Tired of wasting your hard-earned cash into marketing strategies that just don't deliver? 

Frustrated with lacklustre leads that lead to dead ends? 

I get it. I’ve been there.

At SocialTap, we’ve generated over £200M in tracked revenue and 500k leads, we hold the key to digital marketing success.

We've spent the last six years perfecting the art of turning digital chaos into cold, hard cash.

We can help. 

Drop me a message and let's chat strategy.

Jon Wilson

In July 2024, a guy called Guy pitched me an idea.

A community for founders, business owners and exited entrepreneurs — with wellbeing at its core.

At the time, it landed perfectly.

I’d already started making some positive lifestyle changes personally. Training more. Looking after my head. Saying no to things that no longer served me.

At the same time, I was going through a big professional shift.
I’d started SocialTap with the support of three experienced entrepreneurs, but I’d decided it was time to buy them out and go it alone.

Both of those decisions created gaps.

My lifestyle changes created a void in my social circle.
The buyout created a gap in terms of professional support.

I’d been to plenty of “traditional” networking events before.
If I’m honest, I hated them. They always felt like something I should do as a business owner, not something I wanted to do.

Function turned out to be exactly what I needed — at exactly the right time.

A carefully curated group of like-minded people.
All founders, business owners or exited founders.
People who care about fitness, wellbeing, personal progression and building meaningful businesses.

Since joining, it’s led me to:
– Wellness sessions at The Farm Club
– Retreat in Andalucía
– HIIT sessions with other business owners
– A bit of Padel
– And some very honest conversations as part of the peer groups

I regularly feel like the least smart person in the room — which tells me I’m in the right room.

What I value most is that I genuinely look forward to each event.
It’s time away from the business, time for myself, and time spent with people doing inspiring things.

And just as importantly, I know I can pick up the phone to any of them for advice — and they can do the same with me.

They say your network is your net worth.

For that reason alone, Function has delivered an infinite return on investment — both professionally and personally.

Building a business can be lonely.
Building one alongside people who genuinely want to see you win changes everything.

Founder @ SocialTap | £200m Sales Generated for Clients | Get quality leads, drive more sales, make more profit

If you’re currently exploring Meta as a new marketing channel, one of the first questions you’ll be asking is:

“How much budget do I actually need to start?”

The honest answer?
It’s less about daily spend and more about how quickly you can get through the learning phase.

Meta needs data.
You need data.
And that only really starts to become meaningful once you’re hitting ~50 conversions in a short period of time. 

That volume gives:

You enough performance signal to judge what’s working
Meta enough signal to optimise delivery properly

Where it gets tricky is high-ticket businesses. It may be easy to get 50 leads in a week, but what about 50 converted sales?

If a sale costs £500 to acquire, you’re looking at £25,000 just to reach 50 sales.
That’s not always realistic early on.

So the smarter move is often to optimise earlier in the journey, whilst not compromising on lead quality:

Lender approvals in finance
Booked appointments
Qualified leads with a strong likelihood of converting

You’re still feeding Meta high-quality signals, but at a much lower cost, allowing you to reach that 50+ event threshold faster.

Once the data’s there?
You can then progressively move optimisation closer to the sale.

The final (and most important) piece of the puzzle 👇
You must understand what you can afford to pay per converted client — and how that looks at volume, not just one-off wins.

Meta doesn’t reward impatience.
It rewards clear economics, good signals, and enough data to learn.

If you get those right, the budgets start to make a lot more sense. 💡

When Meta ads get expensive, most people fix the wrong thing.

Rising costs aren’t random — they’re a signal that something in the system has changed.

But instead of diagnosing that change, most advertisers panic and start “doing stuff”:
👉 swapping creatives
👉 broadening audiences
👉 resetting campaigns
👉 blaming the algorithm

The reality? There are only a handful of things that usually drive cost inflation:
• Seasonality
• Ad fatigue
• Slower landing pages
• Shifts in user intent
• Broken follow-up

The mistake is treating all of these the same.

