Jordan West

E-Com Investor & Podcast Host | Multiple Exits| Avid Golfer, Biker + Hiker | Dad Of 3 | CEO + CMO | Mastermind Host

My Journey 
When I was 23 I decided to buy a Taco Del Mar restaurant... I knew I had made a huge mistake at 2pm the first day when only 3 customers had walked in... (and two of them were my parents haha) 
For 5 years I worked hard to grow sales every way I could think of and in the end, tripled our revenue which still didn't seem to matter on the profit side. (I lost a lot of money 💰)

The one thing that I seemed to be the best at in the restaurant endeavor was marketing and getting people in the door. 

Fast forward to 2014 when my wonderful wife Carmen (definitely my better half) started a modest baby clothing line and was selling at craft markets. 

I asked if I could test running a few ads on Facebook... and the rest is history. I learned every up-and-coming strategy and tactic and helped grow the small start-up to a multi-million dollar company and still growing!

Since then we have acquired multiple DTC brands and have built an agency (upGrowth Commerce) to service our brands as well as others who are in a similar situation to us!

In 2019 we started the podcast "secrets to scaling your e-commerce brand" which is now in the top 50 business/marketing podcasts in multiple countries including Canada and the United States.

I love connecting with people, so please connect. (I do have a no a**holes policy though, so don't connect if that's you.) 

I talk all about scaling businesses using paid ads on “Secrets To Scaling Your E-Commerce Brand”.

Chief Executive Officer

I made this post a few months ago... and this HAS CHANGED MY LIFE. 
I have an airport hack for ALL OF YOU! (that may just change your life) 

Lately... at the airport I've been doing something kind of weird. 

You probably wouldn't peg me for this kind of person but here it is. 

I've been...

1. Putting my phone in my pocket 
2. Not having airpods in. 
3. Talking to whoever is around me that looks interesting and doesn't have their head buried in their phone. 

And HERE'S the WILD THING! 

Today alone I made 2 insane connections... 

the first was a nice couple that was sitting beside me in the emergency exit row. 

They turned out to own (with another group) a bunch of motel properties that I had been eyeing for a MASSIVE RESORT that i think could be an insanely huge attraction for the city I live in. I had been thinking about it for a while and it's crazy that they just happened to be beside me on a random flight. Many more other connections too... but I digress. 

The second was a random guy who runs point for one of the largest inference chip companies in the world helping put in data centres... 

Well I just happen to have a local data centre deal that I've been dreaming up for my town. 

The first convo actualy helped steer me in a totally different LIFE direction than I was thinking about for the next 5-10 years TBH (not exaggerating) 

So... the lesson. 

Get off your effing phone 
Talk to people. 
The universe/god/life wants to give you good things... but you won't get them staring at your phone or sitting in your office. 

they are out there! 
Anyone else ever have moments like these?

I AM HIRING NA-BASED SOCIAL COMMERCE STRATEGISTS AT Social Commerce Club! 
We are opening two pods a month right now and not slowing down any time soon. 

If you have TikTok shop experience and/or can learn fast and consider yourself a fast learner and have DTC experience, PLEASE DM ME! 

Our core values 

Low ego learners 
High agency executers
Move with competitive speed 

If this sounds like you... 
DM ME 
We're on a rocketship.

Our culture is amazing. 
Our people are amazing. 
Come join us! (or if you know anyone let me know!)

Most brands still think TikTok Shop and Amazon are competing channels...

They're not.

Heres what we're seeing at SCC 👇

TikTok content goes viral → product gets discovered by Hundreds of THOUSANDS of new buyers

Those buyers go to Amazon to "check reviews" before they buy then some buy on amazon.

Amazon ranking jumps because of the search volume spike and search, find, buy. (the holy grail of Amazon rankings)

Higher Amazon ranking = more organic Amazon sales

More Amazon sales = more budget to put back into TikTok creators

Round and round it goes...

The brands that figured this out are printing. 

The ones treating each channel separately are leaving MASSIVE money on the table 💰

HIRING AT Social Commerce Club (sales people!) 
WE ARE HIRING NA Based sales people who can be up and running within 2 weeks! (yes FAST!)

