Helping Changemakers Build Wealth Like They Build Solutions: With Purpose | Ex-Apple Engineer

I'm the real estate sponsor who's actually built a building. A lot of them. 

So I don't outsource my due diligence. I am the due diligence.

For 20 years my engineering ensured buildings didn't fail, they thrived.

And 9 of those years I was Apple's most trusted building engineer leading the design of their global retail store portfolio. 300+ stores. 20+ countries. Award-winning buildings that millions of people visit daily. Before Apple, New York City skyscrapers and large scale renewable energy. In all, $10B+ in projects where failure wasn't an option.

Then I burned out building someone else's empire.

In 2023, I walked away from Apple stock options I could've retired on to build a future I controlled for people that trust me, not people who own me.

Type 1 diabetic for 30+ years. Father of 2 young kids. I know what it means when every day counts—and I build for people who want their time back—not another job disguised as passive income.

You won't hear me pitch forced appreciation through rent increases you can't control. That's not engineering. That's gambling.

I obsess over operations and building systems. That's where buildings make and lose money—and after 20 years of engineering for companies that refused to accept failure, I know where to look.

With global economic uncertainty, my thesis is double edged. I keep my capital close with private lending—short duration, high yield, high velocity. Capital ready to move for when the next downturn hits. Because cashflow pays the bills and capital is power.

But wealth isn't built short term. Real assets with long horizons should be the foundation you build to last generations. And resilience isn't "green," it's the only smart business that will protect your investment.

I invest for what matters: people. If you care about where your money goes and not just how much it makes then follow along.

Ready to build your real estate wealth? 
DM me "BUILD" and let's engineer your real estate portfolio together.

Weekly insights: dropsofchange.substack.com

Jon Weiskopf, P.E.

My dad died when I was 13.
I've counted time ever since.

He was 51.
Type 1 diabetic.
Same disease I've managed since age 11.

Watching him go taught me something
no business school ever could:

Time isn't renewable.

You don't get days back.
You don't get hours back.
You don't get moments with your kids back.

That's why I left Apple.

Not because the money was bad.
The money was great.
The stock options were life-changing.

But I was trading time for money.
And time was the thing I couldn't replace.

Now I build differently.

Private lending for cash flow—money that works without me.
Real assets for legacy—wealth that outlasts me.

Cashflow pays the bills.
Appreciation builds what I leave behind.

I need both.
Because I'm not just building a portfolio.
I'm building a life I actually get to live.

>> What would you build if you knew your time was limited?

========
I'm Jon — Engineer. Builder. Now investor. I know where risk hides.

DM me "BUILD" and let's engineer your real estate portfolio.

Build wealth before doubt builds nothing.

From the outside, Apple looks flawless.
Inside?

Apple wrestles with the same trade-offs every large operator does.

Reactive maintenance looks cheaper.
Until you measure the real cost.

Apple Retail had a policy to minimize capex.
Instead of proactively replacing HVAC systems,
The directive was to run equipment until failure.

That policy wasn’t driven by Facilities.
It was governed by Finance.

On a spreadsheet, it made sense.
Deferred spend looks like savings.

But here’s what never made the calculation:
The cost of avoidance.

When HVAC failed, stores closed.
Customer experience suffered.
Revenue disappeared — quietly and instantly.

Those costs never showed up in the capex model.

I see the exact same mistake in multifamily.

Owners say,
“I’ll just wait until it breaks.”

But when systems fail:
Maintenance tickets pile up.

Residents get frustrated.

Move-outs increase.

(And maintenance is the #1 reason residents leave.)

Yes, proactive upgrades cost money.
But reactive maintenance costs trust, stability, and NOI.

The real lesson:
If Finance optimizes in isolation, operations pay the price.

Great operators don’t just ask:
“What does this cost today?”

They ask:
“What does avoiding this cost us tomorrow?”

Because in real estate —
The most expensive problems are the ones you pretend don’t exist.

>> Are you modeling maintenance as an expense… or as a risk multiplier?

========
I’m Jon — Engineering passive income for you like I engineered Apple’s global retail store portfolio.

Find my Featured section to connect.

Short-duration debt + GP shares = aligned incentives.


We closed a loan and a multifamily acquisition at the same time.

That’s not an accident.
That’s structure.

