CEO The Good – Optimization for top brands like Nike, Xerox, Adobe, The Economist & many more | Author & Speaker | 6'7" 🏀 | Jr Olympic 🥇🥋 | jonmacdonald.com | 📘 Latest Book 👉 thegood.com/oito

Every bad digital experience costs you money. My mission is simple: remove them all until conversion becomes inevitable.

I founded The Good 16+ years ago to turn user insights into revenue. We're the trusted Digital Experience Optimization advisory for household names like Adobe, Nike, Xerox, Intel, and The Economist.

Together, we've generated hundreds of millions in additional revenue by optimizing the full digital journey from first touch to retention.

I've written three best-selling books on conversion optimization and am a frequent keynote speaker at Google, Autodesk, and industry events worldwide.

Folks will tell you I love to compete: I'm a former college basketball player (and still playing on a club travel team) and won the USA Jr Olympic gold medal in Taekwondo when I was 10. But, business is the ultimate sport.

Book a 15-minute optimization strategy call → https://thegood.com/contact/

📨 DM me to start improving the digital journey of your website or app… or to debate LeBron vs Jordan as the GOAT.

Jon MacDonald

Elite High Performance

I specialize in building high-impact leaders who turn their teams into happy, engaged high performers that achieve their goals.  Rather than traditional leadership coaching, we blend neuroscience, mindset coaching, high-performance leadership strategies,  technology & data that provide a clear path to building a high-performing team - or to turn around an under-performing team. It’s the same way professional sports combines high-performance coaching and analytics to build a winning sports team.

High-Performance Executive Coach

Rob's Reliability Project

A podcast for reliability and maintenance people looking to better themselves both at work and at home and be entertained!  Check Rob's Reliability Project out on your favorite podcast platform (Apple Podcasts, Google Podcasts, Spotify, Stitcher, etc.).

Senior Reliability Engineer

Enbridge

Managed a portfolio of large pipeline valves.

Asset Management Specialist

Fluid Life

My Role Includes:

•	Providing Lubrication & Oil Analysis Audits for customers ranging in industry from mining, oil & gas, energy, manufacturing, pulp & paper and shipping
–	Training customers in reliability topics: Reliability Centered Maintenance (RCM), Failure Modes & Effects Analysis (FMEA & FMECA), Root Cause Analysis (RCA), Root Cause Failure Analysis (RCFA), Five Why’s, Criticality Analysis, Key Performance Indicators (KPIs), Maintenance Philosophies (Predictive, Reactive, Preventative, Proactive), Maintenance Cultures and Change Management, Asset Management and ISO 55000

•	Applied Machine Learning to increase efficiency of reviewing oil analysis samples by 78%
–	Presented findings at the RELIABILITY Conference and the SMRP Symposium - 2018

•	Investigating the impact of environmental regulations (Environmental Protection Agency’s Tier 1, 2, 3, 4 Interim & 4 Final) on exhaust gases on oil analysis results of diesel engines and the impact on diesel engine reliability
–	Article about project in International Mining Magazine: 
–	Presented findings at the International Maintenance Conference - 2015

Teck Resources Limited

Spare Parts Optimization & MRO Management – Reliability Engineer & Project Manager

•Major proactive reliability improvement project is resulting in multimillion dollar savings
•Article written in CIM Magazine about Spare Parts Optimization project in conjunction with University of Toronto:
http://magazine.cim.org/en/2013/March-April/upfront/Spare-necessities.aspx 
•	Presented findings at the International Maintenance Conference (IMC) - 2012

Component Risk Project – Reliability Specialist & Project Manager
•This major proactive reliability improvement project is resulting in multimillion dollar savings

Reliability Engineer - Mining

•	Developed cost-benefit analysis models valuing the possible construction of a female psychiatric prison in reducing recidivism rates of mentally ill female offenders
•	Constructed cost-benefit analysis models forecasting freight rail projects and environmental initiatives

Economist

Helping high-achieving leaders unlock their highest levels of performance | World-Renowned Leadership Coach | TEDx Speaker | Top 100 Most Dynamic Leader | Podcast Host | Former College Athlete

I specialize in helping leaders become high-impact individuals who turn their teams into happy, high-performing units that achieve their goals. I believe that traditional leadership coaching methods are not always enough to bring about the change that today's dynamic work environment demands. That's why I've taken a unique approach, blending together neuroscience, mindset coaching, high-performance leadership strategies with cutting-edge technology & data to provide a clear path to building a high-performing team. My goal is to provide leaders with a clear path towards building a successful and high-performing team or turning around an under-performing one. Just like how professional sports teams use a combination of high-performance coaching, technology, and analytics to build championship-winning teams, I use a similar approach to help leaders achieve their goals and lead their teams to success.

Rob Kalwarowsky

I lit myself on fire.  This picture is real.  No AI was hurt in the making of this photo.

I needed to ignite my fears, my chaos, my masks that were holding me back.

This year, I started out on my own.  No clients, no revenue, nothing but a track record of coaching my previous clients to succeed.  

The hardest part?  I started out into the most chaos that the world has ever seen.

Everyone was cutting costs; businesses cut development budgets, events cut speaker fees, people weren’t spending on coaching.

