CEO The Good – Optimization for top brands like Nike, Xerox, Adobe, The Economist & many more | Author & Speaker | 6'7" 🏀 | Jr Olympic 🥇🥋 | jonmacdonald.com | 📘 Latest Book 👉 thegood.com/oito

Every bad digital experience costs you money. My mission is simple: remove them all until conversion becomes inevitable.

I founded The Good 16+ years ago to turn user insights into revenue. We're the trusted Digital Experience Optimization advisory for household names like Adobe, Nike, Xerox, Intel, and The Economist.

Together, we've generated hundreds of millions in additional revenue by optimizing the full digital journey from first touch to retention.

I've written three best-selling books on conversion optimization and am a frequent keynote speaker at Google, Autodesk, and industry events worldwide.

Folks will tell you I love to compete: I'm a former college basketball player (and still playing on a club travel team) and won the USA Jr Olympic gold medal in Taekwondo when I was 10. But, business is the ultimate sport.

Book a 15-minute optimization strategy call → https://thegood.com/contact/

📨 DM me to start improving the digital journey of your website or app… or to debate LeBron vs Jordan as the GOAT.

Jon MacDonald

AdCrunch

🔶Growing $5MM - $10MM beauty and wellness brands to $50MM+ with ad creative scaling systems.

As the CCO I…

1) Push high-volume ad creatives for our brands to test, learn, optimize, and scale. #UGC #VideoAds #CreativeTesting 

2) Lead teams to build paid marketing systems for SMBs (in the $5MM-$30MM range) in Meta, managing $1MM-$2.2MM in monthly spend at a 2-5x ROAS. 

3) Advise on brand growth #CRO #NewCustomerAquisition #GrandSlamOffers #Retention and lead team that has worked on companies like Obvi, Briogeo, BondiBoost, SkinCeuticals, Michael Todd Beauty, Stratia Skincare, & more.

Co-Founder / Chief Strategy Officer (CSO)

Victor Vo - META Ads

At a glance: Growing $10M beauty and health brands to $50M+ using high volume copy and creatives testing.

1) Plan, build, and launch Facebook/Meta ad campaigns.

2) Create offers, ad creatives, ad copy, and target audiences for clients based on
competitor analysis and market research.

3) Setup analytics and tracking by installing or configuring Facebook pixels,
Google Analytics, and Google Tag Manager.

Plus, leveraging#AI to boost effectiveness and efficiency.

Growth Marketer

Veterati

Support Transition Service Members and Veterans in launching careers and businesses focused on digital marketing, product management, project management, and programming. 

*If you're a Transitioning Service Member or Veteran, feel free to send me a message; I'd be happy to see how I can help.

Mentor for Veterans and Transitioning Service Members

Max Cap Gym

At a glance: Launch full direct response sales funnels to achieve at least 150% ROI and 2X current average monthly revenue

1) Plan, build, and launch Facebook ads, Clickfunnel direct response landing pages, and email marketing sequences in Klaviyo

2) Create offers, ad creatives, ad copy, landing pages, and target audiences for clients based on
competitor analysis and market research

3) Setup analytics and tracking by installing or configuring Facebook pixels,
Google Analytics, and Google Tag Manager

4) Test offers, creative angles, and new audiences to optimize sales funnel

Founding Partner

Vitality Now

At a glance: $200k - $350k/month in revenue from CRO + Marketing Operations + Scaling new channels 

1) Optimize sales funnels for conversion rates (CVR), average order value (AOV), and total revenue improvements and launch successful experiments that boosts front-end product purchase and total e-commerce CVR. (See "Winning Split Tests" attachment for full results ranging from 40% - 212% conversion rate boosts and revenue growth)

2) Manage analytics team, 3 marketing agencies, 2 designers, 2 video editors, 2 copywriters, and tech team in creating, writing, and debugging (QA) website and landing pages and video sales letters for A/B split tests and email promotions

3) Strategize marketing initiatives and goals with the leadership team and work closely with the CEO, CMO, and CTO to complete deliverables and achieve company performance goals

Director Of Marketing Operations

Digital Creative Institute

At a glance: $200k in additional revenue year over year + New Product 

1) Launched a new product line (Tech Bootcamps) resulting in an additional $50k in revenue over a 3 month period by monetizing and scaling existing services

2) Onboarded, trained, and managed a team of 11 and achieved 98% success in meeting stakeholder requirements and product KPIs upon completion of the first product delivery

3) Created data-driven processes to maintain and improve performance and results for the new product line and flagship products

Note: Customer centricity is a required KPI I have for any process or strategy I create for improving and achieving business goals

Senior Program Manager

At a glance: Achieved $700k in revenue + 82% user retention

1) Expanded and scaled the Digital Marketing Apprenticeship product to a new market and achieved $700k in revenue, 82% user retention, and official U.S. Department of Labor registration status (credibility)  

2) Continuously improved UX and developed new product features and iterations maintaining an 81% user success rate (number high performers to total program graduates)

Program Manager

At a glance: Improved operational efficiency by 80% + implemented conversion optimization capabilities

1) Designed, implemented, and optimized user intake process (apprenticeship application system) that improved operational efficiency by 80% and created conversion rate testing capabilities

2) Implemented Scrum Agile project management framework for all product planning and development
 
3) Created marketing funnel reports providing data for product launch timing, marketing projections, conversion rate optimization, and impact forecasting

Marketing Operations Specialist

Ad Creative Scaling Systems for Beauty & Wellness brands wanting to grow to $50MM+ | Chief Creative Officer | Growth Partner

It’s frustrating when your brand falls short because of:
➤ Ads that don’t convert
➤ Agencies doing only the minimum 
➤ A lack of a focused direction

That’s where I can help—if you’re ready for…

➤ Scaling with META (investing at the very least $40k/month profitably in ads)
➤ Clarity on how to grow with a proven growth system
➤ Getting former c-suite partners on your team…

Let’s explore. 

Growth depends on having the right partner and the right strategies.

If we’re a good fit, you’ll enjoy:
➤ Powerful creatives 
➤ Hard-hitting messaging 
➤ High-impact sales copywriting that drives real sales 
➤ A significant ROI on your Meta ad investment 
➤ High volume creative testing 

A little about me: I’ve been in the industry for nearly a decade, staying ahead of trends and mastering the timeless essentials—sales copy and closing sales.

With $40MM+ in growth generated for brands like yours,
I’ve driven success for 20+ brands in tech, wellness, and beauty!

Still undecided?

My track record speaks for itself.

So, are you ready to transform your brand into a market leader?

I’m the partner you don’t want your competition to hire!

DM me “Ad Success” and let’s take your brand to new heights.

taplio

The Battle

Jon MacDonald

Victor Vo

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?