The deal was a 152-unit Class C property in Kansas City — one of my favorite markets.
Off-market.
Strong value-add.
Targeting a ~40% valuation lift after capex.
Projected 10% cash-on-cash with a 3-year hold.

Here’s how we structured it:

We provided an EMD loan to an up-and-coming operator.
Short duration.
Clear execution plan.
And because alignment matters, we didn’t stop at the loan.

We received GP shares in the deal.

Why?
Because when capital participates on both sides of the stack, incentives change.

To further de-risk the loan, we also helped raise equity —
giving our investors exposure to both:
The acquisition upside, and
The ownership economics.

The results:
- Loan duration: 2.5 months
- Loan return: ~30% ARR
- Equity position: long-term upside through ownership

That’s how we support emerging operators and protect investor capital.

We don’t just wire money.
We help close deals.
We help structure wins.

Because the best capital isn’t passive.
It’s partnered.

>>> Are your investments structured for alignment — or just yield?

========
I’m Jon — Engineering passive income for you like I engineered Apple’s global retail store portfolio.

Find my Featured section to connect.

Apple demanded details no one sees.
That obsession stayed.

In Cupertino,
we would debate the radius of a corner.
The exact hue of an employee t-shirt.
The gap between wall panels measured in millimeters (3mm to be exact)

Details that 99% of customers never notice.

But Apple believed something:

Excellence isn't what people see.
It's about what you know is there.

That obsession 

Cost time.
It cost money.
It frustrated vendors who wanted "good enough."

But it built something:

Stores that feel different—
even if you can't explain why.

I brought that to real estate.

I notice the deferred caulking around windows.
The drainage slope that's 1% instead of 2%.
The HVAC duct that's undersized.

Details most sponsors never see.
Details that become expensive problems later.

Is it worth it?

Only if you believe the details compound.
I do.

Most investors underwrite the spreadsheet.
I underwrite the building—down to the millimeter.

>> What details are hiding in your investments?

========
I'm Jon — Engineer. Builder. Now investor. I know where risk hides.

DM me "BUILD" and let's engineer your real estate portfolio.

Two loans funded and returned in under 2 weeks each.
Velocity by design.

When we launched the private debt fund,
I had one question:

How fast can capital cycle
Without sacrificing discipline?

The answer came quickly.

Loan 2: Closed in 2 days.
Loan 3: Closed in 13 days.

Not because we rushed.
Because we systematized.

Here's what made it possible:

→ Pre-defined underwriting criteria
→ Legal docs templated and ready
→ Borrower requirements non-negotiable
→ Decision authority clear

Most funds take 30-60 days to close.
We take 7-14.

That's not recklessness.
That's engineering applied to capital deployment.

Every day a loan sits in underwriting,
returns erode.
Every week of delay,
velocity dies.

Cashflow buys time.
Velocity multiplies it.

4 loans initiated in 60 days.
2 already repaid and recycled.

The system works.

>> How much return are you losing to slow deployment?

========
I'm Jon — Engineer. Builder. Now investor. I know where risk hides.

DM me "BUILD" and let's engineer your real estate portfolio.

My average loan lasts 4.3 months.
The average RE deal lasts 5 years. Which do you prefer?

Most investors still think wealth is built in years, not quarters.

That belief comes from traditional real estate thinking.
Buy.
Hold.
Wait.

Private credit works on a different clock.

Short duration reduces exposure.
Faster repayment increases control.
Capital velocity quietly compounds.

When capital returns in months instead of years, risk becomes measurable instead of theoretical.

You don’t need to predict markets.
You need to manage timelines.

This is why we obsess over structure.
Clear exits.
Defined milestones.
Borrowers with something to lose.

Quarterly cycles don’t feel exciting.
But they outperform quietly.

>>> Is your capital waiting—or working right now?

========
I’m Jon — Engineering passive income for you like I engineered Apple’s global retail store portfolio.

Find my Featured section to connect.

Recession fears are rising.
Is your portfolio stress-tested?

Headlines are getting louder:
"Economic uncertainty ahead."
"Prepare for downturn."
"Markets brace for impact."

Most investors read these headlines
and freeze.

Analysis paralysis sets in.
Capital sits on the sidelines.
Opportunities pass.

I take a different approach.

I stress-test.

→ What happens if vacancy hits 15%?
→ What happens if rates stay elevated?
→ What happens if rent growth goes flat?
→ Can this building survive 24 months of pressure?

