Blue Eyed Capital

We find strategic value add multifamily properties using our compounding value add approach that seeks to intertwine modern, environmentally focused property enhancements to enrich the lives of our residents and the community around them while providing increased value for our investors.

Founder & CEO

The Change System

The most comprehensive impact investing guideline for real estate operators who want a clear path to building a portfolio of purpose and profits.

Apple

I lead a small but nimble team responsible for engineering programs to support construction and operations and maintenance of Apple's global fleet of retail stores. Responsibilities include:
- Engineering (MEPFP) design and construction standards across multiple design vintages. 
- Oversight of engineering design execution, construction and system commissioning for all new and existing store construction projects.
- Equipment specification and procurement programs
- Technical lead for specialty systems and innovations (i.e. movable facades, custom air diffusers)
- Sustainability programs and strategies with a primary focus on fleet energy performance and scope 1 and 2 carbon emissions reduction
- Technical lead for PM plans and programs supporting our store preservation teams. 
- Manage fleet wide building management system

Head of Engineering - Retail Real Estate & Development

Steven Winter Associates

Senior engineer for SWA's commercial energy group. I oversaw six employees with varying levels of experience on a variety of projects. Projects included energy audits (Level 1, 2, 3) and retro-commissioning on a variety of commercial buildings throughout the east coast. These buildings include office buildings (30,000 to 1mil+ sq. ft.), retail centers, courts, education, hotels, multifamily (residential) and hospitality. 

In addition, I oversaw MEP design and implementation projects for all commercial and multifamily buildings. Projects included fuel/steam to gas conversions; central heating and domestic hot water plants; ventilation systems, etc.

Senior Mechanical Engineer

Edwards & Zuck

I was a senior mechanical engineer responsible for project management on multiple MEP design projects as well as senior engineer for the companies energy services division. MEP projects included design of high rise commercial buildings, various restaurants, office fit outs, data centers and high end retail stores. Project locations were throughout the continental US with an emphasis on NY, NY. Energy Services work included  high performance design, energy audits and CHP feasibility studies and system design.

Associate / Director of Energy Services

Helping Changemakers Build Wealth Like They Build Solutions: With Purpose | Ex-Apple Engineer

I’m Jon Weiskopf. I sketched my first building at 7 with my dad—an artist. When he passed at 13, I learned one truth: places shape people. So I built a career making places that matter.

I became a mechanical engineer and spent 20 years in real estate including 9 years as head of engineering for Apple Retail—300+ stores in 20+ countries. Standards. Sustainability. Delivery at scale. Precision and possibility became the norm. But after nearly a decade, I was burned out building their dream.

I took a 3-month reset and asked, “What world will my child inherit if we keep building the old way?”

In 2023, I walked from stock options I could retire with to launch Blue Eyed Capital.

Now I invest where life happens—affordable housing (value-add apartments, mobile home parks, assisted living, and build-to-rent developments)—and I back operators who execute with private credit (short term, high yield loans). 

Proof, not promises: 342 GP units (~$29M AUM). 13 private loans ($2.3M). $0 losses.
Powered by engineering-grade diligence, apple-style commitment, and an impact framework that measures what matters.

If you’re a values-driven engineer, tech leader, or aligned operator—and you want capital that compounds and contributes—DM me. 

Let’s build wealth that matters.

—> GO HERE: www.blueeeyedcapital.com

—> READ OUR NEWSLETTER: https://dropsofchange.substack.com

Jon Weiskopf, P.E.

You can’t engineer luck.
But you can engineer outcomes.

Luck is random.
Outcomes are repeatable.

That’s why we treat every investment like an engineering system.

Inputs.
Variables.
Outputs.
Controls.

We don’t hope for good deals.
We design them.

From risk models to lender relationships, nothing is left to chance.

When others gamble, we measure.
When others react, we refine.

That’s how predictability compounds faster than luck ever could.

>> Would your portfolio still perform if luck stopped showing up?

========
I’m Jon — Engineering passive income for you like I engineered Apple’s global retail store portfolio.

