Tired of wasting your hard-earned cash into marketing strategies that just don't deliver? 

Frustrated with lacklustre leads that lead to dead ends? 

I get it. I’ve been there.

At SocialTap, we’ve generated over £200M in tracked revenue and 500k leads, we hold the key to digital marketing success.

We've spent the last six years perfecting the art of turning digital chaos into cold, hard cash.

We can help. 

Drop me a message and let's chat strategy.

Jon Wilson

Professional coach and performance nutritionist working with execs and athletes | 1:1 or Group Coaching | Book A Free Consultation

I work with male founders who are making money but quietly losing themselves at home, 

Drinking more than they want to admit.

Health sliding.

Head constantly running worst-case scenarios about cash flow, performance, and keeping everything afloat.

One client closed a £700k deal in Q3 2025. 

He went home buzzing.

His wife looked at him and said,

“Our daughter asked me today if you even like her.”

He had spent three months chasing deals.

Late nights.

Trains to London.

Eight days at home in total.

That is not rare.

That is normal in founder life.

Here is what most men miss...

You will spend hours preparing for a meeting but you won’t spend three minutes asking your kid about their day.

You track revenue daily like a crazed addict yet you can’t remember the last time you sat down as a family to eat dinner together. 

Then you wonder why success feels flat.

He asked me,

“Is it possible to feel proud at home the way I do at work?”

Of course it is. 

You don’t lack the skills to get sh*t done. You have a plan, set goals and then execute. 

They just point them in one direction and aren’t extended to your loved ones. 

We turned that around, and family time went in the diary as a non-negotiable. 

He took a break from alcohol and introduced some healthy habits. We unpacked his fears that were holding him back from being the best version of himself. 

Three months later, his daughter ran to the door when he got home.

He felt the same buzz watching her score at football as he did closing a deal.

That is the work.

Helping founders apply world-class thinking to their body, their relationships, and the life they are actually living.

Build the business.

Keep the family.

Walk into your house calm.

Not carrying the company on your back.

That is what I do.

If you want my help, message me with the word “Ready”.

Adam Mayhew

Yesterday was incredible.

We hosted our first Boardroom event with a group of our clients and friends of the business.

For the last five years, almost all of our coaching has happened online, aside from our transformational retreats. That’s changing. There will be a lot more in-person work in 2026, but more on that later.

It was genuinely great to be in the room together. The energy was spot on. Everyone showed up for themselves, invested in their growth, and leaned into the process. 

The conversations, the connections, the honest shares and the breakthroughs reminded me why this work matters. I’m proud of every person who took time out of their life and business to be there and do the work.

These were founders and leaders who stepped away from the day-to-day noise and put themselves in a room with like-minded people. 

They gained clarity on where they are right now in life and business, and where they actually want to go next. 

We worked on changing thinking patterns, shifting state, challenging inner narratives, and setting meaningful goals that align with their values and strengths. And that was just the start.

Moments like this make me pause. A-Game  was just an idea five years ago. Progress comes from doing the work and continuing to show up, even when it’s uncomfortable or inconvenient.

P.S. We’re running an online version of this session next Tuesday 20th to help you set yourself up properly for 2026. Link in the comments.

No alternative text description for this image

We’re ending the podcast,


At least, the way we’ve been doing it.

We haven’t been unfiltered enough. So this year we’re changing it. More honesty about where we’re actually at with our personal lives and the business.

Today’s episode we opened with a quote that set the tone. Sometimes letting things go is an act of far greater power than defending or hanging on.

Most people hear “let it go” and think it means not caring. It doesn’t. 

It means stopping the habit of defending stress, old stories and coping behaviours that drain your energy but feel familiar. 

If you want an honest conversation to start 2026 then have a listen - link in comments.

I used to hate Mondays, 

Until I quit drinking.

Weekends used to destroy me. A few drinks turned into too many. Then came the poor sleep, the anxiety and the “what did I say?” spiral.

By Monday, I was behind, stressed, irritated, and full of dread.