If the answer is no,
I don't invest.

If the answer is yes,
I move—while others wait.

Recessions expose weakness.
They don't create it.

The weakness was always there.
Hidden by strong markets.
Masked by easy money.

Resilience isn't green.
It's risk management.

And risk management starts before you write the check—
not after the downturn hits.

>> Have you stress-tested your portfolio for what's coming?

========
I'm Jon — Engineer. Builder. Now investor. I know where risk hides.

DM me "BUILD" and let's engineer your real estate portfolio.

Zero investor losses on private loans.
Engineering, not luck.

14 loans.
$3.1M deployed.
0 losses.

Some people would call that lucky.

I call it engineered.

Here's what we do that most lenders don't:

→ LTV caps at 65-70% (room for error)
→ Borrower exit strategy verified (not assumed)
→ Collateral personally inspected (not outsourced)
→ Loan duration kept short (reduced exposure)

Luck is hoping the deal works.
Engineering is structuring so it doesn't have to be perfect.

Every loan assumes something will go wrong.
Then we build protection for it.

The borrower struggles? Collateral covers us.
The market softens? Short duration limits exposure.
The property has issues? We found them before funding.

Most investors underwrite the spreadsheet.
I underwrite the downside.

Because zero losses isn't about avoiding risk.
It's about pricing it correctly.

>> Is your portfolio built on luck—or on engineering?

========
I'm Jon — Engineer. Builder. Now investor. I know where risk hides.

DM me "BUILD" and let's engineer your real estate portfolio.

3 loans in 60 days.
2 closed. $0 losses.

Here’s how…

That's not luck.
That's velocity by design.

Most private lenders take 30, 60 even 90 days to close a loan.
They screen for months.
Deploy for years.

We engineered a different system.

→ Strict underwriting criteria (before we ever see a deal)
→ Collateral requirements that protect downside

→ 48-hour decision timeline

The result?

Capital that moves.
Risk that's contained.

Returns that compound.

3 loans in our first 60 days of Our Debt Fund operating.
Not because we lowered standards.
Because we systematized them.

When your criteria are clear,
decisions get fast.
When decisions are fast,
capital works harder.

Most investors underwrite the spreadsheet.
I underwrite the building—and the borrower's exit.

That's why we can move quickly
without moving recklessly.

>> Are your returns built on hope—or on engineered velocity?

========
I'm Jon — Engineer. Builder. Now investor. I know where risk hides.

DM me "BUILD" and let's engineer your real estate portfolio.

20 countries. 20 ways to build.
Same physics.

Tokyo contractors frame differently than London crews.
Dubai specifications look nothing like São Paulo standards.
Every culture has its own construction DNA.

But here's what I learned in 9 years engineering Apple's global retail:

The building doesn't care about culture.
It cares about water management.
It cares about thermal movement.
It cares about load paths.

Physics is the great equalizer.

I've watched brilliant teams in Munich, Chongqing, and Kyoto
solve the same problems
with completely different approaches.

Both worked.
Because both respected the fundamentals.

That's what I bring to real estate investing now.

Not opinions about markets.
Not theories about appreciation.

Just 20 years of understanding
what makes buildings stand—
and what makes them fail.

Different markets. Different deals.
Same engineering discipline.

>> What would change if you could see what the building sees?

========
I'm Jon — Engineer. Builder. Now investor. I know where risk hides.

DM me "BUILD" and let's engineer your real estate portfolio.

The dollar is weakening. Beware.
But land doesn't disappear.

Stock prices swing.

Currency fluctuates.
Bond yields shift with every Fed meeting.

But the units in my portfolio?
Still standing.
Still housing residents.
Still generating rent.

Real assets have a quality
that paper assets don't:

They exist.

When inflation erodes purchasing power,
real estate adjusts.
Rents move with the market.
Replacement costs rise.
The asset becomes worth more in nominal terms.

That's not speculation.
That's physics meeting economics.

I'm not predicting a recession.
I'm not betting on dollar collapse.

I'm positioning for resilience.

Private lending for short-term velocity.
Real assets for long-term wealth preservation.

Because when uncertainty rises,
I want to own things—
not promises about things.

Resilience isn't green.
It's risk management.

>> If the dollar drops 20% tomorrow, what happens to your portfolio?