Find my Featured section to connect.

Engineering passive income for you like I engineered Apple’s global retail store portfolio.

The day a contractor walked off-site taught me everything about leadership.


It was 18 years ago.

We were mid-construction.
Schedules were tight.
Stress was high.

The contractor quit on the spot.
No warning.
No plan.
Just gone.

At that moment, I realized leadership isn’t about authority, it’s about clarity.

I hadn’t communicated expectations clearly.
I hadn’t given ownership, just orders.

That was my mistake.

So I changed my approach.
Now, I lead every project with alignment first, accountability second.

Because when everyone understands why they’re building, how becomes easy.

>> What would your business look like if you led with clarity instead of control?

========
I’m Jon — Engineering passive income for you like I engineered Apple’s global retail store portfolio.

Find my Featured section to connect.

How I added $13,270 in property value
With a 10-minute phone call.

No renovation.
No rent increase.
No capital expenditure.

Just attention to detail.

During a routine utility audit, I noticed something off.
Our facility uses a third-party trash service,
But 2 of our bills still showed trash fees = $47 each.

That’s $94/month we shouldn’t be paying.
Or $1,128 per year leaking straight from NOI.

One phone call later, refund issued.
Fees removed.
Value added.

At a standard 8% cap rate
That $94/month equals $13,270 in asset value.

You are reading this, thinking $13,000 is nothing.

But $13,000 X 10 = $130,000
X 100 = $1,300,000
Pennies add up.

That’s what great operators do.
We don’t chase shiny returns.
We hunt inefficiencies.

I guarantee that everyone reading this has an error on a utility bill.

>> Interested in investing with a sponsor that penny pinches for you?
DM me “Pennies”

========
I’m Jon — I engineer investments so you can take control, be financially free, and leave an impact.

Find my Featured section to connect.

We refinanced a Kansas property in 15 months.
Returned 57% of investor capital early.

Riverfront Apartments looked ordinary.
72 units.
Outdated interiors.
Weak management.

We saw untapped equity.

Our strategy:
Buy below market value.
Upgrade units untouched for over a decade.
Transition tenants from month-to-month to annual leases.

Fifteen months later—refinanced.
57% of investor capital returned.
Cash flow intact.

This is what disciplined execution looks like.
Not hype.
Not luck.
Just operations that work.

The best returns don’t come from timing the market.
They come from managing it.

>> Would you rather chase market appreciation or create it?

========
I’m Jon — I engineer investments so you can take control, be financially free, and leave an impact.

Find my Featured section to connect.

The first time I funded a private loan, I realized something powerful: control feels better than hope.


I’d spent years relying on markets I couldn’t influence.
Stocks.
Funds.
External forces I had zero control over.

Then I wrote my first private loan.
Structured it myself.
Protected it with collateral.

For the first time, my results depended on my process, not someone else’s promises.

That changed everything.

Because the moment you understand how to control capital, you stop hoping for outcomes and start creating them.

>> What would your financial strategy look like if you replaced hope with control?

========
I’m Jon — Engineering passive income for you like I engineered Apple’s global retail store portfolio.

Find my Featured section to connect.

Raised $30 MM in capital for real estate through LinkedIn and Guest Podcasting | Posts about Real Estate, Writing, and Audience Building

CAP X MEDIA

Helping Real Estate Investors Build Their Brand and Raise Capital Through Digital Media.

Founder

Elite Podcast Bookings

*Rebranded to CAP X MEDIA

Revolutionizing real estate investing marketing with guest podcasting and organic lead generation to raise more capital and explode your personal brand online.

Founder 

Boardwalk Wealth

Oversaw and assisted a real estate portfolio of assets valued at $50MM and achieve goals through allocation, monitoring, and risk management.

Asset Management

Leveraged expertise in market research, financial analysis, and risk assessment to drive informed decision-making and optimize returns within the real estate investment portfolio.

Senior Analyst

Managed communications, built relationships with media outlets, and produced engaging content to enhance brand visibility and effectively communicate key messages to real estate investors.