I never realised how much alcohol was dragging me down until I removed it.

Now I start the week clear, focused, and 10 steps ahead. It wasn’t easy. But it was worth it.

Are you alcohol-free or thinking about it? Let me know 👇

P.S. Message me if you want support removing alcohol and fixing your habits in 2026.

undefined undefined

Life Coaching For Male Founders who want to remove alcohol, rebuild their health, and stop letting fear about money, performance, and failure follow them home every night.

Most founders are not burnt out. They are stuck in their head, 


There is too much thinking, too much noise, and very little space to breathe and just be. All those unmade decisions turn into fatigue and drain your energy and you start second guessing everything. 

I know this pattern well, because I lived it and work with founders on it every week. 

A few years ago, I was overthinking everything, second-guessing decisions, and staying “busy” on stupid stuff that doesn’t move the needle.

I told myself I could not step away. The business needed me. What I did not realise at the time was that staying constantly “on” was the very thing keeping me stuck.

It was only when I created space that things began to shift. Stepping back allowed me to see what actually mattered, make decisions I had been avoiding, and stop carrying the mental weight I had normalised.

I see the same pattern in founders every week.

Adam Smith and I have also had a big realisation over the last year. 

The one thing missing from our coaching business was more in person connection. Online work is powerful, but being in the room together changes things faster and deeper.

Yes we have our retreats but we wanted more. 

Because of that, we are building a new offering that brings everything together. 

One to one coaching, health, mindset, alignment, and more time in person with the right people. It will be unlike anything else we have seen in the UK. 

We will share more on that soon.

When was the last time you got out and gave yourself real space to think?

P.S. We are hosting a free online workshop next Tuesday 20th January at 7pm UK time. We will cover building healthy habits, overcoming limiting beliefs, and creating a clear blueprint for 2026. If you want to join us live, link in the comments.

Alcohol was costing him everything,

Our client looked “successful” from the outside… but inside it was a different story:
 
- Lost in his identity
- Hitting goals yet feeling empty
- Numbing himself with alcohol
- Absent with his family
- Drinking to fit in and please others
- Living out of alignment

Sound familiar?

Fast forward to today, and his life looks unrecognisable:

- 20lbs of fat gone
- 233 days alcohol-free
- A promotion at work
- The happiest he’s ever been
- Thriving relationships

The ripple effect is powerful. His family now gets the best version of him every day.

When you go alcohol-free, you think it’s about you but the people around you gain just as much!

All it took was one decision to back himself and ask for help.

What’s been the biggest benefit for you since removing alcohol? Comment below.

High-performance at its finest, 

This morning I was absolutely flying.

Woke up.
Meditated.
Journaled.
Breakfast sorted.

Kids up.
Kids fed.
Kids changed.
Teeth brushed.
Nursery bags packed.

Dropped them at nursery FIVE minutes early.

😎 Proper smirk on my face as I pulled out of nursery car park. Alcohol-free super powers in full flow. 

Got to the gym ready to smash a workout.
Warm-up on the treadmill…

…and something didn’t feel right.

Looked down.

Still wearing my pyjama top.

Turns out you can have your mindset dialled in and still leave the house half asleep.

Anyone else ever done something like this? 😅

Your problems aren’t just affecting you,


Our client came to use a few months ago with the following challenges:

❌ Drinking due to low self esteem and wanting to escape his emotions. 

❌ Out of shape and making poor food choices due to poor time management and not organising his meals. 

❌ Not exercising due to a “lack of time”’when in reality his was wasting countless hours scrolling. 

❌ No boundaries at work led to being on his laptop until 9pm most nights. 

His self esteem was on the floor and something had to change as his relationship was strained and he had never felt lower. 

In just 3 months he’s now achieved the following;

✅ Lost 8kg of fat (18lbs) and back in the gym 5 times a week 

✅ Over 90 days alcohol free and removed himself from toxic people that were trying to keep him stuck where he was. 

✅ Killing it in his business by being more intentional and actually working less.

✅ Relationship thriving with his partner and kids and being more present than ever with them. 

