CEO at Norders | 1st Nordic RevOps Agency

I build companies that matter into the very best with people who dream bigger.

-> Co-Founder and CEO at Norders, the 1st commercial thought leadership company
-> Brand strategist
-> Podcaster
-> Father
-> Aspiring tennis player and mma fighter

+358404564880
joonas@norders.agency

instagram.com/joonaskylliainen/
www.norders.agency

Joonas Kylliäinen

"You can't get rich doing the same thing as everyone else"

It's Sunday evening, the 4th of January. Just past 7 PM in Helsinki. Dark outside, obviously. But still a beautiful, white, calm winter evening. This 

Open article: Being Different for Being Different by Joonas Kylliäinen • 3 min read

Play Bigger is a book that changed, well, at least my professional life in 2018.

It also introduced me to a marketing concept called the Lightning Strike.

"It is taking a disproportionate amount of your marketing resources and executing in a very short period of time, against a small number of targets to get the maximum leverage."

Scary as hell. More important than ever.

Part 1: The Book That Changed Everything There's a book that fundamentally changed how I think about business, about marketing, about brand building. 

Open article: Lightning Strike, as seen by the Category Pirates by Joonas Kylliäinen • 7 min read

Lightning Strike, as seen by the Category Pirates

Bernardo Mendes Almeida

Growth Consulting For 100+ Businesses | Private Capital Advisory For Early/Mid Market Funds | CEO & Founder at Avalanche Capital

As an entrepreneur within the growth consulting and private capital advisory verticals, I have a passion for helping businesses scale and innovate in the digital economy. I have founded and still lead two successful ventures: Avalanche Consulting and Avalanche Capital.

Avalanche Consulting is a growth consulting firm that helps established service-based businesses to grow consistently and predictably by implementing infallible client acquisition infrastructures. We have partnered with over 100 businesses across various niches and geographies, delivering guaranteed results and exceptional value.

Avalanche Capital is a private capital advisory firm that offers a new and innovative fundraising methodology that minimises time commitment and costs, expedites fund allocation process, and builds an investor pool that aligns with the vision of early and mid-market funds. We leverage our marketing expertise, proprietary technology and vast network of investors to create a new type of investment vehicle that expands beyond the confines of traditional fundraising methodologies.

I have a strong educational background in business administration and management, with a Bachelor of Arts degree from Warwick Business School and a Fintech and Blockchain Programme from Saïd Business School, University of Oxford. I also have a keen interest in emerging technologies, markets, and trends, and I enjoy learning and sharing my insights with others.

Founder & Managing Partner

Avalanche Capital offers a new and innovative fundraising methodology that minimises time commitment and costs, expedites fund allocation process and builds an investor pool that aligns with your vision.

As part of the Fundraisr launch today, we've added a new batch of investors:

- Family Offices;
- Angels/HNWIs;
- VCs.

Sector agnostic, and global.

So if you're raising, there's definitely something in there for you.

If you'd like to see a list fully tailored to your raise:

1. Comment "Fundraisr";
2. DM me.

I’ll send you a link to a €1 trial of Fundraisr (not available anywhere else).

On a mission to make fundraising smarter, faster and fairer | Founder & CEO @Fundraisr

Too many founders fail because they can’t get funded.

But that doesn’t have to be the case anymore.

For years, I’ve watched early and mid-market founders/fund managers grind through fundraising, either:

Manually researching investors, finding their contacts, writing personalised introductions;

Spending egregious amounts on middlemen that have little to no results to show for;

- Spamming their networks begging for a warm introduction.
- That is not the way to do it anymore.
- So we built Fundraisr.

A platform that allows founders and fund managers to manage their raises from strategy, to introductions, to pipeline management - all under one intuitive tool.

No gatekeepers, no predatory fees, no guesswork.

Fundraisr truly levels the playing field, and success now depends on execution, not connections.

