Blue Eyed Capital

We find strategic value add multifamily properties using our compounding value add approach that seeks to intertwine modern, environmentally focused property enhancements to enrich the lives of our residents and the community around them while providing increased value for our investors.

Founder & CEO

The Change System

The most comprehensive impact investing guideline for real estate operators who want a clear path to building a portfolio of purpose and profits.

Apple

I lead a small but nimble team responsible for engineering programs to support construction and operations and maintenance of Apple's global fleet of retail stores. Responsibilities include:
- Engineering (MEPFP) design and construction standards across multiple design vintages. 
- Oversight of engineering design execution, construction and system commissioning for all new and existing store construction projects.
- Equipment specification and procurement programs
- Technical lead for specialty systems and innovations (i.e. movable facades, custom air diffusers)
- Sustainability programs and strategies with a primary focus on fleet energy performance and scope 1 and 2 carbon emissions reduction
- Technical lead for PM plans and programs supporting our store preservation teams. 
- Manage fleet wide building management system

Head of Engineering - Retail Real Estate & Development

Steven Winter Associates

Senior engineer for SWA's commercial energy group. I oversaw six employees with varying levels of experience on a variety of projects. Projects included energy audits (Level 1, 2, 3) and retro-commissioning on a variety of commercial buildings throughout the east coast. These buildings include office buildings (30,000 to 1mil+ sq. ft.), retail centers, courts, education, hotels, multifamily (residential) and hospitality. 

In addition, I oversaw MEP design and implementation projects for all commercial and multifamily buildings. Projects included fuel/steam to gas conversions; central heating and domestic hot water plants; ventilation systems, etc.

Senior Mechanical Engineer

Edwards & Zuck

I was a senior mechanical engineer responsible for project management on multiple MEP design projects as well as senior engineer for the companies energy services division. MEP projects included design of high rise commercial buildings, various restaurants, office fit outs, data centers and high end retail stores. Project locations were throughout the continental US with an emphasis on NY, NY. Energy Services work included  high performance design, energy audits and CHP feasibility studies and system design.

Associate / Director of Energy Services

Helping Changemakers Build Wealth Like They Build Solutions: With Purpose | Ex-Apple Engineer

I’m Jon Weiskopf. I sketched my first building at 7 with my dad—an artist. When he passed at 13, I learned one truth: places shape people. So I built a career making places that matter.

I became a mechanical engineer and spent 20 years in real estate including 9 years as head of engineering for Apple Retail—300+ stores in 20+ countries. Standards. Sustainability. Delivery at scale. Precision and possibility became the norm. But after nearly a decade, I was burned out building their dream.

I took a 3-month reset and asked, “What world will my child inherit if we keep building the old way?”

In 2023, I walked from stock options I could retire with to launch Blue Eyed Capital.

Now I invest where life happens—affordable housing (value-add apartments, mobile home parks, assisted living, and build-to-rent developments)—and I back operators who execute with private credit (short term, high yield loans). 

Proof, not promises: 342 GP units (~$29M AUM). 13 private loans ($2.3M). $0 losses.
Powered by engineering-grade diligence, apple-style commitment, and an impact framework that measures what matters.

If you’re a values-driven engineer, tech leader, or aligned operator—and you want capital that compounds and contributes—DM me. 

Let’s build wealth that matters.

—> GO HERE: www.blueeeyedcapital.com

—> READ OUR NEWSLETTER: https://dropsofchange.substack.com

Jon Weiskopf, P.E.

You can’t engineer luck.
But you can engineer outcomes.

Luck is random.
Outcomes are repeatable.

That’s why we treat every investment like an engineering system.

Inputs.
Variables.
Outputs.
Controls.

We don’t hope for good deals.
We design them.

From risk models to lender relationships, nothing is left to chance.

When others gamble, we measure.
When others react, we refine.

That’s how predictability compounds faster than luck ever could.

>> Would your portfolio still perform if luck stopped showing up?

========
I’m Jon — Engineering passive income for you like I engineered Apple’s global retail store portfolio.

Find my Featured section to connect.

Engineering passive income for you like I engineered Apple’s global retail store portfolio.

The day a contractor walked off-site taught me everything about leadership.


It was 18 years ago.

We were mid-construction.
Schedules were tight.
Stress was high.

The contractor quit on the spot.
No warning.
No plan.
Just gone.

At that moment, I realized leadership isn’t about authority, it’s about clarity.

I hadn’t communicated expectations clearly.
I hadn’t given ownership, just orders.

That was my mistake.

So I changed my approach.
Now, I lead every project with alignment first, accountability second.

Because when everyone understands why they’re building, how becomes easy.

>> What would your business look like if you led with clarity instead of control?

