Jordan West

E-Com Investor & Podcast Host | Multiple Exits| Avid Golfer, Biker + Hiker | Dad Of 3 | CEO + CMO | Mastermind Host

My Journey 
When I was 23 I decided to buy a Taco Del Mar restaurant... I knew I had made a huge mistake at 2pm the first day when only 3 customers had walked in... (and two of them were my parents haha) 
For 5 years I worked hard to grow sales every way I could think of and in the end, tripled our revenue which still didn't seem to matter on the profit side. (I lost a lot of money 💰)

The one thing that I seemed to be the best at in the restaurant endeavor was marketing and getting people in the door. 

Fast forward to 2014 when my wonderful wife Carmen (definitely my better half) started a modest baby clothing line and was selling at craft markets. 

I asked if I could test running a few ads on Facebook... and the rest is history. I learned every up-and-coming strategy and tactic and helped grow the small start-up to a multi-million dollar company and still growing!

Since then we have acquired multiple DTC brands and have built an agency (upGrowth Commerce) to service our brands as well as others who are in a similar situation to us!

In 2019 we started the podcast "secrets to scaling your e-commerce brand" which is now in the top 50 business/marketing podcasts in multiple countries including Canada and the United States.

I love connecting with people, so please connect. (I do have a no a**holes policy though, so don't connect if that's you.) 

I talk all about scaling businesses using paid ads on “Secrets To Scaling Your E-Commerce Brand”.

Chief Executive Officer

If you’re on TikTok Shop and you don’t use Reacher you are playing on hard mode!! 

But first a story… 

Last month I was in Vegas for business

 Bora Mutluoğlu and Jerry Qian flew out separately from SD and SF just for the night. 

Took me out for dinner. 
Hung out all night. 
Just because. 

I am so proud to have been their advisor. 

They will surpass any business success I’ve ever had very shortly. 

This is what I live for. 

So back to Reacher 

They have built every single feature I have asked for to build creator communities on TikTok Shop and beyond for brands. 

They are the obvious outreach tool for every brand (and it’s not even close) 

If I were a competitor I would just quit tbh 😆🤷‍♂️

They are on another plane. 

This isn’t sponsored - except maybe a friendship sponsor lol! 

Anyway just wanted the world of LinkedIn to know how much I appreciate these guys! 

I will bet on whatever they do in the future.

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This is wild 👇🔥🔥
We have an internal channel at Social Commerce Club when new clients partner with us…

No word of a lie - that channel has been pinging at least 3-4x per week for the last couple of months.

Needless to say… we continue to hire 😆🤷‍♂️

This is super important for every single brand wanting to launch TikTok Shop  in 2026. 👇

If an agency tells you that you’ll be profitable in the first three months… 

RUN!!! 

Your goal in the first three months is…

1. Build the muscle 
2. Build a creator community 
3. Build momentum

That’s it! 

But… once you get momentum you’ll start seeing insane traction. 

And that’s when it gets fun! 

Thats what my team at Social Commerce Club loves for!!

2025 year in review (this will be juicy 😆🙌🏻) 
Highlights first (in order of importance) 👇

1. 4th baby arrived (me pictured trying to remember how to hold a new born ❤️) 

2. Acquired TUFF Media - unreal founder in Parker Kump and incredible team! Made Parker CEO (he’s a way better day to day operator than me)

3. Worked and scaled over 100 brands at Social Commerce Club - became one of the top 5 “gold status” TikTok Shop agencies in NA. 

We Should be the only platinum in Jan.

4. Founder/CEO Advising - worked one on one with 13 founders - mostly SAAS. 5 exits, 3 got into accelerators. (I’m waitlisting founders for this year btw - DM me if interested)

5. Acquired Roasberry to become Halo - the first omni channel decision engine for DTC brands (launching soon) 

6. Socials - over 10 million impressions between LinkedIn, X, YouTube etc 

7. Health (should have put this second but I’m typing and well…) 

Continued to not drink (highest leverage move and it’s not even close) 

Installed a “daily hike” into my work day - best new habit. 

Read/listened to over 50 books.

8. YouTube/podcasts - was only on 10 external podcasts (need to change that this year) 

Published 40 YouTube videos + 52 podcasts of Secrets To Scaling Your E-commerce Brand 

9. Friends (this should have been 3rd lol) 

Moved cuties 4 hours away and intentionally have made some amazing friendships even at 39! 

We’ve hosted at our house least 20 times since we’ve moved and made a lot of ribs and brisket!! 