If you have TikTok shop experience and/or can learn fast and consider yourself a fast learner and have DTC experience, PLEASE DM ME! 

Our core values 

Low ego learners 
High agency executers
Move with competitive speed 

If this sounds like you... 
DM ME 
We're on a rocketship.

Our culture is amazing. 
Our people are amazing. 
Come join us! (or if you know anyone let me know!)

I had our TikTok Shop OS mastermind call yesterday and I'm genuinely blown away. 👇 

The people in this group are operating at a level I don't see anywhere else. 🤩 

Yesterday someone broke down their entire process for going viral every single day on TikTok - the research, the system, the execution. 

It was one of the best breakdowns I've ever heard. The kind of stuff you don't find in a course.

I will legit amke an SOP just from hearing what she had to say.

That's what this group is. Real operators sharing what's actually working right now.

If you're serious about scaling on TikTok Shop in 2026, applications are open.

here's the link to apply (serious operators only) 

https://lnkd.in/gmBiHerZ

🔥 close to 100M of revenue driven on TikTok Shop and we’ve noticed one correlation that is staggering 

At scale 
32 views = $1 of on platform sales 
Plus halo 

Our mission is to drive 1b of social commerce revenue for brands in 2026
That’s a LOT of video views! 💰💰🙌🏻

Anyone else seeing a similar correlation?

Another day... another screenshot win for the team at SCC (this is why we're platinum at TT)

TikTok Shop
Still the most underrated  TOFchannel opportunity for brands in 2026 

Lower CAC on all other channels
Massive HALO 
WINNING

AMA

Every other TTS agency we talk in 2026 to is set up like this… 

1 strategist 
1 VA 
6-8 clients 
Job? 
Don’t get fired 
Results 💸
Cost 💰

Social Commerce Club 👇 

1 senior strategist 
1 associate TTS strategist (level of everyone else’s senior strat) 
1 full time sampler + creator recruiter 
1 community manager 
1 ops/compliance specialist 
1 media buyer 
1 designer 
Job? 
Scale massive accounts as a Tiktok shop platinum partner 🔥

Results? 
Huge scale for our brands 💰💰💰💰
Cost 💰💰💰

Just sayin…

Something interesting that we are starting to see on TikTok shop... It's something that you would only see or notice if you've been in the e-commerce space long enough! 👇👇

Here’s what I’m seeing!! 

At the beginning of scaling on TikTok shop, it seemed as though there was some sort of upper limit that you would hit where you couldn't scale beyond that. You could have super high return on ad spend, but essentially you wouldn't be able to scale beyond a certain point and start to get some of those really big economies of scale that you can see on Meta 

What I’m seeing now is the maturity of the channel and how fast this maturity is coming about! 

Way faster than meta. 

But... this all comes with one big thing that happens on every amazing platform, and that is competition! We have seen what that looks like!

The amount of enterprise brands that are coming to us at Social Commerce Club is staggering! 

Why? 

Because we have to be one of the only platinum partners in North America!

Big brands are flocking over because when you can spend $30,000 to $50,000 a day profitably with a massive halo on two other channels and top of all things get really, really interesting!

I'm very interested to see what the next year is going to look like in the space. 

Everything is changing so fast. What do you think?

Every person that has any sense of the brand and ecommerce market knows this one thing... 

TikTok shop and social commerce is the next HUGE TOF growth lever. 

It's the awareness machine. 
The content machine 
The revenue machine 
The R & D machine 
The customer feedback machine. 

EVERYTHING 

This is why brands need to look at it compeltely differently. 
It will take a paradigm shift from the classic "meta ads" world you've been used to. 

Questions?

Biggest mistake brands are making in 2026 on TikTok Shop

Tiktok Shop being in your marketplace division. 

Why? 
Marketplaces are inherintly demand capture 

TikTok Shop is demand gen. 
Treat it close to DTC + performance, not PPC 

The brands that get this perform WAYYYY better. 

It matters how you look at the channel. 

Paradigms matter.

How TikTok Shop feeds your other sales channels in 2026. 👇 (it's not what you think)
It's super obvious to me that TikTok Shop is going to be the absolute breakout channel of 2026 for a lot of brands! but...

