Helping Changemakers Build Wealth Like They Build Solutions: With Purpose | Ex-Apple Engineer

I'm the real estate sponsor who's actually built a building. A lot of them.

You want cashflow. You want wealth. You've been told real estate does both.

It can — but not the way most sponsors pitch it. 
Stop chasing. Start building this...
Cashflow you can count. Capital you can redeploy.

Private lending, built different. Fast cycles, real collateral, out before the market can move against you. Typical lenders underwrite for risk. I engineer it out. Velocity compounds faster than duration.

Real assets for legacy. Long-horizon holdings that compound across generations. Not gambling on rent increases you can't control — real wealth built on operations you can. Wealth is built over decades, not years.

I spent 20 years engineering buildings that couldn't fail. 9 of those for Apple — 300+ stores, 20 countries, $10B+ where failure wasn't an option. Until I burned out.

Walked away from Apple stock options I could've retired on — to build for people who trust me, not people who own me.

Type 1 diabetic for 30+ years. Father of 2 young kids. I understand the value of time.

Hope isn't a strategy. Engineering is.

>>>> DM me "BUILD" and let's engineer your portfolio together. <<<<

Jon Weiskopf, P.E.

Hi, I'm Rhi! 👋🏽 A social media and personal branding strategist.

I help founders build authority, attract opportunities and grow on social media through story-led content. 

(No, none of that gimmicky nonsense.)


5 years ago, I accidentally started a small business…

18 months later, with no marketing experience, I had:

- Built a community on Instagram
- Worked with influencers on YouTube
- Sold 820+ candles all over the world

That’s where I found my love for content and started my career in marketing.

Over the last 4 years, I’ve helped 40+ B2B brands and founders build trust, grow their audience and attract opportunities through social media.

✨ Some highlights:

- Took a global hospitality founder’s LinkedIn from 1.2K to 21.5K followers in 12 months
- Drove inbound leads, podcast invites and job applicants interest through content
- Helped B2B brands share more human, engaging and story-led content
- Advised CEOs & founders on personal brand positioning and strategy

I’m big on:

- Founder-led brands
- Humanising B2B brands 
- Serving your audience with value
- Putting the social back into social media
- Employee-generated content and storytelling

Outside of work, you’ll most likely find me travelling (or wishing I was), in nature or with my head stuck in a book!

⚡️ Steal my freebies & advice: https://rhiannelee.carrd.co/
💌 Collabs & freelancing: rhiannemarketing@yahoo.com or DM me!

P.S. Newsletter coming soon 👀

Rhianne Lee

Oh so you're going to pay for someone’s expertise, then not trust it.

Got ya! Makes total sense… 😶

Personal Branding Strategist | Top 25 Marketer to Follow | I build authority for founders on social media without gimmicks

Excited to announce I’ve got writer’s block.

Apparently my brain’s gone on annual leave without me 🥲

This is who you’re giving loads of edits to 🥺

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Starting chapter 25 today 🎂✨

Got some big plans for this next year 👀

Most overused (& least explained) advice in social media marketing:

“Add value.”

Okay… but what does that ACTUALLY mean? 😵‍💫

Here’s a breakdown to make it make sense ⤵️

What does “add value” on social media mean?

Hey, I’m Rhi 👋🏽

Yesterday, I hit 25,000 followers!

2 years ago, I decided to start posting on LinkedIn.

I don’t have a crazy backstory, a job at a huge brand or 10+ years of experience.

I’d just seen how powerful it was while writing for founders.

And now I’ve experienced that for myself?! 🥹

If you're new-ish here, I’m Rhianne (ree-ann), but I go by Rhi.

I'm a personal branding strategist who helps founders attract clients and opportunities through social media.

I discovered my love for marketing after launching a candle business 5 years ago. 

And have since worked with 40+ brands and founders.

On here, you’ll see me posting about:
Organic social, B2B marketing, LinkedIn & life.

Outside of work…

✈️ I’m prioritising travel as much as I can
📚 Huge book lover - especially fantasy
💭 Dreaming of my own lil library room
🍵 Buying too many overpriced drinks
🏔️ Mountain and animal lover
🧠 Mental health advocate
🍬 Sucker for sweets

Okay, enough about me.

Where’s your fave place you’ve been? Or your fave book? 

P.S. 25K?? Might cry. Very grateful 🥹🩵

If I were to audit your LinkedIn, here are 4 key things I’d look at.

(As someone who builds founder brands on LinkedIn.)

📌 PART 1: PROFILE

1/ Is the who, what & why clear?

Can I tell within a few seconds what you do, who you help and why you're credible? 

If I have to decode the jargon, get confused or dig, it’s failing its job.

Don’t leave parts blank or outdated.

2/ Is it easy for someone to take the next step?

Are there clear CTAs across your profile? 

Your profile is your landing page. You wouldn’t drive traffic to a page with no buttons, would you?

Make use of your featured section, about and/or banner to show people what to do next.

📌 PART 2: CONTENT

3/ What does your activity and consistency look like?

Are you posting regularly week on week? Are you posting and ghosting? Are you engaging with other people’s posts?

Social media is a long game. And don’t forget about the ‘social’ in social media.

4/ Is your content strong enough?

Consistency with weak content means nothing. 

3 things I look at:

- Is there value in your posts? What’s in it for them? 
- Are you telling your story and sharing opinions? 
- Are your hooks ruining your posts? (You need to make someone curious to click ‘see more’.)

—

99% of the time, if you’re not getting the outcome you want on LinkedIn, it’s because of one of these.

taplio

The Battle

Jon Weiskopf, P.E.

Rhianne Lee

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taplio

The Battle

Jon Weiskopf, P.E.

Rhianne Lee

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rhianne Lee's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRhianne Lee's LinkedIn Performance