Jordana Matsos

Recruiter

hirequity

hirequity is a Sales-focused hiring practice and Recruitment Agency.  We source Sale Talent and are a consultancy formed to practice ethical hiring practices. 
Our recruiters have "lived" sales experiences to bring your Sales Division talent that other agencies who haven't worked a day in corporate, simply can't!

Grow your business, your vision, your team and your community. 

Accountability, an authentic and consultative, cutting-edge approach to recruitment and hiring. Everyone deserves the opportunity to prove their unique value!

Don't simply transform your work. Transform your hiring.

Founder & Managing Director

Match and Fable

The Future of Work is Changing. So is Recruitment. 
My job? Enable you to tell your story to companies that are hiring.

Shutterstock

I led a sales/customer success division selling content, media and technology solutions.
-Restructured a newly acquired tech start-up into the sales org into 3 segments to better serve our ideal client, creating competencies and a hiring strategy to attract top talent

-By identifying predictive churn indicators of the top 20% of clients, reduced attrition by 5 %  
- Created a funnel resource plan with marketing to increase the percentage of lead consumption. 
- A workforce reduction plan was created to manage departmental costs and hire in some key geographical areas

Director of Sales

Foodee (tech startup) 

I led a sales/customer success division with a 6-month consultancy.
Created a 3-year comprehensive sales/marketing, operational and financial Go-To-Market plan to reach $100 million in ARR for Board approval and funding. 

Online food-tech startup serving office catering from the best local restaurants with quick team & business food delivery and world-class ordering support.

VP of Sales

Pethealth Inc. - a Fairfax Company

I led a multi-national sales/customer success division selling SaaS and insurance solutions.
-Co-led a National Adopter Survey for 2018 that utilized adopter data to create insights into why people adopt and how to reduce euthanasia, while increasing customer experience.
- Built the North American Sales Strategy for software sales and retention

Vice President of Strategy and Sales, North America

Purolator Inc.

I led a multi-national sales team selling retail/e-commerce and healthcare supply chain solutions.
- Recruited to drive complex, enterprise sales individuals to grow revenues and target new client spend. 
 - Responsible for revenues in excess of $200 million.

Senior Manager of Strategy and Sales; Retailers, eCommerce

Cintas

I led a regional sales division selling facility services and uniform services.
Methodology and process-driven management role of a team of divided acquisition and development sales representatives promoting uniforms, healthcare, restaurant and hospitality supplies

Selling into global, regional and national businesses with a team of 9 sales representatives that grew to 14. 
Helped secure $270,000 in new major weekly installments and developed baseline for prospect research.
Increased sales volume by adding $500,000 in new growth only selling underutilized programs

Market Sales Manager

autoTRADER.ca

I led a sales division selling SEO/SEM, digital media, SaaS solutions into the automotive industry.
- Managed a team of 15 sales reps covering the Southern Ontario, revenues exceeded $20 million annually in 2011 from $16 million in 2010.

Selected to work on a high-profile organizational review team (being sold by Yellow Pages to a private equity firm, Apex) tasked with transforming the organization from a people, process and infrastructure perspective in preparation for Yellow Pages Media’s acquisition.

Senior Sales Manager

RGM Group or Rive Gauche Media (Tech Startup)

Startup; Digital and Print Publishing and Advertising: hired to lead the sales and marketing division

Leading with its verticals-Epicurean, Luxury, Style and Travel--RGM Group provides a unique set of resources for its partners to fully maximize their online advertising spends and generate revenue.
-Provides access to more than 197 million unique visitors and 7 billion page views per month across mobile and desktop

Director Of Business Development

Torstar Corporation

I led a sales division selling subscription based services.
 - Led an integrated sales and marketing initiative designed to penetrate and grow targeted markets to $250,000.
 - Increased sales by 4% through process selling, a partnership with the Industry Education Council of Hamilton to hire students and bundling the products into promotional package.

District Manager

#TheSalesRecruiter | 5x Sales Leader 👩‍💼 | $1M💰 Startup Founder -Sales Advisor & Mentor -HR Consultant | Inspiring A New Way of Hiring 🙌 | Do Something Different Today!📱

After too many years in sales leadership, it hit me like a lightning bolt: there’s a BIG problem every company and candidate faces—but few are solving it right. Recruitment and Hiring.

I walked away from a corporate career to fix what no one else could: finding and hiring top sales talent. The three biggest obstacles?