At the end of the day, the brands that we work with care about one thing and one thing only: profitability on all channels combined and how they all work together.

I'm constantly surprised at the amount of new agencies that have popped up who don't realize the hundreds of millions of dollars that most brands are doing on other channels already, and that TikTok Shop is the ultimate top-of-funnel awareness channel that yes, can make money, but also drives to these other channels. 

I've talked constantly over the last couple of years about the halo effect that we see from TikTok shop over to Amazon. 

But let me tell you a little bit more. 

For us, it's not just the actual sales halo that we are seeing. 

What is even more interesting is the massive amount of content Halo that we are seeing. The biggest issue that we saw early on was that we needed to capture all of that content and be able to deploy it easily over on Meta. That's where our friends at Refunnel came in. T

hey were able to help us do that across the agency at scale, and it has definitely been a game changer. If you are not capturing that content and repurposing it over on Meta at scale, you are playing on hard mode this year! 

This is why I'm obsessed with the idea of unified commerce at Social Commerce Club, even when people have said, "Don't you guys just do TikTok shop...?" 

No! We came from the DTC world. I

t's what we know, and we believe that it all works incredibly well together. And then we also love to use Amazon as the final product capture in the whole omni-channel strategy! 

If you have no idea how all of this works together or how to launch, and your brand does over $10M a year on other channels, send me a DM or get ahold of my team at Social Commerce Club! 

This is what we think about every day.

We spend multiple 7 figures on GMV max every month!
Here's the GMV Max playbook as of today on TikTok Shop...

FIRST!!! Most brands are still overcomplicating it.

The ones winning usually do a few simple things really well

1. Keep the campaign structure simple

-Run one consolidated GMV Max campaign
-Don’t split budget across a bunch of “smart” campaigns
-TikTok rewards signal density... not account complexity

2. Narrow the product focus

-Give the campaign a clean lane
-Don’t dump in a random mix of SKUs
-A focused set like new arrivals gives the algorithm better inputs

3. Stop treating this like a media buying problem

-GMV Max is heavily influenced by content volume
-The more relevant creator content a product has, the easier it is for TikTok to scale it
-Better content inputs usually matter more than fancy account structure

4. Use target ROI as your main lever

-If performance is beating target, raise the ROI goal
-Force more efficiency before just spending harder
-This is one of the few real optimization levers that actually matters

5. Use the grace period strategically

-Don’t rush to force all the spend in the main campaign window
-If you can hit targets efficiently early, you create flexibility later
-The extra runway can help you scale cleaner

6. Build around content momentum

-TikTok will naturally push the products with the strongest content ecosystem
-More creators, more relevant videos, more proof
-That’s what gives the machine something to optimize against

That’s really the playbook right now!!!!

Less segmentation
Less manual control
Less account hacking

More focused inputs
More creator content
More trust in the algorithm

GMV Max is rewarding brands that simplify the structure... (and us at Social Commerce Club lol)

ABOVE ALL... stregthen your content engine - let the robot do the rest!

Most enterprise brands think TikTok Shop is a demand capture channel.
They're wrong!! (let me tell you the stats why)

After 2+ years all-in on TikTok Shop for enterprise brands, we've seen the opposite at Social Commerce Club

TikTok Shop is the ultimate demand gen engine!!

creating halo effects that boost sales everywhere else.

Key stats brands miss across our data sets

Viral campaigns drive 33%+ uplift in Amazon sales from halo alone (branded search spikes, traffic explodes, velocity up: no links needed). 

A TikTok Shop sale is worth 3x a DTC sale in ecosystem impact. 

62% of TikTok's incremental impact occurs on Amazon. 

According to a recent forbes study... coordinating with Amazon drives 40% YoY new customer growth (we have seen this at SCC)

What we've seen... 

TikTok Shop creates net-new demand via discovery, creators, virality: halo spills to Amazon, DTC, retail.

Don't treat it like an Amazon clone or any marketplace - it's much closer to DTC

“Our customers aren’t on TikTok.”
What they mean… 👇 

“I personally haven’t seen them there… so the app must be for kids.”

Reality?

You’re confusing your For You Page with reality.

