Jordana Matsos

Recruiter

hirequity

hirequity is a Sales-focused hiring practice and Recruitment Agency.  We source Sale Talent and are a consultancy formed to practice ethical hiring practices. 
Our recruiters have "lived" sales experiences to bring your Sales Division talent that other agencies who haven't worked a day in corporate, simply can't!

Grow your business, your vision, your team and your community. 

Accountability, an authentic and consultative, cutting-edge approach to recruitment and hiring. Everyone deserves the opportunity to prove their unique value!

Don't simply transform your work. Transform your hiring.

Founder & Managing Director

Match and Fable

The Future of Work is Changing. So is Recruitment. 
My job? Enable you to tell your story to companies that are hiring.

Shutterstock

I led a sales/customer success division selling content, media and technology solutions.
-Restructured a newly acquired tech start-up into the sales org into 3 segments to better serve our ideal client, creating competencies and a hiring strategy to attract top talent

-By identifying predictive churn indicators of the top 20% of clients, reduced attrition by 5 %  
- Created a funnel resource plan with marketing to increase the percentage of lead consumption. 
- A workforce reduction plan was created to manage departmental costs and hire in some key geographical areas

Director of Sales

Foodee (tech startup) 

I led a sales/customer success division with a 6-month consultancy.
Created a 3-year comprehensive sales/marketing, operational and financial Go-To-Market plan to reach $100 million in ARR for Board approval and funding. 

Online food-tech startup serving office catering from the best local restaurants with quick team & business food delivery and world-class ordering support.

VP of Sales

Pethealth Inc. - a Fairfax Company

I led a multi-national sales/customer success division selling SaaS and insurance solutions.
-Co-led a National Adopter Survey for 2018 that utilized adopter data to create insights into why people adopt and how to reduce euthanasia, while increasing customer experience.
- Built the North American Sales Strategy for software sales and retention

Vice President of Strategy and Sales, North America

Purolator Inc.

I led a multi-national sales team selling retail/e-commerce and healthcare supply chain solutions.
- Recruited to drive complex, enterprise sales individuals to grow revenues and target new client spend. 
 - Responsible for revenues in excess of $200 million.

Senior Manager of Strategy and Sales; Retailers, eCommerce

Cintas

I led a regional sales division selling facility services and uniform services.
Methodology and process-driven management role of a team of divided acquisition and development sales representatives promoting uniforms, healthcare, restaurant and hospitality supplies

Selling into global, regional and national businesses with a team of 9 sales representatives that grew to 14. 
Helped secure $270,000 in new major weekly installments and developed baseline for prospect research.
Increased sales volume by adding $500,000 in new growth only selling underutilized programs

Market Sales Manager

autoTRADER.ca

I led a sales division selling SEO/SEM, digital media, SaaS solutions into the automotive industry.
- Managed a team of 15 sales reps covering the Southern Ontario, revenues exceeded $20 million annually in 2011 from $16 million in 2010.

Selected to work on a high-profile organizational review team (being sold by Yellow Pages to a private equity firm, Apex) tasked with transforming the organization from a people, process and infrastructure perspective in preparation for Yellow Pages Media’s acquisition.

Senior Sales Manager

RGM Group or Rive Gauche Media (Tech Startup)

Startup; Digital and Print Publishing and Advertising: hired to lead the sales and marketing division

Leading with its verticals-Epicurean, Luxury, Style and Travel--RGM Group provides a unique set of resources for its partners to fully maximize their online advertising spends and generate revenue.
-Provides access to more than 197 million unique visitors and 7 billion page views per month across mobile and desktop

Director Of Business Development

Torstar Corporation

I led a sales division selling subscription based services.
 - Led an integrated sales and marketing initiative designed to penetrate and grow targeted markets to $250,000.
 - Increased sales by 4% through process selling, a partnership with the Industry Education Council of Hamilton to hire students and bundling the products into promotional package.

District Manager

#TheSalesRecruiter | 5x Sales Leader 👩‍💼 | $1M💰 Startup Founder -Sales Advisor & Mentor -HR Consultant | Inspiring A New Way of Hiring 🙌 | Do Something Different Today!📱

After too many years in sales leadership, it hit me like a lightning bolt: there’s a BIG problem every company and candidate faces—but few are solving it right. Recruitment and Hiring.

I walked away from a corporate career to fix what no one else could: finding and hiring top sales talent. The three biggest obstacles?

 - No urgency. Poor communication. (Ever felt that frustration?)
 - Generalist recruiters with zero expertise in your industry.
 - A complete lack of skill in identifying the right candidate for the job.

Sound familiar?

Here’s the truth: If you want top sales talent that drives results, you need a different approach—one that’s Direct, relatable, and distinct. That’s what I deliver for companies hiring sales teams and what I teach job seekers navigating the hiring maze.

Here’s how we solve your hiring problems:

1) For Companies:
I specialize in working with organizations that are serious about building powerhouse sales divisions—and I bring 20+ years of leadership experience to the table. As a former Sales Leader and HR Grad, I get your hiring struggles because I’ve been there.

2) For HR Teams and Hiring Managers:
I train your team on how to interview, vet, and hire like a pro—ensuring you never miss out on the best talent again.

3) For Candidates:
Our “hirequity Academy” mentorship gives you the insider knowledge to crack the code on how recruiters and hiring managers FIND YOU, VET YOU, and HIRE YOU. 

It’s not just a training—it’s a game changer with our 30-Day Dealbreaker program.

https://www.hirequityacademy.com/

What have I done?

✔️ Built and hired sales teams that consistently blew past targets as a 5x Sales Leader
✔️ Recruited CROs and Directors who drove massive profitability
✔️ Constructed high-performing sales divisions that connected with customers and satisfied shareholders
✔️ Coached and inspired thousands of salespeople to crush their goals
✔️ Earned my HR Degree from McMaster and gained rave reviews from clients, candidates, and customers alike

They call me The Sales Recruiter—because when it comes to finding and hiring top-tier sales talent, there’s no room for guesswork. 

I’ve lived your challenges. I’ve solved them.

Diana YK Chan, MBA

My Marketability with Diana YK Chan

Are you a coach, consultant, or course creator ready to amplify your impact, influence, and income without burning out? 

