Founder @ Simple Salesforce • Automating Salesforce to make your business more money

Over the past 3+ years, we've built over 50+ Salesforce orgs in the tech industry for our clients.

The best part?

Every single one of these companies one saw:

→ Time saved
→ Increase in revenue
→ A simplified Salesforce they could use to scale

In other words -- their businesses skyrocketed.

RECENT GOOGLE REVIEW:

"Jordan has been incredible to work with - he has played a major role in building the foundations of our Salesforce GTM engine, both on the Marketing and CS sides, and the impact he has made has been significant. His Salesforce and Pardot experience runs deep and his knowledgeable experience, in addition to patient and communicative style, has enabled us to move fast with high quality. Thank you Jordan for all of your partnership - hope our paths cross again!" - Carol, VP of Operations


HOW WE WILL HELP YOU:

• Automate Your Data Entry: We specialize in setting up Salesforce to automatically handle data entry tasks. This means less manual work for your team and more time for important tasks.

• Ensure Accurate Data: We make sure that the information in your Salesforce system is correct and up-to-date. Accurate data is key for making good business decisions.

• Deliver Projects on Time: We know how important deadlines are for the business. This is why we pride myself on maintaining a 98% on-time delivery date for my clients. 

• Instant Feedback: We integrate myself into your team's workflow by joining your preferred communication platform, whether it's Slack or Microsoft Teams. You'll receive regular updates, can ask questions anytime, and get immediate responses, ensuring that everyone is always on the same page.

• Provide Clear Documentation: After setting up your system, We'll give you easy-to-understand guides and recorded videos. This way, your team can use Salesforce effectively and make the most of the new tools.

WHO AM I?

My Portfolio:
→ I'm the Founder & CEO @ Simply Scale, consulting for MM high growth companies.
→ I mentor aspiring salesforce admins via my social platforms, newsletter, & DMs. 
→ I send a private Salesforce career growth newsletter to 6,000+ subscribers.
→ I've built an online audience around Salesforce of 100,000+ followers.
→ I'm an author at SalesforceBen, world's largest salesforce resource.

My Salesforce Credentials:
→ Salesforce Administrator Certified
→ Security Specialist
→ Trailhead Ranger (265+)
→ Business Admin Specialist
→ App Customization Specialist
→ Lightning Experience Reports & Dashboards Specialist

Jordan Nelson

I can tell in 10 minutes if your Salesforce hire will fail.

Last year, a founder ignored me & learned the hard way.

He told me:

“We’ve hired 2 Salesforce consultants. Neither of them worked.”

He was about to hire a 3rd.

And within 10 minutes, I knew what the real problem was.

It wasn’t the consultants.

It was the setup.

Over the last 4 years running a Salesforce firm...

I’ve seen this pattern over and over.

When projects fail, people blame talent.

But most of the time?

The warning signs show up before the consultant ever logs in.

Here are the 5 I look for:

(And how you can avoid them)

👇

1. There’s no clear process

If I ask, “How does a hot lead move from marketing to sales?”
And the answer starts with, “I think…"

That’s a problem.

If the process isn’t clear in the business, it won’t be clear in Salesforce.


2. Too many decision makers

6 stakeholders.
Conflicting opinions.
No final owner.

The consultant builds what they’re told.

Then someone says, “That’s not what we wanted.”

Trust drops. Deadlines are missed.


3. No backlog or priorities

Everything feels urgent.

So the consultant stays busy…

But nothing that creates revenue gets done.

If everything is a priority, nothing is.


4. No definition of success

Features get built.

But no one agreed on the metric that matters.

Was this supposed to:
– Improve lead response time?
– Shorten the sales cycle?
– Increase renewal rates?

If you don’t define the outcome, you can’t measure success.


5. You hired a builder when you needed a partner

A builder does exactly what you ask

A partner challenges you
Brings industry playbooks
Ties work to revenue

Most growing tech companies don’t need more configuration.

They need alignment, ownership, and clarity.

Before you hire another Salesforce consultant, do this first:

• Document the process
• Assign one owner
• Rank your priorities
• Pick one success metric
• Decide if you need strategy or just execution

Prep + fit = results.

Skip it, and you’ll keep hiring a 4th… and a 5th.