Investor and Media Relations

Rabbit Hole Finance

Conducted insightful interviews with prominent figures in the bitcoin industry, delving into topics of Austrian economics, finance, and global markets to provide valuable insights and perspectives to the audience.

Podcast Host

Real Estate Journeys

114 episodes in syndication, our business podcast has achieved a remarkable feat as a top 400 podcast, offering valuable insights and knowledge to real estate investors.

99% of Real Estate LinkedIn is Chat GPT posts and noise.

There's a better way to stand out online ⤵️

If this sounds like you:

❌ Lack of capital
❌ Feeling tired and burned out
❌ Not growing your presence online

Now, imagine this:

✅ Securing more deals
✅ Successfully raising $5 million in capital
✅ Having a loyal following that knows, likes, and trusts you

If you're a 6-figure real estate entrepreneur who's serious about raising more capital and closing more deals, join my free newsletter, Digital Leverage. 

You'll be in good company with over 300+ entrepreneurs who are making their mark online. 

(See featured section above ⤴️)

Matthew Baltzell 🌴

$7,000 staging job replaced by a $12 AI render. 

Here’s what happens next...


Look at this photo.

Left → AI staging.
 
Right → $3,000/month vacant liability pretending to be a listing.

Buyers make a decision in 8 seconds.

Physical staging?

Trucks. 
Movers. 
Insurance. 
Two days of hassle.
Thousands of dollars. 

AI?

Ten bucks. 
Twelve seconds.
Zero excuses.

Virtual staging isn’t “coming.”
 
It’s already the default mode: cheaper, faster, and built for conversion.

And the investors who pivot first?

They’ll have the lions share of the deal transactions

And the investors who pivot first?

They won’t “win more deals.”
 
They’ll take em  down...while everyone else wonders what just happened.

Agree or disagree?

Matthew Baltzell

$20M+ Raised | LP Pipeline Systems for Real Estate & PE Firms | Build Trust, Fill Deals, Raise Faster

I didn’t know a single missed ID check could unleash $50,000 worth of chaos.
(Turns out…it can)


Back in college, I worked the door at a bar called The Pickle Barrel.

One night, I didn’t check an ID properly.
 
The "kid" was an undercover cop.

The fallout was brutal...

- Liquor license suspended for a week

- $50,000 in lost sales

- Bartender fined

- Manager furious

- Staff treating me like I burned the place down

Ten seconds.

That’s all it took.

And a month later, I got fired (go figure)

Lesson: tiny lapses in process can create massive consequences.

Same in capital raising.

I see operators with great deals lose millions because they don’t have a system to attract investors.
 
No process = no pipeline.

At CAP X MEDIA, we fix that.
 
We build predictable investor pipelines through podcasting + media funnels.

One mistake cost that bar $50K and my job.
One mistake with your investor brand could cost you millions.

2026 rate forecasts explained in 6 seconds...

if you’re raising capital, read this twice.

most firms can raise their first $5M+ with just 2 channels...


but most founders choose the wrong two because they get seduced by vanity.

the channels that actually produce money:

– guest podcasting (done strategically, not “spray & pray”)
– outbound (cold email + cold DM)
– LP referrals
– partnerships

the channels that drain your time and starve your pipeline:

– organic social
– weekly newsletters
– “personal brand building”

why

because you don’t need “brand.”
 you need investor trust and investor calls.
 
today.
tomorrow.
 
not Q4 next year.

list one makes money.
 
list two burns money until you’re already big.

here’s the founder mistake I see every week:

they build a media company before they build a deal flow engine.
lighting kits.
podcast mics.
LinkedIn posts that get 8 likes.
SEO roadmaps that won’t rank until 2027.
 
zero investor conversations to show for it.

stop confusing activity with progress.

your first $5M–$20M raise is about:

→ manufactured trust
→ borrowed credibility
→ forced distribution
→ controlled conversations

that’s what guest podcasting + outbound gives you.
once you have momentum, then do the cute stuff.

if you skip the “trust engine” stage, you lose years.

CAP X MEDIA exists so you don’t.