He’s happier, more relaxed and focussed than ever. 

So while he’s made the changes to better himself and rightfully so, everyone else is benefitting as well. 

Change is only a message away so if you’re wanting to get results like this, I’m only a message away and we can have a chat. 

What have you already changed this year that you know needed changing? Comment below.

P.S.  If you want the structure, boundaries and clarity that led to results like this, join us on 14th January 2026 for our free webinar - Link in comments.

Dads, if you don’t read this book this year, you’re doing your family a disservice.

This is my third year reading 𝑇𝘩𝑒 𝐷𝘢𝑖𝘭𝑦 𝐷𝘢𝑑. It’s easy because it’s only one page a day and takes 60-90 seconds.

I pair it with 𝑇𝘩𝑒 𝐷𝘢𝑖𝘭𝑦 𝑆𝘵𝑜𝘪𝑐, which I’ve read every day for the last six years.

It's an absolute non-negotiable. My family knows how important it is because of how it affects them, not just me.

1. Wake up.
2. Meditate.
3. Read one page of each.
4. Journal on the quote. Reflect and set intentions for the day.

This book forces me to think about the one role that actually matters above all others, beyond owning a business and being a husband…

A Dad.

I’m four years into this role, and the book makes me ask better questions every morning.

How am I showing up today?
What version of me are they watching?
What behaviour am I modelling without even realising it?

Even after years of meditating and following this morning ritual, there are still days when I lose my patience and moments when I am not proud of myself. There are times my three-year-old is pushing boundaries, and I react instead of respond.

But this book helps me sit with it and not beat myself up. It helps me to reflect on what actually happened and decide how I can handle it better next time.

Your kids don’t do what you say, they do what you do. They’re watching everything.

How you speak.
How you react.
How you handle stress.
How you regulate your emotions.

Emotional regulation is something you must make a morning non-negotiable. It’s not just for you, it’s for them.

That’s why I protect this time. And my wife knows how important it is because when I skip it, everyone feels it.

There is an absurd amount of wisdom packed into this book. If you’re a dad and you’re serious about being better, not perfect, but better…
Buy this book.
Keep your phone out of the bedroom.
Reach for this first thing every morning.

And when you finish it, read it again next year.

What are you doing daily to become a better dad? Let me know in the comments.

You could leave life right now.

Let that determine what you think, say, and do.

This one line has changed how I handle stress, decisions, business pressure and family life. 

If you’re constantly in your head, worrying about the future or carrying unnecessary weight, this is for you. 

I shared my thoughts in this Sunday’s article. 👇

You could leave life right now. Let that determine what you think, say, and do. That line has been stuck in my head for years. It comes from Marcus Au

Open article: The Mindset Shift Every Stressed Founder Needs by Adam Mayhew • 4 min read

The Mindset Shift Every Stressed Founder Needs

You can’t perform at your best if you’re still drinking alcohol,


Ok can you make a load of money and still drink? Yes 
Can you stay in shape? Probably.

Can you keep your relationship ticking along? Sure.
 But can you show up every single day as the best version of yourself? Absolutely not.

Even a couple of drinks is enough to affect your energy. You might not feel “hungover,” but you’re slower, less focused, and not operating at the standard you’re capable of.

One or two beers a week might feel harmless, but that’s 52 wasted days a year. Almost two full months where you’re not firing on all cylinders.

That’s two months of being less present with the people you love and two months of settling for average.

Look, it’s simple: alcohol holds you back. 
Remove it, and you unlock mental clarity, energy, and momentum you didn’t even realise you were missing.

If you’re tired of just coasting in business, looking to thrive in your relationships and perform at higher levels then your first move is to cut out alcohol.

Let me know if you’re alcohol-free 👇

Your friends won’t leave you if you quit drinking,

Your real friends won’t care, your insecure drinking buddies might. 

This is one of many fears that comes with taking a break from alcohol. 

“I’ll become boring” 

If you need a drug to have a personality, I would say that’s boring. Socialising without alcohol is a skill and like any skill, it can be improved. 