Lowlights

1. Said yes too much that took away from my main goals.

2. Didn’t spend enough time one on one time with my kids. 

3. Worked too much on things that didn’t matter to ME. 

4. Made some poor cultural hiring decisions that I had to walk back (read fire) 🔥 

Ok that’s it! 

What was your 2025 highlight?

I’m going to be honest 😢
In Aug… we were churning a lot of clients and not hitting expectations…

September we made some Big personnel decisions and it changed everything!! (Not like things were terrible before) 

Seeing my Social Commerce Club team working at this level makes me realize that they ARE the number one world class team for TikTok shop IMO 

Oh also… Parker Kump taking over as CEO has helped too!! 😆🤷‍♂️

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“How should I think about sampling on TikTok Shop?” 👇 
We get this question from brands at Social Commerce Club constantly…

So... Here’s the framework we use. (probably save this one) 🔥 

Step 1: Stop treating sampling like a checklist
It’s not…

It’s an investment decision!! 👏 

Step 2: Use metrics as inputs

Not gates.

Yes, we look at…

→ Recent GMV
→ Post rate
→ Content quality
→ TikTok signals

Step 3: Zoom out and get the full context

Creator-side questions: (here's where the gold is people!!)

→ Is their content good enough to sell anything
→ Do they post like it’s a job… or like it’s a hobby
→ How long have they been on the platform
→ Do they engage in the community
→ Is there an obvious use case for the product
→ Does the page feel like someone who “gets it”

Brand-side questions

→ What’s the goal (GMV max vs brand control - this is something we contantly need to think about with the types ad size of brands we work with at Social Commerce Club)
→ What’s the sampling budget + volume we aligned on
→ Do unit economics work (COGS, shipping, margin)
→ Do we have inventory to support this
→ Does the category fit their audience
→ How aggressive does the brand want to be

Step 4: Make the bet

Every product we send is an investment!!!
We place it where it has the highest chance of creating real value…

Now (performance)
Or later (relationship)

And if you’re unsure…

That’s normal.

Pull someone in.

Pressure test it!

I hope that helps... questions?

Last month... I found an INSANE stat about TikTok Shop creators that EVERY brand needs to understand before going HARD on the platform. 👇 

1. there are OVER 3.5 million creators signed up on tiktok shop

2. Here's the part that will blow your mind... 

Of those 3.5 million creators... 

less than 50K of them produce more than 1k of GMV (sales) a month. (thanks to Bora Mutluoğlu and Reacher for the numbers btw)

First... I have been saying this for the last 2 years. 

There are so few AMAZING creators. 

Second - your job as a brand is to find these creators and keep them happy and working for your brand. 

We've known this as the case at Social Commerce Club for the past 2 years and built an INSANELY high performing network. (that we plug new brands into from day 1) 

The next thought I have is around strategy if you can't get those creators to pay attention. 

This isn't something that I talk about that often TBH. 

BUILD YOUR BRAND CONTENT on your TikTok page 

Seriously. 

Get someone fulltime to crank out at least 10 videos a day. (stay away from fully AI btw - TikTok is deprioritizing that right now) 

Look at your competitors top performing content creators on @FastMoss and use those videos as inspo for your brand. 

Am I saying don't work with affilaites?? 

No not at all! 

Affilaites are so important to your overall strategy. 

What I AM SAYING is... 

Control what you can at first. 

And you can control your own brand content and how much you put out daily. 

So do that. 

Know a brand thinking of launching on TikTok Shop in 2026? 

Send them this post - it may help them understand the platform that much better!

THIS IS A JOB POST FOR Social Commerce Club 🔥 
The more TikTok Shop agencies appear on the scene... the more I realize that 99.9% of them just don't get it. (or the broader market)

This is a great opportunity for us at Social Commerce Club - but also really sucks for the broader DTC community trying to enter the channel! 

The ONLY THING I THINK ABOUT DAILY is on increasing capacity (because as you know... demand is not our problem! 

And to do that... we need people to join us that RAISE THE BAR (not just meet it which generally weeds out 99% of people) 

So... we are hiring for the role of "social commerce strategist" 

What is it? 

You work directly in between our brand partners and our creator community. 
You help BIG brands enter the social commerce world on Tiktok shop driving both massive AWARENESS but also massive amounts of net new customers and revenue. 

Who are you? 

your friends call you "tenancious" "can learn anything" "won't settle for good enough" "can take on any challenge" "methodical is getting results" 

What have you done in the past? 