--
If you enjoyed this post, you'd also like my weekly newsletter

👉 https://lnkd.in/gswdmJkW

undefined undefined

App Customization Specialist

Business Administration Specialist

Lightning Experience Reports & Dashboards Specialist

Salesforce Certified Administrator

Salesforce Ranger

Security Specialist

Founder & CEO @ Simply Scale • Grow Faster by Automating Salesforce

Over the past 2+ years, we've built over 21 Salesforce orgs in the tech industry for our clients.

The best part?

Every single one of these companies one saw:

→ Time saved
→ Increase in revenue
→ A simplified Salesforce they could use to scale

In other words -- their businesses skyrocketed.

RECENT GOOGLE REVIEW:

"Jordan has been incredible to work with - he has played a major role in building the foundations of our Salesforce GTM engine, both on the Marketing and CS sides, and the impact he has made has been significant. His Salesforce and Pardot experience runs deep and his knowledgeable experience, in addition to patient and communicative style, has enabled us to move fast with high quality. Thank you Jordan for all of your partnership - hope our paths cross again!" - Carol, VP of Operations


HOW WE WILL HELP YOU:

• Automate Your Data Entry: We specialize in setting up Salesforce to automatically handle data entry tasks. This means less manual work for your team and more time for important tasks.

• Ensure Accurate Data: We make sure that the information in your Salesforce system is correct and up-to-date. Accurate data is key for making good business decisions.

• Deliver Projects on Time: We know how important deadlines are for the business. This is why we pride myself on maintaining a 98% on-time delivery date for my clients. 

• Instant Feedback: We integrate myself into your team's workflow by joining your preferred communication platform, whether it's Slack or Microsoft Teams. You'll receive regular updates, can ask questions anytime, and get immediate responses, ensuring that everyone is always on the same page.

• Provide Clear Documentation: After setting up your system, We'll give you easy-to-understand guides and recorded videos. This way, your team can use Salesforce effectively and make the most of the new tools.

WHO AM I?

My Portfolio:
→ I'm the Founder & CEO @ Simply Scale, consulting for MM high growth companies.
→ I mentor aspiring salesforce admins via my social platforms, newsletter, & DMs. 
→ I send a private Salesforce career growth newsletter to 6,000+ subscribers.
→ I've built an online audience around Salesforce of 98,000+ followers.
→ I'm an author at SalesforceBen, world's largest salesforce resource.

My Salesforce Credentials:
→ Salesforce Administrator Certified
→ Security Specialist
→ Trailhead Ranger (265+)
→ Business Admin Specialist
→ App Customization Specialist
→ Lightning Experience Reports & Dashboards Specialist

Save $32,000+ in 30 days, or you pay nothing.

Book a call with us

Voluntary Spanish Speaking Mission -
Greater Houston, TX Area

CEO @ Simply Scale • Automating Salesforce for B2B Tech

POV: You join a tech companies slack and see all the salesforce freelancers they removed before you

I thought my Salesforce skills would be my biggest asset.

I was wrong.

People skills matter just as much.

Because clients don’t hire you for Salesforce.

They hire you to feel:
• safe
• understood
• confident the project won’t go sideways

And that has almost nothing to do with how fast you can build a flow.

I’ve seen really talented consultants fail.

Not because they lacked technical skill…

But because they lacked empathy and communication.

They’d say things like:

“Yeah, we can do that.”

Then disappear for a week.

Or they’d deliver something “correct”…

…but ignore the fear behind the request.

(Usually: “Am I about to look bad in front of my boss?”)

Here’s the part most people miss:

Clients don’t just want outputs.

They want to trust the person producing them.

So the best consultants do small things consistently:

1. They repeat the problem back 3rd grade language
2. They ask the uncomfortable question early (“What happens if this fails?”)
3. They narrate progress before anyone has to chase them
4. They don’t make people feel dumb
5. They treat “confusion” like their responsibility, not the client’s

Because clients remember how you make them feel…

Not just what you deliver.

Be great at Salesforce.

Be even better with people.

Because the real differentiator isn’t your config.

It’s your clarity.

Most tech teams ask this after Salesforce starts hurting:
“Do we need a Salesforce admin… or a consultant?”

They’re not the same.

They’re not competing.

They’re two different tools.