========
I’m Jon — Engineering passive income for you like I engineered Apple’s global retail store portfolio.

Find my Featured section to connect.

How I added $13,270 in property value
With a 10-minute phone call.

No renovation.
No rent increase.
No capital expenditure.

Just attention to detail.

During a routine utility audit, I noticed something off.
Our facility uses a third-party trash service,
But 2 of our bills still showed trash fees = $47 each.

That’s $94/month we shouldn’t be paying.
Or $1,128 per year leaking straight from NOI.

One phone call later, refund issued.
Fees removed.
Value added.

At a standard 8% cap rate
That $94/month equals $13,270 in asset value.

You are reading this, thinking $13,000 is nothing.

But $13,000 X 10 = $130,000
X 100 = $1,300,000
Pennies add up.

That’s what great operators do.
We don’t chase shiny returns.
We hunt inefficiencies.

I guarantee that everyone reading this has an error on a utility bill.

>> Interested in investing with a sponsor that penny pinches for you?
DM me “Pennies”

========
I’m Jon — I engineer investments so you can take control, be financially free, and leave an impact.

Find my Featured section to connect.

We refinanced a Kansas property in 15 months.
Returned 57% of investor capital early.

Riverfront Apartments looked ordinary.
72 units.
Outdated interiors.
Weak management.

We saw untapped equity.

Our strategy:
Buy below market value.
Upgrade units untouched for over a decade.
Transition tenants from month-to-month to annual leases.

Fifteen months later—refinanced.
57% of investor capital returned.
Cash flow intact.

This is what disciplined execution looks like.
Not hype.
Not luck.
Just operations that work.

The best returns don’t come from timing the market.
They come from managing it.

>> Would you rather chase market appreciation or create it?

========
I’m Jon — I engineer investments so you can take control, be financially free, and leave an impact.

Find my Featured section to connect.

The first time I funded a private loan, I realized something powerful: control feels better than hope.


I’d spent years relying on markets I couldn’t influence.
Stocks.
Funds.
External forces I had zero control over.

Then I wrote my first private loan.
Structured it myself.
Protected it with collateral.

For the first time, my results depended on my process, not someone else’s promises.

That changed everything.

Because the moment you understand how to control capital, you stop hoping for outcomes and start creating them.

>> What would your financial strategy look like if you replaced hope with control?

========
I’m Jon — Engineering passive income for you like I engineered Apple’s global retail store portfolio.

Find my Featured section to connect.

noticed.

Co-Founder

Illinois Department of Commerce and Economic Opportunity

Economic Development Programme Analyst

Where companies go to get noticed | Co-Founder and Managing Director at noticed. |

Morgan Ratcliffe

After 3 years, 20+ hires, 2 offices, and more campaigns than I can shake a stick at...

Next week, I can safley say, is going to be the biggest launch in noticed. history. 

And the craziest part? 

We're gearing up to give away THOUSANDS of pounds just before Christmas. 

- Not "free services" 
- Not "free consultations" 

But thousands in cold hard cash. 

So stay tuned and be ready... 

because this is going to be a big one!

In January this year, my brother and I took a few pretty big risks. 

1. Changing noticed. from remote to in-person. 
2. Moving into our first-ever office. 
3. Hiring 6 new people.

All within the space of 4 weeks. 

And for anyone who runs a business or manages a budget, you know what the stress was like.

Brutal.

But today, nearly a year later, things look a little different...

We spent 2025: 

- Launching creative campaigns for global brands. 
- Generating millions in views & revenue. 
- Hiring even more great people. 

And somehow, the risks my brother and I took paid off. 

It's been wild, and I couldn't be more grateful that the pressure we placed on ourselves helped us to grow. 

Because I wouldn't wish those worried nights on anyone. 

That being said...

Does that mean we learned from the stress? 
Does that mean we now hate risks? 
Does that mean we're done? 

Absolutely not. 

Next week, we're launching something BIG. 

And all I can say as a hint is that part of it is that we're going to be giving away THOUSANDS of pounds in cold hard cash to people just before Christmas. 

So, be ready for next week. 

We can't wait to roll the dice yet again.

Anyone who says LinkedIn isn't the best platform for b2b marketing doesn't know what they're talking about.

We've just had 50,000 views and 300+ downloads in 3 days on our Customer Acquisition Playbook. 

If you get creative, implement a good strategy, and use the platform the right way, it really is a hack to growing, and generating customers. 

Not to mention standing out and setting yourself apart from everyone doing the same boring stuff.

Use LinkedIn for b2b marketing, it works. 

___

P.S. Here's some photos of me cooking and eating steak to celebrate.

Yesterday 200+ people downloaded our £1 Customer Acquisition Playbook. 

