Jordan West

E-Com Investor & Podcast Host | Multiple Exits| Avid Golfer, Biker + Hiker | Dad Of 3 | CEO + CMO | Mastermind Host

My Journey 
When I was 23 I decided to buy a Taco Del Mar restaurant... I knew I had made a huge mistake at 2pm the first day when only 3 customers had walked in... (and two of them were my parents haha) 
For 5 years I worked hard to grow sales every way I could think of and in the end, tripled our revenue which still didn't seem to matter on the profit side. (I lost a lot of money 💰)

The one thing that I seemed to be the best at in the restaurant endeavor was marketing and getting people in the door. 

Fast forward to 2014 when my wonderful wife Carmen (definitely my better half) started a modest baby clothing line and was selling at craft markets. 

I asked if I could test running a few ads on Facebook... and the rest is history. I learned every up-and-coming strategy and tactic and helped grow the small start-up to a multi-million dollar company and still growing!

Since then we have acquired multiple DTC brands and have built an agency (upGrowth Commerce) to service our brands as well as others who are in a similar situation to us!

In 2019 we started the podcast "secrets to scaling your e-commerce brand" which is now in the top 50 business/marketing podcasts in multiple countries including Canada and the United States.

I love connecting with people, so please connect. (I do have a no a**holes policy though, so don't connect if that's you.) 

I talk all about scaling businesses using paid ads on “Secrets To Scaling Your E-Commerce Brand”.

Chief Executive Officer

We just helped a brand pass $3,000,000/month on TikTok Shop LAST MONTH and it wasn’t luck!!

We’re now ranked as one of the Top 5 TikTok agencies in North America at Social Commerce Club!!

What I've seen is... 

Most brands have no clue what the investment into TikTok Shop ACTUALLY LOOKS LIKE!

They guess when to spend, when to restock, or when they’ll hit break-even.

We don’t guess.

We plan every move using a forecasting system we built in-house. 

It shows exactly:

 📈 When to scale and how fast
 💸 When you’ll hit break-even
 📊 How much to invest in creators, inventory, and ad spend
 ⚙️ When to pull back or double down

That system is the same one we use daily to manage multi-million-dollar TikTok Shop brands.

And now, we’ve decided to make it available to other operators.

If you want the same forecasting tool we use to plan, invest, and measure scale... comment “Forecast” and I’ll DM it to you. 

(must be connected)

Let me know what you think!

Another random day 
Another random screenshot from TikTok Shop at Social Commerce Club 

This is ALL incremental as fas as we can measure!

PLUS HALO 

Once you nail this channel things het WILD 

But... 

You really have to invest in the beginning. 

It's not facebook ads 

The bar to breaking even is higher thann you think. 

I just built a forecasting tool that keeps EVERY SINGLE NUMBER in mind. 

Send me a DM and I'll connect you with my team to walk you through it for your brand to see where break-even happens on platform.

I want to be clear 🫠 
These daily random TikTok Shop GMV MAX screenshots that I share are from ADS driven results ONLY 🤩 

This doesn't include organic affiliate driven content 

I feel like the guy in 2015 trying to tell his friends that Facebook ads work (I was that guy lol) while the majoirty of people were waiting...

I realize that if you haven't gone HARD on TikTok shop you won't be able to to before BFCM 

But... 2026 will be the BIGGEST SHIFT into social commerce that we have seen. 

As AI content becomes more prevalent, HUMANS will crave human connection 

Which is why I believe that LIVE SHOPPING + Afilliate driven content will be the two biggest levers any brand can add to their arsensal. 

So what is my recomendation for bransnds in 2026? 

1. Talk to my team NOW to get in line at Social Commerce Club
2. If you can't afford us... I'll send you recommendations for cheaper agencies
3. If you're just trying to dip your toes in the water of TikTok shop join my skool group here https://lnkd.in/gMAu-gDZ

Me: “If you had one controversial take on what brands get wrong on TikTok Shop… what is it?”
Zohaib Rattu 🤳: “Over-subsidizing their products.”

Me: “Not could be cannibalizing your other channels… you ARE.”

That moment hit hard!!!

Because here’s what a lot of brands are doing right now:

They take their main hero SKU
Sell it full price everywhere else

Then make it stupid cheap on TikTok Shop “just to get sales” + get momentum

And then they’re shocked when

Amazon flatlines

TOTAL MER blows up

Retail partners start asking questions
TikTok didn’t break your unit economics.

You did!!

The way I think about TikTok Shop:

It’s the only channel that will pay you (even breakeven) to give you insane impressions.
If you even make $1 profit there

And you’re getting a $30 CPM worth of awareness for free
You’re winning.