Here’s how to decide in 60 seconds:

A consultant is for change.
Big build. Big rebuild. Big new process.
They’ve done it before, so it ships faster with less risk.

An admin is for consistency.
Day-to-day Salesforce health.
Small fixes. Clean data. Fewer fire drills.
They’re on it daily, so work keeps moving.

A simple test:

If the question is “How should this work?” → consultant.
If the question is “Can you fix this today?” → admin.

Admin DO:
- Keep Salesforce running
- Fix small stuff fast
- Keep data clean

Admin DON’T:
- Big rebuilds/migrations
- Heavy integrations/custom dev
- Be the workaround for broken process

Best-case setup at a growing company:

Consultant builds it.
Admin keeps it healthy.

Because the real killer isn’t a bad project…

It’s what happens after the project ships:

- no owner
- messy data returns
- definitions drift
- “Salesforce is wrong” becomes normal

That’s when pipeline turns into opinions.

---

If you liked this post, you'd also like my free newsletter:

👉 www.gosimplyscale.com/blog

Consultant OR Admin?

I have 6 weeks to get my 💩 together.

9 weeks ago I decided to train for a marathon.

I've never ran one before.

Last official race was a half marathon in April 2022.
But I run and walk all the time.

Why?

I have two Basenjis.
African hunting dogs. 20 lbs each.
They run like an energizer bunny that never stops.

Since I started training, they've been on 99% of my runs.
Pretty much every single day.

They love it.

So between walks & runs = 550 miles this year.

I'm gonna try to blow out my knee.

• For me that means < 8:00 minute miles for 26.2 miles straight.
• Sub 3:30 marathon.
• First one ever.

I think I can do it.

But I've never done this before.

Any tips for a first timer?

4 simple steps to be a Salesforce hero:


Step #1: Sit @ your desk

Step #2: Grab your keyboard

Step #3: Type what you did on your ticket

Step #4: Click save


Here’s the secret...

Document your work & they will build shrines for you.

10 Big Businesses You Didn't Know Use Salesforce:

Salesforce powers some of the biggest names in business.

It's not just for tech-savvy startups—the names on this list will surprise you.

10 big businesses that rely on Salesforce to fuel their success:

1) Coca-Cola

You think they have it all figured out on their own, right? 

But even this beverage giant trusts Salesforce to keep its sales flowing. 

25,000 Coca-Cola employees use Salesforce to manage strong customer relationships worldwide.

2) Adidas

From soccer fields to city streets, Adidas crushes their sales goals with Salesforce. 

Over 80% of Adidas' global salesforce uses Salesforce to engage with their customers.

3) T-Mobile

Keeping us connected on the go, T-Mobile relies on Salesforce to manage its customer base. 

72,000 T-Mobile employees use it to keep the lines clear and the deals rolling in.

4) Spotify

Ever wondered how Spotify knows exactly what song to recommend? 

It's all thanks to Salesforce analyzing user data. 

They have over 345 million active users, and use it to fine-tune their marketing efforts.

5) Amazon Web Services (AWS)

The internet's backbone, AWS trusts Salesforce to maintain its customer relationships. 

3.1 million AWS employees use Salesforce to keep the cloud running strong.

6) Marriott International

Checking into a Marriott hotel? 

You're in for a personalized experience, courtesy of Salesforce. 

They use Salesforce to tailor guest interactions and manage their sales pipeline. 

And with over 7,000 properties worldwide, it's quite the production.

7) American Express

This US credit card titan relies on Salesforce to deliver top-notch customer service. 

They have more than 21,000 employees using it to ensure that every transaction is a smooth one. 

8) Unilever

From your morning routine to your afternoon snack, Unilever brands are everywhere. 

They have over 200,000 employees using Salesforce. 

They use it to manage their entire portfolio of consumer goods.

9) Schneider Electric

Powering progress and sustainability, Schneider Electric leverages Salesforce to manage its sales pipeline. 

With over 10,000 users, they use it to stay ahead of the game in the energy management sector.

10) Toyota

Driving innovation in the automotive industry and optimizing its sales operations with Salesforce. 

Toyota has over 5,000 users assisting customers and ensuring an exceptional experience.

10 Massive Companies Using Salesforce

I've worked 10,000 hours as a Salesforce Consultant.

Here's 10 things every ops manager gets wrong.

