Jordana Matsos

Recruiter

hirequity

hirequity is a Sales-focused hiring practice and Recruitment Agency.  We source Sale Talent and are a consultancy formed to practice ethical hiring practices. 
Our recruiters have "lived" sales experiences to bring your Sales Division talent that other agencies who haven't worked a day in corporate, simply can't!

Grow your business, your vision, your team and your community. 

Accountability, an authentic and consultative, cutting-edge approach to recruitment and hiring. Everyone deserves the opportunity to prove their unique value!

Don't simply transform your work. Transform your hiring.

Founder & Managing Director

Match and Fable

The Future of Work is Changing. So is Recruitment. 
My job? Enable you to tell your story to companies that are hiring.

Shutterstock

I led a sales/customer success division selling content, media and technology solutions.
-Restructured a newly acquired tech start-up into the sales org into 3 segments to better serve our ideal client, creating competencies and a hiring strategy to attract top talent

-By identifying predictive churn indicators of the top 20% of clients, reduced attrition by 5 %  
- Created a funnel resource plan with marketing to increase the percentage of lead consumption. 
- A workforce reduction plan was created to manage departmental costs and hire in some key geographical areas

Director of Sales

Foodee (tech startup) 

I led a sales/customer success division with a 6-month consultancy.
Created a 3-year comprehensive sales/marketing, operational and financial Go-To-Market plan to reach $100 million in ARR for Board approval and funding. 

Online food-tech startup serving office catering from the best local restaurants with quick team & business food delivery and world-class ordering support.

VP of Sales

Pethealth Inc. - a Fairfax Company

I led a multi-national sales/customer success division selling SaaS and insurance solutions.
-Co-led a National Adopter Survey for 2018 that utilized adopter data to create insights into why people adopt and how to reduce euthanasia, while increasing customer experience.
- Built the North American Sales Strategy for software sales and retention

Vice President of Strategy and Sales, North America

Purolator Inc.

I led a multi-national sales team selling retail/e-commerce and healthcare supply chain solutions.
- Recruited to drive complex, enterprise sales individuals to grow revenues and target new client spend. 
 - Responsible for revenues in excess of $200 million.

Senior Manager of Strategy and Sales; Retailers, eCommerce

Cintas

I led a regional sales division selling facility services and uniform services.
Methodology and process-driven management role of a team of divided acquisition and development sales representatives promoting uniforms, healthcare, restaurant and hospitality supplies

Selling into global, regional and national businesses with a team of 9 sales representatives that grew to 14. 
Helped secure $270,000 in new major weekly installments and developed baseline for prospect research.
Increased sales volume by adding $500,000 in new growth only selling underutilized programs

Market Sales Manager

autoTRADER.ca

I led a sales division selling SEO/SEM, digital media, SaaS solutions into the automotive industry.
- Managed a team of 15 sales reps covering the Southern Ontario, revenues exceeded $20 million annually in 2011 from $16 million in 2010.

Selected to work on a high-profile organizational review team (being sold by Yellow Pages to a private equity firm, Apex) tasked with transforming the organization from a people, process and infrastructure perspective in preparation for Yellow Pages Media’s acquisition.

Senior Sales Manager

RGM Group or Rive Gauche Media (Tech Startup)

Startup; Digital and Print Publishing and Advertising: hired to lead the sales and marketing division

Leading with its verticals-Epicurean, Luxury, Style and Travel--RGM Group provides a unique set of resources for its partners to fully maximize their online advertising spends and generate revenue.
-Provides access to more than 197 million unique visitors and 7 billion page views per month across mobile and desktop

Director Of Business Development

Torstar Corporation

I led a sales division selling subscription based services.
 - Led an integrated sales and marketing initiative designed to penetrate and grow targeted markets to $250,000.
 - Increased sales by 4% through process selling, a partnership with the Industry Education Council of Hamilton to hire students and bundling the products into promotional package.

District Manager

#TheSalesRecruiter | 5x Sales Leader 👩‍💼 | $1M💰 Startup Founder -Sales Advisor & Mentor -HR Consultant | Inspiring A New Way of Hiring 🙌 | Do Something Different Today!📱

After too many years in sales leadership, it hit me like a lightning bolt: there’s a BIG problem every company and candidate faces—but few are solving it right. Recruitment and Hiring.