========
I'm Jon — Engineer. Builder. Now investor. I know where risk hides.

DM me "BUILD" and let's engineer your real estate portfolio.

An investor asked why no promises.
I showed track record.

"What returns can you guarantee?"

I get this question a lot.
And I understand why.

People want certainty.
They want someone to tell them it's going to be okay.
They want promises.

I don't make promises.
I show data.

→ 11 private loans
→ $2.3M deployed
→ 0 losses
→ 50.3% average annualized return

That's not a guarantee.
That's a track record.

Guarantees are marketing.
Track records are evidence.

Any sponsor can promise you 15% returns.
Few can show you 15 deals with 0 losses.

I'd rather under-promise and over-deliver
than make commitments I can't control.

Because real estate has variables.
Markets shift.
Tenants leave.
Things break.

What I can control:
→ How I underwrite
→ How I manage risk
→ How I communicate

Most investors underwrite the spreadsheet.
I underwrite the building—and my own track record.

>> Would you rather have promises or proof?

========
I'm Jon — Engineer. Builder. Now investor. I know where risk hides.

DM me "BUILD" and let's engineer your real estate portfolio.

We initiated 4 loans before most funds close one.


Traditional private lending works like this:

→ Source a deal (2-4 weeks)
→ Underwrite (4-6 weeks)
→ Legal review (1-2 weeks)
→ Close (1 week)

8-10 weeks for a single loan.
Then start over.

We built a different system:

→ Pre-qualified borrower network
→ Standardized underwriting criteria
→ Templated legal documents
→ 48-hour decision authority

The result?

4 loans initiated in 60 days.
While other funds were still closing their first.

This isn't about cutting corners.
It's about eliminating friction.

Every day of delay is return erosion.
Every week of process is velocity lost.

Cashflow buys time.
Velocity multiplies it.

When capital moves faster,
it works harder.
When it works harder,
returns compound.

Most investors are patient.
I'm impatient—by design.

>> How fast does your capital actually move?

========
I'm Jon — Engineer. Builder. Now investor. I know where risk hides.

DM me "BUILD" and let's engineer your real estate portfolio.

The horror of underestimated rehab costs…


Early in my days,
I budgeted my house rehab based on the contractor's estimate.

$157,000 rehab budget.
Seemed reasonable.
Numbers worked.

90 days in, we were at $196,000.
And not done.

Final cost: $213,000.

36% over budget.
Stress, anger.
Lesson learned.

Here's what I missed:

→ I underestimated hidden conditions
→ I assumed the contractor's timeline was realistic

Now every deal includes:

→ 20% contingency minimum
→ Timeline buffers that seem crazy

Mistakes are tuition.
But only if you change the system.

That deal taught me more about risk
than any spreadsheet ever could.

Because risk isn't in the numbers.
It's in the assumptions behind them.

>> What's the most expensive lesson you've learned in real estate?

========
I'm Jon — Engineer. Builder. Now investor. I know where risk hides.

DM me "BUILD" and let's engineer your real estate portfolio.

I don't buy inspection reports. 
I write them.

Most investors get a 40-page inspection report.
Skim the summary.
Check the "major concerns" section.
Move on.

They miss everything that matters.

Because inspection reports are written for liability—
not for investment decisions.

Here's what I do differently:

I walk the roof myself.
I check the HVAC units myself.
I look for water staining patterns myself.
I calculate remaining useful life myself.

Not because I don't trust inspectors.
Because I know what they're trained to see—
and what they're not.

20 years of engineering taught me:

The building speaks.
Most people just don't know the language.

A hairline crack in a foundation wall?
Could be settlement (normal).
Could be structural movement (expensive).

The difference is in the pattern.
And patterns take experience to read.

Most investors underwrite the spreadsheet.
I underwrite the building.

>> Who's reading the buildings in your portfolio?

========
I'm Jon — Engineer. Builder. Now investor. I know where risk hides.

DM me "BUILD" and let's engineer your real estate portfolio.

Recessions expose deferred maintenance.
Here's how to spot it.

When markets are strong,
buildings hide their problems.

High occupancy masks deferred repairs.
Strong rent rolls cover up capital needs.
Cash flow papers over cracks—literally.

Then the downturn hits.

Suddenly that "stable" asset
Needs a new roof you didn't budget for.

The HVAC that was "fine" fails in July.
The foundation issue becomes a foundation crisis.