👇

1) Building directly in production before testing Sandbox. Sandbox is where you prove it works. This helps you avoid those "salesforce is broken" slacks.

2) Building for today, not for scale. What works at $1M breaks at $10M. Every decision you make now has a future cost. You MUST think long-term.

3) Giving everyone admin access "Just in case they need it" is how you end up with 12 people who can break everything. And no one who can fix it. Avoid it.

4) Skipping documentation... if it's not written down, it doesn't exist. The next person who touches this thing (including you in 6 months) will have no idea what you were thinking. Help the future you!

5) Building automations on top of broken data. Garbage in, garbage out. Automating a broken process just breaks it faster & makes it worse.

6) Reporting on fields nobody maintains. A dashboard is only as good as the data feeding it. If reps aren't filling in the fields, the report is as true as Harry Potter.

7) Treating Salesforce like a CRM instead of a system. It's not a contact database. It's your entire revenue operation. Use it as one.

8) Fixing symptoms instead of causes. Leads aren't getting followed up on? That's not a people problem. That's a routing and automation problem.

9) Waiting until something breaks to ask for help. By the time it's broken... the damage is already done. The best orgs I've seen get help before the fire starts.

10) Thinking they have to figure this out alone You were hired to run ops. Not to become a Salesforce architect by accident. That's what we're here for.

--

If you're an ops manager staring at a Salesforce org that wasn't built right, wasn't built by you, and isn't working the way it should..... join our newsletter. I send out 1 actionable tip every week to help you avoid these very mistakes.

www.gosimplyscale.com/blog

POV: Salesforce consultants on their way to update the flow that's been at the company longer than anyone currently there

Cheap Salesforce setup vs. strategic Salesforce investment. Let me show you what the difference actually looks like:👇



CHEAP MENTALITY:

"Tickets are a waste of time."
"We build in production, it's faster."
"Price matters more than experience."
"Anyone with AI can do this, it's not hard."
"We'll bring someone in when things break."
"We don't want a permanent Salesforce team."

Equivalent to building a house on the sand.


STRATEGIC MENTALITY:

"I want structure in how we build things."
"I'd rather do it right once than fix it 3 times."
"I want someone who already knows what works."
"I need this built right so it still works when we grow."
"I've been burned by cheap before. I know what it costs."
"I don't want to be working on Salesforce at 10pm anymore."

Equivalent to building a house on the rock.


OUTCOMES:

The cheap path saves money today.
And costs 3x more to fix later.

(personally have been the clean up crew on a few now)

The strategic path builds a Salesforce org that actually scales.
One that works @ $100M ARR the same way it worked at $1M ARR.
One that your ops team isn't held hostage by.

There IS a skill to this.

→ Architecture matters.
→ Process matters.
→ Doing it right the FIRST time matters.

---

Liked this post?

Every week I break down what strategic Salesforce actually looks like in practice.

👉 www.gosimplyscale.com/blog

If I were in Ops right now, I’d be frustrated.

Not because Salesforce is hard.

But because leadership doesn’t trust the numbers.

And when leadership doesn’t trust the numbers…

They don’t trust you.

I’ve worked with dozens of tech companies between $3M and $100M ARR.

Here’s what almost all of them get wrong:

They think Salesforce is a tool.

It’s not.

It’s a credibility engine.

When it’s messy, you become a data janitor:
• Exporting reports
• Fixing dashboards
• Arguing in meetings
• Defending numbers

When it’s built properly, you become a revenue engineer.

Here are the 5 metrics leadership actually expects Salesforce to deliver:

1) Sales Velocity
How fast pipeline turns into revenue.

If close dates are wrong and stages are skipped, forecasting is fiction.

2) Stage Conversion Rates
Where deals actually die.

If reps can jump stages or leave fields blank, you’ll never find the 
bottleneck.

3) Revenue Attribution
What marketing actually drives.

If contact roles and UTMs aren’t enforced, marketing ROI becomes a debate instead of a report.

4) Net Revenue Retention
Is growth coming from acquisition or expansion?

If renewals, upsells, and new business aren’t structured correctly, your NRR is lying to you.

5) Time to Value
How quickly customers see results.

If onboarding and handoffs are manual, churn risk increases immediately.

Notice something?

None of these are “advanced.”

They’re fundamentals.