“I’ll have so much free time on my hands” 

People say this to me like it’s a bad thing. Time is your most valuable commodity. If you reframe that mindset to what you gain, the likelihood of achievement is much higher. 

- Better sleep and recovery
- More energy for exercise 
- More time for hobbies -
- More present with family 
- Save money and use it for other things 
- You’ll gain clarity on your goals -
- You’ll become fitter and stronger 
- Your skin will become clearer 
- Your clothes will fit better 

Taking the break from alcohol isn’t easy but it’s the single best gift you can give to yourself and your loved ones. 

What are your thoughts on this? Let me know below.

I didn’t quit drinking. I outgrew it.

When I first started this journey, all I wanted was to stop feeling like sh*t.

Then I thought my goal was simply to drink less and “be moderate.”

After that, I believed I needed to prove I could still go out and have fun without alcohol.

That was seven years ago.

Today, I remain alcohol-free because drinking just doesn’t make sense to me. I’m a business owner, a husband, and a dad. I’ve been sober for a long time, and I know one drink isn’t worth it. It would throw me out of alignment and jeopardise everything I’ve built.

When people ask why I don’t drink, my answer is simple:

“Because I don’t need to.”

Going alcohol-free won’t solve all your problems, but it certainly makes life a lot easier.

As we evolve, our priorities shift and that’s ok.

For now, my heart’s desires are:

Continue to wake up clear-headed and calm
Feel proud of the choices I make each day
Make my mind a nice place to live
Become the man and dad my family deserves

Who knows where I’ll be in a week, a month, or a year.

But living alcohol-free has kept me on the straight and narrow, and I’ve achieved things I never thought possible.

What keeps you on the straight and narrow?

P.S. If you want a clearer picture of where you’re out of alignment right now, take our A-Game Audit. It’s a simple way to see what’s helping you move forward and what’s quietly holding you back - link in comments.

You’ve outgrown the life you’re pretending to enjoy,

I remember sitting by the pool in Dubai - No debt, high-paying job, luxury hotels, nice car, sun shining.

From the outside, it looked like I had it all. The kind of life people scroll past and double-tap. 

But I felt completely numb. Waking up with a tight chest. Dragging myself to a job that once excited me. Scrolling LinkedIn during lunch breaks quietly searching for...f*ck knows what 🤷‍♂️ .

I kept thinking: Why do I feel like this? I’d ticked all the boxes. Done everything “right.” The career. The income. The Status.  But I still felt like sh*t!

I eventually realised that success without alignment is just a more glamorous version of stuck.

I was out of sync with my values, my priorities, my purpose. Eventually, the pain outran the pleasure. 

So I made the hardest decision of my life: I walked away. 

From the alcohol, the mask, the people pleasing and the character that I thought people expected of me. 

Rebuilding from alignment is hard. You won’t get claps at first. You might get silence or raised eyebrows...well, I sure did!

But what you get back...mental clarity, energy, focus and authenticity - That’s when things finally start to feel like yours again.

You don’t need to figure it all out alone. Send me a message, I'm happy to share what helped.

P.S. If you want a clearer picture of where you’re out of alignment right now, take our A-Game Audit. It’s a simple way to see what’s helping you move forward and what’s quietly holding you back - link in comments.

Most of your stress doesn’t come from your life,

It comes from how you think about it.

I’ve written a short piece on why our relationship to thought is the most important relationship we have, and how changing it changes everything else.

If you’ve been feeling busy or constantly “in your head,” this will resonate.

If it helps, please feel free to share it with someone who might need it today.

Read it here 👇 🙏

I love quotes. Stoicism, spirituality, all of it. I journal on them in the mornings and often share them with my clients along with my own reflections

Open article: The relationship that decides every other relationship in your life by Adam Mayhew • 3 min read

The relationship that decides every other relationship in your life

Deep down you know it’s not right. You already know what must be done. 

The clarity will come when you take imperfect action.

P.S. Save your seat for our upcoming live workshop - details in comments.