The problem...

Most brands aren’t tracking the halo.
So they see “low-margin TikTok orders”

Instead of “cheap reach that lifts Amazon / Shopify / retail”.

If I were rebuilding your TikTok Shop strategy from scratch, I’d do 3 things:

1️⃣ Protect the hero
 
No more “fire sale” pricing on the SKU that drives your brand.
 Use:

 – Smaller bundles
 – Trial sizes
 – TikTok-only variants
 
And keep price architecture consistent across channels.

2️⃣ Define your blended model
 
Decide up front:
 – What MER are you happy with including TikTok
 – How you’ll measure halo (Amazon, Shopify, retail lift)
 – What CPM you’re effectively getting from organic + creator content

If TikTok is breakeven but blended MER is up and CPMs are down… keep going.

3️⃣ Make TikTok the awareness engine, not the profit center (at first) 
 
Creators get you reach.
 
Reach fills retargeting pools on Meta, Google, Amazon, retail.
 
Your job is to:

 – Seed a ton of creators
 – Let TikTok Shop break even
 – Harvest the profit off-platform

TikTok Shop doesn’t have to be “super profitable”. (at first)

It has to be super scalable.

Curious where you’re at...
 Are you still discounting your main hero SKU heavily on TikTok Shop? 

Or have you already pulled that back?

You’re talented?
Great! Let me tell you what matters more… 
And why talent is the thing that I look for last 👇👇 

Are you complainer? 
Are you a victim?
Do you not have a growth mindset?
Can you not take criticism?
Do you have a fragile Ego? 
Is it everything everybody else’s fault?


 if you answered, yes to any of the above, I don’t want you in any of my organizations.

If you are thinking to yourself, oh man, I have these people in my organization… do everything in your power to first coach and correct, but most likely you need to remove them. 

It’s incredible What will happen when you do! 

Anyone else with me?

Big ask LinkedIn 🙏
We’re looking for a head of live shopping at Social Commerce Club 

Will be insane growth over the next 5 years 

Maybe one of the biggest ops that I can think of TBH 

Will be sooooooo much work

But you will help us build something HUGE! 

NA based only 

Message me if you think it’s you. 

This role will report directly to the CEO btw

Yes yes yes 

We have been thinking more about what this role looks like from the agency perspective.

How we train fast

Who’s base knowledge makes them a good fit etc. 

And I will tell you what I know. 

99% of people don’t get it. 

They haven’t had the paradigm shift yet. 

It’s a new muscle 

It’s a new way of thinking. 

Working with creators is HARD! 

They don’t perform like ads do 😆

But this role is really big in terms of impact and responsibility 

Seems like more brands are catching on. 

But tbh I still feel like guy in 2014 telling their friends to invest as much as they can into Facebook ads and they laugh at me 🤷‍♂️🫤 when it comes to how big social commerce really is going to be!

Here’s how I look at this…

At Social Commerce Club we… 

1. take the highest performing tiktok shop content

2. Offer a percentage of ad spend (capped) to the creator to use their content on Meta 

3. Print brands cash with these ads omnichannel 

This is the 2025 playbook imo

Yesterday I was driving with my son who’s 6… 

We saw a bunch of billboards and he was asking about the messages on each

It reminded me of the classic Tim Ferris question… so I decided to ask him

“If you could put one message on a Billboard, what would it be?” 

He took about 3 seconds and said 

“My message would be “I love you””

This kid gets it ❤️

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Erika Zeigyte

Prosana

Prosana helps marketing agencies and D2C eCommerce businesses build strong teams and solid operational infrastructures, allowing them to:

🚀 Scale at least 3x faster without putting out fires 24/7
🚀 Have 2x more time for activities that drive the business forward
🚀 Resolve common people problems
🚀 Finally enjoy the ride every entrepreneur deserves

These are the services we offer:

→ Headhunting and recruitment of elite marketing and eCommerce talent
→ Processes and systems development
→ Consulting on team structure & growth

Here’s how we can start working together:

1️⃣ Drop me a message here on LinkedIn.
2️⃣ Book a quick discovery call: https://calendly.com/erika_zeigyte/introduction-call

Talk to you soon.

CEO & Founder

SASSY SCALP

Scalp care solutions to eliminate dandruff, dryness, and irritation.

