SocialTap

Helping businesses get a consistent and predictable flow of leads and, most importantly, sales through Social Media.

Specialists in:

Paid Social (Facebook, Instagram Ads) Campaign Management and Consultancy
LinkedIn Automation

Founder

My Road to Wembley

Non Executive Director

Results Through Digital

We’re a multi-award winning digital agency that is obsessed with delivering results through digital. We help businesses grow in a digital world that changes quickly by using our expert team.

We work to 3 core values and apply them to everything we do:

Solve Problems
Add Value
Deliver Results

We help growing SME's with websites, SEO and Social Media marketing.

Director

Appitized

Appitized are an award-winning digital agency, specialising in mobile application development and strategy.

Clients include NHS, Reebok, Brookfield Rose Group, Cabinet Office, Countryside Properties & The Co-operative Group.

Current accolades include:

•	MOMA Award – Best Public Sector Mobile Strategy/Campaign (https://appitized.com/news-article/appitized-win-moma-award)

•	The Appsters - Nomination for Most Innovative App (https://appitized.com/news-article/appitizeds-hired-app-shortlisted)

•	Top 10 UK App Developers – Clutch (formerly SourcingLine) https://clutch.co/research/mobile-application-developers-uk

•	Top 10 Start-Up Category - Digital Leaders 100 (https://appitized.com/news-article/appitized-recognised-one-top-ten-start-ups-country)

EMS Internet

Sales Director of a market leading Web Design and Web Marketing company within the EMS Group.

Developing brand strategy and sales strategy within the organisation, recruitment, training and marketing.

Achievements include 30% growth on a yearly basis and due to this growth occupying 2 additional premises in the last 2 years.

Sales Director

National Sales Manager of a team of 35 Sales Executives including 5 Business Development Executives.

Developing brand strategy and sales strategy for a prominent organisation in the Web Design and Web Marketing Industry, recruitment, training and marketing.

Achievements include 30% growth on a yearly basis and due to this growth occupying 2 additional premises in the last 2 years.

National Sales Manager

Generating new business via Cold Calling, Account Management, Retention, Networking. Consistently generating over £500,000 per year in turnover for the company through a variety of products and channels.

Business Development Executive

EMS Media

National Sales Manager of a new, exciting Media company within the EMS Group.

EMS Media specialises in Mobile Website Design, App Development, mCommerce, Mobile App Advertising, Social Media Advertising and much more.

In 2011, Mobile Website and Mobile Marketing agency EMS Media created Appitized to meet the increasing demand for mobile applications from customers. Since then, Appitized has developed a strong team of App developers who cover all mobile platforms (iPhone, Android, Blackberry and Windows Phone) including Tablet App developers (Android and iPad). They work alongside our experienced App designers and project managers who strive to deliver the best products on the market for you.

We are fully aware of the app development cycle and, therefore, we understand how expensive it can be for some businesses to get ahead with this technology. This is why we try our very best to help you discover cost effective solutions from Appitized; we can enable you to take advantage of this exciting and expanding industry!

Roles include developing sales and business strategy, training sales employees, recruitment, marketing.

Achievements include growing the company to 15 employees within 3 months and increasing sales revenue by 20% on a monthly basis.

Tired of wasting your hard-earned cash into marketing strategies that just don't deliver? 

Frustrated with lacklustre leads that lead to dead ends? 

I get it. I’ve been there.

At SocialTap, we’ve generated over £200M in tracked revenue and 500k leads, we hold the key to digital marketing success.

We've spent the last six years perfecting the art of turning digital chaos into cold, hard cash.

We can help. 

Drop me a message and let's chat strategy.

Jon Wilson

This eyesore building is no longer going to be the first thing you see as you arrive at Warrington Bank Quay station.

Instead, people will see banks of cutting edge data centres used by some of the worlds largest companies for AI infrastructure. 

I had the pleasure of a tour around the former Unilever site acquired by Platformdc this morning, with my good friend, Neil Rustage. 