Performance issues need a process, not a knee-jerk reaction.

If you don’t know why costs have gone up, any “fix” is basically guesswork.

Sam G. Winsbury

We Create Thought Leaders Through Personal Branding | 150+ Personal Brands Built | Founder & CEO Kurogo

[Free Guide] Sign More Clients On LinkedIn: https://personalbranding.kurogo.co.uk/become-the-authority



We turn entrepreneurs into credible thought leaders through personal branding so they can scale their businesses, unlock untapped opportunities and outlast their competition.

If you’re anything like our clients, you’re an expert in your field. One of the best.

But you just don’t seem to have the reputation you deserve.

You want to be the go-to authority in your industry and become an opportunity magnet.

That way you could…

- Generate inbound leads consistently
- Win clients and customers with ease
- Attract media features
- Attract top talent
- Speak on stage

The list is endless.

We help our clients do just that through the power of personal branding, by:

1. Giving them clarity on their brand and positioning them as industry leaders.
2. Blowing up their social profiles and landing them high-profile media features.
3. Helping them convert their new-found reputation into meaningful opportunities and ROI

And having built 300+ personal brands, we’ve got quite good at it, achieving results like these in the process:

🚀 Jack generated 2.5M views and 6 figures in revenue in 90 days with us 
🚀 Joe and Olly generated millions of views and saw a record month
🚀 Guy added 5 figures of pipeline value in a matter of months
🚀 Shan Grew 24,000 followers and landed $200,000 in sales
🚀 Olie added £50K of inbound revenue to his pipeline
🚀 Sue generated over 8.3 million views in 4 months
🚀 Jemma increased her views by 51,347%
🚀 James became an Amazon Best Seller 
🚀 Tom generated 5M views in 3 months 
🚀 Anna doubled her followers in 1 year
🚀 Debbie generated 11M Views

Your reputation is your biggest asset. Take control of it! 

If you want to see how we could help you build your personal brand, shoot me a dm saying ‘Personal Brand’

If you're not quite ready yet, I post daily content on here showing you how to do it yourself.

Founder

2023: Lara published her first LinkedIn post
2024: She built a $100K/year agency 
2025: She built a 7 figure community 
2026: She grew her SaaS to $190K/month

3x back to back proves it wasn’t luck. 

So I interrogated her for 45 mins to get the blueprint. 

Here’s what she shared: 

→ The secrets behind 2,000 viral posts 
→ The formula for monetising her brand
→ How stupid people get rich in 2026

I’m going to release the whole convo.

Comment ‘LINKEDIN’ and I’ll send it to you asap.

Personal Brand Advisor To Leading Entrepreneurs & Execs | 350+ Brands Built | Speaker | Sky, Entrepreneur, Insider | Founder & CEO Kurogo

Most LinkedIn "experts" will tell you to:

- Comment on 20 posts a day.
- Post selfies to “build connection.”
- Spend 3 hours engaging before posting.
- Be chronically on LinkedIn for 8+ hrs per day.
- Use productivity carousels as inspiration (steal them).

I did none of that.

Yet I’ve grown my LinkedIn to 62K+ followers and generate 20-50 leads p/m.

Here’s the 9-step blueprint I followed instead:

1) Mapped myself into my niche and ICP.
2) Positioned myself as an expert in my industry.
3) Optimised my profile for credibility & conversion.
4) Posted only 3 types of content inside clear pillars. 
5) Engaged with the right people, not just anyone.
6) Collected ‘signals of interest’ from my audience.
7) Created ecosystems to turn connections into clients.
8) Nurtured warm leads with high value emails.
9) Made it frictionless for people to book & buy

You don’t have to take every guru’s word as gospel.

You just have to do a few steps consistently.

Focus on what actually moves the needle.

Ps. Put all 9 steps into this complete guide. 

Want me to send it to you? 

1. Hit like on this post
2. Comment ‘LINKEDIN’

1,857 days ago I registered ‘Brandly’ on companies house.