Thats 200 people, all getting a look behind the curtain at how we acquire customers both for ourselves and our clients. 

But it was also: 

- The culmination of months of work. 
- A big project for our team to tick off. 
- The product of 4 years of campaigns. 

And of course the opportunity for us to give back, as we’re donating every penny to small businesses in the local area. 

If you’re looking to sign clients, generate leads and sign customers, in my opinion, it’s invaluable. 

But it’s also a chance for us all to help local businesses right before Christmas. 

So get downloading! http://playbook.noticed.co

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At 18, I thought I was going to be a professional footballer. 

Today, I run one of the fastest-growing marketing agencies in the UK. 

And although it was a brutal journey...

Here's what it taught me: 

One thing that anyone who knows football understands, is that for a young kid, it's a ton of pressure. 

By 16, I'd been: 

- Told I would never be good enough. 
- Told I was going to 100% make it. 
- Left out of the squad for match day. 
- Been picked for the first team squad. 
- Been given a 4-year contract and praise. 
- Been released & had to find another club. 
- Played against household name players. 
- Been sent home from training for making an error. 

It's a brutal rollercoaster. 

But I can safely say, all those lessons I hated learning at the time prepared me for today. 

As we speak, my business noticed. is one of the fastest-growing marketing agencies in the UK. 

We've had a lot of praise, but the journey has also looked like:

- Growing quickly and signing clients. 
- Losing out on big pitches. 
- Hiring amazing people. 
- Learning how to manage a team. 
- Coping with stress in bad times. 
- Managing positives in good times. 

And riding the wild ups and downs that come with business. 

Rejection, stress, hardship, success, doubt and everything in between. 

Together, both taught me that it's not about the feeling I have today, it's about taking a step forward, getting better, riding the wave, and being able to enjoy life through it all. 

A little adversity goes a long way in life. 

And even if you fail, oftentimes it prepares you for the next stage of your life, even if you don't know what's coming. 

Or at least that's what happened with me 🤷‍♂️

This year, we've had over 15,000,000 organic views on our marketing campaigns. 

But today I'm on set filming, what I think is the best we've ever launched.  

So to fill the time waiting to get on set...

Here's why planned marketing campaigns are essential to getting customers for any business ↴

Most business owners/marketer I speak too or see tend to all make the same mistakes.

They: 

- Run constant marketing.
(Organic, ads, ppc etc..) 
- Try and beat last month, every month. 

And pretty much try and A/B test their way to success with static creatives and high volume, low signal activity. 

But I’ve found the opposite works. 

Over the last few years we’ve run our campaign structure in a simple way: 

1 large idea per quarter. 
1 sales asset/resource to drive traffic toward. 
1 creative strategy, direction and theme. 

All combined into one large scale launch campaign per quarter. 

This makes things: 

- More exciting for the viewer/buyer. 
- More engaging for the creative. 
- More likely to convert. 

And more simple to track. 

Plus, it’s a great way to build brand and momentum around your business. 

Anyway, our next one goes live in just over a week, and I can promise, it’s a banger. 

Follow along to not miss it!

Today, we're giving away £1000 to a small, local, Manchester business.

Why?

Because £1 used to actually get you something.

But let's be honest, in today's economy, it's almost impossible to get ahead.
Everything costs a fortune.

The country is pushing back against entrepreneurs.

And between rent, food, water, electric, council tax, normal taxes and trying to actually enjoy life.

Plus, every small business I've spoken to in the last 6 months is struggling.

So we decided to do something.

But not something small.

We've taken the entire system we use to get customers, the strategies we implement for our clients, and everything we've learned over the last 3+ years...

And put it into a 13,000-word playbook.

The Customer Acquisition Playbook
(Plus a bonus audiobook to go with it)

But the best part?

We're giving it away for just £1.

And that's not all...

For every 1,000 downloads it gets, we're giving £1,000 to a local Manchester business.

2000 downloads = £1000 to 2 local businesses 
10,000 = £1000 to 10 local businesses

Just in time for Christmas.

Because yes, this year has been brutal, but I'm sure Amazon will be just fine.   

It's the small, local businesses that really are the backbone of the UK and deserve to be supported. 

So, like, share, send this to a friend, but most of all, go and download the playbook. 

Because you're not just getting full access to everything we've ever used to acquire customers and grow our business..

You're also giving a small local business a chance to get some support, right before Christmas!

GET IT HERE TODAY: https://lnkd.in/eWPaZAY6

Tomorrow...

Something big is coming from the noticed. team!

- 100s of hours. 
- Months of work. 
- Many days pulling our hair out. 

Cannot wait to show you what we've been working on!