The In Demand Coach Accelerator is expertly designed to help you build a thriving business that aligns with your ideal lifestyle. This program equips you to build an influential online brand and establish a powerful network, setting the foundation for substantial business growth.

What The Accelerator Offers:
🌟 Scalable Business Models: Transition seamlessly to a hybrid coaching model that combines the personalization of 1:1 support with the efficiency of group coaching and training.
🌟 Increased Revenue: Clients often experience a rapid increase in earnings, moving from zero to $20K+ monthly sales and reaching 6-figure annual revenues shortly thereafter.
🌟 Higher Conversion Rates: Implement advanced persuasion and psychological techniques to enhance sales conversion rates to between 30% and 80%.

Key Features of The In Demand Coach Accelerator:
💎 Strategic Expansion: Develop and execute transition plans that allow you to serve more clients effectively, maximizing both reach and impact.
💎 Proven 7C Methodology: Our targeted approach includes Clarity in Direction, Captivating and Capturing the Demand, Connecting with leads, Converting opportunities into sales, enhancing Client Experience, and fostering a CEO Mindset.
💎 Tangible Client Success: Clients achieve remarkable results, including sold-out programs and doubling or tripling their monthly revenue, all facilitated through strategic guidance and support.

About Me:
🏆 Recognized Expertise: As a LinkedIn Top Voice and recognized Personal Branding & LinkedIn expert, I leverage over a decade of coaching experience to help you stand out in a crowded market.
🏆 Commitment to Success: Clients often tell me I’ve saved their businesses; I’m deeply invested in your success and dedicated to helping you achieve your goals.

Build a 6-Figure Business with Top Personal Branding LinkedIn Expert & Business Growth Strategist

For trailblazing coaches eager to elevate the industry. Mastermind with the best coaches to amplify your impact, influence, and income. Discover more at https://mymarketability.com/retreat

Scale to a 7-Figure Business with Powerhouse Creators & Coaches at a Business Mastermind Retreat

💎 𝗕𝗨𝗜𝗟𝗗 𝗬𝗢𝗨𝗥 𝗕𝗥𝗔𝗡𝗗. 𝗠𝗔𝗫𝗜𝗠𝗜𝗭𝗘 𝗬𝗢𝗨𝗥 𝗠𝗔𝗥𝗞𝗘𝗧𝗔𝗕𝗜𝗟𝗜𝗧𝗬. 𝗜𝗡𝗖𝗥𝗘𝗔𝗦𝗘 𝗬𝗢𝗨𝗥 𝗜𝗡𝗖𝗢𝗠𝗘.

Fulfilling work is so much more than a job that you like, but is a well-defined career path that is closely aligned with your values, passions, and strengths.

My career experience and personal mission led to me to start My Marketability in 2011, to empower individuals to reclaim control of their careers and confidently move towards their future.

Since launching my career coaching practice, I’ve worked with 1000+ clients from around the world, representing 20+ industries, and countless professions in Accounting, Business Development, Communications, Digital, Data Analytics, Engineering, Finance, HR, IT, Legal, Marketing, Operations, Product, Recruiting, Sales, Supply Chain, Training and many more.

After working with me, my clients have gone on to get hired, and make more money, at renowned companies including Amazon, Apple, Google, Microsoft, LinkedIn, Deloitte, PwC, TD, RBC, Nestlé, and Pepsi to name a few.

All my clients have one thing in common, and it has helped them to be successful: A strong commitment to taking ACTION! They weren’t applying for hundreds of jobs online, and just waiting for the phone to ring. They did the work to land the job that they’re passionate about, that gives them purpose, and allows them to live to their full potential.

If you’re ready to invest in your career, I’d love to chat. DM me.

Executive Career Coach & Personal Branding Strategist - Coached 1000+ clients land competitive jobs

With a background in instruction design and training, I've created multiple step-by-step online courses as part of my signature Top Talent Academy program that guides you through the entire career transition and job search process. 

My clients have achieved faster and greater results with the online training and coaching. Key courses created include:
🔷 Career Clarity
🔷 Personal Branding
🔷 Glowing Introduction (aka elevator pitch)
🔷 Resumes
🔷 LinkedIn
🔷 Networking
🔷 Interviews
🔷 Salary Negotiation

Online Course Designer & Instructor

Extensive experience sourcing and recruiting top talent at various levels in technology, start-ups, small businesses, financial services, CPG, retail, pharmaceutical, logistics.

Type of roles recruited for: 
- HR: Recruiting
- Sales: Account Manager, Account Executive, Business Development Manager, Training Manager, Sales Operations Manager
- Marketing: Manager - eCommerce, Product Manager, Manager - Digital Marketing & Communications, Category Analyst
- IT: IT Information Manager, Innovation Manager
- Analytics - Managing Director, Analytics
- Other - Market Access Manager, Sr Manager - External Relations

Sr. Recruiter | Recruitment Consultant

Diana YK Chan 

💎 𝗘𝗠𝗣𝗢𝗪𝗘𝗥𝗜𝗡𝗚 𝗬𝗢𝗨 𝗧𝗢 𝗢𝗪𝗡 𝗬𝗢𝗨𝗥 𝗚𝗥𝗘𝗔𝗧𝗡𝗘𝗦𝗦 𝗪𝗜𝗧𝗛 𝗖𝗢𝗡𝗙𝗜𝗗𝗘𝗡𝗖𝗘 𝗧𝗢 𝗦𝗛𝗜𝗡𝗘 & 𝗧𝗛𝗥𝗜𝗩𝗘.

Are you in search of a transformative speaker who can inspire, engage, and ignite your audience? With a passion for empowerment and a proven track record of inspiring action and profound growth, I bring experiences that not only captivate but also retain audiences with a remarkable 90% retention rate.

Why I Stand Apart:
💎 Diverse Experience: Speaking at high-profile venues like Air Canada, TD Bank, Danaher, the UN, and UNICEF, I connect with and captivate audiences across all sectors.
Interactive Sessions: My talks are dynamic, blending powerful questions, up-to-date trends, and actionable frameworks, ensuring learning is both effective and memorable.
💎 Lasting Impact: Participants leave my sessions not only energized and empowered but also equipped to implement lasting changes. The high retention rate speaks to the lasting value and engagement I bring to every event.