TikTok isn’t “just kids.”

It’s literally an algorithm.

And the fastest-growing segments are adult buyers…

Here’s the data that makes the objection fall apart:
About 1 in 3 U.S. adults use TikTok.

Even more important…
40% of ages 30–49 are on it.
26% of ages 50–64 are on it.

Also…

The adult base grew FAST.

Now the part most founders miss:

You don’t “see” buyers on TikTok because buyers + adults are quiet.

About half of U.S. adult TikTok users have never posted a video…

They’re consumers, not creators.

They scroll.
And discovery > intent…

People buy what they didn’t wake up planning to buy.

Globally (TikTok ad planning data, Jan 2026), the ad audience breakdown looks like:

25–34: 35.3%
35–44: 16.4%
45–54: 9.2%
55+: 8.4%
25–44 is literally the “action” age band.

Even better…
An Edison Research survey (Oct 2025) found TikTok users 25–44 lead all age groups in taking action after ads:

54% seek more info
47% make purchases

And if you still think it’s “teen money”…

TikTok Shop did $15.82B in U.S. sales in 2025 (EMARKETER).

Your customers are on TikTok.
You just don’t see them yet.

Want our SCC systems but don't want to commit to a retainer? 

Ok... here you go! 
The TikTok Shop OS 
in 30 days we install our systems for scale. 
And you grow. (with or without us) 

Apply here  

https://lnkd.in/gp3Trhxv

When I owned my brands... I despised influencer marketing!! Why?? 
Because it always felt like gambling! (don't worry i found a fix) 👇 

One big creator deal. $10k. Hope it converts.

It doesn't. 10K wasted. 

I figured something out though... 

Here's the model that actually prints 💰

Product seeding → affiliate conversion → retainer investment

Here's how it works 👇

Seed 50-100 micro creators with your product
No upfront fees. Just product cost.

Track who actually converts!

You can do this all with an army of spreadsheets... 

or you can use SARAL - The Influencer OS's performance dashboard that shows you exactly who's driving sales, not just views 

Double down on the ones that work

Affiliate → retainer. Now you're paying ONLY for proven performance

Repeat. Scale. Compound.
Your best creators become long-term brand partners

This is exactly what I preach with TikTok Shop! 

Most brands skip steps 1 and 2.
They go straight to expensive retainers with unproven creators.

SARAL - The Influencer OS is the operational engine behind this whole system.

Inbox keeps your creator outreach organized
Performance dashboard shows you who's actually selling
SIA (their AI) manages relationships so nothing falls through the cracks

I've been advising the SARAL team and helping them build this for brands over the last year.

The brands printing with influencers right now(off TikTok Shop)?  They're running this playbook.

Go check them out at 

https://lnkd.in/gYXKru7y

#saralpartner

Hottest 2026 take in e-commerce (brand world) 👇👇


In the next five years we will be talking about social commerce, including Tiktok shop, but not limited to Tiktok shop, as the central driving factor for the top of funnel of almost every brand on the planet! 

I saw this coming two years ago, which is why I went all in. 

We are still so incredibly early.

Brands have no idea. 

The big enterprise brands that are coming to us still don't understand what it is doing in the funnel, the insane amount of halo that it is creating on every single other channel. 

The thing is... every other channel will start to understand how they can build it out for themselves.

You think that Meta is done testing this? Absolutely not! 

They are going to be losing a tonne of market share until they figure this out. 

You think Amazon won't figure something out? 

You think there won't be a new competitor in the space?

The problem is, you need to build the muscles now in your organisation. 

You need to not waste time working with agencies who don't get it. 

You cannot hand this off to your Meta agency; they just don't understand! 

This might be the most pivotal and important time for brands of the next five to ten years. 

Agree? Disagree?

Booked shoptalk 🙌🏻
But… 

Decided not get tix this year. 
All I want is to talk to interesting people this year (maybe a SAAS partner or two, maybe a cool brand or two) 

Who’s going and wants to hang with Parker Kump and I? 

Dm me 🙌🏻

No alternative text description for this image

K all (brand owners) - I have an ask... (and a give) THIS IS CRAZY POST BE WARNED lol
When I was a multi-brand owner, I would get invited to talk at events and podcasts etc ALL THE TIME. 

