Tired of wasting your hard-earned cash into marketing strategies that just don't deliver? 

Frustrated with lacklustre leads that lead to dead ends? 

I get it. I’ve been there.

At SocialTap, we’ve generated over £200M in tracked revenue and 500k leads, we hold the key to digital marketing success.

We've spent the last six years perfecting the art of turning digital chaos into cold, hard cash.

We can help. 

Drop me a message and let's chat strategy.

Jon Wilson

In July 2024, a guy called Guy pitched me an idea.

A community for founders, business owners and exited entrepreneurs — with wellbeing at its core.

At the time, it landed perfectly.

I’d already started making some positive lifestyle changes personally. Training more. Looking after my head. Saying no to things that no longer served me.

At the same time, I was going through a big professional shift.
I’d started SocialTap with the support of three experienced entrepreneurs, but I’d decided it was time to buy them out and go it alone.

Both of those decisions created gaps.

My lifestyle changes created a void in my social circle.
The buyout created a gap in terms of professional support.

I’d been to plenty of “traditional” networking events before.
If I’m honest, I hated them. They always felt like something I should do as a business owner, not something I wanted to do.

Function turned out to be exactly what I needed — at exactly the right time.

A carefully curated group of like-minded people.
All founders, business owners or exited founders.
People who care about fitness, wellbeing, personal progression and building meaningful businesses.

Since joining, it’s led me to:
– Wellness sessions at The Farm Club
– Retreat in Andalucía
– HIIT sessions with other business owners
– A bit of Padel
– And some very honest conversations as part of the peer groups

I regularly feel like the least smart person in the room — which tells me I’m in the right room.

What I value most is that I genuinely look forward to each event.
It’s time away from the business, time for myself, and time spent with people doing inspiring things.

And just as importantly, I know I can pick up the phone to any of them for advice — and they can do the same with me.

They say your network is your net worth.

For that reason alone, Function has delivered an infinite return on investment — both professionally and personally.

Building a business can be lonely.
Building one alongside people who genuinely want to see you win changes everything.

Founder @ SocialTap | £200m Sales Generated for Clients | Get quality leads, drive more sales, make more profit

If you’re currently exploring Meta as a new marketing channel, one of the first questions you’ll be asking is:

“How much budget do I actually need to start?”

The honest answer?
It’s less about daily spend and more about how quickly you can get through the learning phase.

Meta needs data.
You need data.
And that only really starts to become meaningful once you’re hitting ~50 conversions in a short period of time. 

That volume gives:

You enough performance signal to judge what’s working
Meta enough signal to optimise delivery properly

Where it gets tricky is high-ticket businesses. It may be easy to get 50 leads in a week, but what about 50 converted sales?

If a sale costs £500 to acquire, you’re looking at £25,000 just to reach 50 sales.
That’s not always realistic early on.

So the smarter move is often to optimise earlier in the journey, whilst not compromising on lead quality:

Lender approvals in finance
Booked appointments
Qualified leads with a strong likelihood of converting

You’re still feeding Meta high-quality signals, but at a much lower cost, allowing you to reach that 50+ event threshold faster.

Once the data’s there?
You can then progressively move optimisation closer to the sale.

The final (and most important) piece of the puzzle 👇
You must understand what you can afford to pay per converted client — and how that looks at volume, not just one-off wins.

Meta doesn’t reward impatience.
It rewards clear economics, good signals, and enough data to learn.

If you get those right, the budgets start to make a lot more sense. 💡

When Meta ads get expensive, most people fix the wrong thing.

Rising costs aren’t random — they’re a signal that something in the system has changed.

But instead of diagnosing that change, most advertisers panic and start “doing stuff”:
👉 swapping creatives
👉 broadening audiences
👉 resetting campaigns
👉 blaming the algorithm

The reality? There are only a handful of things that usually drive cost inflation:
• Seasonality
• Ad fatigue
• Slower landing pages
• Shifts in user intent
• Broken follow-up

The mistake is treating all of these the same.

Performance issues need a process, not a knee-jerk reaction.

If you don’t know why costs have gone up, any “fix” is basically guesswork.

Most founders don’t fail because of bad ideas.
They fail because their website doesn’t sell the idea.

It’s either too pretty and confusing — or too technical and empty.

You’ve got users clicking around, investors asking for clarity,
and a product that deserves better than a landing page that leaks trust.

That’s where I come in.

👋 Hey, I’m Rameesa, the designer behind Darwesh Design,
Where I help startup founders turn early-stage ideas into
investor-ready, conversion-focused websites and products.

I didn’t start in design; I studied Mechatronics.
Learned systems, logic, and structure.
Then design found me, before I found design,
Learned how to make those systems feel right.

Now I blend both; strategy + emotion;
To build digital experiences that actually move numbers.

Through Proglia, I’ve worked with founders on projects like:
n' Malwelt - 300+ users onboarded in 8 weeks
n' Datalift - 95% user satisfaction across mobile + web
n' ArtGourmet - 100+ screens dashboard app that automates all manual operations

Every founder I’ve worked with had one thing in common:
"They wanted traction. Fast."

That’s why my process goes beyond visuals:
- UX systems that scale as you grow
- Research that connects your product to user goals
- Messaging that speaks both investor and user language
- Simple 4-step process — 1. mapping, 2. moodboarding, 3. design, 4. launch.

If your product is ready, but your website isn’t pulling its weight,
DM me “Launch.” I’ll send a quick audit of your current site or idea.

Let’s turn your vision into something people can click, love, and fund.

Catch you in the feed!🧡🎉

Rameesa Qureshi

Your design is not user-ready yet.
You think it looks clean and done.
But you have no clue how users see it.

So you guess.
And hope it works.

That is risky.
Here is a fix for you.

Zero Reader. 
a reimagination the iconic 
left/right swipe interaction
Implemented on dummy reader screen

You tap “Zero Test”.
Then you swipe left or right.
n' Young adult.
n' Elderly user.
n' Child.

As you swipe, your design shifts.
Text size, focus, and flow change.

You see a live heat map.
It shows where eyes stop and tap.

No more blind spots.
No more guess work.

At the end, you get Zero Analysis.
A clear snap shot of what works.

You test real views in real time.
Before you ship.

Same swipe you know.
Now built for real humans.
Design with eyes wide open.

P.S. i want to see this feature natively in Figma Make
Took me 16 hrs of hardthinking for Figma #makeathon

I design investor-ready websites for AI and Tech Startups | 300+ users onboarded (Malwelt) | DM “Launch” to discuss yours

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The Battle

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