You’re not afraid of their opinion.
You’re afraid of your own thoughts.

Worrying about what other people think has always fascinated me, because that used to be me years ago.

I also think it’s a complete waste of time. You’re choosing to suffer over thoughts you made up, not anything they actually thought.

You imagined their judgement, attached meaning to it, then reacted as if it was real.

That thought didn’t come from them.
It came from your own insecurity.

The moment you see that, it loses its power over you. A daily meditation practice is the best way to break this spell. 

What would you do today if you stopped believing the stories in your head?

P.S. We are hosting a free online workshop tomorrow Tuesday 20th January at 7pm UK time. We will cover building healthy habits, overcoming limiting beliefs, and creating a clear blueprint for 2026. Register your seat in the comments.

You feel stuck because you’re out of alignment, 


If you have no boundaries, if you’re saying yes to everyone but yourself, then don’t be surprised when your life feels out of alignment.

Alignment isn’t a woo woo concept. It’s simple. It means your actions match the man you say you want to be.

When you’re out of alignment, your behaviours don’t reflect who you are. You hide behind the mask of being “the outgoing one,” “the fun one,” or just the guy who can keep up with everyone else.

That mask stops you showing up as your best self and being authentic. And when you can’t be authentic, you lose touch with your identity.

It’s exhausting it isn’t it? I know this because I’ve stood in your shoes.

So the question is simple: 
Are you ready to the bullsh*t, put in boundaries, remove alcohol and start living as the man you know you’re meant to become?

If you want the breakdown of how our coaching works in 2026, DM me “A-GAME”.

P.S. How do you live in alignment each day? Comment below

Most men are emotionally stunted,

I typically coach men aged between 35-55. Their fathers were from the “when men were men” era. 

Showing emotion is weak.

Don’t cry.

Man up.

Toughen up.

Stop being soft.

This was all common language when I was growing up.

You become accustomed to staying silent and suppressing your emotions. That’s why it often comes out in anger or despondency. 

“Why won’t my husband open up?” Because he was often punished when he did. 

The issue is, most men go through the same thing as children so they learn to just provide solutions to their challenges rather than allowing themselves to experience the emotion.

Men provide solutions for each other and their partners rather than listening. This can cause a break down in marriages and also friendships.

It’s not your fault but it is your responsibility to do something about it. Speaking about it openly with a professional, reading the right books and introducing tools like meditation have been life changing for me.

Life doesn’t have to be lived in frustration and being misunderstood. The freedom lies from within and when you do the deep inner work you’ll become the man you were meant to be.

P.S: WE ARE LIVE TONIGHT! 7pm UK time. We will cover building healthy habits, overcoming limiting beliefs, and creating a clear blueprint for 2026. If you want to join us live for this workshop - save your seat in the comments.

You’re stuck in a future that doesn’t exist, and it’s stopping you from living fully now.

We love to make plans as it gives us a feeling of control and productivity. It feels good. But this is all an illusion. A plan is just a thought happening in the present about a future that may never arrive.

This week’s article explores why so many founders live in next quarter, what it’s costing them, and where their attention actually belongs. 👇

I came across a passage this week that genuinely stopped me mid-page. It articulated something I see founders and high performers struggle with every 

Open article: The Mistake Founders Make With Planning by Adam Mayhew • 3 min read

January 17th is statistically the day most people give up on their New Year’s goals. In this live, I break down why that happens and what actually keeps people consistent long after motivation fades.

Watch this if you don’t want 2026 to become another year of good intentions and zero follow-through.

P.S. Join us live for our upcoming workshop on Tuesday 20th January. We will cover building healthy habits, overcoming limiting beliefs, and creating a clear blueprint for 2026. Save your seat - https://lnkd.in/eH4R7vxM

taplio

The Battle

Jon Wilson

Adam Mayhew

Followers

Posts

Engagements

Likes

Performance ScoreAdam Mayhew's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jon Wilson

Adam Mayhew

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Adam Mayhew's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAdam Mayhew's LinkedIn Performance