If you’d like access to Fundraisr for €1:

1. Repost the trailer;
2. DM me.

I’ll send you a link to a trial of Fundraisr (not available anywhere else).

Raising capital should NOT be contingent on who you know.

Early and mid-market founders don’t lose because they lack relationships.

Stop optimising for coffee chats.

Run a real fundraising process.

The industry has been an "old boy's club" but that's all they are now. Old boys.

You can't expect to win in 2026 with 1986 processes.

“Your network is your net worth” is the industry’s biggest lie.

Networking-based fundraising in general is a lie.

That might be true if you’re Sam Altman.

But for early/mid-market funds and startups, networking is mostly a tax on your time.

“Let me introduce you to someone who might introduce you to someone else.”

It’s a bottleneck disguised as a strategy.

Late-stage companies can announce a raise and have investors line up.

But to get there, every company went through the phase where fundraising was manual, uncomfortable, and unforgiving.

The mistake is thinking networking is the shortcut.

It isn’t.

Last year my team and I spoke with 1,157 founders and fund managers looking to raise capital.

And their problems were almost always the same.

- They’ve exhausted their networks for introductions - with little to show for it.
- They’ve tried using middlemen - and weren’t happy with the results.
- They’ve attempted to raise in-house - and couldn’t get meaningful traction.

When you hear the same three problems more than a thousand times, you know for a fact your industry is seriously flawed.

Fundraising hasn’t failed because founders aren’t capable.

It failed because the process itself was never designed for early and mid-market companies.

And once you see that clearly, the solution isn’t more networking, better intros, or another intermediary.

It’s a different system altogether - one that gives founders direct access to investors, structured outreach, and full visibility over their raise.

Which - shameless plug - is precisely what we’ve developed at Fundraisr

Added a new batch of investors with dry powder to deploy in Q1 to the platform.

Called my CMO and asked for more demo calls this week.

Less than 24 hours later, my calendar is full and I can’t get any work done.

Thanks, Bruno.

How do you guarantee you'll secure investment in an unstable environment?

My team spent +100h answering this:

Over the last year, we’ve been embedded across $2B+ in active raises spanning 32 mandates - startups, funds, and everything in between.

That vantage point gives you a very different view of where capital is actually moving next.

We’ve distilled those patterns into a 17-page 2026 Private Capital Outlook, covering:

- Where LP attention is concentrating (and where it’s quietly pulling back)
how allocation behaviour is shifting post-2024

- Which sectors are building momentum before it becomes obvious
what early and mid-market managers need to adapt to in 2026

This isn’t commentary.

It’s pattern recognition from live mandates, and we’re sharing it for a short window.

If you want access:

1.Comment “Outlook”
2. Send me a connection request

I’ll send it directly.

Fundraising is always an uphill battle for first-time founders.

Especially if you don’t come from an impressive network.

For decades, this left founders with two real options.

Option one: hire middlemen - placement agencies, advisors, investment banks…

- High retainers;
- Predatory fees;
- Little transparency;
- Subpar results.

Option two: try to do it yourself.

- Endless investor research;
- Manual outreach;
- Chasing replies;

Fundraising slowly takes over your calendar - and your focus drifts away from the business.

Neither option really works for early/mid market.

So to show you what the better alternative is, I recorded this video below, and how Fundraisr solves the problem.

And for the last time I'm offering access to Fundraisr for €1:

1. Comment "Fundraisr";
2. DM me.

I'll send you the signup link.

taplio

The Battle

Joonas Kylliäinen

Bernardo Mendes Almeida

Followers

Posts

Engagements

Likes

Performance ScoreJoonas Kylliäinen's LinkedIn Performance

Performance ScoreBernardo Mendes Almeida's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Joonas Kylliäinen

Bernardo Mendes Almeida

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joonas Kylliäinen's LinkedIn Performance

Performance ScoreBernardo Mendes Almeida's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJoonas Kylliäinen's LinkedIn Performance