Not to mention, the investments I was making in my book, marketing, branding and my own development.

Lots of money going out and none coming in.

It was f**king hard.

You know that already.  That’s entrepreneurship.

The hardest part wasn’t watching my savings decrease, it was the inner chaos.  The parts of me that wanted me to quit, saying that I couldn’t do it, saying I needed to hold onto my money and the people saying that I wasn’t cut out for entrepreneurship.

As a coach, I live what I teach.  I’m not one to tell you what to do when I don’t do it myself.  That’s not leadership, that’s bullsh*t.

Just like in my book and my most popular keynote, I had to take Mooji’s words to heart.  

“Step into the fire of self-discovery.  This fire will not burn you.  It will burn what you are not.”

I’m not fear.  I’m not someone who quits.  I’m not someone who lets others control what I can do.

You aren’t either.

I stepped into that fire, for real, so I could burn off the non-sense.  I could ignite my fears, ignite the inner chaos, ignite the words of others.

And emerge as who I am.

I’m Human.  

You are too.

We all feel fear, self-doubt, and the impact of our toxic relationships.

But, I don’t let that hold me back.

I ignited those internal and external voices, I connected with who I am and I moved forward with what’s right for me.

You can too.

And no, you don’t need to hire a stunt team to light you on fire.

Want to start?  You can send me a DM.  I coach entrepreneurs, executives and high-achieving people to do this every day.  

What makes me different?  Because just like you, I live entrepreneurship and I live my coaching too.

I don’t just talk the talk.  

I walk the walk and I walked through fire to prove it.

Are you willing to let fear, chaos and other people hold you back?  

You don’t have time to waste on waiting for the perfect time, waiting for other people’s permission or wasting time on a coach/program that doesn’t work.

Let’s talk now.

Robin Daniels I can't let you be the only one doing epic stuff!

How to go from chaos to clarity

Over the last month, clarity has been the biggest challenge for my clients.
Chaos and uncertainty are ramping up the internal noise. That voice telling you you're not good enough. The part pushing for more achievement. The one feeling like an imposter.

You have many internal parts. Just like managing your company.
That's where the Inner Boardroom exercise comes in.

You gather the misaligned executives (your internal parts) in a boardroom. You're the CEO. You facilitate a discussion between them. Then you, as the leader, choose the right direction.

I've used this with entrepreneurs and executives facing decisions like:
• How to navigate tariffs
• What to do about underperforming team members
• Whether to take a new job
• What goals to set for 2026

In all cases, internal chaos was preventing clarity.

The Inner Boardroom exercise gives you clarity and inner tranquility. Usually in one session.

Stop losing time and energy flip flopping on decisions.

Turn chaos into clarity and make better decisions more quickly.

The numbers are clear: Business uncertainty just hit levels 330% higher than in late 2024—surpassing the peak of the pandemic.

Most leaders react by doing what their brain tells them: They freeze.
They cut budgets, they hoard cash, and they wait for stability. This is the amygdala hijack—a simple threat response that shuts down logic and hands your competitors a massive, once-in-a-lifetime advantage.

Did you know the few companies that substantially increased profits during downturns did so at a rate 47% higher than during stable periods? (Think Kellogg's in the Great Depression or Domino's during the Great Recession).

The winners aren't smarter. They're just calmer.

The chaos isn't going away. The real threat isn't external; it's internal. You can't control the market, but you can control your response.

My new article breaks down the neuroscience of the "freeze response" and the simple, 30-second action you must take to interrupt it and join the 11% who win.

The NFIB Small Business Uncertainty Index hit 104 in February 2025. That's the second highest reading ever recorded. The Economic Policy Uncertainty I

Open article: 330% More Uncertainty: The Data-Backed Reason 89% of Leaders Will Freeze (and How to Be the 11% Who Win) by Rob Kalwarowsky • 4 min read

330% More Uncertainty: The Data-Backed Reason 89% of Leaders Will Freeze (and How to Be the 11% Who Win)

Why isn't every day mental health awareness day?  David Walsh and I had a THE REAL Mental Health Foundation walk on Tuesday.

We talked about the REAL stuff that's truly happening in our lives, the changes that we're driving and how we can bring all men on this journey.

Thanks Shawn Lesser for bringing us together and driving the impact into the world!

I watched leaf cutter ants in Costa Rica for an hour.

Every single ant knew exactly where to go. The path through the jungle was worn smooth from thousands of trips. No confusion. No competing directions. Just pure alignment.

In business, I'm seeing the opposite in teams.

Leaders pulling in different directions. Departments missing goals because nobody's supporting each other. Communication has gone silent.

The chaos isn't coming from the market. It's coming from misalignment.

When your team can't agree on the direction, everything gets harder. Decisions take longer. Trust erodes. People burn out trying to figure out which way to go.

The ants get it. They align on the goal, they support each other, and they execute.

That's how work gets done.

My wife's garden can confirm the ants are effective. Maybe too effective.

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Jon MacDonald

Rob Kalwarowsky

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The Battle

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Rob Kalwarowsky

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rob Kalwarowsky's LinkedIn Performance

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