Titles may have looked like "brand strategist" "growth strategists" "director of ecomm" etc. 

If that's you... I'm going to tag in Klaryssa Pangilinan, CPHR 

1. Connect with her. 
2. Tell her that Jordan West said you should message. 
3. Tell her why you would be a fit for Social Commerce Club
4. Let's goooooooo 

Also would love a share and tag anyone you know may be a fit (ps... the best usually already have a job)

What’s up with That smile? 
Well let me tell you… 👇

A few things 

1. Social Commerce Club is going to be the biggest TikTok Shop agency in NA this year 

2. I have an amazing leadership team and CEO at SCC 

3. I love doing what I do on a daily basis 

4. I get to work with some of the biggest brands in the world. 

5. I am launching the biggest disruptive tool for brands since iOS 14.5 

6. I love my life 

That’s why I’m smiling … but tbh I would be smiling if everything was in shambles too - it’s a skill 😆🤷‍♂️

I have a confession LinkedIn…
This time last year…

I hired…

A ghost writer! 😆😢🤞

And you know what? 

They wrote better than me. 

They got better engagement. 

They saved me time!! 

But you know what?? 

After 2 months… it felt kinda weird. 

It wasn’t me.

I missed the habit of writing every day. I felt less articulate. 

Same thing with experimenting with AI 🤖 content. 

Sure - it works ish - but it’s not me. 

And I LOVE articulating ideas. 

I had lost my voice. 

So I went back to writing daily and let me tell you… best decision ever!! 

It’s not for everyone - I get it. But it’s for me!! 

Anyone else gone through this??

TikTok shop growth is hard. I want to break down EXACTLY how to do it in 2026 for any brand.

Hot take for 2026 👇

AI is better than you at UGC 

But… I don’t think it matters. 

Why? 

It’s not real.

It may work for a short time… but in the end, humans want humans. 

We love watching each other struggle and overcome. 
 
The messiness - the pain. 

It’s built in. 

One of my biggest takes is that AI content will be completely deprioritized in 2026 - because people are spending less time online as a result. 

Thoughts?

🔥 2026 predictions (you may not want to read these if you don’t like change e-commerce brands)

1. AI UGC on social media will be almost completely deprioritized and companies that make AI UGC will struggle (plus there will be some big consumer lawsuits similar to to ADA level lawsuits IMO) 

Also as an aside AI written content here on LI will be deprioritized (we all hope lol) 😂 

2. 95% of enterprise brands (read household names… not DTC darlings though some may take it more seriously before it’s too late) will enter TikTok Shop in some form. 

This one is interesting because I obviously have a lot of insider knowledge at Social Commerce Club and it’s wild. 

3. The Ads that work on paid social will HAVE to be proven out on organic social first. Brands will return to organic first (again why I am obsessed with TTS) 

4. Organic Facebook reach is back baby!! Post at least 2 reels a day! 

5. MTA as a measurement system will die and more wholeistic measurements will take its place (read halo etc) 

6. Meta and TikTok will demand even more creative in their pursuit of personalized ads. (Hmmm where can a brand get thousands of videos to use across channels???) 

7. Agentic commerce will push 30% of referrals for big brands on DTC (get ready for the bots folks) 

8. Social Commerce Club will be the only platinum partner on TikTok Shop and triple in size this year and I AM here for it!! 

What did I miss??

BRANDS!!! DON'T GO ON TIKTOK SHOP! 
YES YOU HEARD ME RIGHT! 

Until you have this in place... (yes I hate the hook I just did too lol!) 

1. Your fulfillment needs to BE dialled. If you start out and don't have this (the most overlooked part of TT shop) dialed you will get penalized and in a HUGE WAY! 

Like one of my old mentors says "it's all in the set-up" 

Having your back-of-house operations right from day one...

shipping, returns, SLAs, and stock sync—is non-negotiable. 

TT Shop doesn’t care if you’re learning. 

Miss your fulfillment window? You’re getting flagged! 

2. Your listings need to sell WITHOUT a scroll.
 
Clear titles (keyword-optimized, benefit-led).
5+ high-res images.
500+ character descriptions that SELL.

This is your storefront. Optimize it like your life depends on it.

3. You need a bulletproof creator outreach + content system.
 
One-off creator outreach is NOT a strategy.
 
You need:

A CRM to manage collabs.

My number one recommendation (and it's not even close) is Reacher 
Automated follow-ups.
spark ads collection 
etc etc 

Ps - think minimum 200 samples a month for the first 3 months. 

