CEO The Good – Optimization for top brands like Nike, Xerox, Adobe, The Economist & many more | Author & Speaker | 6'7" 🏀 | Jr Olympic 🥇🥋 | jonmacdonald.com | 📘 Latest Book 👉 thegood.com/oito

Every bad digital experience costs you money. My mission is simple: remove them all until conversion becomes inevitable.

I founded The Good 16+ years ago to turn user insights into revenue. We're the trusted Digital Experience Optimization advisory for household names like Adobe, Nike, Xerox, Intel, and The Economist.

Together, we've generated hundreds of millions in additional revenue by optimizing the full digital journey from first touch to retention.

I've written three best-selling books on conversion optimization and am a frequent keynote speaker at Google, Autodesk, and industry events worldwide.

Folks will tell you I love to compete: I'm a former college basketball player (and still playing on a club travel team) and won the USA Jr Olympic gold medal in Taekwondo when I was 10. But, business is the ultimate sport.

Book a 15-minute optimization strategy call → https://thegood.com/contact/

📨 DM me to start improving the digital journey of your website or app… or to debate LeBron vs Jordan as the GOAT.

Jon MacDonald

Supergrow

Supergrow is an all-in-one LinkedIn workspace built for B2B teams, agencies, and marketers running people-powered GTM strategies.

We help teams manage content, engagement, and client workflows across multiple LinkedIn accounts without relying on spreadsheets, bookmarks, or risky extensions.

We’re still early, still learning, and still building in public.

But we’re clear on one thing: The future of B2B marketing will be led by people, not playbooks.

Co-founder & CMO

Tweetlify

Tweetlify was an all-in-one Twitter growth platform. We grew it to 1K in MRR. 

One fine day, out of nowhere, Elon Musk decided to crank up the prices on the Twitter API, and bam! We had to pull the plug on our Tweetlify adventure.

Co-Founder

Outplay

Worked closely with founders to drive the product-led growth motion at Outplay. Building products, features, and everything for Growth at Outplay.

Product Manager

SalesHandy

Confidential

I helped a stealth-mode SaaS product transition to a product-led growth motion. I did a few experiments and increased the conversion rates by 12%.

I was involved in designing the product's overall user experience, working closely with the founder.

Product Consultant - Product Led Growth

- Work with stakeholders to define the scope, timelines for updating existing products and implementing new products.
- Implement existing product updates to meet customer needs.
- Assist in the deployment of new features.
- Work with the product design team to analyze and clarify product requirements.
- Work with the quality assurance team to ensure that the delivered system is properly tested and meets the product requirements(UAT).
- Prepare Product Requirements documents (PRD)
- Customer research, gathering requirements, and coordinating with stakeholders.
- Prioritize the implementation of new features and set specific timelines
- Monitor and report on user's reactions after launching
- Suggest product enhancements to improve user experience

Product Analyst

Giant companies like Yelp, LVMH, Gartner, Oracle, Microsoft, and Amazon use SalesHandy services. 
My success is measured by the success of my clients.
Being a Customer Success Officer, I ensure that our customers are not just happy and satisfied with our support and services but they are literally in love with us. 

Working as a single point of contact for our customers and manage Customer Success Activities such as Customer Onboarding, Training, Requirement Gathering and implementations, Excellent Customer Support, Customer Success Management, Renewals, Up-sell and Create a company-wide customer feedback loop.

Customer Success Specialist

Customer Service Specialist

Co-Founder @Supergrow.ai | Helping every day creators level up on LinkedIn

B2B marketing is changing fast.

Buyers don’t trust cold emails or ad banners. They trust people.

Teammates. Creators. Communities.

At Supergrow, we’re building for that shift, helping B2B brands scale people-first GTM motions like social selling and employee advocacy through content, engagement, and streamlined workflows.

Our journey started with helping individuals grow their personal brand on LinkedIn.

Now, we’re expanding that foundation to support in-house teams and marketing orgs that want to turn their people into distribution engines.

If you’re building a new-age GTM stack—or exploring how trust, advocacy, and visibility intersect—let’s connect.