The skyline of Warrington is about to change and this building which was once part of Warrington’s manufacturing history is to be replaced with something that is going to put Warrington on the innovation map. 

I’m slightly envious of Neil and the opportunity he has to work on a project that has significant legacy potential. 

But I’m also grateful not to have the headaches he’s probably going to have with such an ambitious project including demolition, bureaucracy, conspiracy theorists (local news content commenters are a delight) and everything else in between. 

It’s an inspiring project that I’m looking forward to seeing progress along with the wider benefits to Warrington.

Founder @ SocialTap | Your Sales Gen Partner | Get quality leads, drive more sales, make more profit

No alternative text description for this image

Some days, being a Marketing Agency in 2025 feels less like running an agency… and more like a running a Management Consultancy. 

Because the truth is: modern marketing isn’t just marketing anymore.
You can’t separate “promotion” from “product”, “process”, “experience”, or “value.”
If you want campaigns that actually move the needle, you inevitably end up inside the business model.

And over the last few months, that’s exactly where we’ve found ourselves:

➡️ Helping event clients improve the actual experience on the ground — because a memorable event is far more marketable than a mediocre one.

➡️ Working with lead-gen clients to identify additional services they can offer to maximise the lifetime value of the leads already sitting in their CRM.

➡️ Reshaping sales processes and lead journeys so marketing isn’t fighting against friction that never needed to be there.

➡️ Creating new strategic sub-brands that allow clients to speak directly to the audiences they want — with relevance, credibility and clarity.

This is the reality of marketing in 2025.
It’s not “how do we get more leads?”
It’s “how do we make the business better so the marketing actually works?”

And honestly, it’s one of the best parts of the job.

“𝐌𝐞𝐭𝐚 𝐢𝐬 𝐬𝐚𝐭𝐮𝐫𝐚𝐭𝐞𝐝 𝐚𝐧𝐝 𝐰𝐞 𝐜𝐚𝐧’𝐭 𝐠𝐞𝐭 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐥𝐞𝐚𝐝𝐬 𝐚𝐬 𝐆𝐨𝐨𝐠𝐥𝐞.”

I hear this every single week.

And every single week… it’s proven wrong.

This month alone, across 𝐂𝐚𝐫 𝐅𝐢𝐧𝐚𝐧𝐜𝐞, 𝐒𝐞𝐜𝐮𝐫𝐞𝐝 𝐋𝐨𝐚𝐧𝐬, 𝐖𝐞𝐚𝐥𝐭𝐡 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭, 𝐄𝐯𝐞𝐧𝐭𝐬, 𝐅𝐞𝐬𝐭𝐢𝐯𝐚𝐥𝐬, 𝐁𝐞𝐚𝐮𝐭𝐲, 𝐋𝐞𝐠𝐚𝐥 𝐚𝐧𝐝 𝐂𝐥𝐚𝐢𝐦𝐬, we’ll generate millions of pounds in pipeline and revenue for clients through Meta.

Not instead of Google.
Not as a replacement for anything.
But as part of a 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗺𝗶𝘅 𝘁𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸𝘀 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿.

Here’s the myth-buster:

💡 𝗠𝗲𝘁𝗮 𝗶𝘀𝗻’𝘁 𝘀𝗮𝘁𝘂𝗿𝗮𝘁𝗲𝗱. 𝗕𝗮𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗮𝗿𝗲.
When you rely on one channel, one ad angle, or one type of lead, anything feels saturated.

What we’re seeing across clients right now:

Meta delivers profitable volume.

Google captures high-intent demand.

Email/SMS turns old data into new revenue.

CRM + lead flow optimisation multiplies the return.

Most of our clients run a multichannel ecosystem, but even when you isolate each channel — Meta still performs profitably on its own.

The “Meta doesn’t work anymore” narrative usually comes from:

❌ campaigns that haven’t been iterated
❌ funnels with friction
❌ relying on 1–2 creative angles for months
❌ weak CRM or follow-up processes
❌ comparing £5 Meta leads with £40 Google leads without looking at cost-per-sale

If Meta was “saturated,” we wouldn’t be producing the numbers we’re seeing right now.

