CEO The Good – Optimization for top brands like Nike, Xerox, Adobe, The Economist & many more | Author & Speaker | 6'7" 🏀 | Jr Olympic 🥇🥋 | jonmacdonald.com | 📘 Latest Book 👉 thegood.com/oito

Every bad digital experience costs you money. My mission is simple: remove them all until conversion becomes inevitable.

I founded The Good 16+ years ago to turn user insights into revenue. We're the trusted Digital Experience Optimization advisory for household names like Adobe, Nike, Xerox, Intel, and The Economist.

Together, we've generated hundreds of millions in additional revenue by optimizing the full digital journey from first touch to retention.

I've written three best-selling books on conversion optimization and am a frequent keynote speaker at Google, Autodesk, and industry events worldwide.

Folks will tell you I love to compete: I'm a former college basketball player (and still playing on a club travel team) and won the USA Jr Olympic gold medal in Taekwondo when I was 10. But, business is the ultimate sport.

Book a 15-minute optimization strategy call → https://thegood.com/contact/

📨 DM me to start improving the digital journey of your website or app… or to debate LeBron vs Jordan as the GOAT.

Jon MacDonald

Life By Design Academy

Supporting growth and well-being of leaders, teams and organizations.
- More energy, balance, fulfillment, health, and success in life and workplace through coaching, training, team buildings and retreats

How:
- Facilitating holistic transformational workshops, trainings, retreats, and team building experiences for leaders and teams.
- Engaging public speaker delivering practical talks to enhance personal and organizational growth
- Leadership & Executive Coaching: ICF certified Executive Coach specializing in leadership, performance, wellbeing, energy

Founder, Chief Energy Officer

Growth Institute

Helping executives, leaders scale with impact, increase wellbeing and reduce stress in the workplace and life

Thought Leader, Faculty Member

Entrepreneurs'​ Organization

Moving the world forward by unlocking potential of entrepreneurs. 
Founding Member EO Belgium.

Board Member/Past President, Certified Global Speaker, Moderator, Thought Leader

IESE Business School

Persuasive Communications, Presentation, Negotiation skills for Executives MBAs

Visiting Coach - Communications for Leaders

Frontline Consulting 

Founder, Owner, Investor

Vanparys

Belgian chocolate and confectionery manufacturer with over 130 years of history. Wholesale, retail.

General Manager, Co-Owner, Board Director

FlyCorporate

Business Aviation Magazine. Clients: Embraer, Cessna, Dassault, ExecuJet, Rockwell Collins, JSSI, Jet Aviation, JetCraft etc

Publisher, General Manager

Hudson

Recruitment and Talent Management Consultancy. NASDAQ listed. 
Clients: Hudson (internal client), Pfizer, Staples, Mastercard etc

Business Development Coordinator, Talent Management

BME Global

Event Management, Production 
Clients: Kraft, Nestle, Unilever, Adecco, Hudson, RBS, UBS, American Express etc.

Head of Event Production

Grand Holidays Club

Real estate, hotels and timeshare in Canarian Islands, Spain

Marketing Manager; CEE, Russia

Want your life and workplace to have more energy, fulfillment and wellbeing? Interested in energizing your team & organization to thrive with less stress?

I help people, teams and companies achieve:
•              Less Stress & Conflicts
•              More Energy & Resilience 
•              Higher Performance, Retention & Engagement
•              More Creativity, Connection & Collaboration
⁠•              More Peace & Fulfillment 
•              Improved Health &  Well-being

People are facing a lot of pressure to lead and perform in high complex en﻿vironments.
It is easy to run out of breath and energy.

Supercharge your life, team and organization.

My holistic transformational programs, one-on-one and group coaching, leadership and team development trainings, experiential workshops and transformational retreats will help close the gap between where you/your team/business is and where you want to be. 

My science-based holistic/comprehensive programs help individuals, teams and organizations reach the next level of connection, leadership, performance, and well-being without extra stress.  

‘Manage your energy, not your time.’ People run out of energy before they run out of time. Now how to manage your energy so it works for you to thrive in life and business?  

Mastery across all dimensions – physical, emotional, mental, physical, environmental, and spiritual – to transform and gain access to higher potential and performance, health and well-being, happiness and fulfillment in life and the workforce.

- Lived in 6 countries, Speaks 4 languages, Traveled to over 40 countries
- From having a multimillion-dollar chocolate manufacturing business to transformational coaching 
- Over 20 years of international business development experience
- MBA and BA in International Business Management
- Certified in Health and Nutrition by Harvard Medical School
- Certified ICF PCC Coach, Energy Leadership, Performance and Wellbeing Coach ELI-MP by IPEC
- Certified Yoga, Pranayama Breathwork, Reiki Master Trainer
- Certified speaker at EO Global Speaker Academy
- YPO/EO Forum & moderator trained  
- Artist - https://nberdikyan.wixsite.com/mysite 

My proven systematic approach helps individuals and organizations grow beyond borders and boundaries, to achieve lasting change,  eliminating obstacles that stand in the way to reaching full potential, fulfillment and well-being.

Start your journey today, get your free gift and a discovery call https://www.lifebydesign-academy.online/ 
Reach out contact@lifebydesign-academy.com

Natalya Berdikyan

Becoming Weatherproof: Leading with Energy, Calm and Resilience

What helps you on a stormy day?

Excited about speaking and meeting up with EO LAC Bridge Chapter today for some experiential learning moderated by WALTER DAVID GUERRA VARGAS  

Entrepreneurs'​ Organization EO Europe EO Barcelona  
#leadership #performance #wellbeing

Giving Business Owners, Leaders and Teams Formula for Success & Scale with less stress | Lead with Energy, Mindfulness, Health, and Heart | Global Executive Coach, Facilitator & Speaker | EO Board

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