Always happy to jam on B2B distribution, product-led storytelling, or what’s next in marketing.

Utsav Patel

Launching something big.

We’ve been rethinking one question:

How can teams make their experts visible on LinkedIn without losing authenticity?

The answer turned into something bigger than we expected.

Launching this week.

Building Supergrow - the modern platform that helps teams create, collaborate, and publish on LinkedIn

It’s live.

Supergrow 2.0 - it helps B2B brands turn their experts into credible voices that drive influence, visibility, and revenue.

We’ve reimagined how companies turn expertise into visibility on LinkedIn.

It’s not about creating more content.

It’s about helping experts share what they already know at scale, without losing authenticity.

Here’s what’s inside:
- AI-led interviews that capture real expertise
- Context memory that keeps every post authentic and on-brand
- Centralised workflow for effortless collaboration
- Analytics that prove visibility and impact

The result: consistent visibility, credible voices, and measurable influence all in one platform.

The world doesn’t need more content. It needs smarter voices.

Join the waitlist → https://lnkd.in/dccVaaFJ

Just discovered this map inside ChartMogul.

Never realized how far Supergrow has quietly spread.

It’s wild how something you build from one small corner of the world can end up being used across so many others.

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I hit $12K ARR with my previous startup. Then Twitter changed their API pricing overnight.

I had to shut it down.

That was Tweetlify. We had paying customers, the product worked, but the platform we built on changed the rules.

I spent months trying to pivot it. Looked for workarounds, explored different directions. Nothing stuck.

Eventually, I realized I was trying to save something that was already gone.

So I started over. That decision led to Supergrow.

Three years later, we're at $300K ARR and growing.

The hardest part wasn't rebuilding. It was accepting that sometimes the market decides for you, and fighting it is just slow failure.

If the foundation is broken, start over. Don't spend six months proving it to yourself first.

we launched the waitlist two days ago.

today, a company worth more than 100 billion signed up.
yes, billion with a B.

did not expect that this early

The week before a launch always feels the same.

Excitement, chaos, last-minute fixes, and 100 open tabs.

We’ve been finalizing pages, refining copy, testing flows, and making sure everything feels right.

It’s easy to forget how much invisible work goes into the things that look simple from the outside.

But through all of this, one thing became clear: visibility is no longer about pushing content.

It’s about helping experts share what they already know in a way that feels real and consistent.

That’s what led us to rebuild Supergrow 2.0

To create something that helps teams turn expertise into visibility, without losing authenticity.

We’re almost there.

Supergrow 2.0 launches tomorrow.

My previous team at Saleshandy is hiring across multiple roles in marketing 👇

1. Product Marketing Manager
2. Performance Marketing Specialist
3. Content Marketer
4. GTM Engineer

... and few more

Highly recommend checking them out if you’re exploring your next marketing role.

30 teams joined our Supergrow 2.0 waitlist in the first week.

Now comes the interesting part.

This time we're doing Superhuman-style onboarding. Letting people in slowly, 5-10 at a time.

The goal is simple: have real conversations with each user, catch bugs early, and shape the product based on what we're hearing.

It's slower, but I think the feedback quality will make up for it.

Trying something new with this launch. I'll keep you posted on how it goes.

If you're curious about any part of this process, drop a comment.

Always happy to share what's working (or not).

Quick update on the Supergrow 2.0 launch.

We emailed 20 users from the waitlist, asking them to book a call.

8 calls are already scheduled.

One thing I'm reminded of: speed matters when someone shows interest.

They're paying attention right now. Wait a few days, and that attention shifts somewhere else.

We sent the emails within hours of them joining the waitlist. No delays, no "let's wait and batch this."

If someone raises their hand, move fast. Interest has a short shelf life.

taplio

The Battle

Jon MacDonald

Utsav Patel

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taplio

The Battle

Jon MacDonald

Utsav Patel

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Utsav Patel's LinkedIn Performance

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Performance ScoreUtsav Patel's LinkedIn Performance