I would argue as a large agency owner I HAVE WAYYYYYY more to talk about now and a way bigger view on commerce in general... (we are aiming to drive 1 billion in social commerce revenue this year after all) 

but... most events make agency owners pay BIG MONEY to keynote (also WTF??) 

So here's my thought... 

I am a REALLY good advisor 
had 5 of my advisory clients exit last year
every consumer brand I worked with grew at least 2X profitably. 

So... here's my thought
LET ME GET BACK IN THE BRAND GAME HAHAH 

I will advise your brand
Take a small amount of equity only if we grow 
Will be public facing and one of the faces of the brand online 

Here's what the brand needs to have 

1. Minimum 5 Mill sales (be at PMF) 
2. Wants to grow huge 
3. has appetite for Tiktok shop 
4. Wants someone to be the face 
5. No supplements sorry 

If that's you... DM me and we can chat

What do I get out of it? 

1. I get to speak at more events as a brand owner. 
2. I get to see growth of a brand again as an owner. 

I know... crazy idea right? 
But I know there is someone out there right now looking for help JUST LIKE THIS and we could create a win-win! 

DMs open!

Nathan Hirsch

5k to $12M ARR in 4 yrs (w/ Exit) 🔥 Scaling my 4+ B2B companies in the same way 🚀 Daily advice for entrepreneurs.

Over the past 10 years, I’ve built five businesses to 6, 7, and even 8 figures in annual revenue.  Now I buy businesses

In 2019, I exited one of them — FreeeUp — after scaling it from a $5K investment to $12M+ in ARR in just four years. It was acquired by The HOTH, and that journey changed everything for me.

Unique About the FreeeUp sale:
- No office
- No Us Employees
- Bootstrapped (No outside funding)
- Zero Money spent on Paid ads
- An internal team of 30+ All-Star Virtual Assistants from PH

These days, I’m focused on growing Hirsch Gillivan LLC — the holding company Connor Gillivan and I started. We're building a portfolio of 5-star businesses, each run by amazing operators who truly care about our clients. It’s been a blast supporting great people, growing cool companies, and enjoying life after our first exit.

Here are a few we own:

→ EcomBalance: Monthly bookkeeping for eCommerce sellers
→ AccountsBalance: Monthly bookkeeping for agencies, SAAS, and b2b businesses
→ TrioSEO: Helping SaaS and B2B brands drive high-intent organic traffic and revenue growth
→ HG Media: Growing Connor and my brand online + helping sponsors reach our audience
→ CFO Expertise: Reach financial clarity, optimize growth, and scale profits with an Ecommerce CFO that’s seen it all. Built for brands on Shopify & Amazon.

I’ve had the chance to be a guest on 900+ podcasts over the years — including shows like Perpetual Traffic, Mixergy, BiggerPockets, and Leveling Up.

Outside of building businesses, I'm a proud dad to Carter and husband to Quynh. I get in a daily hour of HIIT, run marathons, and play way too much softball. Always learning, always investing — whether it’s stocks, real estate, or new business ideas.

Want to learn more? Check out NathanHirsch.com, follow me here on LinkedIn or subscribe to https://nathanhirsch.com/newsletter for daily tips on entrepreneurship and growth.

For LinkedIn Sponsorship queries, please reach out to me at media@hirschgillivan.com

Co-Founder

🔥🔥Big News 🔥🔥

Really Excited to launch our new venture TrioSEO October 17th

TrioSEO(dot)com

For years we have ben putting out high quality blog SEO optimized articles for our different businesses leading to highly ranked websites

After years of getting asked if we can offer this for other businesses we now will be

Here's how it will work 👇

1. SEO Audit
We'll conduct a free audit on your site, share results, and let you know if we think its a good fit to work together. 

2. Keyword Research & Planning
We'll get to work finding the best possible keywords for you to be targeting where you have a good chance of driving traffic and leads. We'll put together a full strategy that we'll present to you.

3. Content Creation & Optimization
We'll start creating content for your site. We'll publish it directly on your site as we finish it. If there's pages or articles you already have that we think could move up in search rankings, we'll propose those as well and improve them.