Signature Talks Include:
🌟 Career Excellence: "How to Differentiate as Top Talent"
🌟 Branding Mastery: "Developing a Powerful Personal Brand"
🌟 Effective Networking: "Mastering Digital Connectivity and LinkedIn Brand Building"
🌟 Public Speaking: "Becoming a Professional Speaker"
🌟 Business Growth: "Mastering LinkedIn for Business Expansion"
🌟 Presentation Skills: "Speaking Confidently on Camera"

👉 Engage With Me: If you need a speaker who not only educates and enlightens but also ensures a lasting impact, let’s connect to discuss how we can make your next event a transformative experience. Reach out through LinkedIn or email me directly at info@mymarketability.com.

Explore my journey and impact through over 180 LinkedIn recommendations and review highlights from my past engagements to see the unique value I bring to each event!

Professional Global Speaker - Most Popular Talks on Personal Branding, Networking, Confidence

LinkedIn

Check out all my FREE nano courses on imposter syndrome, personal branding, career pivoting, networking, interview preparation, visibility at work, presenting, navigating bias and stereotypes as an Asian professional. Learn more at: https://www.linkedin.com/learning/instructors/diana-yk-chan

LinkedIn Learning Instructor - 11 nano courses, 60K+ global learners, avg 4.7/5.0 rating

Check out my videos: https://www.youtube.com/c/DianaYKChan 
Check out my reels on Instagram: https://instagram.com/dianaykchan

💎 𝗠𝗢𝗧𝗜𝗩𝗔𝗧𝗜𝗡𝗚 𝗬𝗢𝗨 𝗧𝗢 𝗢𝗪𝗡 𝗬𝗢𝗨𝗥 𝗩𝗢𝗜𝗖𝗘, 𝗩𝗔𝗟𝗨𝗘 & 𝗩𝗜𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗬 𝗪𝗜𝗧𝗛 𝗠𝗬 𝗗𝗔𝗥𝗘 𝗧𝗢 𝗗𝗜𝗙𝗙𝗘𝗥𝗘𝗡𝗧𝗜𝗔𝗧𝗘 𝗟𝗜𝗩𝗘 𝗦𝗛𝗢𝗪 & 𝗖𝗢𝗡𝗧𝗘𝗡𝗧

I love creating various types of content to serve and add value to my audience with a dose of inspiration and empowerment. I like to talk about career transitions, personal branding, networking, job search, networking, virtual communications, interviews and salary negotiation. From time to time, you'll hear my personal stories and lessons learned from my kids.

Some free resources you can take advantage of:
🔷 Over 100 training videos on my YouTube channel
🔷 Thousands of posts on LinkedIn

I'm honoured to be named LinkedIn Top Voice 2022 in Job Search & Careers. My content plan this year will be focused on LinkedIn live streams, short-form videos and carousel slide posts.

Check out some of my popular talks below.

LinkedIn Content Creator & Live Stream Host | LinkedIn Top Voice 2022 - Careers & Job Search 

Schulich School of Business - York University

Provided one-on-one career coaching/ advice and delivered training workshops to 100+ undergrad, masters and MBA students on career planning, job search, industry and functional insights, resumes, LinkedIn, networking and interview preparation and practice.

Supported students interested in Technology & Operations/ Supply Chain, Sales & Marketing  careers.

Career Advisor (Career Exploration & Job Search Expert)

Google

» First & only recruiter based in Toronto who managed end-to-end hiring process for Canada’s digital advertising sales roles; contributed to doubling the workforce in Toronto within a year with a philosophy in providing exceptional candidate experience
» Achieved highest number of hires globally in Q4 2011 and exceeded Q1 2012 hiring targets within 6 weeks
» Hired experienced top talent including Account Executives, Account Managers, Analytical Leads, Account Coordinators, Agency Leads, Strategic Partner Lead, Strategic Account Manager, Strategic Partner Manager
» Hired a team of 7 for Quebec in record time (less than 3 months); hired an Account Executive in record time (2 weeks)
» Key experience & skills: sourcing, screening, interviewing, social recruiting, selling, promoting, negotiating, communicating, business case writing, investigating, on-boarding, training, career coaching

Corporate Recruiter for Digital Sales & Strategic Partnership Careers (contract)

Bell

» Advised on the strategy, structure and execution plan of the New Grad Leadership Development Program (launched in June 2011 with 23 new grads hired)
» Developed orientation agenda and materials to ensure a smooth on-boarding experience 
» Delivered workshops on career management, personal branding, self-awareness, and communications

Leadership & Career Development Consultant (contract)

Richard Ivey School of Business

» Youngest ever to solely recruit & admit senior level executives (Directors, Presidents & CEOs) to one of the world’s top Executive MBA program; managed end-to-end recruiting initiatives; planned & delivered information sessions with proactive follow-ups and provided 1-on-1 coaching that increased applications by 30% & filled 2 classes (120 EMBA participants) with a wait-list in record time
» Generated the largest revenue (+$10M) & the most profitable program; achieved the highest yearly enrollment in Canada
» First ever to lead & plan the logistics in welcoming a new EMBA class (26 executives) from China, resulting in $2M+ incremental revenue; organized initiatives to help the Chinese executives transition into the Canadian culture
► Key experience & skills: selling, educating, facilitating, coaching, connecting, marketing, promoting, planning, recruiting, interviewing

Recruitment Manager for Executive MBA Admissions

» Hired to help fill the double-cohort MBA class (140 students) within 4 months; proactively connected with 300+ candidates on a personal level; received the largest amount of applications in history through targeted recruiting events (increased by 50%) and exceeded class size target with a wait-list

Recruitment Manager for MBA Admissions

Accenture

» Training & Development Lead for the largest multimillion-dollar public transportation service project in Canada; managed an offshore team of 10 in India to develop technical training materials (1-month curriculum) for 9 different client groups that impacted thousands of employees
» Change Management Specialist for a utility client; facilitated the change management requirements to roll out SAP
► Key experience & skills: managing people, project planning, curriculum mapping, training design, training delivery, outsourcing, process design, facilitating

Consultant - Talent & Organization Performance

Self-Employed

» Tutored every math course from grade 1 to university level to 500+ students
» Delivered business exam prep workshops for 3 years to 600+ first and second year university students