Since then:

→ Hired my first team
→ Moved to London
→ Rebranded to Kurogo
→ Signed 350 clients
→ Generated 100M views
→ Grew to 20 people
→ Built this awesome audience
→ Met lifelong friends
→ Failed x74,628 (& counting)
→ Spoke around the world
→ Lost some £
→ Made some £
→ Grew my first beard hair
→ Life changing experiences
→ Met mentors

This list could be 10x the length. I’ll stop here.

The only constant: figuring it out as I go.

My advice: try that thing that’s scaring, even if you don’t feel qualified (doesn’t have to be entrepreneurship - I actually don’t always recommend it).

How I changed my life:

1. I started waking up an 90 minutes earlier and completed the most important task for the day first

2. I created a vision of exactly what kind of person I wanted to be and what kind of life I wanted to live in 5 years time

3. I learnt how to talk to busy people

4. I stopped consuming content from 30 different voices and unfollowed 100s of people on social media

5. I set a high standard for the way I live and the way I wanted the people closest me to be

6. I surrounded myself with other ambitious people

7. I didn’t forget that none of it really matters

8. I put in enough reps to negate luck

9. I put myself in challenging situations to build my confidence

10. I started doing everything with intention and conviction

11. I remembered to laugh

12. I brainwashed myself into believing I could do anything

13. I moved to a new city and lived alone for 6 months

14. I live by a simple rule: if I won’t be worrying about this in 5 years time, I shouldn’t worry about it now

15. I move my body every day and don’t fill it with fake food

16. I started doing weekly reviews of my progress and performance

17. I stuck in there through some very hard times

18. I realised that the smartest way to success is to learn from other people who have already done the thing you want to achieve

I believe success leaves clues (that’s why I started a podcast to get the blueprint out of the worlds best business owners).

Your next client is scrolling LinkedIn right now.

But they’re seeing your competitors posts, not yours.

LinkedIn is the only platform with:

→ 10 million decision-makers
→ 61 million senior-level influencers
→ 277% more B2B leads than Facebook

Your buyers, partners, investors are all here.

But most founders post at random. Or worse, not at all.

So use this suuuper simple 3 part positing strategy

(It’s the same framework I use with clients after £10M+ pipeline and 100M+ views)

1️⃣ Growth Content → Reach new people
2️⃣ Authority Content → Build trust and credibility
3️⃣ Conversion Content → Turn followers into clients

Every post follows a simple system:

- Hook in the first two lines (promise or cliffhanger)
- Simple sections, clear bullets, easy to skim
- Always end with a clear takeaway or next step

Reminder:

Content is your 24/7 salesperson.

It builds trust before you ever speak.

I condensed our entire ‘Authority Engine’ strategy into this blueprint.

The exact systems I used to turn my LinkedIn personal brand into an acquisition machine.

A complete step-by-step breakdown of:

- How to position yourself as the go-to authority
- How to amplify your brand & build an audience online
- How to convert your influence into meaningful opportunities

Want to get your hands on a copy? 

Comment 'AUTHORITY' and I'll send you a link

(pls make sure we’re connected so I can send)

Old way to build a business:

Let your work speak for itself.
Hope referrals continue.
Focus on the product.

New way:

Don’t just build a great product. Talk about it. 
Share your ideas and expertise online.
Be the best and the best known.

Your work won’t ‘do the talking’ like it would in 2015. 

Here’s how to do the talking for it (without overdoing it): 

1. Underpin with authority positioning
2. Share high utility content (stuff people will use)
3. Document wins in real time (feels natural that way)
4. Admit weaknesses (the Pratfall effect)
5. Be confident but not arrogant (confidence → trust)
6. Be the spotlight, don’t be IN the spotlight (big difference)

Remember: the role of a founder has quietly changed.

It used to be to run the company.
Now it’s to represent it.

The person buyers trust is the business they choose.

The easiest sale you’ll ever make is to the person who’s already decided you’re the answer. 

That’s why I post content to get people ‘sold’ before they even speak to us. 