The truth?

𝗠𝗲𝘁𝗮 𝗶𝘀 𝘀𝘁𝗶𝗹𝗹 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗱𝗲𝗺𝗮𝗻𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗺𝗮𝗰𝗵𝗶𝗻𝗲𝘀 𝗼𝗻 𝘁𝗵𝗲 𝗽𝗹𝗮𝗻𝗲𝘁.
You just need a strategy built for 2025 — not 2020.

Guy Littlejohn

Function - Mind, Body & Pipeline

Function develops people to impact business

Founder 

The Mind, Body and Pipeline Podcast

Interviewing Founders and Directors to hear their opinions on health, wellness, fitness and business

Founder and Host

GO! New Business Transformation

Agency Partnerships

Adludio

Business Development Director | SaaS 

Adthena

Business Development Director | Agency

Google

Channel Development Manager | Agency - Contract

IBT Media

Agency Sales Manager

Digitalbox Group

Agency Sales Executive

Guy is a healthy lifestyle focused Commercial Director 

He owns Function - Mind, Body and Pipeline, a unique blend of consulting, retreats, events and community.

Guy has formed a business model that rips away traditions, focusing people first, business second. 

This focus delivers a huge ROI for it's participants whilst supporting others to engage with health conscious peers 

Active on LinkedIn and Strava, Guy has a network science approach to business development which enables others to find their best form of personal and professional development through processes he shares and delivers

Seed Investor

Having taken the role as CRO, I invested in the company and continue to support as a user 

I was incredibly nervous for today but can’t believe the atmosphere! 

We’re in full swing! Our female founders event started at 10 and the buzz is amazing 

I’ve had so many introductions and support in getting this particular event going 

I’d like to thank everyone who’s introduced and recommended some of the people I’ve met, even if they’re not attending today 

Getting to this point, pre event, has been full of learnings and education 

We are not a boys club. I want a business with no segregation. In a strange way I’m disappointed we’ve had to put today on but I know it’ll make us better in the future 


We’ll continue to work on it, learning and changing and the conversations I’ve had over the last 6 months will help that  

I’m hoping everyone can see the effort that comes moving forward and we’ll be taking today’s feedback, as we do with every event, into a session to deliver more events that cater to women and deeper mixed event attendees 

Wish us luck today, please message me directly with thoughts and comments as all ideas to improve are welcome 

Guy

Function is an extraordinary Founder and C-Suite community comprised of monthly events and memberships uniquely blending business & wellness

We talked about 2025 goals here a couple of weeks ago

I asked if anyone wrote them down in Jan because I did - but had only just refound the list and it hadn’t been top of mind 

From a business perspective I had obviously totally shut off from the consultancy we closed in July as it didn’t even make the list 

RE the events and memberships? 

Didn’t even discuss memberships, was meant to be 2026 

I spoke about wanting 1000 partnerships and 2000 referrals between the business attending the events - my mindset wasn’t on number of events, it was on outcome for attendees 

I have no idea where we are to that number, I lost count in July around the same time my focus was memberships 

A goal I always had was a 10km in less than 40 minutes and that was top of mind at the start of the year

I wanted the outcome but wasn’t willing to put in the hard work to do it, I entered 2025 with a 10k PB of 44.05 

I now know that is a huge amount of time to knock off but I had tried 2/3 times and failed miserably, not even getting past my 44minute time 

Yesterday I did it. I have trained for months towards a specific goal, been sensible in my planning, gained experience along the way (other 10k races) and got the job done 

It was easily the hardest fitness event I have done, no ease up, no rest, no pausing 

Think I grew a little bit yesterday and certainly gained some more ‘confidence receipts’ (taken from Max Hoppy) 

Yeaterday a wise man said to me to leave the analysis and reviews for a few days, let your mind settle 