Business & Math Tutor & Instructor (part-time)

TELUS

» Led cross-functional teams of 30+ people to launch the largest marketing campaign of the year; conducted in-depth market research & analysis; developed a successful marketing campaign strategy & detailed launch plan to ensure flawless execution
» Identified as emerging leader (top 10%); selected by senior leadership team to enroll into the “Leadership NOW” program

Sr. Product Marketing Specialist

» Identified the need for a new role to increase employee engagement, retain talent & integrate workforce for a national team of 300+ people; developed talent development strategy; trained managers on performance management tools; created career development learning plans & performance competency matrices for 6 business groups; dropped attrition from 55% to 30%
» First to implement a series of learning initiatives: developed & delivered business case analysis workshop nationally; facilitated social styles training & team-building activities; organized lunch & learn sessions; created training & development website & monthly newsletter; led a team of 16 people to organize 2 learning conferences with 800+ people attending
» First to develop new hire on-boarding program & training materials that accelerated transition time by 50%; delivered orientation to 50+ people
» Received Leading Star Award for 3 consecutive quarters (10 out of 300+); recognized for making a positive contribution to peoples’ learning needs, improving organization’s performance & demonstrating a passion in training & development

Program Manager for Career Management, Talent Development & Training Development

» Accelerated career through 4 rotations in 18 months (normal track 3 years); 1 out of 6 hired out of 1000+ applications
» Business Analyst: Identified new opportunities to optimize call centre operations & ways to delight & retain mobile clients
» Workforce Planning Analyst: Created a master workforce plan & detailed execution plan to mobilize a workforce of 5000+ employees in the event of a labour disruption
» Communications Specialist: Developed national communications to all redeployed staff in the call center during the strike
» Team Manager: Managed a team of 10 in SMB Loyalty & Retention to retain business & corporate clients
» TELUS Ambassador: Spoke at campus recruitment events & interviewed new grads for Leadership Development Program

Leadership Development Program, Client Operations, Consumer Solutions

Business Coach for 6 & 7 Figure Coaches🌟Mastermind & Retreat Facilitator🌟Top Authentic Marketing, Personal Branding & LinkedIn Expert💎UN & F500 Speaker🎤LinkedIn Top Voice & Instructor🤝13 YOE in career coaching

You’ve worked hard to build your coaching business.
You’ve served clients, created impact & built authority.
But… you’re still not hitting the ease, income, or freedom you know is possible.

Maybe you’re ready to: 
🌟Generate more leads, clients, and sales — without relying only on referrals
🌟Consistently hit $25K+ months without working harder
🌟Amplify your brand & build trust with premium buyers
🌟Shift from 1:1 to scalable hybrid group programs
🌟Sell with confidence & authenticity 
🌟Diversify income with courses, speaking, licensing, brand deals

At your core, you want a business that reflects your voice, worth, vision & lifestyle — without sacrificing freedom.

Hi! I’m Diana YK Chan, Business Growth Strategist, Personal Branding & Trust-Building Expert.

I help coaches amplify their brand, build trust, speak and sell with confidence — scaling to $250K-$1M+ with a proven 5x-20x ROI, in a way that feels aligned, sustainable & spacious.

Last year, I built a new business while:
☀️Working part-time hours
☀️Taking 10+ weeks off
☀️Achieving $100K days, $100K weeks & $100K+ months
☀️Doubling revenue with my best year yet

It’s not luck. It’s a proven method.
Built around a simple mantra: "The more time off I take, the more money I make."

Here’s the truth:
Scaling with ease starts by building trust — in yourself, your audience & your systems.
Sales conversations don’t have to feel pushy.

I've helped my clients:
🔥Build 6-figure businesses in 6 months ($20K-$50K+ months)
🔥Double their revenue in 3 months
🔥Exceed their annual revenue in 4 months
🔥Launch 6-figure group programs that sell out
🔥Scale to 7-figure businesses within a year
🔥Become LinkedIn Learning Instructors 
🔥Enroll 10+ clients per month
🔥Close $5K to $15K B2C and $10K to $100K B2B deals

How I Help You Scale:
🚀In-Demand Expert Accelerator — Scale with hybrid programs
🚀VIP 1:1 Intensives — Map your next leap
🚀Quarterly Masterminds — Advanced scaling strategies
🚀Luxury Retreats — Elevate your network and vision

Why Work With Me:
✨I care deeply about your success. I’m not just your strategist; I’m your biggest cheerleader.
✨You get direct access. On-demand voice notes keep you moving fast.
✨You get personalized strategy. I uncover your unique edge to help you scale with ease.

Entrepreneurship doesn’t have to be lonely.
Scaling doesn’t have to be hard.

If you're ready to scale to $250K-$1M+ with more ease, or want to join my free Coaches in Business Real Talk & Business Mentoring Sessions, DM me. I’d love to hear about your vision.

Book a consultation call: https://mymarketability.com/call

💎 𝗕𝗨𝗜𝗟𝗗 𝗬𝗢𝗨𝗥 𝗕𝗥𝗔𝗡𝗗. 𝗠𝗔𝗫𝗜𝗠𝗜𝗭𝗘 𝗬𝗢𝗨𝗥 𝗠𝗔𝗥𝗞𝗘𝗧𝗔𝗕𝗜𝗟𝗜𝗧𝗬. 𝗜𝗡𝗖𝗥𝗘𝗔𝗦𝗘 𝗬𝗢𝗨𝗥 𝗜𝗡𝗖𝗢𝗠𝗘.

Fulfilling work is so much more than a job that you like, but is a well-defined career path that is closely aligned with your values, passions, and strengths.

My career experience and personal mission led to me to start My Marketability in 2011, to empower individuals to reclaim control of their careers and confidently move towards their future.

Since launching my career coaching practice, I’ve worked with 1000+ clients from around the world, representing 20+ industries, and countless professions in Accounting, Business Development, Communications, Digital, Data Analytics, Engineering, Finance, HR, IT, Legal, Marketing, Operations, Product, Recruiting, Sales, Supply Chain, Training and many more.

After working with me, my clients have gone on to get hired, and make more money, at renowned companies including Amazon, Apple, Google, Microsoft, LinkedIn, Deloitte, PwC, TD, RBC, Nestlé, and Pepsi to name a few.