Everyone says they want a $1B+ exit...

(Until they see what a 10 figure day looks like)


I was listening to My First Million when Shaan Puri said something that stuck.

People get jealous of the outputs:

The money
The freedom
The “success

But...they never study the inputs.

Shaan shadowed a founder who sold his company for billions.

After watching him grind through non-stop meetings, he realized...
...he didn’t want that life at all.

It made me think:

We worship people’s results without asking if we actually want their routine.

So before chasing someone’s “level,” study their inputs.

Would you trade your day for theirs?

JSESSIONID

li_at

Talks about #creatoreconomy, #entrepreneurship, and #realestateinvesting

I failed the Series 6 exam. Twice.

Turns out, failing was the best thing for me.



I used to think passing the Series 6 was my golden ticket into finance.

- Woke up at 5am
- Studied before work
- Spent weekends at the library
- Highlighters
- Flashcards
- Tests

It was overwhelming. 

First try? Missed by 3 points.

Brutal!

But I chalked it up to pacing. 

So I doubled down...

- New prep books
- Study groups
- More pressure

Second try? 

Missed by 7

Sat in the car afterward and thought, "Maybe I’m not cut out for this."

That license felt like the gatekeeper. 

Like without it, I wasn’t legitimate. 

I was just another guy “trying to break in.”

I never took it again.

Instead, I asked a better question:

What if I stopped chasing credentials and just solved real problems for real people with real money?

That’s when things changed.

Fast forward...

✅ Raised $20M+ for investors
✅ Built a 400+ unit portfolio
✅ Help PE firms turn media appearances into LP trust engines

No licenses...
...No letters behind my name. 

Just results.

Lesson?

No one cares about your resume.

They care if you can get the job done.

You don’t need another certification. 

You need clarity, proof, and a compelling story.

Especially if you're raising capital.

If you're a fund manager stuck behind paperwork, jargon, and silence, skip the next credential.

Start telling the right story in the right rooms.

That’s what LPs actually trust.

Cold investors don’t wire capital.

Here’s how to build trust pre call...


Most capital raisers think the hard part is getting the investor to book the call.

Wrong!

The hard part is keeping their conviction long enough to get them to... 

Show up
Stay engaged
And eventually deploy capital.

That week between booking and the call? 
...That’s where founders fumble the raise.

Here’s what strong sponsor's do differently:

1. Send a credibility asset immediately.

A clean one-pager.
A case study.
A short Loom.

Something that says: “You’re in good hands.”

2. Frame the call so they know what to expect.

Investors avoid chaos.
If the agenda is clear, they show up prepared and serious.

3. Build anticipation with social proof.

Past deals. 
Track record. 
Testimonials.

Investors trust momentum more than promises.

4. Drip reminders that actually add value.

Not “friendly reminders.”

Actual insight.
A quick market note.
A short win from your portfolio.

Something that keeps them warm.

5. Reaffirm why the call matters.

You’re not chasing them.
You’re giving them a shot at something they could miss.

By the time an investor hits your Zoom room, they should already trust you enough to lean in...not sit back.

Cold investors don’t wire capital.

Warm, informed, confident investors do.

Start nurturing the gap.

Watch your raise get easier.

Sara Blakely started SPANX with $5,000…


No investors.
No venture capital.
No big checks.

Today?

SPANX is worth over $1,000,000,000 — and she still owns a huge piece of it.

When asked how she did it, Sara said:

• “Start small, think big, scale slowly.”
• “Focus on one thing and do it better than anyone else.”
• “Clarity attracts. Confusion repels.”

These principles apply directly to raising capital in real estate — and most sponsors miss them.

At CAP X MEDIA, we help fix that.

1) Start small, think big.

Investors don’t fund potential…
 …They fund proof.

Your content, your brand, your messaging — they must show competence long before investors wire money.

We help you build that trust strategically.

2) Focus on one thing and nail it.

Most sponsors try speaking to everyone…
…So they connect with no one.

We help you:

• Clarify your message
• Simplify your story
• Own your niche

Because focused messaging raises capital.
Scattered messaging kills it.