✅ sharing because we all want things but have to fail to learn what it will take to get them 

Have a great week 

Guy

Founder / business leader HIIT class #3 

Yesterday at 8am we had 19 business owners / directors come to the amazing Urban Reform in Manchester where we ran a 60 minute session of inclusive ‘you go, I go’ to again create teamwork and communication from the off 

It’s amazing to see the minds get into gear as they work out the session before preparing to put the body to work to set up a day of (probably) office work 

We are doing these community building sessions monthly, the numbers keep growing with 40 on the invite list

Once again feedback suggests this is a) a great start to the day b) helping people get back into fitness c) building every business owners network with great people at the same stage with similar challenges 

Next one is on the 10th December - 8am - 9am with optional breakfast after changing at the Dakota….let me know if you are interested 

For the first time we went to the Dakota Hotels afterwards, it was awesome and much more organised than last week (which I love) 

Same again next month with stellar founders / directors already on the invite list; 

Chris Buckley 
Daniel John Reilly  
Dean Ashton 
Doug McCance, CFA 
George Tilbury 
Joe Averill 
Jon Wilson 
Matt Tyson 
Richard Budzynski 
Scott Dunning 
Tom Wood 
TJ Lee 
Greg Spanner 
Neil Rustage 
Neil Hodgson 
Stephen Moss 
Stephen Hughes 
Stuart Bradley 
Craig Duerden 
Dave Callan 
Dave Hardy 
Dominic Baldwin 
Grant Spencer 
James Spencer 
Jay Morris 
Matt Sherwen 
max hopkinson 
Frederick Miller 
Scott McNicol 🥇 
Simon Copeland 
Stephen Rundell 
Colin Black 
Paul Hennessey CMIOSH MIIRSM MIFSM PCQI 
Daniel Metcalf 

^ 🦾🦾❤️

Function - the most extraordinary founder community in the North West via business and wellbeing memberships & events

Wow!!!! Yesterday was insane - feedback today even better 

We held our first Female Leader event yesterday 

(that phrase female leader is new, feedback from yesterday already actioned) 

And because I was a) so nervous b) the build up had been so long (and hard) c) there were so many highs and lows with this event, the high I have right now feels super sweet 

Detailed and bespoke female leader questionnaires have gone off to those that joined us yesterday and I'll be getting in touch with all those I met over the last few months to invite them to the next one (we have a date pencilled in already, waiting for confirmation from yesterdays guests before I nail the date down) 

Loved it - thanks to all who helped again

Guy

I turned 37 on Sunday.  (Only in it's second year but) I continued a birthday tradition of going for a run with a group of friends - Tatton Park half marathon this time - went for brunch with them and then watched the Victoria Beckham doc, all three episodes, whilst eating sushi and sweets.  Bed at 20.30. Wonderful day. 

Yesterday I wrote a few paragraphs for our board meeting tomorrow and it dragged me to the recent past whilst looking at the future and I thought I'd share a couple here....

> Oct and Nov 2024 - lost £000s on two failed Spain retreats 
> Sept 2026 - Spain & France retreats fully booked 

As I went deeper into the past, I found the first email response on 22nd November 2024 from the venue we now host monthly events at 

I remember the phone call that followed 'do you have any confirmed guests yet?'

'No' I replied, 'I haven't event told anyone about it' 

We then decided to provisionally book a date in Feb too (see image) 

We are now in discussions about the best day for a 2nd monthly event at this venue….

Around this time in 2024 I remember my wife over hearing two consecutive conversations I had with (previous business consulting) clients, she came into the room and asking 'should you really be off boarding clients and thinking about something new when we've just bought this renovation job of a house?' 