Here's what I look for before I invest $1:

→ Roof age and condition (the actual membrane)
→ Water intrusion patterns (staining tells stories)
→ Repeated repairs to the same unit (can kicked down the road)

→ HVAC remaining useful life (and replacement cost at today's prices)

Most investors read the pro forma.
I read the building.

Because the building tells you
what the spreadsheet is hiding.

20 years of engineering taught me:
Deferred maintenance doesn't disappear.
It compounds.

And recessions collect the bill.

>> Before your next investment, ask: What is this building hiding?

========
I'm Jon — Engineer. Builder. Now investor. I know where risk hides.

DM me "BUILD" and let's engineer your real estate portfolio.

Before I invest $1, I walk the roof.
Not everyone does.

Here's what most investors do:

Read the inspection report.
Check the "roof" section.
See "5-7 years remaining useful life."
Move on.

Here's what I do:

I go up there.

And I look for what the report doesn't say:

→ Ponding water patterns (drainage issues)
→ Soft spots reveal water beneath (future leak sources)
→ Flashing details at walls and curbs (water entry points)
→ HVAC unit placement and condition (roof loading and leaks)

→ Thermal imaging camera shows the hidden water damage below.

A roof replacement is $8-15/sq ft.
On a 50,000 sq ft building, that's $400,000-$750,000.

One missed assessment.
Returns destroyed.

20 years of engineering taught me:

The roof is the building's first defense.
And it's the first thing most investors ignore.

Most investors underwrite the spreadsheet.
I underwrite the building—starting from the top.

>> When's the last time you actually walked a roof before investing?

========
I'm Jon — Engineer. Builder. Now investor. I know where risk hides.

DM me "BUILD" and let's engineer your real estate portfolio.

Where companies go to get noticed | Co-Founder and Managing Director at noticed. |

Morgan Ratcliffe

It's never been easier to be successful. 

99% of what it takes to achieve anything in life is: 

- Learning to do things you don't want to. 
- Showing up ready to get better daily. 
- Taking full responsibility of your life.  
- Taking care of your physical health. 
- Being able to handle stress/failure.
- Forming good daily health habits. 
- Thinking in a 10 year time frame. 
- Being willing to learn constantly. 
- Forming good daily work habits. 
- Believing you can do things.
- Being polite and punctual. 
- Getting enough sleep. 
- Showing up prepared. 
- Maintaining discipline 
- Getting up early. 

Last year someone told me it was impossible to complete an Ironman as your first triathlon, with only 6 months to prepare. 

I booked it, applied this formula, and crossed the line in under 14 hours. 

I'm pretty confident this is the roadmap to building a career, business, or achieving anything in life. 

Anything I missed?

I’ve been thinking a lot recently about how physical challenges bleed into work.

January is long.
The days drag.
Motivation dips.

But all the while we all still have to show up.

And in the same way training for a big event happens over months and years, progress rarely comes from going full gas every day.

There are seasons where you compete hard, chase aggressively, and stretch yourself.

There are others where the win is simply staying consistent, finishing the day, and coming back tomorrow.

The mistake within either is thinking every day needs to feel heroic.

Most of the time, the edge comes from knowing when to push, and when to conserve energy so you can still show up next week, next month, next quarter.

I think a lot of the UK right now will resonate with having to really grit your teeth when days are long dark and cold. 

And although yeah, it's crap in the moment...

I find that growth comes from accepting difficult times, pulling myself together, and showing up with the best I have. 

Both in work and in my personal life.

Most business headlines on LinkedIn aren’t bad because they’re wrong.

They’re bad because they’re written for:

• boards
• press releases
• award submissions

Not buyers.

Take Stripe.

“Help increase the GDP of the internet” is clever, ambitious, and completely detached from how buyers actually think.

No one is lying awake at 2am worrying about the GDP of the internet.

They’re thinking:
• why is payments breaking again?
• why is this so hard to set up?
• why can't I accept international payments?

That’s the gap most B2B headlines miss.

The best headlines don’t explain the product.
They recognise the moment someone is already in.

That’s why:
“Payments shouldn’t be the hardest part of your business.”

Works better than something ten times smarter sounding.

Same with Revolut.
Same with Salesforce.

If your headline answers “who are we?”, it’s probably weak.

If it answers “what’s a problem our buyer moans to their spouse about?”, you’re getting warmer.