Key responsibilities:
• Product design and development
• Creative Production

Partner

Remode

Agency and brand owners reported these results 6-9 months after working with us:

🚀 3x faster growth through organisational development
🚀 20% increase in profit 
🚀 15% increase in team satisfaction score
🚀 50% bigger goals achieved

COO & Founder

sugatan.io

Key achievements:
• Designed and implemented business & HR strategies, scaling the agency from 4 to 84 people in 2 years
• Set goals for performance and growth, increasing revenue from $0 to $2M annually in 2 years
• Led an executive team of 7, driving maximum performance and dedication
• Successfully hired for performance, creative, and C-level roles
• Managed sales department, ensuring only qualified leads became partners

Key responsibilities:
• Team growth and performance
• Operations efficiency and effectiveness
• Financial health & profitable expansion
• Sales process & new client onboarding

Chief Operating Officer

Key achievements:
• Implemented innovative hiring strategies, resulting in a turnover rate below 1%
• Built replicable onboarding and training processes
• Established a solid financial infrastructure, ensuring consistent profitability
• Built an operations team from scratch
• Successfully managed relationships with partners

Key responsibilities:
• Talent acquisition and retention
• Process development and optimization
• Financial stability and growth
• Operations team leadership
• Partner relationship management

Operations Manager

Thermo Fisher Scientific

Key achievements:
• Drove new product commercialization timelines and budgets in coordination with other departments
• Managed all aspects of product development
• Initiated, planned, and controlled projects effectively
• Led a global cross-functional team to execute all project deliverables
• Tracked and communicated project status to all stakeholders
• Assessed, communicated, and managed risk

Project Manager

Do any of these sound familiar?

❌ You spent $$ on a LinkedIn Job Ad that returned only a few half-decent candidates

❌ You asked your network for referrals but received uninterested candidates

❌ You reached out to numerous profiles on LinkedIn and are still waiting for them to connect

Surprised I know these pain points?

Well, I’ve been there myself.

Having grown a fully remote international marketing agency from 4 to 84+ people in less than 2 years and bootstrapped a D2C eCommerce brand, I’ve seen and experienced it all.

These methods “work,” but they cost you more than they're worth... Especially in today’s economy.

What about actually winning over top candidates?

It’s even harder.

But what if…

→ You had someone to manage the entire hiring process end-to-end, ensuring you never lose your top pick again.

Plus, help your business grow with the right talent and scalable systems...

✅ Someone who has successfully scaled small and large hyper-growth companies

✅ Could help write job descriptions and suggest commission structures

✅ Has access to a nurtured talent pool of 12,000+ eCommerce and marketing professionals

✅ Someone who could help your business scale beyond expectations and crush your competition

How valuable would that be for you?

→ All you (or your team) would have to do is choose one candidate from a vetted pool of high-caliber choices.

We’ve done this for a well-known menswear brand, growing their team from 6 to 19 people while increasing revenue by 10x and reducing agency expenses by 38%.

Or take a US-based growth hacking agency where we expanded the team from 4 to 54 people and doubled productivity. The best part? Revenue jumped from $0 to $4MM.

We guarantee you will achieve your desired results faster than if you did it alone.

How?

You tell us who you need.

We search for potential candidates.

We shortlist the best talent for your business.

We interview and test the potential candidates.

You interview only the top applicants.

What’s in it for you?

Scale at least 3x faster without putting out fires 24/7.

Have 2x more time for activities that drive the business forward.

Resolve common people problems.

Finally, enjoy the ride as you should.

🛑 Stop trying to find talent yourself and hire an expert.

You can do it alone...

→ Which involves a lot of guesswork and finding a strategy that really works is extremely challenging (I’ve spent 5 years searching).

✅ Or you can work with us.

The decision is yours.

Speak soon!

PS. Interested in exploring? DM me with the word “growth,” and I’ll share more details with you.

We help digital marketing agency & eCom owners build strong business foundations by
supporting their team development and operational growth.

These are the key areas of the business we focus on: 
🚀 Goals Setting & Alignment
🚀 Processes & Communication
🚀 Talent Acquisition & Development
🚀 Leadership & Management 

Company owners report these results typically 6-9 months after working with Prosana:

🚀 3x faster growth through operational & team development
🚀 20% increase in profit
🚀 15% increase in team satisfaction score
🚀 50% bigger goals achieved

❗️WE ARE HIRING a Sr. Talent Acquisition Specialist & Headhunter ❗️
 ️
Prosana is scaling fast - we’re becoming  one of the top go-to recruitment partners for fast-growth D2C brands and marketing agencies. 

Now, we’re gearing up for our next chapter by expanding our own internal team further.

If you live and breathe D2C and marketing hiring - we want to talk!

⭐️ 100% remote: Work from anywhere with full flexibility.
⭐️ High-impact roles: You’ll be directly shaping teams behind 7–8 and even 9 figure brands.
⭐️ Fast growth: Join an agency on track to dominate the eCom + marketing hiring space.
⭐️ Fantastic team: Work with supportive, ambitious people who actually get it, and join our next in-person meetup in Q1.