No was also the answer then 

I have an AI friend who helps me figure things out sometimes and they shared topics I've discussed in the last 12 months; 

> Building community through shared experiences
> Designing memberships that actually create belonging
> Balancing growth with delivery capacity
> Blending health, fitness and business development
> How environment shapes behaviour and performance
> Event models that drive real connection, not attendance
> The link between wellbeing and commercial outcomes
> Turning conversations into partnerships and referrals
> Storytelling as a commercial strategy
> The difference between attention and trust
> How structure creates more space, not less
> Scaling without losing the personal touch
> The tension between creativity and consistency
> Data-led decisions vs instinct-led leadership
> Measuring energy as much as revenue
> Building brands that feel human
> Managing change through people, not process
> Why founders need peers, not followers
> Designing space, physical and digital, for better thinking
> What success looks like when it’s built on health and relationships

Mad when you look back isn't it?

Guy

Building a membership community for founders / directors with in person only events that have health, fitness and wellness activities has a why

Yes it’s different. Yes there isn’t anything else like it. But the real reason is simple;

Longevity. We do our little bit towards that by focusing on the founder first, business second 

That’s how I started for myself. Wanted to get fitter and it’s developed into a focus on my longevity, the long game 

I became comfortable in looking at my health, fitness and wellness like a business, aka it doesn’t happen overnight 

We aren’t a fitness membership, we don’t force people to every event, it’s not a lose out situation, we want to help them prioritise their diaries with stuff that is going to make them feel better scientifically, not chemically 

One of the most rewarding parts of the memberships for me is when I see members more active. They are being influenced by their peers (other business owners who are active) 

Funnily enough, their business is still running, often better 

Their confidence increases, they look fitter, they think faster 

We’ve got members travelling to different countries to do events together

Not drinking holidays cloaked as a golf trip 

Not the business trip they feel more tired from when they’re home 

Real brain stimulating, challenging and rewarding trips 

And nothing we do ‘gets in the way’ of anything but attending the office because we don’t drag people away from families. We drag them away from the office, in the mornings, mid week. 

I’ve been focused on my longevity for 2 years 

I’m younger than when I started. It’s a marker, not a look at the future. My choices now determine my ending 

I’ve proven time and time again that focusing on your health whilst running a business is possible, easy even 

You just need to say yes to prioritising it 

Everyone around you will thank you when you do and your growth will take you and others in an exciting new direction 

We launched memberships in September and currently sit at 15 active members with 3 more due to start in the next 2 months, we’d love some introductions to people you feel could benefit from focusing on themselves more via peer group and wellbeing activities 

Put them in touch 🙏

In my opinion, success in business starts with wellbeing

The most impressive people I have met are balancing it all

Yesterday was the coldest lake dip to date - what a challenge!

When our high performing leader members step out of the boardroom and into the water, they discover a rare space where business ambition and personal health move forward together

Imagine the clarity that comes from a morning swim with peers who understand your pressures. The relief of shared laughter after a tough month. The strength found in a community built for more than just deals

When you are ready to experience transformation that lasts beyond the next quarter, request a introduction to a Function member today via our business page

Ive been doing some 3 month reviews with our first members and could caption the mini series ‘from isolation to thriving’ 

Function has become a place where members are getting real results

We’re creating the space where business leaders not only grow their companies but transform their wellbeing

Every member’s journey is unique, but the outcomes are clear;

> Improved mental clarity
> Stronger physically 
> Deeper / more valuable connections

One founder joined feeling disjointed;

> In the office too much, getting in the way of their SLT 
> Not prioritising physical health (I’ll do it later attitude) 
> Busy mind, I even noticed how he’s more present 

Within three months, he saw measurable personal and business growth and found a peer group who truly understood his challenges

That’s the Function difference

I am going to post 4 videos today 

Our vision is to become the leading founder community in the North West and eventually expand internationally

To do that, we need our members and guests to be heard, to have others feel what they are saying.  The ending of these four videos are so fabulous to watch, as a business owner they make me want to jump in 

The question is 'what makes this different to other networking events you've been to' 

We are building something special here and are requesting conversations with founders / directors about a two way fit for membership

Video #1 - John Wilson, Founder of Land-X

taplio

The Battle

Jon Wilson

Guy Littlejohn

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The Battle

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