See you at 08:30 AM BST ⏰

Last week, we launched the client acquisition playbook on LinkedIn. 

Today I woke up to see 500+ people have now downloaded it. 

And to me, this launch has taught me 2 things: 

1. That LinkedIn really is the best channel for b2b, especially when trying to get something you've created in front of the right people. 

2. With marketing, the more effort you put into something, the more you get out. 

We spend months putting together 100+ pages and the 1 hour+ audiobook. 

But I really do believe that if you take the time to put something valuable out there, people appreciate it, share it, download it and use it. 

Anyway, when we hit 1000 downloads we're going to give away £1000 to a local business. 

So go and download it for £1: https://lnkd.in/ejURzh2G

100+ CUSTOMER ACQUISITION PLAYBOOKS GONE IN JUST 1 HOUR! 

We’re one step closer to sending a £1000 to a small local business. 

If you don’t already know, we’re giving away the strategy we use to acquire customers for just £1. 

And the best part? 

For every 1000 copies we sell, we’re donating £1000 to a small local business. 

SO BUY AND SHARE! 

http://playbook.noticed.co

Which one of these pop-ups do you think converts better, and why?

Here's the story of how we got 400+ downloads in 3 days on The Customer Acquisition Playbook.

(With £0 ad spend)

Since I started noticed. 3 years ago, there has been 1 thing that has always been true: 

The more you give away, the more you get. 

In my case, it started by giving away a free marketing course, then giving away free golden tickets for free services, and that takes us to today...

Giving away our entire system for generating customers for just £1. 

The idea of giving away something truly valuable, and putting some creative ideas and direction behind it, really is the highest converting thing in marketing. 

And I don't know why more businesses don't do it. 

In just 3 days, we've done what it takes many marketing teams £40-£60,000 in ad spend to achieve.

But we did it completley organically. 

We put the entire system on how you can do it too inside the playbook. 

So download it today to see it for yourself: playbook.noticed.co

___

P.S. We're giving away every penny this book generates to local businesses!

The Story of 400 Downloads In 3 Days

I always thought audiobooks were just a fun way to read. 

But this month, it took me 6 hours to record the audiobook for The Customer Acquisition Playbook. 

Way harder than I thought. 

I'm talking: 

- Trying to read out loud for 6 hours. 
- Trying to do chapters without messing up. 
- Attempting to add excitement to the read. 

All while doing my best to get through the whole experience. 

And the worst part? 

After 600 retakes, a few times throwing the book across the room, and 10 bottles of water...

We gave it away for free with The £1 Customer Acquisition Playbook. 

So, go support my masterpiece: https://lnkd.in/ejURzh2G

And let me know what you think!

400+ downloads in 3 days. 

Our £1 Customer Acquisition Playbook is flying off the shelves. 

And guess what? 

Every £1 we make is going to be given away to a small local business. 

Go and check it out today: playbook.noticed.co

300+ people have already downloaded our £1 Customer Acquisition Playbook. 

Get it here: https://lnkd.in/ejURzh2G

You don't want to miss it!

How we generate customers for our agency is unveiled.

EPISODE IS 12 LIVE!

Getting noticed. | Ep. 12: Flipping the Funnel

Most agencies start with awareness.
We start with people.

This week, we’re breaking down the exact marketing funnel that’s helped our clients generate over £10M in revenue, working with brands like O Beach Ibiza and the NHS.

It’s not the traditional top-down funnel you’ve seen before.

We flipped it. ICP first. Awareness second.
And it’s changed everything.

Inside this episode:

- How we built a funnel that gets results 
- Why starting ICP-first helps you get noticed faster
- Real examples from our GoCardless and Monzo campaigns

From wild ideas to measurable impact, this is the strategy behind it all.

P.S. New vlogs every Tuesday 📆

This morning we announced we were giving away £1000s in the name of "marketing". 

Now, you get to see behind the scenes as to why. 

In this week's vlog we cover:

- A breakdown of our giveaway campaign
- Why we think it will work
- And what's on the line

Plus, the behind the scenes of filming our launch video. 

Getting noticed. | Ep. 12 | Why We're Giving Away £1000s

Enjoy! 🍿

taplio

The Battle

Jon Weiskopf, P.E.

Morgan Ratcliffe

Followers

Posts

Engagements

Likes

Performance ScoreJon Weiskopf, P.E.'s LinkedIn Performance

Performance ScoreMorgan Ratcliffe's LinkedIn Performance

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taplio

The Battle

Jon Weiskopf, P.E.

Morgan Ratcliffe

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jon Weiskopf, P.E.'s LinkedIn Performance

Performance ScoreMorgan Ratcliffe's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJon Weiskopf, P.E.'s LinkedIn Performance