I walked away from a corporate career to fix what no one else could: finding and hiring top sales talent. The three biggest obstacles?

 - No urgency. Poor communication. (Ever felt that frustration?)
 - Generalist recruiters with zero expertise in your industry.
 - A complete lack of skill in identifying the right candidate for the job.

Sound familiar?

Here’s the truth: If you want top sales talent that drives results, you need a different approach—one that’s Direct, relatable, and distinct. That’s what I deliver for companies hiring sales teams and what I teach job seekers navigating the hiring maze.

Here’s how we solve your hiring problems:

1) For Companies:
I specialize in working with organizations that are serious about building powerhouse sales divisions—and I bring 20+ years of leadership experience to the table. As a former Sales Leader and HR Grad, I get your hiring struggles because I’ve been there.

2) For HR Teams and Hiring Managers:
I train your team on how to interview, vet, and hire like a pro—ensuring you never miss out on the best talent again.

3) For Candidates:
Our “hirequity Academy” mentorship gives you the insider knowledge to crack the code on how recruiters and hiring managers FIND YOU, VET YOU, and HIRE YOU. 

It’s not just a training—it’s a game changer with our 30-Day Dealbreaker program.

https://www.hirequityacademy.com/

What have I done?

✔️ Built and hired sales teams that consistently blew past targets as a 5x Sales Leader
✔️ Recruited CROs and Directors who drove massive profitability
✔️ Constructed high-performing sales divisions that connected with customers and satisfied shareholders
✔️ Coached and inspired thousands of salespeople to crush their goals
✔️ Earned my HR Degree from McMaster and gained rave reviews from clients, candidates, and customers alike

They call me The Sales Recruiter—because when it comes to finding and hiring top-tier sales talent, there’s no room for guesswork. 

I’ve lived your challenges. I’ve solved them.

Omniscient Wellness Centre

Created full sales and marketing plan, team, and forecast for this early stage start up in the wellness and beauty space. 
Managed multiple retail locations, corporate wellness packages and supplier contracts at Salons and Beauty Centres across Canada. Assisted in the development and roll out of training programs for aesthetic companies expanding their sales from beauty products to wellness products.
Key Contributions:
•	Developed the marketing and strategy plan that launched the business beyond a retail store to a full-service wellness trainer and supplier.
•	Built the company’s CRM system to consolidate data, reach out to potential users/customers and track ongoing success with clients. Average deal size 60k+

Director of Sales and Customer Success

Ring Central/3CX/Versature/Net2Phone/Five9/Empire Communications/ZOOM

Provided telecom and communications solutions to companies across Canada; helping them turn their phone systems into a versatile modern business tool. Products included, mobile/cloud telephony, call data and analytics, CRM integrations, SMS, video conferencing and call center solutions.
Key Contributions:
• Created strategic solutions within 5 industry verticals to improve each company’s team performance, customer relationships and make better more informed business decisions for enterprise clients. Average deal size 100k+

Enterprise Cloud Telephony Consultant (UCaaS)

Empower Health

Empower Health offers data, marketing and SaaS software services to various stakeholders in the healthcare industry including government, hospitals, clinics and pharmacies. Our collated data has supported and allowed various enterprise clients and government to launch apps and services for public use. Our marketing services uniquely focus on helping large healthcare chains market across all online channels. 

Contributions:
Managed existing sales reps and their business development channels to stimulate sales among medical clinics, pharmacies, & enterprise clients.

Tightened up the product offerings, sales materials, as well as the RFP process.

Maintained & built sales and business development channels including important revenue-sharing partnerships.

Secured and managed enterprise clients such as Sunlife and Shoppers Drug Mart. 

Set overall sales targets and established a best in class customer care policy.

Responsible for 2 Million plus in revenue and securing venture capital.
Average Deal Size: 100K+

Director of Sales (SaaS Enterprise/ HealthCare) 

Pixel Ad Network 

- Helped accumulate and grow our online publisher network to include tech, automotive, travel and sports verticals.
- Assumed the key role in expanding revenue, from inception to 10 million +in sales.