All my clients have one thing in common, and it has helped them to be successful: A strong commitment to taking ACTION! They weren’t applying for hundreds of jobs online, and just waiting for the phone to ring. They did the work to land the job that they’re passionate about, that gives them purpose, and allows them to live to their full potential.

If you’re ready to invest in your career, I’d love to chat. DM me.

Rich relationships aren’t built by accident. 

They’re built by intention, generosity, and choosing the right rooms.

Two days ago at Selena Soo’s Rich Relationships Lunch in Toronto, I was reminded exactly why relationships are the foundation of everything I do.

This year alone, I hosted 24 events — retreats, masterminds, spa days, networking lunches.

And the results were undeniable:
✨ Better clients
✨ Faster growth
✨ Bigger opportunities
✨ Deep, meaningful collaborations

Why?
Because when you consistently put yourself in the right rooms with the right people, everything accelerates.

5 Ways to Nurture Rich Relationships (the same principles behind my 24-event year):

1️⃣ Ask thoughtful questions, then listen deeply

2️⃣ Follow up with a voice note, intro, or resource

3️⃣ Celebrate others’ wins like they’re your own

4️⃣ Stay connected — consistency compounds

5️⃣ Lead with breathtaking generosity

This is how I built my business to multi–6 figures working part-time hours.

This is how my clients scale to $20K–$100K+ months.

And this is why rooms like Selena’s matter so much.

The energy at this luncheon was electric with brilliant entrepreneurs, heart-centered leaders, and conversations that open doors.

Huge shoutout to Selena for curating an intentional, heart-centered room.

And for letting me play my part: helping secure the venue, recommending powerhouse leaders to attend, and proudly becoming her Toronto book storage facility. 😄

Toronto showed up strong. 💛

Here’s to more rich relationships, more aligned rooms, and more people rising together.

Diana Yuen Kei Chan

Grow to Multi-6 & 7 Figures With A Trusted Brand & Premium Clients 🚀Sell $5K–$100K Speaking & Coaching Offers With Ease👉Mastermind Retreat Host🤝Super Connector🌟Top 20 Marketing Influencer🌟Top 10 Speaker@coaching.com

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From Discouraged to $20K+ in 6 Weeks With a 5X ROI & Renewed Confidence

Before working with me, this client felt stuck, discouraged, and was questioning whether she should quit her business altogether.

Her challenges:
- Low conversions
- Sales calls not landing
- Unclear offer + messaging
- Confidence at an all-time low

Her 6-week transformation:
- Achieved a $20K+ month (her highest ever)
- Enrolled 5 new clients
- Closed a paid speaking gig
- Generated a viral LinkedIn video → surge of inbound leads
- Earned a 5X ROI
- Rebuilt her confidence + momentum

What created the shift:
- Optimized her offer + increased pricing
- Strengthened her sales call framework
- Prequalified higher-quality leads
- Built the confidence to show up on video
- Received tailored strategy + 1:1 support

She shared:
“This was the best investment decision I’ve made.”

If you’re ready to gain clarity, elevate your CEO identity, and convert at a higher level — DM GROWTH.

Diana Yuen Kei Chan and 5 other attendees

From Discouraged to $20K+ in 6 Weeks With a 5X ROI & Renewed Confidence

How My Client Went From $2K → $10K Months & a Confident CEO Identity

Most coaches think they need more tactics to grow.

But this client's story shows what really moves the needle: identity, alignment, and elevated positioning.

When she came to me, she was:
- Hovering around $2K/month
- Attracting misaligned, draining clients
- Undercharging and overdelivering
- Unsure who her real ideal client was
- Losing confidence in her value

Her skills weren’t the problem.
Her identity, boundaries, and clarity were.

Once we rebuilt her business around who she really is and what she uniquely brings, everything changed:
- Consistent $6K–$10K months
- 60% price increase with aligned buyers
- Clear ICP and stronger non-negotiables
- A differentiated niche 
- Confident, powerful presence in content + sales
- Renewed energy, alignment, and fulfillment

In her words: “I’ve never felt this confident or aligned in my business. I finally feel like a CEO.”

WHAT CREATED THE SHIFT (the real work)

We didn’t add more strategies. We upgraded her identity and foundation:
✔ Precise ICA clarity
✔ Elevated messaging and brand positioning
✔ Offer redesign + premium pricing
✔ Boundaries + high-quality client criteria
✔ Uncovering her unique story & value
✔ CEO identity coaching that transformed her confidence

When you shift who you are being…
your business, your clients, and your income rise to meet you.

Grow to Multi-6 & 7 Figures With A Trusted Brand, Premium Clients 🚀Sell $5K–$100K Speaking & Coaching Offers With Ease👉Mastermind Retreat Host🤝Super Connector🌟Top 20 Marketing Influencer🌟Top 10 Speaker @coaching.com

How My Client Went From $2K → $10K Months & a Confident CEO Identity

Your best year isn’t created by doing more.
It’s created by doing less and better.

As we closed our final client session of the year, I felt an overwhelming sense of pride.

Pride in the growth.
Pride in the maturity.
Pride in the relationships that deepen as we evolve.

Today’s fireside chat, Creating Your Best Year Yet, with my dear friend Maya Grossman, was a powerful reminder of what sustainable success actually looks like.

She was part of my inaugural luxury mastermind retreat in Cancun in 2023.

Recently, Maya crossed 7-figure revenue in four years and just had her best year yet while working less.

Not by chasing every strategy.
But by simplifying, systemizing, and committing to what already worked.

A few lessons that stayed with me:

🔥Focus creates momentum and repetition compounds results

🔥Smaller, intentional rooms create deeper impact and easier decisions

🔥Clarity is magnetic as it removes resistance and builds trust

What I’m most proud of isn’t just Maya’s results.

It’s the way our relationship has evolved.

From client → peer → trusted friend.
From hustle → alignment.
From doing more → choosing better.

This is the kind of work I love: helping leaders build businesses that support their lives, not consume them.

Here’s to growth that feels grounded.

And relationships that grow alongside the results.

