CEO The Good – Optimization for top brands like Nike, Xerox, Adobe, The Economist & many more | Author & Speaker | 6'7" 🏀 | Jr Olympic 🥇🥋 | jonmacdonald.com | 📘 Latest Book 👉 thegood.com/oito

Every bad digital experience costs you money. My mission is simple: remove them all until conversion becomes inevitable.

I founded The Good 16+ years ago to turn user insights into revenue. We're the trusted Digital Experience Optimization advisory for household names like Adobe, Nike, Xerox, Intel, and The Economist.

Together, we've generated hundreds of millions in additional revenue by optimizing the full digital journey from first touch to retention.

I've written three best-selling books on conversion optimization and am a frequent keynote speaker at Google, Autodesk, and industry events worldwide.

Folks will tell you I love to compete: I'm a former college basketball player (and still playing on a club travel team) and won the USA Jr Olympic gold medal in Taekwondo when I was 10. But, business is the ultimate sport.

Book a 15-minute optimization strategy call → https://thegood.com/contact/

📨 DM me to start improving the digital journey of your website or app… or to debate LeBron vs Jordan as the GOAT.

Jon MacDonald

SiteTuners

When you love what you do, it's not work!   This is personal for me.  I celebrate every win a client has and feel the pain of any loss.  Helping clients to achieve their goals and their dreams is what energizes me. 

If your business is not growing at the pace you think it should, then let’s talk.  My team has massive experience in eCommerce, Lead Generation, Subscription, B2B and B2C businesses and websites.

With clients all over the world, we may not have seen it all, but we’ve certainly seen a lot.  We know what works and are ready to apply that knowledge to your specific situation.

President

At SiteTuners we improve conversion rates via best-practices redesigns, and landing page testing for over 1500 companies worldwide.

Executive Vice President

Vincent House

Our mission at Vincent House is to assist, promote, and celebrate individuals in their efforts to improve their social and vocational skills.

We offer a path of recovery and hope for those with a mental illness.

At Vincent House we follow the philosophy of the Clubhouse Model which is an evidence based practice that started at Fountain House in New York City in the late 40’s.

Vincent House is intentionally organized to help our members develop the skills needed to be successful in their recovery. We do this through the Work Ordered Day, which parallels typical working hours, giving members the opportunity to work side by side with the staff in the overall operation of the Clubhouse.

Our Clubhouses are restorative communities that believe in the power of work and relationship building as an integral part of ones recovery.

Member Board of Directors

Privacy Partners, LLC

Privacy Partners develops and markets privacy software for personal use.   

The company's main product, Private Proxy is an anonymous proxy service that changes IP addresses for users enabling them to surf anonymously.  It is used by 1,000's of customers around the world.

For more information on Private Proxy, please visit www.privateproxysoftware.com. 

In 2003 I founded the company based on a product idea that I had.  With just an idea, I created the company, raised over $1,000,000 in capital, and launched multiple products.  Now years later, we have a growing and profitable company.

For more information on Privacy Partners, please visit www.privacypartners.com.

COMTEX News Network

Management of sales and marketing worldwide.
Channel recruitment and management.

Vice President of Sales and Marketing

AnyDoc Software Inc. formerly Microsystems Technology

Managed US and International Marketing, International Sales, and Strategic Alliances.

Vice President of Marketing and International Sales

Inso Corporation

Vice President

Ziff Information Services

CompuServe Data Technologies

Director of Marketing

After helping over 2,100 companies generate more than $1 billion in revenue through conversion optimization, I've discovered that true success comes not just from growing businesses, but from growing people and communities.

Spend 30 minutes with me and I will show you exactly how to increase your revenue. 

No sales pitches, just solid strategies to help you achieve your goals:
https://sitetuners.com/schedule-a-call

**** More about myself if you’re interested to learn more:

My journey spans multiple dimensions of leadership:

As President of SiteTuners, I guide organizations through the challenging landscape of conversiom rate optimization.

Right now, businesses struggle with rising acquisition costs and stagnant conversion rates despite increased spending.

We transform these challenges into opportunities, helping companies achieve at least 25% conversion rate improvements within 3-6 months.

Our team helps you:

✅ Simplify making a purchase or inquiry
✅ Enhance form downloads or sign-ups
✅ Streamline lead generation processes
✅ Optimize user journeys for better engagement

As a Vistage Chair, I mentor and coach CEOs and executives through their toughest business challenges

Having experienced my own journey from self-doubt to confident leadership, I understand the isolation business leaders face and provide the guidance and community they need to thrive.

My commitment to supporting others extends beyond business.

As a Board Director at Vincent House, I help provide hope, respect, and dignity to those living with serious mental illness.

Founded by Elliott and Dianne Steele when they couldn't find resources for their daughter diagnosed with schizophrenia, Vincent House offers participants a supportive community and meaningful work opportunities when they're ready.

This balance of driving business results while serving others defines my approach to leadership.

No matter the task, the goal remains the same: creating meaningful impact and giving back.

Don't just take my word for it:

"We saw an immediate 10-15% increase in leads. SiteTuners provided us with actionable insights, many of which we implemented with great success." — Jason McCloud, Director of Website Development, Brookdale Senior Living

"Our conversions skyrocketed. Working with SiteTuners enabled us to deliver designs that convert in double digits. They are invaluable to our growth." — Warren Jolly, President & CEO, Affiliate Media

Let's connect and explore how we can make a difference together, whether through business optimization, executive coaching, or community service.

taplio

The Battle

Jon MacDonald

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