4. Analytics & Reporting
We'll provide you with a monthtly report showing all key SEO data so you can track progress and stay involved in the process.

Interested in being one of our first clients (we have already landed a few)?  Lets chat

There’s a difference people like to confuse.

Hard is effort.
Hard is learning.
Hard is staying present when things are uncomfortable.

Disrespect is something else.

Disrespect is a signal.
It shows how power is exercised.
How conflict is handled.
How much of yourself you’re expected to compress to stay.

Staying through difficulty can be resilience.
Staying through disrespect is usually conditioning.

This isn’t quitting.
It’s pattern recognition.

Boundaries aren’t about avoiding hard things.
They’re about refusing environments where erosion is normalised.

Know the difference.

Image credit: Dearme2_ on Twitter/X

Shoutout to Chase Dimond for this awesome post!

Building A 10-Business Portfolio (5 Down, 5 To Go) | FreeUp Founder (Exited 2019) | Family First, No Work Travel

Everyone says they want top talent around them. 

Until top talent disagrees.
Moves fast.
Challenges weak thinking.
And sees things they don’t.

That’s when insecurity gets exposed.

Because working with people smarter than you sounds good in theory.

But in practice, it demands humility.

Real leaders don’t hire to protect their ego.
They hire to raise the standard.

They know that being the most capable person in every conversation is not a flex.

It’s a bottleneck.

A few truths about building around smart people:

1 • It makes your blind spots obvious.
↳ And that’s a gift, because what you can’t see is usually what slows you down most.

2 • It forces you to lead, not control.
↳ You stop trying to have all the answers and start creating space for better ones.

3 • It sharpens your thinking.
↳ Strong people challenge weak ideas fast, which makes the work better.

4 • It multiplies your output.
↳ One great mind adds value. A team of great minds compounds it.

5 • It requires security.
↳ If someone else’s brilliance feels like a threat, the issue is not them. It’s ego.

Having access to people smarter than you is a blessing.

Because proximity changes you.

It makes you think bigger.
Move better.
And grow faster than you would on your own.

The goal was never to be the smartest person in the room.

The goal was to build a room that makes everyone smarter.

Repost ♻ to educate your network.
And follow me Nathan Hirsch and Tom Pestridge for more posts like this.

Credit: Igor Buinevici

Most founders think storytelling is for marketers.

It is not.

Storytelling is how you get people to care.

Care is how you get people to act.

A great story does three things:

It builds connection.
It inspires action.
It makes your message memorable.

If you want to get better at it, keep it simple.

Start by knowing who you are talking to.

Then open with a hook that creates curiosity.

Then build emotional depth with one real detail.

Then follow a clear arc.

Beginning, middle, end.

And do not overcomplicate it.

The best business stories are not polished.

They are specific.

A customer moment.
A hard lesson.
A mistake you fixed.
A decision you almost avoided.

That is what people remember.

Quick checklist I use:

1/ One main message only
2/ One character the reader can relate to
3/ One conflict that creates tension
4/ One takeaway that changes how they think

Edit ruthlessly until it is clean

If you are building a business, you are sitting on stories already.

You just need to start telling them.

What is one business story you have not shared yet, but should?

♻️ Repost this if you want more founders to write with clarity

P.S. I share my business stories weekly in my newsletter (link in comments).

Most new managers fail for one reason 

they keep thinking like employees.

They focus on doing, not enabling.

On tasks, not systems.

On effort, not outcomes.

The best managers don’t work harder.

They think differently.

Here are 10 frameworks that’ll help you think like a manager:

1️⃣ The 80/20 Rule

→ Focus on the 20% that drives 80% of results.
→ Identify high-leverage tasks and delegate the rest.

2️⃣ The Leverage Lens

→ Ask: “Can this scale without me?”
→ Build systems, templates, and people that replace repetition.

3️⃣ The Decision Filter

→ Reversible: decide fast.
→ Irreversible: think deeply.
→ Delegatable: empower your team.

4️⃣ The Clarity Triangle

→ Every project needs clear ownership, goals, and timelines.
→ Ambiguity kills accountability.