The Pixel Ad Network was acquired by Dealercity Corp. http://www.dealercorporation.com

Partner, Director of Sales and Operations

Auto123.com Ad Network

Created online marketing solutions and advertising platforms for automotive manufacturers and others through their ad agencies on Canada's largest independent automotive network.

Instrumental in building our online publishing network, sales team, the RFP process, and significantly expanding revenue from 1.6 to 9 million. Oversaw 45 person account manager team. 

Awarded salesperson of the year, initially as a senior account manager.  (2009-2010) Crushed through a 4 million dollar personal quota. 

Clients included over 20 Automotive Manufacturers among others.

Auto123 was acquired by Dealercity Corp. http://www.dealercorporation.com

National Sales - Associate Director

RedPages Media Corp

- Held a central role within the executive operations team in the growth and IPO of RedPages Media Corp on the TSX venture exchange. The Red Pages directory was the first localized search engine of its kind, giving local businesses the first opportunity to shift their advertising budgets from the Yellow Pages print directory to the internet, with full keyword search functionality. The company was acquired by the Yellow Pages Group. 

- Contributed to everything from their administrative efficiencies, product and technology, pricing models, sales channels and collateral, customer success, as well as marketing and advertising. 

-Managed 12 person account manager team. 

- Hit team and regional targets producing over 500 new clients and 2 million in new revenues.

- Awarded Salesperson of the Year, initially as a senior account manager – 2004.

Sales Manager

- Handled incoming U.S. sales and customer service calls. 
- Handled the email response support team activities including internal and public email requests.
- Helped with the service ticket support systems for IBM world wide.

Sales and Customer Service Officer

Cornerstone52Foundation

- Ran across Canada, coast to coast on foot raising awareness for kids with Diabetes and money for true cure based research at the John P. Robarts Diabetic Research Centre in London, Ontario.
- Launched award winning PSA throughout North America.
- Created a web presence for the foundation. 
- Significantly expanded new funding avenues for the charity. 500k+
- TEDX speaker at York University
- Nominated for the Order of Canada, Maclean’s top 30 under 30, and awarded Citizen of the Year in the Municipality of Kincardine, ON.

Director of Diabetes Programs

Hill & Knowlton (PR Agency)

- Helped market the firm, and their advanced technology clients in the San Francisco Bay Area.
- Created media monitoring projects.
- Handled client based administrative work.

Account Manager

Special Projects

Ayden Byle Diabetes Research Foundation / Cornerstone52Foundation
Director of Diabetes Programs
Toronto, Canada
1998-2000
Ran Coast to Coast across Canada raising 500k+ for Diabetes Research
(See Link Below)
Launched award winning PSA throughout North America.
Created a web presence for the foundation. 
Significantly expanded new funding avenues for the charity.

Oprah.com
Content Contributor
2017
Created a unique community project at my residence in Toronto, Canada which gained international media attention and a spot on Oprah.com (See Link Below)
 
The Hermitage & Shire Glamping Resort (Acquired)
See Link Below
Owner/Operator
Grafton, Ontario
2015-2022
Built an off-grid glamping resort an hour outside Toronto which included treehouses, chic cabins and solar installations catering to international travelers. 

MetroMarks.com (Acquired)
Founder
Toronto, Canada
2008-2015
Secured funding and created travel information website which launched in 100 international cities. 
Curated blog content and information ranging from maps, weather, local news, accommodations, movie and sporting event times, attractions, and local shopping deals as well as social media in each city.
Expanded revenue streams to include direct sponsorships, city sales rights, banner ads, and affiliate programs. 

Big Apple English Schools (Korea, China, Japan)
School Director
Ulsan, South Korea
2000-2002
Expanded locations, Curriculum and oversaw International Recruiting

ByleBuilt Communications
Owner
Toronto Canada
2008-2015
Built this bespoke consulting firm helping online directories and digital media companies tighten their products and brands, build sales teams and expand revenues.
Companies included: Homestars.com, 49st.com, Kurio Foundation, Angus Reid Polling, Canadian Agra, York University Libraries among others.

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Ayden Byle

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