Blue Eyed Capital

We find strategic value add multifamily properties using our compounding value add approach that seeks to intertwine modern, environmentally focused property enhancements to enrich the lives of our residents and the community around them while providing increased value for our investors.

Founder & CEO

The Change System

The most comprehensive impact investing guideline for real estate operators who want a clear path to building a portfolio of purpose and profits.

Apple

I lead a small but nimble team responsible for engineering programs to support construction and operations and maintenance of Apple's global fleet of retail stores. Responsibilities include:
- Engineering (MEPFP) design and construction standards across multiple design vintages. 
- Oversight of engineering design execution, construction and system commissioning for all new and existing store construction projects.
- Equipment specification and procurement programs
- Technical lead for specialty systems and innovations (i.e. movable facades, custom air diffusers)
- Sustainability programs and strategies with a primary focus on fleet energy performance and scope 1 and 2 carbon emissions reduction
- Technical lead for PM plans and programs supporting our store preservation teams. 
- Manage fleet wide building management system

Head of Engineering - Retail Real Estate & Development

Steven Winter Associates

Senior engineer for SWA's commercial energy group. I oversaw six employees with varying levels of experience on a variety of projects. Projects included energy audits (Level 1, 2, 3) and retro-commissioning on a variety of commercial buildings throughout the east coast. These buildings include office buildings (30,000 to 1mil+ sq. ft.), retail centers, courts, education, hotels, multifamily (residential) and hospitality. 

In addition, I oversaw MEP design and implementation projects for all commercial and multifamily buildings. Projects included fuel/steam to gas conversions; central heating and domestic hot water plants; ventilation systems, etc.

Senior Mechanical Engineer

Edwards & Zuck

I was a senior mechanical engineer responsible for project management on multiple MEP design projects as well as senior engineer for the companies energy services division. MEP projects included design of high rise commercial buildings, various restaurants, office fit outs, data centers and high end retail stores. Project locations were throughout the continental US with an emphasis on NY, NY. Energy Services work included  high performance design, energy audits and CHP feasibility studies and system design.

Associate / Director of Energy Services

Helping Changemakers Build Wealth Like They Build Solutions: With Purpose | Ex-Apple Engineer

I’m Jon Weiskopf. I sketched my first building at 7 with my dad—an artist. When he passed at 13, I learned one truth: places shape people. So I built a career making places that matter.

I became a mechanical engineer and spent 20 years in real estate including 9 years as head of engineering for Apple Retail—300+ stores in 20+ countries. Standards. Sustainability. Delivery at scale. Precision and possibility became the norm. But after nearly a decade, I was burned out building their dream.

I took a 3-month reset and asked, “What world will my child inherit if we keep building the old way?”

In 2023, I walked from stock options I could retire with to launch Blue Eyed Capital.

Now I invest where life happens—affordable housing (value-add apartments, mobile home parks, assisted living, and build-to-rent developments)—and I back operators who execute with private credit (short term, high yield loans). 

Proof, not promises: 342 GP units (~$29M AUM). 13 private loans ($2.3M). $0 losses.
Powered by engineering-grade diligence, apple-style commitment, and an impact framework that measures what matters.

If you’re a values-driven engineer, tech leader, or aligned operator—and you want capital that compounds and contributes—DM me. 

Let’s build wealth that matters.

—> GO HERE: www.blueeeyedcapital.com

—> READ OUR NEWSLETTER: https://dropsofchange.substack.com

Jon Weiskopf, P.E.

You can’t engineer luck.
But you can engineer outcomes.

Luck is random.
Outcomes are repeatable.

That’s why we treat every investment like an engineering system.

Inputs.
Variables.
Outputs.
Controls.

We don’t hope for good deals.
We design them.

From risk models to lender relationships, nothing is left to chance.

When others gamble, we measure.
When others react, we refine.

That’s how predictability compounds faster than luck ever could.

>> Would your portfolio still perform if luck stopped showing up?

========
I’m Jon — Engineering passive income for you like I engineered Apple’s global retail store portfolio.

Find my Featured section to connect.

Engineering passive income for you like I engineered Apple’s global retail store portfolio.

The day a contractor walked off-site taught me everything about leadership.


It was 18 years ago.

We were mid-construction.
Schedules were tight.
Stress was high.

The contractor quit on the spot.
No warning.
No plan.
Just gone.

At that moment, I realized leadership isn’t about authority, it’s about clarity.

I hadn’t communicated expectations clearly.
I hadn’t given ownership, just orders.

That was my mistake.

So I changed my approach.
Now, I lead every project with alignment first, accountability second.

Because when everyone understands why they’re building, how becomes easy.

>> What would your business look like if you led with clarity instead of control?

========
I’m Jon — Engineering passive income for you like I engineered Apple’s global retail store portfolio.

Find my Featured section to connect.

How I added $13,270 in property value
With a 10-minute phone call.

No renovation.
No rent increase.
No capital expenditure.

Just attention to detail.

During a routine utility audit, I noticed something off.
Our facility uses a third-party trash service,
But 2 of our bills still showed trash fees = $47 each.

That’s $94/month we shouldn’t be paying.
Or $1,128 per year leaking straight from NOI.

One phone call later, refund issued.
Fees removed.
Value added.

At a standard 8% cap rate
That $94/month equals $13,270 in asset value.

You are reading this, thinking $13,000 is nothing.

But $13,000 X 10 = $130,000
X 100 = $1,300,000
Pennies add up.