Meanwhile most people are sending and spending their way to leads.

That way is done. Finito. 🪦.  

Instead, use content to become the authority.

Here’s the simple framework we use with clients:

1. Growth Content → Reach new people
2. Authority Content → Build trust
3. Conversion Content → Turn followers into clients

(£10M+ pipeline, 100M+ views later - this still works)

Every post should have:

- Hook in the first two lines (cliffhanger or promise)
- Short paragraphs, bullets, flow (easy to skim)
- Clear takeaway or next step (drive action)

This is just scratching the surface.

But I wrote a step by step guide on this:

“How To Become The Authority, Sign More Clients & Grow Your Business”

It covers:

- Our 9 step ‘Authority Engine’
- How to position yourself as an authority
- What to post and how to post it
- How to turn connections into clients

It’s your beginner → pro blueprint for LinkedIn.

And it’s linked in the comments (free)

I’ve spent the last 6 years helping 370 entrepreneurs and execs generate 100,000,000s of views and £10,00,000s of revenue, including building my own audience of 62,000 people and booking 20-50 meetings per month. 

In that time I’ve learned a thing or two about LinkedIn: 

There are 9 steps you can take to start building 
and monetising your personal brand on here. 

When I look at all of our most successful clients: 

1. They follow the same 3-part model (P-A-C)
2. Within P-A-C there are 9 specific steps 
3. They all do it in a specific orde

So whilst most LinkedIn ‘experts’ are telling you to use this hook and that Claude prompt, the top 1% in every industry are using a repeatable formula to build authority and pipeline. 

For the first time, I broke down the exact 9 step process. 

Then put it into this complete guide. 

Inside: 

→ What the top 1% do to dominate their niche
→ Why ‘expertise’ alone is not enough in 2026
→ How to position yourself as the go-to authority
→ How to amplify your brand & build an audience online
→ How to convert your influence into meaningful opportunities
→ Step-by-step: How to build and monetise your personal brand 

Giving it all away today. 

Want it? 

1. Comment ‘AUTHORITY’
2. Connect with me so I can send

In 2026, your personal brand is your biggest competitive advantage.

If people don’t know you, they can’t buy from you.

If they don’t trust you, they won’t work with you.

So use these 5 strategies to create a profitable personal brand:

(Save this and read it back daily)

1️⃣ Make Your Profile a Sales Machine

Use your Featured section to show proof & case studies.
Put your value proposition at the start of your tagline.
Write your About section like a sales letter.

2️⃣ Post Content That Positions You THE Expert

Share your process → "How I" > "How To"
Turn real-life conversations into posts.
Talk about failures & lessons.
Teach what you wish someone had taught you.
Track what resonates (double down on what works).

3️⃣ Create a Cadence

As an example:

2x posts per week to grow your audience.
2x posts per week to nurture trust.
1x post per week to convert.

Have 3-5 content topics.

4️⃣ Engage

Respond to comments within the first hour.
Message people who view your profile.
Follow up with prospects who engage with your posts.

5️⃣ Make Your Writing Gripping

Focus on the first line (the hook makes or breaks your post).
Write like you talk (conversational > corporate).
Turn lessons into actionable frameworks.

Some of the results we’re seeing with this (in 6 months):

→ £120,000 of new business.
→ 2 leads from just 2 posts.
→ 14,000+ new followers.

If you apply them too, expect:

- More authority.
- More opportunities.
- Huge industry presence.

So here’s the challenge:

Follow the gameplan above and go all in for 6 months.

If you do? It’ll be impossible NOT to see results.

Want a head start? 

This guide takes you through each of these 5 steps (+ 4 more) for becoming an authority, signing clients and growing your business on LinkedIn: https://lnkd.in/ewjUE-Cj

taplio

The Battle

Jon Wilson

Sam G. Winsbury

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taplio

The Battle

Jon Wilson

Sam G. Winsbury

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jon Wilson's LinkedIn Performance

Performance ScoreSam G. Winsbury's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJon Wilson's LinkedIn Performance