 - No urgency. Poor communication. (Ever felt that frustration?)
 - Generalist recruiters with zero expertise in your industry.
 - A complete lack of skill in identifying the right candidate for the job.

Sound familiar?

Here’s the truth: If you want top sales talent that drives results, you need a different approach—one that’s Direct, relatable, and distinct. That’s what I deliver for companies hiring sales teams and what I teach job seekers navigating the hiring maze.

Here’s how we solve your hiring problems:

1) For Companies:
I specialize in working with organizations that are serious about building powerhouse sales divisions—and I bring 20+ years of leadership experience to the table. As a former Sales Leader and HR Grad, I get your hiring struggles because I’ve been there.

2) For HR Teams and Hiring Managers:
I train your team on how to interview, vet, and hire like a pro—ensuring you never miss out on the best talent again.

3) For Candidates:
Our “hirequity Academy” mentorship gives you the insider knowledge to crack the code on how recruiters and hiring managers FIND YOU, VET YOU, and HIRE YOU. 

It’s not just a training—it’s a game changer with our 30-Day Dealbreaker program.

https://www.hirequityacademy.com/

What have I done?

✔️ Built and hired sales teams that consistently blew past targets as a 5x Sales Leader
✔️ Recruited CROs and Directors who drove massive profitability
✔️ Constructed high-performing sales divisions that connected with customers and satisfied shareholders
✔️ Coached and inspired thousands of salespeople to crush their goals
✔️ Earned my HR Degree from McMaster and gained rave reviews from clients, candidates, and customers alike

They call me The Sales Recruiter—because when it comes to finding and hiring top-tier sales talent, there’s no room for guesswork. 

I’ve lived your challenges. I’ve solved them.

Day & Ross

Outsourced fleet management for Canada and the USA

National Director, Dedicated Sales

Remco

Business Development Manager

Jim Pattison Lease

Canada's largest privately-owned fleet management and corporate leasing company

Account Executive

Canada Cartage

Canada's largest national dedicated fleet solutions provider. Helping Canadian businesses succeed for over 100 years. 
General freight services, managed transportation, fulfillment & distribution, and home delivery

Consolidated Fastfrate

Providing asset based LTL intermodal services across Canada

Amico Group of Companies

Amico Corporation, founded in 1974, designs, manufactures and markets a broad range of products for virtually every department in the health care facility. Amico’s mission is to provide state-of-the-art products that facilitate the caregiver's role in providing the best outcomes for patients.


My responsibilities include:

- Working closely with architects, engineers, facility managers, construction managers and C-level hospital executives to show value in Amico’s Interior Division’s product offerings.
- Finding opportunities in the Southeastern/South-Central United States where Amico’s patented industry-leading interior patient room solutions can work to help fit the needs of hospitals and other healthcare facilities. 
- Working with other Amico divisions to provide a one-stop-shop to allow hospitals ease of coordination and a trusted industry-leading partner.

Regional Sales Manager

CashTech Currency Products Inc.

CashTech helps businesses automate their cash management.

My responsibilities included:
- Prospecting for new business and tracking sales activity using HubSpot CRM
- Performing discovery meetings to probe for client pain-points, wants and needs
- Presenting a demo of our solution to show how it would work in the prospective client's environment
- Building a business case to show the client what their ROI would look like
- Closing deals and passing them off to the account management team

National Business Development Manager

ABCorp

ABnote is North America's leading manufacturer of plastic cards.

My responsibilities included:

- Prospecting for new business and tracking business activity using Salesforce CRM
- Managing an existing book of business and increasing revenue within those accounts
- Presenting ABnote's solutions to prospective and existing clients

Account Executive - Manufacturing Sales (Plastic cards - gift, loyalty, membership, access, RFID)

Yellow Pages / Pages Jaunes – Canada

Delivered print, online, mobile, search engine marketing and search engine optimization solutions to small to medium businesses.

Media Account Consultant

Specializing in corporate fleet leasing solutions, my role as an Account Executive at Jim Pattison Lease leverages extensive expertise in new business development and customer relationship management. Our team has thrived in establishing robust partnerships and expanding our client base, contributing to the company's position as Canada's leading privately-owned fleet management entity.

My tenure at Canada Cartage honed my skills in online marketing and strategic business development, culminating in a successful transition to my current role. With a passion for innovation in fleet solutions, I am committed to delivering exceptional service and tailored leasing strategies that drive operational efficiency and client satisfaction.

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The Battle

Jordana Matsos

Joey Wilson

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