I broke down a few well known examples in this carousel, what doesn’t work, and how I’d rewrite them using the same principle we use for high performing ads.

Curious, what’s the worst B2B headline you’ve seen recently?

Drop it below, I’ll rewrite it.

Good vs Bad LinkedIn Headlines ➡️

A lot of companies are still trying to win new clients the old way.

More outbound.
More ads.
More volume.

What changed for us was realising client acquisition has shifted platforms, not principles.

Today, LinkedIn lets you do in one place what used to take multiple channels.

You can launch sales assets.
Start real conversations.
Extend what’s already working with paid.
Build long term visibility through organic content.

When these run together, you don’t just get attention, you get trust, familiarity, and pipeline.

This graphic is how we think about old vs new ways of generating business and why LinkedIn sits at the centre of our acquisition system now.

Not a silver bullet.
Just a more efficient way to do what businesses have always needed to do, get in front of the right people and give them a reason to care.

Keen to hear how others are approaching client acquisition right now...

__

If you are a B2B business that wants to leverage LinkedIn to generate new business this year, then noticed. is where to go.

Go here today: https://lnkd.in/e9JWDNfV

In 2016, the only focus in my life was professional football. 

Today, I've hired 30+ people and haven't kicked a ball in years. 

But there are lessons I learned in professional football that I use in my business and life today. 

Here's everything you need to know ⤵ 
(Without you needing to put the boots on)" 

1. You don’t rise to the occasion, you fall to your habits
 
Match day was decided Monday to Friday.

Same in business.

The launch, the pitch, the big meeting, it’s just a reflection of your daily standards.

__

2. Talent gets attention, consistency gets results

Every club had naturally gifted players.

Very few lasted.

The ones who did, showed up in every area of their lives: 

- Networking
- Time management
- Always showing up

And putting in more work than everyone else. 

It taught me that average effort, get's average results. 

__

3. Feedback is uncomfortable, but optional feedback is a luxury
 
In football, feedback isn’t polite.

It’s immediate and public.

In business, avoiding feedback feels nice, but it caps growth.

Quick, honest feedback is what's best for everyone. 

__

4. Confidence comes from preparation, not motivation

Nobody waited to “feel ready”.

You trained until ready was irrelevant.

Same rule applies when you’re running a company.

__

5. You’re never as good or as bad as the last result

One great game didn’t make you elite.
But also one bad game didn’t end your career.

The key is understanding that your real standard is a cumulation of all your previous results, applied to todays challenge. 

It's the same in business. 

__

Anyway, I don’t play anymore, but there's a few things that stuck for me.

If you’ve made a big identity shift, sport to business, employee to founder, something else entirely, I’d love to hear what carried over for you.

Most companies don’t have a lead problem.

They have an attention problem.

If your ideal customer doesn’t know who you are, they’ll never care how good your offer is.

Here’s what’s worked for us on LinkedIn.

Step 1: Earn attention before you ask for it

- Not hacks.
- Not trends.
- Not “personal brand” fluff.

Just consistently sharing things your ICP actually cares about:
 • Real problems they recognise
 • Opinions they agree with but can’t articulate
 • Behind the scenes of how work really gets done

Takeaway:
If your content could apply to anyone, it resonates with no one.

Step 2: Give them one clear next step

Most people mess this up.

They get attention, then send people to:
 • A homepage
 • A services page
 • Or worse… nothing

We’ve found one clear destination works best.
 A report.
 A tool.
 A simple asset that helps them think better.

Takeaway:
Attention without direction is wasted effort.

Step 3: Let trust compound

When someone consumes multiple pieces of useful content from you, you stop being “another option”.

You become the obvious choice.

- No pressure.
- No chasing.
- No hard sell.

Takeaway: Trust scales.

If you’re using LinkedIn but it’s not driving real conversations, it’s probably not the platform.

It’s your strategy.

More on this soon.

How to run successful LinkedIn marketing campaigns ⤵

One thing I’ve learned running LinkedIn outreach at scale:

The best messages don’t feel like outreach.

Across 23 live campaigns for 6 clients, the replies always come from the same place, relevance, proof, and permission.

Not pitching.
Not “just checking in”.
Not pretending to personalise.

I pulled together a few of the highest performing messages we’re using right now and why they work.

Nothing revolutionary, just what’s actually getting replies.

