue attributed to email (and SMS) marketing from our services.

Founder

Legacy Global Development

A real estate development company that owns and builds luxury resorts in Latin America and the Caribbean.

Chief Marketing Officer

Freelance

Expertise includes marketing strategy, branding, copywriting, paid traffic, and email marketing.

Services include:
● Craft a Brand Story and Unique Value Proposition that differentiates your brand from your competition and increases the perceived value of your offering.
● Plan a custom-tailored digital marketing strategy to meet your specific business objectives, such as improving brand awareness, generating more leads, or increasing sales.
● Leverage paid traffic (Google Adwords, Facebook Ads, etc) to send hyper-targeted traffic to your website or landing page.
● Build an automated marketing system (funnels, email marketing, etc) to attract and nurture leads while you sleep.

Copywriter & Consultant

Red Horizon Energy, Inc

I provided landman services for Fortune 500 oil companies and invested in and sold oil and gas assets. Our projects led to successful drilling programs that grossed over $530 million.

Owner

Is email marketing your most consistent and profitable sales channel?

It should be.

As advertising costs continue to soar and social media gets even more competitive, brands are seeing their profits dwindle because they no longer get the same ROI they used to from their top-of-funnel marketing.

That’s where email (and SMS) marketing come in.

Email marketing might not be the newest, sexiest thing, but it remains the highest, most consistent ROI of any marketing channel. And 72% of consumers STILL prefer receiving emails from their favorite brands.

The problem?

Most marketing emails suck… and we’re changing that.

At Elevate & Scale, we help ecommerce brands unlock hidden revenue and put their sales on autopilot while spending $0 extra on advertising.

Our clients typically see 30% to 50% of their total revenue attributed to email marketing.

What’s our “secret sauce” for high ROI emails?

1) Our unique Growth Branding Methodology – the art of infusing direct response copywriting, brand storytelling, and intuitive design for high-converting content that customers love.

2) Sales Process Optimization – the science of increasing conversions, average order value, and customer lifetime value through our proven email strategy frameworks.

3) Consumer-Focused Data – we leverage powerful insights from Klaviyo and Shopify to send targeted, personalized campaigns that scale your email marketing revenue.

Increase the ROI from your existing traffic and create an amazing customer experience!

Are you ready to elevate your email marketing?

Let's talk!

taplio

The Battle

Jon MacDonald

Kyle Stout

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