That’s what great operators do.
We don’t chase shiny returns.
We hunt inefficiencies.

I guarantee that everyone reading this has an error on a utility bill.

>> Interested in investing with a sponsor that penny pinches for you?
DM me “Pennies”

========
I’m Jon — I engineer investments so you can take control, be financially free, and leave an impact.

Find my Featured section to connect.

We refinanced a Kansas property in 15 months.
Returned 57% of investor capital early.

Riverfront Apartments looked ordinary.
72 units.
Outdated interiors.
Weak management.

We saw untapped equity.

Our strategy:
Buy below market value.
Upgrade units untouched for over a decade.
Transition tenants from month-to-month to annual leases.

Fifteen months later—refinanced.
57% of investor capital returned.
Cash flow intact.

This is what disciplined execution looks like.
Not hype.
Not luck.
Just operations that work.

The best returns don’t come from timing the market.
They come from managing it.

>> Would you rather chase market appreciation or create it?

========
I’m Jon — I engineer investments so you can take control, be financially free, and leave an impact.

Find my Featured section to connect.

The first time I funded a private loan, I realized something powerful: control feels better than hope.


I’d spent years relying on markets I couldn’t influence.
Stocks.
Funds.
External forces I had zero control over.

Then I wrote my first private loan.
Structured it myself.
Protected it with collateral.

For the first time, my results depended on my process, not someone else’s promises.

That changed everything.

Because the moment you understand how to control capital, you stop hoping for outcomes and start creating them.

>> What would your financial strategy look like if you replaced hope with control?

========
I’m Jon — Engineering passive income for you like I engineered Apple’s global retail store portfolio.

Find my Featured section to connect.

noticed.

Content Manager

Account Executive

Faith Brand Communications

Social Media Account Executive

Junior Social Media Account Executive 

Starry Flames

Built and grew a candle brand that sold 820+ products globally and received 200+ five-star reviews, with 98% of reviews rated five-star ✨

Small Business Owner

TCoE - Textile Centre of Excellence

Media Marketing Assistant

Hi, I’m Rhi! 👋🏽 A digital marketer specialising in social media.

4 years ago, launching a small business kick-started my love for content creation.

Since then, I’ve:

- Completed a digital marketing apprenticeship
- Created thousands of social posts across various industries
- Helped 30+ businesses build trust, grow their audience & stand out online


Oh & a little bit more about me: 

🛫 Prioritising travel 
🧠 Mental health advocate 
📚 Book lover through & through

...and probably talking about social media or life here on LinkedIn!

✨ Steal my freebies & advice: https://rhiannelee.carrd.co/
💌 Collabs & enquiries: rhiannemarketing@yahoo.com

Rhianne Lee

I’m a social media marketer with 22K LinkedIn followers.

But I’m also someone who:

- Avoids X like the plague
- Has 136 followers on Instagram
- Often deletes the apps for a little break

There’s this weird expectation that you must post on your own socials to be good at your job.

What a load of rubbish 🥱

Don’t get me wrong, I’m a huge advocate for posting on your own socials as it lets you experiment with no restrictions.

But it does NOT make you any less great at your job if you don’t.

And a big following doesn’t make someone a better marketer.

Building a personal account is nothing like building a brand account.

You wouldn’t expect an architect to build their own home.
Or a nail tech to have perfect nails 24/7.

Most marketers already spend enough time online, so can we bin the idea that we have to grow our own accounts too?

Not doing something doesn’t mean you can’t.

Personal Brand Manager | Top 25 Marketer to Follow in 2025 ✨

Companies: “We need to post on social media.”

But then:

- Copy & paste whatever ChatGPT spits out
- Give the marketer zero creative freedom
- Every single damn post is a hard sell
- Only ever talk about themselves
- Share content with no value
- Post once in a blue moon

And then, 1 month later…

“We’re not getting results. Let’s pause for now.”

🥲🙄🫠

Most companies don’t give social media a real shot.

You can’t do it for 1-3 months & expect insane results.

Or wing it without a strategy.

The brands smashing it on social media:

- Show up consistently
- Engage with their audience
- Post stuff people want to see
- Build trust (not just sell, sell, sell)
- Add value: entertain, educate or inspire

So before you throw in the towel, make sure you’ve given it a proper shot.

You can’t half-ass it & expect results 🤷🏽‍♀️

After working with 25+ founders on their LinkedIn, I’ve seen the same barriers pop up again & again.

But there’s 1 that instantly makes or breaks things:

The fear that if you share your knowledge or process, someone will steal it.

- But how can you be seen as an expert?
- How can you build credibility & trust? 
- How can you provide enough value?

It’s bloody impossible 🤷🏽‍♀️

There’s this assumption that people will steal what you share.

But come on, 99% of us are way too lazy for that 😅

Sure, maybe they’ll save or screenshot it. 
But that doesn’t mean they’ll actually act on it.

Ideas and knowledge are literally everywhere. 

Execution is the hard part.

And by trying to protect yourself, you sabotage the things you’re trying to build - authority & trust.

So PLEASE don’t let this be the reason you limit the impact social media can have on your business. 

You’re not giving away your entire business model.

(And you don’t have to share every little thing!)

You’re just proving you know your sh*t - and that’s what drives opportunities & leads.

No alternative text description for this image

Me: I’m so close to deleting all social media.

Also me: Takes a break… by scrolling 🥲

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Rhianne Lee

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The Battle

Jon Weiskopf, P.E.

Rhianne Lee

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jon Weiskopf, P.E.'s LinkedIn Performance

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