Elevate Brand Authority to Close 5 & 6 Figure Deals👉Mentor for Established Coaches & Experts Ready for Paid Stages & Profitable Events🌟Top Branding➕Marketing Influencer🌟7X UN Speaker🎤11 LinkedIn Learning Courses

Your next opportunity is already sitting in your contacts list if you nurture it.

Over the last 3 months, I’ve met 200+ incredible people through events, masterminds, retreats, and networking lunches.

And it reminded me of something I deeply believe:

👉 The fortune is in the follow-up.

Your network only grows in value when you nurture it.

This week, my husband helped me build a Rich Relationships Airtable so I can intentionally track, organize, and deepen the connections I’ve made, not just meet people… but follow through.

Every Friday morning this past year, I block off time to send voice notes, check in, share resources, make intros, or simply say: “Thinking of you.”

Because opportunities don’t show up randomly.

They show up when you stay connected, stay generous, and stay intentional.

If you want to learn how to build a network that actually grows your business not just your contacts list…

I’m co-hosting a special session with Selena Soo on “Mastering Rich Relationships: How to Build a Million-Dollar Network that Attracts Clients, Collaborations & Opportunities” 

Join us on Dec 4, 12:00 – 1:30 PM EST

Sign up for free here: https://lnkd.in/gXCi83fT

If you want to elevate your relationships in 2026…
This is the room to be in.

The end of the year isn’t the finish line.
It’s the feedback.

Most coaches sprint from January to December without ever stopping to check if they’re even running in the right direction.

Then December hits.
They feel tired, behind, or unsure of what’s next.

But here’s the good news:

Your 2026 results will come from the clarity you create right now.

When I reflect with my private clients or inside my mastermind, we review four pillars that quietly control your growth:

1. Marketability

Did your niche, message, and voice actually attract the right people?

2. Value

Did your offers solve real problems in a way clients could instantly understand?

3. Visibility

Did you show up enough for people to remember you when they needed help?

4. Authority

Did you share the proof, stories, and insights that position you as the expert?

When even one of these is weak, your business feels heavy.
When you strengthen just one or two, your business opens up again.

So before you decide what to build in 2026, ask yourself:

Where did I grow this year?
Where did I play small?
Which pillar needs the most attention?
And who do I need to become to reach the next level?

End-of-year reflection isn’t busywork.
It’s how you create a business that actually scales.

This is your moment to reset.
Re-align.
Rebuild momentum.

How My Client Pivoted Into Speaking, Secured 5-Figure Deals & Achieved 5X ROI

If you’ve ever felt you’re meant for more in your business but unclear, undercharging, or stretched thin, this story will inspire you.

This client wanted to pivot from career coaching into speaking, partnerships, and bigger opportunities. She had the expertise — she just needed clarity, structure, and a strategy.

Her transformation was powerful:

✨ Restructured her pricing, clarified her packages, and secured multiple 5-figure B2B partnerships.

✨ Repositioned her as a sought-after speaker, built her speaker sheet, revamped her website + LinkedIn, launched a nano-course series, and she became a LinkedIn Learning Instructor.

✨ Expanded her capacity by hiring a VA — a game-changer for productivity and CEO-level focus.

✨ And she achieved a 5X ROI, plus deeper clarity and confidence.

Her words: “Partnering with Diana transformed my business… I secured five-figure engagements and 5X’d my investment.”

If you’re ready to evolve your business and step into your next level, comment GROWTH or DM me.

Diana Yuen Kei Chan and 4 other attendees

How My Client Pivoted Into Speaking, Secured 5-Figure Deals & 5X ROI

How My Client Scaled to 7 Figures With Group Program & 6-Figure Launches

When she joined my mastermind, she had just completed her first full year in business, earning just over $200K through 1:1 coaching, but feeling capped, stretched, and unsure how to scale without burning out.

After my Wealthy & Worthy Mastermind Retreat in Cancun, she:
• Transitioned from 1:1 → a scalable group model
• Sold out her first 6-figure launch (with two cohorts)
• Built a repeatable system for multiple 6-figure launches
• Stepped into a confident CEO identity
• Hired a 3-person full-time team

The true breakthrough:
Her biggest shift wasn’t strategy, it was possibility.

At the retreat, she saw a version of herself she hadn’t accessed before.

With the belief I held for her and the power of being in the right room, she realized she could build a much larger, sustainable 7-figure business.

She crossed $1M in just two years!

And a new identity to match.

DM SCALE if you’re ready to unlock your next level.

How My Client Scaled to 7 Figures With Group Programs & 6-Figure Launches

From $5K to $25K+ Months - How She Built a Six-Figure Business in 6 Months

When this client joined my Accelerator, she was exhausted, scattered, and questioning whether she should give up on her business.

Before:
- Inconsistent revenue (<$5K/month)
- Unclear niche + scattered messaging
- No signature offer
- Low confidence and overwhelmed

After 6 months:
- Scaled to consistent $25K+ months
- 100+ qualified inbound leads/month
- 10+ new clients/month
- Built a six-figure business with diversified revenue streams
- Stepped into her CEO identity with renewed confidence

What shifted:
- Clarity in niche + positioning
- Optimized LinkedIn
- Stronger sales process
- Elevated pricing
- Scalable program design
- High-touch 1:1 coaching.

She shared:
“Diana gave me the clarity, structure, and confidence I needed. Her support has been transformational.”

If you want clarity, consistent revenue, and a business that feels aligned — DM GROWTH.

Most coaches don’t burn out from the work.
They burn out from never pausing.

If your clients get your best but you get the “leftovers,” something needs to shift.

I used to believe running a high-touch business meant giving up my time, energy, and space.
Until I learned the opposite is true.

Your clients don’t want a drained coach.
They want a grounded one.
A present one.
A leader with clarity and capacity.

That’s why my mantra is simple:

The more time off I take, the more money I make.

A high-touch business thrives when the CEO thrives.
So I rebuilt everything around intention.

Here’s what that looks like for me:

CEO Planning Mondays
This is where I map out my week.
Clear goals.
Focused priorities.
A calm start instead of chaos.

No-Meeting Mondays
A decision I made years ago to create space for big thinking.
Scaling.
Systems.
Strategy.
The parts of the business that actually move the needle.

