Tired of wasting your hard-earned cash into marketing strategies that just don't deliver? 

Frustrated with lacklustre leads that lead to dead ends? 

I get it. I’ve been there.

At SocialTap, we’ve generated over £200M in tracked revenue and 500k leads, we hold the key to digital marketing success.

We've spent the last six years perfecting the art of turning digital chaos into cold, hard cash.

We can help. 

Drop me a message and let's chat strategy.

Jon Wilson

In July 2024, a guy called Guy pitched me an idea.

A community for founders, business owners and exited entrepreneurs — with wellbeing at its core.

At the time, it landed perfectly.

I’d already started making some positive lifestyle changes personally. Training more. Looking after my head. Saying no to things that no longer served me.

At the same time, I was going through a big professional shift.
I’d started SocialTap with the support of three experienced entrepreneurs, but I’d decided it was time to buy them out and go it alone.

Both of those decisions created gaps.

My lifestyle changes created a void in my social circle.
The buyout created a gap in terms of professional support.

I’d been to plenty of “traditional” networking events before.
If I’m honest, I hated them. They always felt like something I should do as a business owner, not something I wanted to do.

Function turned out to be exactly what I needed — at exactly the right time.

A carefully curated group of like-minded people.
All founders, business owners or exited founders.
People who care about fitness, wellbeing, personal progression and building meaningful businesses.

Since joining, it’s led me to:
– Wellness sessions at The Farm Club
– Retreat in Andalucía
– HIIT sessions with other business owners
– A bit of Padel
– And some very honest conversations as part of the peer groups

I regularly feel like the least smart person in the room — which tells me I’m in the right room.

What I value most is that I genuinely look forward to each event.
It’s time away from the business, time for myself, and time spent with people doing inspiring things.

And just as importantly, I know I can pick up the phone to any of them for advice — and they can do the same with me.

They say your network is your net worth.

For that reason alone, Function has delivered an infinite return on investment — both professionally and personally.

Building a business can be lonely.
Building one alongside people who genuinely want to see you win changes everything.

Founder @ SocialTap | £200m Sales Generated for Clients | Get quality leads, drive more sales, make more profit

If you’re currently exploring Meta as a new marketing channel, one of the first questions you’ll be asking is:

“How much budget do I actually need to start?”

The honest answer?
It’s less about daily spend and more about how quickly you can get through the learning phase.

Meta needs data.
You need data.
And that only really starts to become meaningful once you’re hitting ~50 conversions in a short period of time. 

That volume gives:

You enough performance signal to judge what’s working
Meta enough signal to optimise delivery properly

Where it gets tricky is high-ticket businesses. It may be easy to get 50 leads in a week, but what about 50 converted sales?

If a sale costs £500 to acquire, you’re looking at £25,000 just to reach 50 sales.
That’s not always realistic early on.

So the smarter move is often to optimise earlier in the journey, whilst not compromising on lead quality:

Lender approvals in finance
Booked appointments
Qualified leads with a strong likelihood of converting

You’re still feeding Meta high-quality signals, but at a much lower cost, allowing you to reach that 50+ event threshold faster.

Once the data’s there?
You can then progressively move optimisation closer to the sale.

The final (and most important) piece of the puzzle 👇
You must understand what you can afford to pay per converted client — and how that looks at volume, not just one-off wins.

Meta doesn’t reward impatience.
It rewards clear economics, good signals, and enough data to learn.

If you get those right, the budgets start to make a lot more sense. 💡

When Meta ads get expensive, most people fix the wrong thing.

Rising costs aren’t random — they’re a signal that something in the system has changed.

But instead of diagnosing that change, most advertisers panic and start “doing stuff”:
👉 swapping creatives
👉 broadening audiences
👉 resetting campaigns
👉 blaming the algorithm

The reality? There are only a handful of things that usually drive cost inflation:
• Seasonality
• Ad fatigue
• Slower landing pages
• Shifts in user intent
• Broken follow-up

The mistake is treating all of these the same.

Performance issues need a process, not a knee-jerk reaction.

If you don’t know why costs have gone up, any “fix” is basically guesswork.

Most fitness coaches don’t struggle with delivering amazing transformations.

They struggle with 𝐥𝐚𝐧𝐝𝐢𝐧𝐠 𝐡𝐢𝐠𝐡-𝐭𝐢𝐜𝐤𝐞𝐭 𝐜𝐥𝐢𝐞𝐧𝐭𝐬.

It’s not because…

• You aren’t good enough at coaching
• You aren’t charismatic enough 
• Or your programs don’t work

See, your clients love your work.

But somehow, you’re still hustling for clients every month.

Why?

It’s simple:

𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗱𝗼𝗻’𝘁 𝗸𝗻𝗼𝘄 𝘆𝗼𝘂.

Translation:

You aren’t marketing enough — at least not in the right place.

But the good news is…

You can fix it.

By putting your expertise in front of decision makers who pay premium rates.

And the best platform?

𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

Why?

It’s where business-minded, high-income prospects hang out
LinkedIn’s algorithm rewards experts, not entertainers
It’s built for content, networking, and outreach — perfect for high-ticket coaching

But the challenge is…

𝗧𝗥𝗨𝗦𝗧.

Referrals come with built-in trust.

That’s why they’re pretty easy to close.

Online? You’re a stranger.

(Just like me to you right now)

And that’s why you need a system.

A system that builds so much trust upfront…

Prospects can’t help but believe in you.

Even if you don’t have a huge following.

Still skeptical?

Look at what’s happening right now:

I sent you a connection request… and here you are reading this line.

If this can get you to read this far (without a track record with me), do you think it can work for your future clients, too?

I believe so.

That’s why I created this 𝟓-𝐃𝐚𝐲 𝐅𝐫𝐞𝐞 𝐄𝐦𝐚𝐢𝐥 𝐂𝐨𝐮𝐫𝐬𝐞 — to help fitness coaches like you build trust at scale with high-ticket prospects on LinkedIn.

(hint: this email course is one piece of the bigger system — just go through it and you’ll see exactly what I’m talking about)

Inside, you’ll discover:

• Why LinkedIn is the #1 platform for landing high-ticket coaching clients
• The overlooked strategy that can 2x–3x your inbound leads
• How to craft an offer so irresistible, decision makers can’t ignore it
• The #1 tactic that builds massive trust and filters your best-fit prospects

So…

If you’re interested, check it out here (copy/paste):
 
https://ryan-le-2.kit.com/fb034cf2fb

Or click the link in my featured section below.

See you inside.

— Ryan (your new friend)

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The Battle

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