But most companies skip the definitions:
• What qualifies as a stage?
• What counts as expansion?
• When is something truly closed?
• What triggers a handoff?

If you never define the rules, Salesforce can’t enforce them.

And if Salesforce can’t enforce them, leadership won’t believe the output.

Clean inputs → Reliable metrics → Confident decisions → Predictable growth.

That’s what we want.

Reactive to strategic.
Janitor to operator.
Opinions to math.

If you’re in Ops and feel like meetings turn into arguments, it’s probably not you.

It’s the system.

And systems can be fixed.

Every Friday I share 1 system tip on my newsletter on how these systems get fixed to make your business grow. Join free below 👇

www.gosimplyscale.com/blog

I teach Salesforce to ops managers like they're in kindergarten.

And it's time for class.

👇

Lesson 1: The difference between a Sandbox and Production.

Most ops managers learn this the hard way.

You build something.

It looks great.

You hit save.

And suddenly... Salesforce is "broken."

Here's what actually happened:

Production is your LIVE system.

Real data. Real users. Real consequences.

Sandbox is your practice field.

It's a copy of your org where nothing you do matters.

Until you intentionally move it over.

The rule is simple:

Build in Sandbox. Test in Sandbox. THEN move to Production.

---

Every week I break down one concept like this.

No jargon. No 47-tab Trailhead modules.

Just the stuff you actually need to know.

→ www.gosimplyscale.com/blog

210 videos posted on youtube. Here's what I've learned so far:

1) i’m still in the beginning. nobody watches what i put out. that’s okay. yeaaaah... i want my ideal clients to watch but i also know i’m learning a lot of skills i didn’t have. how to be on camera, how to make a thumbnail, how to format an outline, how to come up with hooks that actually land.

2) setting a consistency goal has helped the most. i always feel like i can do “more.” the weeks i push to do a video every day, i feel incredibly unmotivated the next week. consistently doing 3 videos a week gives me room for “busy days.” if i get caught up with other parts of the business, it’s okay. i know i have a couple buffer days. that’s what’s helped me keep making them even though (right now) hardly anyone will see them.

3) learning how to make thumbnails introduced me to a whole new side of ai... the art side. nano banana, higgsfield, seedance, kling, freepik, spline… stuff i would’ve never known existed. it’s been really cool to learn, and it’s shown me more ways to leverage ai. it’s also made me better at prompting just by seeing how professionals do it for art.

4) it’s helped on sales calls. all the repetition, recording, re-recording, writing scripts, and ad libbing through videos... all that has helped me handle objections better. i have way more top of mind around what problems my team and i solve, so i’m clearer and quicker when i explain it.

5) when i first started “marketing” in 2020, i’d post on linkedin and people would buy my stuff or i’d get hired. that was it. no real formula. doing this now, getting no views, and realizing it’s probably a slow burn has forced me to learn the tactical pieces of marketing. things i knew about but never really did for myself like funnels, landing page copy, landing page design, attribution, marketing tools. it’s been helpful to see how it plays into long-term business goals… and how it only works if you keep at it.

overall... i think if you go in with a mindset that you'll achieve X by Y day... it's gonna be hard to start anything. most ppl on here don't know me from when i had 0 followers. it's been 6+ years of me posting 1-2 times a day. commenting 30-60 mins a day on ppl's post. trying a bunch of stuff that failed and NOW i'mm at 100k followers. freaking ton of work.

Youtube isn't gonna be any different. Love it or hate it, it's the game to be played to get attention to get jobs, get clients, prove you know how to do stuff... so in a weird way knowing it's a lot of work to do it all it's freeing. you no longer have to complain about how it's not working in 20 days.

thought i'd mix up my usual posts and share something a little different.

hopefully this helped someone.

and if you wanna see what I have on youtube it's here:
https://lnkd.in/gmXyVvmG

If your reps "won’t use Salesforce" your sales process is broken. Full stop.

Broken process creates broken behavior.

Here’s what’s usually happening:

👇

Problem #1: Your stages don’t match real conversations
Reps move deals forward in real life…
…but Salesforce asks them to pretend.
So they stop updating it.


Problem #2: Your fields have no purpose
You’re collecting data “just in case.”
Reps feel it instantly:
"If nobody uses this, why am I doing it?”