Remember top TikTok Shop creators are the 80/20 of the 80/20!

3 things in life and business that matter WAY MORE than money 💰👇

1. Autonomy - I would take freedom over money basically any day - your time is so much more valuable than you treat it. 

2. Friendship - there’s a crazy stat about males in their 30s and the lack of friends most people have. 

I have felt this in the past but made a concerted effort to push against it! 

3. Who you work with (and why the pic of Parker Kump) 

At Social Commerce Club I have one person that reports to me - Parker. That’s it. 

And TBH he is above my level - pushes me daily and is just a blast to work with. 

I’ve had partners in the past that aren’t at the same level and it is painful. 

If that’s you and a partner - you need to have the hard conversation NOW - it doesn’t get better. ❤️‍🩹 

I will never again work with someone I don’t enjoy and isn’t at my level or above (that included advisory clients) 

Life is too short. 

Btw… do the above and you’ll probably have more than enough money 🤷‍♂️

Ok what’s your thing that’s more valuable than money?

Brands sleeping on TikTok Shop…
Here’s what you need to understand 👇 

1. This is a legitimate channel for legitimate brands. (we should know at Social Commerce Club)

2. 2 out of the top 3 products AOV is above $200 (so you can't see it's just for cheap junk) 

3. Social commerce is the future 

Live shopping 
Creator driven commerce 
Affiliate style commissions 

If you’re on the fence… 

This is your sign

A brand we work with had over 20k affiliate  videos in November alone 👇

There are levels to this stuff on TikTok Shop guys! 

My biggest concern is the lack of amazing agencies out there to fill the massive need. 

I am still wanting to launch a way to help agencies understand how to run this service - DM me if you’re interested or want to know more (also for all of you who have dmed me do it again to get to the top of my inbox lol)

Was off my phone for a week 
No LinkedIn 🔥🔥🔥
Had 37 DMs waiting for me…

3 were from people not pitching me and that I needed to respond to 

What has happened to LinkedIn??

Remember when Saratoga Spring Water Company went viral?? 

A creator posted a hilarious video about their morning routine and it ended with him dunking his face in this water 

They sold out everywhere. 

It’s just water. 

If they can do it… so can you 😆

Because most of you who follow me have great products that people love. 

But what’s the Easiest way to go viral Jordan?? 

Well TikTok Shop of course!! 

This is why I’m obsessed at Social Commerce Club and why the biggest brands in the world are entering the platform. 

Thoughts??

One of my next life goals is to open the Canadian YC - I already have the whole plan built out and it’s WILD 

Canadians are so underrated. 

Canada 🇨🇦 is so underrated

Co-founder at Crustdata (YC F24) | Real-time B2B data for AI Agents

The Canadian YC Mafia has raised more than $919.6M in total funding.

You don't need to move out of Canada to build the next big company.

These YC founders built companies from Canada that operate at a global level. They attracted top talent and sold into international markets without needing to relocate. Location is no longer a constraint. The companies coming out of Canada today prove that world-class outcomes can be built without leaving Canada for the Bay Area.

Using Crustdata’s People Search API and Funding API, we identified the 8 most funded Canadian YC companies with founders currently based in Canada:

SRTX (Makers of Sheertex) - $251M - Katherine Homuth (now at Oomira)
CoLab - $177M - Adam Keating, Jeremy Andrews
Ready Education (Acq. by Collabco) - $162M - Danial Jameel, Alice Dinu, James Dang (now at Saris AI) 
Vidyard - $90.8M - Michael Litt Devon Galloway
Validere - $66.5M - Nouman Ahmad, Ian Burgess
Nomic Bio - $59.2M - Milad Dagher, Jeff Munzar, Arya Tavakoli
Fiix - $57.5M - Khallil Mangalji, Zain Manji, Arif Bhanji (now at Lazer Technologies)
Mino Games - $55.6M - Sasha MacKinnon

Did we miss anyone who should be part of the Canadian YC Mafia?

John Roman

CEO @ BattlBox, Co-Host of ASOM

Experienced Executive and Board Member with a demonstrated history of working in both the consumer goods and technology industry. Strong sales and marketing professional, skilled in both D2C and B2B strategy.

John Roman is currently serving as Chief Executive Officer at BattlBox.

Read John's blog at:
https://onlinequeso.com/

Board Member

It's over. ASOM Pod is no more.
81 episodes.
It’s been a run.

When we kicked off ASOM almost two years ago, we had no idea where it would go. 

What started as a weekly conversation between friends turned into something a lot bigger. 