5️⃣ The Feedback Loop

→ Give → Act → Review → Adjust → Repeat.
→ Great managers close loops, not just start them.

6️⃣ The Trust Battery

→ Every action either charges or drains trust.
→ Protect credibility like it’s your currency.

7️⃣ The Zoom-Out Principle

→ Don’t react — step back first.
→ Fix patterns, not moments.

8️⃣ The Outcome Mindset

→ Stop asking “What do I need to do?”
→ Start asking “What outcome do we need?”

9️⃣ The Coaching Model

→ Ask before advising.
→ Build thinkers, not task-doers.

🔟 The One-Level-Up Test

→ Before deciding, ask: “How would my leader think?”
→ Elevate from doing to designing.

Managers don’t just move work forward 

they move people forward.

Save this for your next leadership leap.

♻️ Repost if you’re building better managers.

Zapier just released 75+ free AI Agents.

These are the 20 best ones for automating your business

I've spent years hiring people and writing SOPs to handle this kind of work. 

It works. But it takes time to build.

That's where AI agents are starting to change things.

Zapier Copilot is where this clicks for me. Here's why:

1. Pick a template that matches a recurring task in your business.
2. Open Copilot and tell it what to change in plain English. 
3. Deploy it and move on to the work that actually needs you.

It removes the technical barrier entirely. 

Start with your own AI Agent here: https://bit.ly/4040l9v

Here are my top 20 picks (links below):

➤ AI Agents for Email & Delegation

1/ Inbox Categorizer 
➥ https://lnkd.in/gy-_kaX6

2/ Inbox Summarizer 
➥ https://lnkd.in/g_rEJC6e

3/ Gmail Auto-Replier 
➥ https://lnkd.in/gYmRFSkW

4/ Email Reply Drafts Agent
➥ https://lnkd.in/g9nq2qB3

5/ Call Follow-Up Email Assistant 
➥ https://lnkd.in/gjzBaKxx

➤ AI Agents for Sales & Leads Management

6/ ABM Email Personalizer 
➥ https://lnkd.in/g6mkm5bE 

7/ Lead Capture & Follow-Up 
➥ https://lnkd.in/gxJsutJC 

8/ Lead Enrichment Agent 
➥ https://lnkd.in/gPGVzt_e 

9/ Lead Background Research 
➥ https://lnkd.in/g6Tnyj_q 

10/ Biz Dev Call Briefer 
➥ https://lnkd.in/g5xi8dHr

➤ AI Agents for Content & SEO 

11/ SEO Analysis Agent 
➥ https://lnkd.in/gHRjFQNr 

12/ SEO Optimized Article Generator  
➥ https://lnkd.in/ggzs-Jpg 

13/ Industry Newsletter Generator 
➥ https://lnkd.in/gwrANp8n 

14/ Brand Voice Analyzer 
➥ https://lnkd.in/gM8xudnG 

15/ LinkedIn Post Scheduler 
➥ https://lnkd.in/gEdpANVK

➤ Operations & Hiring 

16/ New Expense Classifier 
➥ https://lnkd.in/gd7hB4_e 

17/ Daily Expense Summary Email 
➥ https://lnkd.in/gdmcu_6i 

18/ Candidate Ranking System 
➥ https://lnkd.in/gSSS_jXG 

19/ Resume Screening Agent 
➥ https://lnkd.in/gV-QNiQu 

20. Enterprise Lead Qualifier 
➥ https://lnkd.in/gZjrpUAs

The best systems aren't the ones you build from scratch. 

They're the ones you deploy fast, hand off, and never think about again.

♻️ Repost for founders still buried in busywork.

#ZapierPartner #sponsored

Brand partnership • Building A 10-Business Portfolio (5 Down, 5 To Go) | FreeUp Founder (Exited 2019) | Family First, No Work Travel

Most people confuse authority with loudness.

That is just ego with a microphone.

Real authority is quieter.

It shows up in how you decide, how you communicate, and how you hold standards.

The best leaders I have worked with did not try to look important.

They tried to be useful.

Here is how you build authority without ego.