CEO Pampering Fridays
My reset day.
Reflection.
Self-care.
Appointments that help me feel grounded and renewed.
Because rest is a business strategy.

The biggest shift wasn’t the calendar.
It was the belief that my business could expand while I slowed down.

And it did.
It still does.

Here’s what I want you to hear:

You can build a premium, high-touch business without sacrificing yourself.
You can serve deeply without drowning.
You can grow faster by slowing down with intention.

Your next level will require more clarity.
More space.
More inner work.
Not more hustle.

If you want a business that feels good to run, start by asking:

Where do I need more rest?
Where do I need more structure?
Where do I need more space to be a CEO?

Your growth depends on the energy you protect.

Ever catch yourself whispering your own success down?

“It’s nothing. I just got lucky.”
“I’m not ready for that next level.”
“Someone else could do it better.”

That’s your imposter syndrome talking.
And it’s silently keeping you from the revenue, impact, and freedom you crave.

Here’s the truth:
The moment you minimize your wins, downplay your expertise, or shrink your ambitions, you stay small.

Not because you lack ability…
But because your mindset hasn’t caught up to your next-level potential.

Here’s how to embrace the next level:

1️⃣ Name it to claim it
Stop whispering your achievements. Speak them.
“I’m ready to close my next $10K client.”
Say it, write it, feel it. Your brain starts treating it as real.

2️⃣ Stop shrinking in your language
Swap phrases like “I just” or “I think” with confident declarations.
“I help clients scale to 6 figures” beats “I try to help…” every time.

3️⃣ Treat imposter syndrome as a compass
If it’s uncomfortable, you’re on the right path.
Instead of retreating, lean into the feeling. That’s where growth lives.

4️⃣ Visualize your next revenue milestone
See it, hear it, feel it. Not as a dream, but as an inevitable step.
The clearer your vision, the faster your actions align with it.

Your next-level self is already capable.
The only thing standing in your way is your belief in her.

Start speaking her language today.
Start acting like her today.
Start claiming the results she’s ready to generate.

After being invited twice by Coaching.com to speak to thousands of coaches… I noticed a pattern that nobody talks about.

Both sessions ended up becoming top-rated trainings:
- Mastering LinkedIn to grow your business (#1 out of 200 presentations)
- Mastering Lead Generation 

But here’s the surprising part:

These coaches weren’t struggling because they lacked skill.
They were struggling because they lacked visibility, systems, and ownership.

Here are the most common struggles I saw (and how to fix them):

1. They’ve mastered their craft but not their messaging

Many coaches can transform lives in a session.
But freeze when they need to talk about what they do online.

↳ Expertise doesn’t matter if your audience doesn’t understand it.

Fix:
Speak to who you used to be 2–5 years ago.
That person is searching for you.

2. They relied on platforms or programs to send clients

So when it’s time to generate leads themselves?
They don’t know where to start.

↳ If someone else controls your pipeline, they control your income.

Fix:
Build your own top-of-funnel on LinkedIn.
You should always have demand you created, not demand you’re waiting for.

3. They depend on referrals

Referrals are not a strategy.
They’re a bonus.

But most coaches make them the engine of their business.

↳ That leads to inconsistent income and zero predictability.

Fix:
Create a weekly nurturing routine, spend 20 minutes per day to re-engage warm leads and past conversations.

4. They’re certified and credible but unknown

They assume “being good” will eventually get them discovered.

It won’t.

↳ Visibility beats credibility when it comes to growth.

Fix:
Post consistently.
Share stories.
Make your transformation easy to understand.

5. They have leads but no nurturing system

This one shocked me the most.

Coaches had leads.
They just didn’t know how to follow up without feeling pushy.

↳ Leads go cold not because they’re uninterested but because you went silent.

Fix:
Send value-driven check-ins.
Guide the conversation.
Ask better questions.
People buy when they feel supported, not chased.

What I shared with Coaching.com coaches is what I’ll share with you:

You don’t get clients by being the best-kept secret.
You get clients by being clear, visible, and consistent.

Once you learn how to market yourself with confidence,
you stop waiting for opportunity you start creating it.

How My Client Built a Multi–6 Figure Business While Working Less

When she joined my Mastermind Retreat in Cancun, her business had just crossed six figures.

But she was exhausted, overextended, and unsure how to scale without burning out.

When I visited her in Austin recently, she shared that she’s now had her best enrollment month after taking intentional time off… and crossed 7-figures in lifetime revenue in just four years.

What shifted inside the mastermind:
• Simplified to one high-value offer
• Sharpened messaging + positioning to attract premium clients
• Retired programs that drained her
• Made the mindset shift from “doing more” → “leading more”
• Integrated rest as a core business strategy
• Found a high-caliber community that expanded what she believed was possible

If you want 2026 to be your highest-growth, lowest-stress year yet, DM WORTHY to learn about the next retreat.

How My Client Built a Multi–6 Figure Business While Working Less

You’re working hard. You’re consistent. You’re showing up.

And yet… growth feels slow.
Opportunities seem out of reach.
Confidence wavers.

Here’s the secret most coaches and entrepreneurs overlook:

The next level isn’t built solo.
It’s built through connection, guidance, and aligned relationships.

That’s why I curate experiences like the Elevate & Expand Social Lunch and Mastermind Retreats.

Attendees leave with more than inspiration:
✨ Actionable ideas to implement immediately
✨ Meaningful relationships that turn into collaborations
✨ Confidence to claim bigger offers and opportunities
✨ A sense of support that fuels momentum

Here’s what a few attendees said:

✨ "A room full of mission-driven leaders reminded me that anything is possible."
✨ "The energy, the conversations, the people — I left feeling lit up and ready."
✨ "This wasn’t just networking; it was a transformative experience that shifted how I show up."

When you surround yourself with the right people, growth isn’t just faster — it’s exponential.

The takeaway?
Stop trying to figure it all out alone.
Invest your time in rooms that elevate, inspire, and challenge you.

If you’re ready to experience your next breakthrough through connection, DM me.

Testimonials: Masterminds and Events

Working with 100+ coaches taught me this.

Everyone wants growth.

But most don’t know what’s really in the way.

Not skill.

Not talent.

Not drive.