A space for honest takes, debates, and way too many inside jokes.

In the end, this wasn’t a business move. It wasn’t a content play. It was just four guys showing up every week to talk shop and share what we’ve learned.

I was already close with Amer going into this. But through this pod, Jimmy and Bryan went from acquaintances to two of my closest friends. That alone made it all worth it.

This episode is the end. Not dramatic. Just honest. The time it took. The energy it required. The balance it disrupted. It caught up to us. It just felt like the right time to close the chapter.

Thanks to every single one of you who listened, commented, shared, and stuck with us.

We’re still very much part of Commerce Roundtable. 
So this isn’t goodbye, not really. 

We’ll see you in Austin and San Diego.

🎧 Listen on Spotify: https://lnkd.in/gukh3pr4
📺 Watch on YouTube: https://lnkd.in/gsrijpjM

Huge thank you to our sponsor: Omnisend

BattlGames Season 2 starts now.

New roster. Higher stakes. 
One returning contestant with something to prove.

Episode 1 drops the entire cast into survival mode from the jump.
Fire-starting. Camp security. Water purification.

Watch Episode 1 now: https://lnkd.in/gYTqzX2F

New episodes drop Thursdays at 12 PM EST.

🚨 BAD SALES EMAIL ALERT 🚨
Happy Friday Folks! 
Enough pleasantries, let's get into the violence (and ways to correct).

💰 Leading With Money Undermines Your Product
Opening with “happy to send $300” tells me that's the strongest value prop in the entire pitch. If your product is worth my time, why does it need a cash bribe to get in the room? Startups that do this attract the wrong meetings and repel the right ones.

🎯 You Are Targeting the Wrong ICP
When you lead with money, you get meetings with people who are more interested in pocketing $300 than learning about your SaaS. Those people aren’t serious buyers. They’re not your ICP. They’re not thinking about long-term partnership. They’re thinking about short-term gain.

🧩 The Underscore Mystery
Why is this email using underscores like it's 2006? Automation fail? Formatting bug? Some new writing trend I missed? Whatever the reason, it breaks flow and looks sloppy. Clarity matters. Especially in first impressions.

📬 The Real Pitch Is in the PS?
You waited until the PS to tell me what you actually do. That means the entire email is essentially “will you take money to talk to me” and the value of your solution is an afterthought. If personalization drives 15% conversion lift, why is that buried?

🪞 A Personalization Platform With Zero Personalization
The irony. You run a personalization platform and still sent the most generic message possible. No mention of me, my company, or even a guess at why this might be relevant. If personalization is your brand, it should show up in every touch. Especially the first one.

Here’s how to fix it:
- Start with relevance, not a bribe
- Lead with your insight or solution
- Make it personal if you sell personalization
- Fix the weird formatting before you hit send
- Save the PS for reinforcement, not the reveal

🚨 BAD SALES EMAIL ALERT 🚨
Happy Monday friends! 

Let’s get into this dumpster fire and how to prevent future fires.

🧠 LinkedIn opener with zero proof
Saying you found me on LinkedIn is fine, until you fail the easiest credibility test. No post reference. No comment. No signal you actually paid attention. That turns “I did my homework” into “I grabbed your name from a list.”

🎯 “Massive untapped potential” is expectation sabotage
This is the fastest way to get tuned out. Big claims demand big specifics. If you truly saw a glaring issue, call it out clearly and concretely. Staying vague while swinging for the fences reads like hype, not help.

🕵️ “I did research” is a trust killer now
Nobody believes the free review routine in 2026. It is a lead gen mechanism, everyone knows it, so pretending it is a generous favor breaks trust immediately. The offer can still work, but the framing has to be honest and relevant.

🏅 “Licensed and certified” is a weird flex
Certifications exist across Google, Meta, and Amazon ecosystems. “Licensed” is usually meaningless in marketing unless there is a regulator and a license number tied to a specific activity. Dropping it with no detail sounds like borrowed authority, not real authority.

🔍 The story does not add up across platforms
The email claims you saw major opportunity on my website, then leans on Google, Meta, and Amazon partner status. What exactly on my site connects to those platforms. Conversion tracking. Feed quality. Landing page speed. Ad policy risk. Retargeting gaps. If you cannot name the issue, you did not find it.

🪪 The sender and the sign off do not match
This is happening more and more, and it always feels off. One person emails you, someone else signs it, then the whole thing reads like a handoff that never happened. Trust is fragile in cold outreach, so identity confusion is an unforced error.