9 ways to build authority without ego

1. Be consistent
→ Do what you say you will do
→ Let patterns earn trust
    
2. Make decisions calmly
→ Remove emotion from the process
→ Explain the reasoning, not the drama
    
3. Hold standards without attacking people
→ Separate behavior from identity
→ Correct early, not harshly
    
4. Ask better questions than you answer
→ Get to root causes fast
→ Help others think clearly
    
5. Be the most prepared person in the room
→ Bring context and options
→ Respect time with clarity
    
6. Give credit quickly
→ Share wins without hesitation
→ Make others feel seen
    
7. Admit mistakes fast
→ Own the miss without excuses
→ Fix it and move forward
    
8. Teach systems, not superiority
→ Document how decisions get made
→ Make knowledge transferable
    
9. Stay close to the work
→ Understand reality, not politics
→ Lead from truth, not titles    

Authority that needs to announce itself is fragile.

Authority that is earned is hard to shake.

Which one are you focusing on this year?

♻️ Repost this if you believe respect is built through behavior

P.S. I share calm, systems-first leadership like this weekly here: nathanhirsch(.)com/newsletter

11 red flags you're not leadership material.  

(Number 7 hurts the most).  

True leaders are made, not born.  

Bad habits destroy team potential.

You might be the problem.

Confront these signs now.

Your team's success depends on you.

Their growth reflects your leadership.

Here's a candid mirror for aspiring leaders:

1. You avoid accountability  
→ You shift blame to others  
→ Fix: Own mistakes publicly and fix them  

2. You micromanage
→ You obsess over minor tasks  
→ Fix: Delegate outcomes, not processes  

3. You can't listen
→ You interrupt and dismiss ideas  
→ Fix: Practice listening first, speaking last  

4. You play favorites 
→ You reward loyalty over merit  
→ Fix: Use objective criteria for rewards  

5. You prioritize tasks over people
→ You treat employees as tools  
→ Fix: Schedule weekly 1:1s for their goals  

6. You lack empathy  
→ You dismiss emotions as weakness  
→ Fix: Ask "How are you really doing?"  

7. You're indecisive  
→ You delay decisions to avoid risk  
→ Fix: Set deadlines for all choices  

8. You can't inspire 
→ You frame work as a grind  
→ Fix: Connect tasks to a larger purpose  

9. You fear developing others  
→ You block growth opportunities  
→ Fix: Mentor openly and build plans  

10. You're emotionally volatile  
→ You snap under pressure  
→ Fix: Pause before reacting to stress  

11. You prioritize self-preservation 
→ You protect your reputation first  
→ Fix: Advocate for your team publicly  

---  
 
Leadership is a skill, not a title.

Build your team up with you.

Start with one fix this week.

Watch morale and productivity rise.

The best leaders are always learning.

Your team deserves your best self.

Commit to growing every day.

♻️ Repost this and help others.

P.S. Follow me at Nathan Hirsch for more such posts.

11 Signs You Are Not Leadership Material.pdf

Most cold email problems aren’t copy problems.

They’re deliverability problems.

If you’re landing in spam,

Your offer doesn’t matter.
Your subject line doesn’t matter.
Your follow-up doesn’t matter.

So I like to keep it simple.

Before you scale outbound, run a deliverability system.

Warmy helps you do that.

It’s built to improve inbox placement through:

Warm-up 
Authentication checks
Engagement simulation
Deliverability monitoring

Here’s the exact checklist I’d run:

1. Start with inbox placement data
→ you need a baseline before changing anything
→ measure inbox vs spam across providers

2. Validate authentication
→ SPF, DKIM, DMARC should all be green
→ fix this before sending volume

3. Track deliverability trends
→ monitor changes over time, not just one test
→ consistency matters more than spikes

4. Review provider-level proof
→ Yahoo and Outlook behave differently
→ confirm you’re landing where you think you are

This is what sustainable outbound looks like.

Less guessing.
More control.

You can try Warmy without a credit card here: https://lnkd.in/gvE2d75G

♻️ Repost this if you want systems, not duct tape.

P.S. What provider gives you the most trouble right now?

taplio

The Battle

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Nathan Hirsch

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taplio

The Battle

Jordan West

Nathan Hirsch

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jordan West's LinkedIn Performance

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