Here’s what you’ll be doing:

→ Headhunt top-tier D2C and marketing talent (Media Buyers, Creative Strategists, Retention Managers, Supply Chain Managers, etc.)
→ Partner directly with founders and CMOs to fill high-stakes growth roles.
→ Manage the full recruitment lifecycle — from sourcing to closing.
→ Build long-term relationships with world-class candidates and clients.

Must-haves:
→ Proven track record hiring for D2C and marketing roles (think growth, creative, retention, ops).
→ Agency or in-house experience sourcing and placing high-performing talent.
→ A bias for action and a love for fast-paced, entrepreneurial environments.

📝 Apply via the short questionnaire in the comments 👇🏼

Or DM me (but start your message with the 5 D2C/marketing roles you hired for most recently)

Fast, culture‑fit hiring for D2C eCom brands & agencies - presenting a perfect candidate in the 2nd week | Weekly Access to Vetted Talent - DM “Hotlist” | CEO @ Prosana

️❗️WE ARE HIRING A Performance Copywriter & Creative Strategist ❗️
️
Tired of making "pretty" ads? Join a fast-scaling, eight-figure DTC incubator (personalized gifting & more) where conversion is their north star. 

⭐️ Full flexibility: Work 100% remote with flexible hours. 
⭐️ Revenue share: Earn bonuses based on the sales your creative generates.
⭐️ Rapid growth path: Clear trajectory to senior leadership, hiring, and mentoring future team members.

And here’s what you’ll be doing: 

→ Scale with scripts: Write high-converting ad scripts (UGC, VSLs) designed to drive direct sales on Paid Social. 
→ Data-first iteration: Dive into performance data to find winning hooks, angles, and CTAs, then systematically build variations. 
→ Creative Ownership: Become the strategic thought partner for growth, turning customer insights into predictable, scalable ad performance.

Must-haves: 
→ At least 2+ years DTC Creative Strategy experience
→ Proven eCom Copywriting portfolio
→ Obsession with ROI/data.


Apply here via link in the comments 👇🏼

Not for you? Tag the best performance copywriter you know!

Everyone is a bit too “professional” sometimes on LinkedIn.

Aren’t we?

It’s time to share more details about ourselves that define WHO we are.

Let me go first:

2012 - Left my home country and flew to Scotland to experience life and study Neuroscience.
2016 - Graduated from university and started working in a pharmaceutical company.
2017 - Bought my very first car and sold it the same year, lol.
2018 - Moved back to Lithuania without any job lined up.
2019 - Quit my corporate career and moved to Guatemala, where I met my husband.
2019 - Continued to travel the world - Mexico, Cuba, US, Portugal, Spain, etc.
2020 - Got my first puppy! I was extremely over the moon.
2021 - Prosana work is picking up - we’re scaling!
2022 - Started posting more on LinkedIn and networking.
2023 - Got engaged and started an eCommerce business!
2024 - Getting married, welcoming a baby, and rapidly growing two businesses.
2025 - Experiencing the best growth at Prosana to date
2026 - ???

"Journey > destination”

Now I truly understand what this means.

Always aim to enjoy the process rather than focusing solely on the end goal.

You will most likely enjoy the things that happen along the way more than the final destination. 🙏🏼

P.S.

What type of content do you like reading on LinkedIn?

We said no to an 8-figure brand last quarter.

Not because of the product.
Not because of the people.
Not even because of the budget.

We said no because they wouldn’t commit to exclusive recruiting.

Here’s the truth most founders don’t realize 👇

When 3 agencies chase the same candidates, everyone loses.

1️⃣ The talent pool shrinks.
Top marketers talk.
When they get 3 outreach messages for the same role, they roll their eyes and move on.
Response rates tank.

2️⃣ Your brand takes a hit.
Instead of one clear story, candidates get a messy, inconsistent pitch.
It feels desperate. Not elite.

3️⃣ You slow everything down.
Every agency needs feedback.
Every agency wants updates.
Suddenly you’re managing recruiters instead of building your team.

At Prosana, we do it differently.

When we work exclusively, we move as one team.
→ One message.
→ One strategy.
→ One outcome: fast, high-quality hires that stick.

We even offered this brand a 30-day exclusive runway.
Or a geographic split.
They said no.

So we walked away.

Because chasing business isn’t how you build trust,
and it’s definitely not how you build elite teams.

If you want top talent, don’t go wide.
Go deep - with one partner who actually owns the outcome.

UPDATE: They came back to us with full exclusivity 2 months later. We hired a person for them within a month.

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The Battle

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