Sharing the breakdown in the carousel if you’re curious. 

___

If you are a B2B business that wants to leverage LinkedIn to stand out from the competition, or get in front of and sign new clients in 2026...

Go here today: https://lnkd.in/e9JWDNfV

And we'll see you in the new year 🫡

One thing I’ve learned running LinkedIn outreach at scale:

It took me 3 years to go from 0 - £1,000,000 with my company noticed.

And it was tough, but it didn't nearly kill me. 

But it took me 6 months to go from 0 - ironman, 

And yes, I nearly died. 

Basically, I ran a full Ironman under a heat advisory for my first triathlon 

Here's what happened⤵

This is the LinkedIn framework we use to win new clients.

Content creates awareness.
Outreach creates conversations.
Lead magnets create intent.
Email creates trust.
CTAs create movement.

If you run any one of these in isolation, results are inconsistent.

When you connect them, LinkedIn stops feeling random and starts behaving like a pipeline.

This graphic is how we think about it internally, step by step, from first touch to signed client.

Posting it here because LinkedIn gets a lot simpler when you stop asking “what should I post?” and start building a system that compounds.

Most teams are measuring the wrong LinkedIn metrics.

Not because they’re lazy.

But because LinkedIn makes the loud numbers easy to see.

- Impressions.
- Likes.
- Views.

They look good in a report, but they rarely tell you if LinkedIn is actually working.

What matters more in 2026 is this:

Are the right people doing the right things after seeing your content?

A few examples we push clients to look at instead:
• Are ICPs downloading your assets?
• Are industry peers commenting?
• Are videos being watched long enough to signal real interest?
• Are people moving from LinkedIn to one clear next step?
• Are conversations starting?

The shift is simple, but most teams haven’t made it yet.
Stop asking, “Did this post perform well?”

Start asking, “Did this move the right people closer to a decision?”

Strong takeaway:
Visibility is easy to buy or manufacture.
Relevance is harder, and far more valuable.

If LinkedIn is a serious channel for you, measure it like one.

5 thoughts on how to sell high ticket offers on LinkedIn ⤵

After running 200+ LinkedIn outreach campaigns over the last few years, one thing is very clear...

Replies don’t come from clever wording or longer messages.

They come from strategy and approach. 

For example: 

The fastest way to kill a conversation is making it obvious you’re “doing outreach”.

If it sounds templated, people feel it.
If it sounds like AI, people ignore it.
If it takes effort to reply, people move on.

The messages that work are almost boring.

They read like a text you’d actually send.
They’re about the other person, not us.
They offer something useful without asking for anything back.
They’re sent to the right person at the right moment.

Get those three things right and outreach stops feeling pushy and starts working like it should, as a conversation, not a pitch.

Here's what life looks like as a business owner training for a 100KM ultra marathon: 

This weekend I cranked a 18KM trail. 
This weekend I put in 8 hours work.

The weekend before? I cranked 20KM. 
The weekend before? I edited all Sunday.

This morning? I cranked a sprint workout. 
This morning? I started work at 7:00am. 

It's great to have big goals and want to better yourself both inside and out of work, but what I will say is be wary of the work required. 

Need to start work at 7:00? 
That means the alarm goes off at 4:30. 

Want to get up at 4:30? 
That means a 9:30PM bed time. 

I'm pretty much constantly aching, stressed, or both. 

We're currently hiring, growing, delivering for clients, marketing ourselves and shaping internal teams. 

It's a lot.  

And at this point you're probably thinking...

"Why would you even bother? This sounds terrible?!"

But there is a beauty in doing hard things that you only learn from being deep in the trenches. 

It's a great feeling to face something difficult, overcome it, and come out the other side knowing you're the kind of person who can do hard things. 

In my case this year it's ironman Tenby, ultras and marathons. 

But a few years ago it was a masters degree and my first 10K. 

It's all about growing and pushing yourself, whether you're running a global business or taking your first steps. 

Or at least that's been my experience.

HWPO

Here’s how we generated 400+ leads in 4 weeks through a LinkedIn outreach campaign ⤵

Not by sending more messages.
Not by “personalising” names.
Not by chasing reply rates.

We used our system.

First, we defined exactly who the campaign was for and why they would care right now.

Then we built the messaging around outcomes, not services.

Then we controlled targeting, timing, and touchpoints like variables, not guesses.