3) Clarity attracts. Confusion repels.

Investors aren’t saying no to your deals.
They’re saying no to unclear communication.

We help you articulate:

• Your model
• Your track record 
• Your investor value

Clearly. Simply. Confidently.

Clarity raises capital.
Confusion raises doubt.

At CAP X MEDIA, our mission is simple:

• Build brand authority
• Craft investor-focused messaging
• Help you raise more capital with less friction

Want to raise capital the modern way?

DM “CAP X” and we’ll schedule an intro call.

I Asked ChatGPT What Would Happen If Every Capital Raiser Started a Podcast (Here’s What It Said)


It said...

Most wouldn’t make it past episode 5.

Because the truth is…

Most capital raisers don’t have a lead problem.
They have a trust problem.

Everyone’s fighting for attention with recycled LinkedIn posts and “our latest deal” emails.

Meanwhile, the ones who win?

They’re the ones who own attention.

A podcast isn’t about going viral.

It’s about getting 100 serious investors to spend hours hearing your voice, your story, your conviction.

By the time they book a call, they already trust you.

They’ve heard you think.
They’ve heard you lead.

That’s leverage.

So no- not everyone should start a podcast.

Only the ones who want to stop begging for capital and start attracting it.

11 years ago, I auditioned for a Jack in the Box commercial…



My role?

A stone r who loved late night tacos.

Spoiler: I didn’t get the part.

But looking back...

Those auditions taught me something about life and business you don’t always get the “role” you thought you wanted.

Sometimes, the rejection just redirects you toward where you were actually supposed to perform.

Fast forward...

I’m not reading side anymore. 

I’m helping founders tell stories that actually land.

The camera changed, but the mission stayed the same: 

Get attention
Be real
Make people feel something

P.S. Still waiting on that chicken cheesy sandwich.

Struggling to get any traction on LinkedIn?

Here’s the uncomfortable truth…


You can have:

• Solid hooks
• Clean formatting
• Clear CTAs

…and still get ignored.

Not because your content is bad.
 
Because the game changed.

Your text posts are fighting uphill against an algorithm that’s bored out of its mind.

Want to fix it?

Short-form video.

It’s getting 3× more engagement than text right now.

More impressions → more attention.
More attention → more leads.
 
Simple math.

But here’s what most people miss:

This window won’t stay open.
 
Every gold rush ends.
 
Once everyone floods LinkedIn with video, reach tanks.

So you can sit around polishing another text post…

Or you can ride the algorithm while it’s basically begging you to win.

If you’re a real estate investor or entrepreneur who wants predictable inbound leads on LinkedIn...

DM me “video” and let’s build something that actually moves the needle.

This One Mistake Is Costing You Millions in Investor Capital...



Most capital raisers are horrible podcast guests.

And nobody wants to say it… so I will.

You’re not going on podcasts to “share your journey.”
You’re going on to raise money and grow your pipeline.
 
Period.

But almost everyone screws up the one moment that actually moves dollars:

The Call to Action.

Here’s a real example of what NOT to do:

Host: “Where can people find you?”
 
Guest:

“Go to Capital Group dot com…”
“Or email me…”
“Or Google me…”
“Or contact Laura on my team…”

Four options! Zero clarity. No urgency.
 
A perfect recipe for watching warm leads evaporate.

IF you haven’t seen the clip 🙄 Stop and go watch it. It’s chaos.

Where it went wrong:

Too many choices. 
(Listeners don’t want a scavenger hunt.)

No clear direction. 
(Confusion kills conversions.)

No urgency. 
(Give them a reason to act right now.)

Podcast listeners are primed.
They already trust you.
They want the next step.

And if you don’t give it to them?

They move on. Fast.

How to Fix It (The Operator Way):

1. Pick ONE destination.
One link. One action. One funnel.

2. Make it stupid-simple.
Short. Memorable. Easy to type.

3. Add scarcity.
Eg:
 “Email me at joe@capital.com...
 ...First 3 listeners get a free 30 minute underwriting breakdown.”