Problem #3: Managers inspect… instead of coach
If Salesforce is only used to catch mistakes...
it becomes a punishment tool.
And adoption dies.

The fix is simple (not easy):

Build Salesforce around the way your team actually sells.

When the process fits, reps follow.

Here’s the playbook I use with Series B teams trying to scale ARR fast:

Step #1: Define “exit criteria” for every stage
Not vague stuff like “good call.”
Real stuff like:
• Confirmed pain + impact
• Identified buyer + champion
• Next meeting scheduled with agenda

Step #2: Delete fields until it hurts. Then delete 5 more
If a field doesn’t drive:
• a decision
• a handoff
• a forecast
• or a dashboard someone checks weekly
 …it doesn’t belong.

Step #3: Make Salesforce help the rep
 The CRM should answer:
• “What do I do next?”
• “What’s stuck?”
• “What matters this week?”

Not:
“Fill out 27 boxes so ops can guess what’s happening.”

Stop blaming the reps.
Fix the system.

---

If this was helpful, you'd like my weekly newsletter
👉 www.gosimplyscale.com/blog

Reps Hate Salesforce For a Reason

Company: We have to build salesforce from scratch, we just need 1 guy.

What they expect that 1 guy to be like:

I'd say most tech teams don’t “break” salesforce...

they more just, outgrow it.

the business will change as you grow:

• you add a second sales motion
• marketing starts driving more volume
• cs needs better handoffs
• revops adds more rules
• leadership wants forecasting + attribution

and suddenly the system feels busted.

and no it's not because people are incompetent.

it's because what you built salesforce to do at $1M ARR
doesn't work for the business at $10M ARR

that’s why audits matter.

they catch these problems early:

• messy objects + fields
• duplicate automation
• broken ownership rules
• inconsistent lifecycle stages
• reporting built on shaky foundations

don't treat "planning" as a backlogged ticket

set a time to do it regularly so you can actively grow.

1 sentence founders say on 99% of every discovery call with me... “We just need someone to clean up Salesforce.” 🤦‍♂️


And 99% of the time...
I know that’s not the problem.

They actually mean:

• Leads aren’t getting followed up
• Support is always reacting
• Reporting doesn’t match reality
• No one trusts the numbers
• Everything feels manual

☝️ This is a strategy issue.

Salesforce just reflects how the business runs.

If the process is unclear...
Salesforce will be unclear.

If ownership is messy...
Salesforce will be messy.

If priorities are scattered...
the system will feel scattered.

Most startups don’t need “cleanup.”

They need:

• One clear owner
• One defined process
• One success metric
• A prioritized backlog

You don’t fix that with more fields.

You fix that with alignment.

That’s why hiring a random admin rarely works.

--

If you enjoyed this post, you'd also like my free newsletter

👉 https://lnkd.in/gswdmJkW

POV: Walking into a VC backed Tech startup with no HR department

Tech Startups: reviewing code written by Claude before pushing to salesforce production

My biggest regret in consulting was over-engineering a client's Salesforce in month one. Complexity kills adoption.

Here's what went wrong:

• Automations too complex for them to maintain.
• Custom fields that never got populated.
• Reports leadership gave up using.
• Workflows built for edge cases.

We were proud of it.
The team never used it.

They didn't push back.
They didn't complain.
They just quietly went back to their old ways.

And that's the worst kind of failure.

Because you don't see it happening.
You find out months later nothing really improved.

Here's what we learned:

A simple system people use beats a complex one they don't.
Every time. No exceptions.

Now we build the smallest thing that solves the problem.
We get the team using it.
THEN we add complexity.
Only when they prove they need it.

Because the moment you build for hypothetical problems,
you lose the people solving real ones.

If your team isn't using Salesforce the way it was built...
it's probably not a people problem.

More likely a complexity problem.

Start simple. Get adoption. Then scale.

That's how this stuff actually works.

---

Want to simplify your Salesforce and get your team to actually use it?

I share practical strategies B2B tech companies use to:

• Simplify systems
• Automate sales processes
• Scale without the headaches

👉 www.gosimplyscale.com/blog

7 years experienced Salesforce Developer with strong grasp of CRM and specializes in Agile methodology, Apex, Lightning Components and Flows. Adept at developing the finest solutions for client needs and identifying the opportunities to improve the user experience.

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