The goal wasn’t vanity metrics.
It was conversations that could convert, fast.

The full breakdown is in the PDF, including the structure, logic, and numbers behind it.

If you think LinkedIn outreach is random or hit and miss, this will probably change how you look at it.

400 leads in 6 weeks ➡️

Super exciting time to be at noticed.

If you're looking to work with an amazing team and do big things, here's your chance!

We’re growing and #hiring three new roles to join our team! 

We’re opening our doors for: 

- Graphic Designer (Remote) 
- Account Manager (Hybrid - Manchester) 
- Content Videographer and Editor (Hybrid – Manchester) 

Are you someone who is… 

- Ambitious? 
- Enjoys creative freedom? 
- Is looking to learn in a fast-paced environment? 
- Working with global founders, leaders and brands? 
- Has an interest in social media and B2B marketing? 

Throw your hat in the ring and send across your CV/portfolio to: hiring@noticed.co 

Show us what you’ve got! 👀

Here's exactly how my company has grown to £1,000,000 over the last 3 years ⤵

I spent 3 years building my business almost entirely on LinkedIn. 

In that time I went from £0 - £1m in revenue, and signed clients in 8 countries. 

And the success didn't come because I cracked the algorithm, or managed to shoehorn an AI tool into 1000s of new meetings...

It came because I started treating LinkedIn like a sales system.

The biggest shift was this:

Visibility alone doesn’t create pipeline.
Outreach alone doesn’t create trust.
Content alone doesn’t convert.

What worked was combining 3 things into 1 strategy.

A presence that made sense when someone clicked our profile.
Targeted outreach that started real conversations, not pitches.
And a clear place to send people when interest showed up.

Once those 3 were in place, sales were coming thick and fast.

How to convert more clients on LinkedIn ➡️

The No.1 problem I see in many businesses LinkedIn marketing strategy is something most people overlook. 

Entry points. 

No-one ever went from seeing a LinkedIn post, ad or message and spent thousands on a product or service. 

Just like no-one ever landed on your website without knowing you and got their wallet out. 

In b2b, the key is to create simple and creative entry points to collect contact details (emails, names, phone numbers etc) and add potential clients to your CRM. 

This video explains our entry point, why we do it and why it works ⤵

We’re growing, again.

Which means we’re hiring across a few roles at noticed.
• Account Manager
 • Graphic Designer
 • Videographer & Video Editor

But one role in particular stands out.

You’ll be working closely with me and Niall Ratcliffe.

Real responsibility.
Real creative input.
Real projects that actually ship.

You’ll have room to experiment, travel when the work calls for it, and build a body of work you’re genuinely proud of.

It’s the kind of role I would’ve jumped at in my early 20s.

If that sounds like your thing, read the job description and apply.

And if one of the other roles fits you better, just drop me a DM.

Let’s build something great!

Wilmslow, England, United Kingdom (Hybrid)

Where companies go to get noticed | Trusted by NHS, O Beach + more | CEO at noticed. |

We're #HIRING for 3 different roles right now:

- Videographer & Editor (Manchester)
- Graphic Designer (Remote)
- Account Manager (Manchester)

If you're interested, send your portfolio/CV to hiring@noticed.co 

I may be biased, but these are some of the best roles we've hired for. 

The videographer role:

- Work 1-on-1 with me & Morgan
- Full creative freedom to try things
- Shoot content with some massive brand (Ocean Beach, Jane App, + more)

Graphic designer: 

- Full creative freedom
- Chance to work remotely
- A chance to work with one of the best content teams in the country

Account Manager:

- Work 1-2-1 with leaders of the biggest orgs in Europe
- Huge opportunity to learn
- Get the responsibility you'd have to wait years for in a corporate job

Don't overthink it, just apply. 

Email: hiring@noticed.co

P.S. If you're applying for GD or video role, show us your best work!

taplio

The Battle

Jon Weiskopf, P.E.

Morgan Ratcliffe

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Performance ScoreJon Weiskopf, P.E.'s LinkedIn Performance

Performance ScoreMorgan Ratcliffe's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jon Weiskopf, P.E.

Morgan Ratcliffe

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jon Weiskopf, P.E.'s LinkedIn Performance

Performance ScoreMorgan Ratcliffe's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJon Weiskopf, P.E.'s LinkedIn Performance