Now you’ve created urgency.
 Now you’ve created action.
  Now you’ve created money.

Most people go on podcasts and waste the shot.
 
You fix your CTA, and your conversions will spike like asset prices in 2020.

Want to double your capital raise in 2026? DM me “easy mode."

3 months into learning guitar and I finally understand why most people quit...


It’s painfully slow.
Your fingers hate you.
Your strumming sounds like a lawnmower hitting a metal pipe (no joke).

And every YouTube teacher with perfect hair makes it look “so easy.”

Meanwhile, I’m over here celebrating that I switched G to C chord cleanly for once.

But here’s the kicker...

I’m actually loving it.
Not because I’m suddenly good.
Because it reminds me what it's like to learn something new.

That dying thirst for the unknown.

The need to reinvent yourself.
Humble yourself.
And enjoy yourself.

You don’t need to monetize everything.

You don’t need to chase followers.
 
You don’t need a KPI for every hobby.

Sometimes it’s healthy to suck at something.

It wakes you up.
 
It slows you down.
 
And it gives you permission to just be a beginner again.

Business is where I perform.
Guitar is where I breathe.

Three months in, I’m not trying to become a rockstar —
 I’m just trying not to scare the neighbors.

And honestly?

That’s enough for now.

In 2011, Netflix pulled a move 99% of companies are too soft to even attempt…



They didn’t “adjust pricing.”
They detonated a 60% increase overnight.

Customers went absolutely loco. 

800,000 vanished in a single quarter.
The stock got obliterated. 
Twitter mobs (back when that meant something) declared Netflix dead.

But here’s the psychology behind the move...

Weak companies optimize for comfort.
Strong companies optimize for control.

Netflix saw the truth...

DVDs were a slow-motion collapse.
Streaming wasn’t printing cash yet.
 
And trying to keep everyone happy would trap them in the worst place possible:

The middle.

So they did what real operators do...

They took the painful swing that created long-term leverage.

And that moment:

• Severed their dependence on physical products
• Forced total commitment to streaming
• Built the foundation of a global content empire

From the outside, it looked reckless...
...From the inside, it was strategic survival.

This is business 101:

Do what’s easy and your business becomes hard.
Do what’s hard and your business becomes unstoppable.
-
Have you ever taken short-term hate to build long-term leverage?

Don’t say: “6–8% pref.”
Do say: “8–6% pref.”
Here’s why…

Most operators talk about returns in a way that kills investor confidence without ever realizing it.

They anchor low.

“Most deals return around 6–8%.”

Great!?

Now the investor’s brain is locked onto six.

Six feels “normal.”
Seven feels “fine.”
Eight feels “maybe… if the stars align.”

Flip it:

“Most deals in this market land in the 8–6% range depending on structure.”

Now eight feels normal.
Seven feels logical.
Six feels like the conservative downside.

Same numbers.
Different order.

Totally different psychology.

But wait… won’t investors now expect the higher return?

No, because anchoring doesn’t create expectation.

Anchoring creates context.

Investors aren’t dumb.

They know the preferred return is a fixed number in the PPM.

You’re not changing the pref.
You’re shaping how they interpret the pref.

When you anchor high:

- Confidence increases

- The middle feels solid

- The low end feels conservative

The actual deal (say a 7% pref) lands stronger, not weaker.

You’re not promising eight…
You’re making seven feel normal, not disappointing.

This is how sophisticated operators communicate.

They don’t manipulate numbers.
They frame them in a way that builds certainty.

High-net-worth investors aren’t buying math.

They’re buying the conviction behind the math.

Happy Thanksgiving from The Baltzell’s 🦃🍁🎃

10 Reasons You Shouldn’t Start a Podcast.

 If you’re thinking about it… watch this first.


If you're a real estate investor and you want 2x your capital raises next year DM me "Capital" and I'll give you more details.

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Jon Weiskopf, P.E.

Matthew Baltzell 🌴

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The Battle

Jon Weiskopf, P.E.

Matthew Baltzell 🌴

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