📌 The close doubles down on the same weak hook
Repeating “free review from a specialist” does not increase value. It increases skepticism. The more you insist it is free and important, the more it sounds like a funnel step, not a diagnostic.

Here is how to fix it.
- Lead with one specific observation tied to revenue or performance, not a generic “potential” claim.
- Prove the LinkedIn connection with a real reference, then make a tight, relevant ask.
- Drop the “research” theater, explain what you actually looked at and what you would deliver.
- Replace vague authority signals with concrete credentials and outcomes, plus what those credentials mean.
- Align the platform expertise with a site-based issue you can clearly name, then propose the smallest next step.
- Keep the identity consistent from sender to signature, so the message feels human and accountable.

🚨 BAD SALES EMAIL ALERT 🚨
Happy Friday folks. The email in the screenshot is bad. The bigger problem is what this kind of email signals about the space right now.

🔎 Zero research, instant disqualifier
Five seconds of research would have shown we are a brand. Brands can be pitched, but the pitch changes when you understand who you are talking to. Spray and pray outreach is not hustle, it is laziness with a send button.
🎯 Wrong target, wrong premise
This email reads like it was written for someone else, then copy and pasted into my inbox. The sender is not selling a solution, they are broadcasting a template. When you open with a fundamental misunderstanding of what the business is, nothing after that matters.

<WE INTERRUPT YOUR BAD SALES EMAIL FOR A RANT BY JOHN>

I am heated, so we are going there...

This post is supposed to be about a bad sales email, but I am not normalizing the scenario it tries to frame. The “every Friday” chaos storyline is not charming, it is anxiety in paragraph form.

😬 The Friday scenario is the actual red flag
One off fires happen. Normalizing last minute panic as a weekly ritual is the problem. That is not a good client, that is a business that runs on dysfunction and wants someone else to absorb it.

🤡 The root issue is a clown economy
The barrier to entry is too low and there are too many clowns in the space. Someone could read this post, slide into my DMs, and we could launch an “agency” by the afternoon. Too much competition rewards desperate operators, then desperate operators take bad clients they should never take. Brands that operate like this are clown behavior too, and they should not be running a business either.

📌 Fix it
Less clowns in 2026, on both the brand side and the agency side PLEASE.

🚨 BAD SALES EMAIL ALERT 🚨
Happy Monday folks. 
Enough pleasantries, let’s get into the violence and the fixes.

📩 THE OUTREACH CHANNEL IS CLEVER
No direct email from the rep ever hit my inbox. The only touch was a Loom notification. This avoids traditional spam damage, which makes it feel cleaner and more intentional.

👀 THE THUMBNAIL DOES THE HEAVY LIFT
At first glance, this got me. I opened the Loom email and saw a thumbnail that looked like a real custom video, with my homepage in the frame. Zero context, just enough specificity to trigger curiosity and trust.

🎭 THE PERSONALIZATION IS FAKE
I clicked. The video was not custom. It never referenced BattlBox, never called out anything on the site, and spoke in broad generalities. The only “custom” element was a screenshot of my homepage, which could have been grabbed in seconds.

🧨 THE BAIT AND SWITCH KILLS THE DEAL
This tactic can absolutely drive clicks. The click is the peak. Irritation shows up fast, and the chance of a real follow up dies even faster. The switch becomes obvious long before a buyer even considers giving you the business.

🧱 TRUST GETS ERASED
Positioning this as custom when it is not destroys trust immediately. Trust is the whole game in cold outreach. Starting with a misrepresentation makes every next message feel suspect.

Here’s how to fix it:
- Send an actual email with context and intent
- Use Loom only when the video is truly custom
- Reference the company, the site, and a real observation
- Keep it short, specific, and honest
- Earn trust first, ask second

Apple won the culture war. Samsung took everything else.
While Apple captured the hearts, Samsung captured the hardware.

Samsung is the number one smartphone maker in the world (Apple is currently #2).

Samsung also supplies the OLED display in the iPhone, the memory that powers it, and soon the camera system behind its next big upgrade.

Every time someone buys an iPhone, Samsung gets paid.

Apple built the hype. Samsung built the machine.
One owns the story. The other owns the components keeping it alive.

Samsung builds the phone more people carry and also fuels the one they believe makes them different. 

The real flex isn’t brand loyalty. 
It’s making your competitor’s product essential to your bottom line.

taplio

The Battle

Jordan West

John Roman

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The Battle

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John Roman

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jordan West's LinkedIn Performance

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