Here’s what I saw again and again from the coaches I worked with
(and the founders at Coaching.com where my sessions ranked highest):

1. Leads grow. But nurturing does not.

Most understand lead gen.
Few understand lead care.
Your next client is often warm…
But not guided.

2. Many can coach. Few can close.

Sales feels scary.
Heavy.
Pushy.
But closing is serving.
And serving takes skill.

3. Self-belief is the real block.

The next level asks you
to think bigger than your fears.
But fear wins when you stay quiet.

4. Revenue grows when you grow.

The strategies work.
But only at the level
you believe you can lead.

Here’s what I tell every client:

→ Care for your leads.
→ Build your sales skill.
→ Stop shrinking your voice.
→ Trust the value you bring.

Simple shifts.
Big jumps.

If you want help with your next level,
send me a DM.

Stop overcomplicating your content — here’s what actually gets clients.

Most coaches don’t have a content problem.

They have an overthinking problem.

If you’ve been posting for months…
…getting likes but not clients
…writing long, polished posts that don’t move the needle
…feeling like you need to be “more expert” to get someone to buy

There’s a reason why.

Here’s the truth no one told me early in my coaching journey:

Clients don’t hire you because your content is perfect.
They hire you because your message hits them at the right moment.

Here’s what actually works (and it’s much simpler than you think):

You don’t need fancier content.
You don’t need a more complicated strategy.
You don’t need to “sound smarter.”

You just need to speak clearly, consistently, and courageously.

Your people don’t want a perfect creator.
They want a leader who helps them feel hope again.

If you’re willing to simplify instead of overthink,
you’ll be shocked by how fast clients start reaching out.

Stop overcomplicating your content strategy!

How My Client Scaled to Multi–6 Figures With a Scalable Program

When this client joined my mastermind retreat in Cancun, she was facing mindset blocks, client pressures, and a business model that limited her growth.

In 6 months, she:
- Optimized her offer to serve more clients without losing quality
- Expanded to a 7-coach team
- Increased her program rate
- Enrolled 30+ clients
- Scaled to multi–6 figures
- Built the confidence + mindset of a true CEO

What Created the Shift:
- Mastermind retreats + like-minded, high-achieving community
- Deep connection + honest conversations
- Strategic offer + program redesign
- Capacity forecasting + operational systems
- Mindset and emotional resilience work

What She Loved Most:
- The community of ambitious women who “get it”
- The safe space for vulnerability + real conversations
- Being surrounded by peers who inspire expansion
- A container where she felt supported, seen, and stretched

In her words:
 “Diana’s mastermind transformed my business, scaling beyond what I thought was possible, while surrounding me with a powerhouse community. She sees each person’s uniqueness and brings out the best in them.”

DM MASTERMIND if you want this level of clarity + momentum.

How My Client Scaled to Multi–6 Figures With a Scalable Program

Most coaches think they’re selling coaching.

They’re not.
They’re selling a future version of their client.

People don’t wake up wanting “6 sessions” or a “12-week program.”

They wake up wanting relief.
Clarity.
Momentum.
Confidence.

A solution to the problem that’s been draining them.

Your job isn’t to sell sessions.

It’s to make the outcome feel possible before the sales conversation even happens.

That’s what value-driven content is for.

Content that makes someone say:
✨ “This is exactly what I’m going through.”
✨ “I didn’t even have the language for this until now.”
✨ “You’re describing my life.”
✨ “If you understand me this well, you can probably help me.”

When you can articulate your ICA’s pain points, desires, and lived experiences better than they can…
you become the coach they trust with their transformation.

Because people don’t buy coaching.

They buy:
• the result
• the relief
• the identity shift
• the possibility of who they want to become

Your content is what helps them see that version of themselves.

If your content reflects their truth, you won’t need to “convince” anyone.
You’ll attract people already wanting to work with you.

How clearly are you speaking to the future version your clients want to step into?

There’s nothing more painful for a coach than knowing you’re capable of more… and still hitting the same ceiling.

You’ve built something real.
You know you can help people.
You’re great at what you do.

But the growth you want still feels just out of reach.

You want bigger clients.
Bigger contracts.
Bigger opportunities.
Bigger confidence.

Yet you’re stuck asking yourself:

Why isn’t this working yet?
What am I missing?
What am I not seeing?

Here’s what I’ve learned after coaching hundreds of entrepreneurs:

You don’t need more tactics.
You need higher-level support.
You need someone who can see your blind spots.
You need frameworks that match your ambition.
You need a strategic thought partner who actually understands the business you’re trying to build.

This is what changed everything for my client Jackie Simon, PCC.

She shared:

“Working with Diana has been one of the best investments I’ve made in my business.”

In six weeks, she:

• Closed her biggest B2B leadership coaching deal to date
• Landed a near six-figure engagement
• Built a pipeline she could sustain all year
• Strengthened her brand and credibility
• Learned how to nurture relationships and close with confidence

But the part that means the most to me is this:

“Diana helped me expand my vision and leadership. I now lead my business with clarity, confidence, and conviction.”

Because you can learn tactics anywhere.
Transformation is different.
Transformation is personal.
Transformation is strategic.
Transformation happens when someone is truly invested in your growth.

If you’re a coach who knows you’re ready for bigger opportunities and higher-level results…

Send me a DM.
Let’s talk about building your next chapter.

Here’s a stat most coaches don’t realize:
👉 80% of conversions happen after 5+ exposures.

Your audience usually needs to see your offer at least five times before they take action.

Not because they’re not interested.
Not because your offer isn’t valuable.

But because:
✨ Repetition builds familiarity
✨ Familiarity builds trust
✨ Trust reduces resistance

This is why posting about your offer once and hoping for results never works.

Your audience needs multiple touchpoints across different channels:
• A post
• An email
• Stories
• A live Q&A
• A reel
• A testimonial
• A reminder
• A value-driven breakdown

Each exposure reinforces your message from a different angle, showcasing
value, urgency, clarity, resonance.

The more familiar your audience becomes with your offer,
the easier it is for them to say yes.

So here’s your reflection for this week:
Where can you add ONE more exposure point for your offer?

How can you help people learn about it again  in a fresh, valuable way?

Visibility isn’t annoying.
Visibility is effective marketing.

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Diana YK Chan, MBA

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The Battle

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Diana YK Chan, MBA

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