Jordana Matsos

Recruiter

hirequity

hirequity is a Sales-focused hiring practice and Recruitment Agency.  We source Sale Talent and are a consultancy formed to practice ethical hiring practices. 
Our recruiters have "lived" sales experiences to bring your Sales Division talent that other agencies who haven't worked a day in corporate, simply can't!

Grow your business, your vision, your team and your community. 

Accountability, an authentic and consultative, cutting-edge approach to recruitment and hiring. Everyone deserves the opportunity to prove their unique value!

Don't simply transform your work. Transform your hiring.

Founder & Managing Director

Match and Fable

The Future of Work is Changing. So is Recruitment. 
My job? Enable you to tell your story to companies that are hiring.

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I led a sales/customer success division selling content, media and technology solutions.
-Restructured a newly acquired tech start-up into the sales org into 3 segments to better serve our ideal client, creating competencies and a hiring strategy to attract top talent

-By identifying predictive churn indicators of the top 20% of clients, reduced attrition by 5 %  
- Created a funnel resource plan with marketing to increase the percentage of lead consumption. 
- A workforce reduction plan was created to manage departmental costs and hire in some key geographical areas

Director of Sales

Foodee (tech startup) 

I led a sales/customer success division with a 6-month consultancy.
Created a 3-year comprehensive sales/marketing, operational and financial Go-To-Market plan to reach $100 million in ARR for Board approval and funding. 

Online food-tech startup serving office catering from the best local restaurants with quick team & business food delivery and world-class ordering support.

VP of Sales

Pethealth Inc. - a Fairfax Company

I led a multi-national sales/customer success division selling SaaS and insurance solutions.
-Co-led a National Adopter Survey for 2018 that utilized adopter data to create insights into why people adopt and how to reduce euthanasia, while increasing customer experience.
- Built the North American Sales Strategy for software sales and retention

Vice President of Strategy and Sales, North America

Purolator Inc.

I led a multi-national sales team selling retail/e-commerce and healthcare supply chain solutions.
- Recruited to drive complex, enterprise sales individuals to grow revenues and target new client spend. 
 - Responsible for revenues in excess of $200 million.

Senior Manager of Strategy and Sales; Retailers, eCommerce

Cintas

I led a regional sales division selling facility services and uniform services.
Methodology and process-driven management role of a team of divided acquisition and development sales representatives promoting uniforms, healthcare, restaurant and hospitality supplies

Selling into global, regional and national businesses with a team of 9 sales representatives that grew to 14. 
Helped secure $270,000 in new major weekly installments and developed baseline for prospect research.
Increased sales volume by adding $500,000 in new growth only selling underutilized programs

Market Sales Manager

autoTRADER.ca

I led a sales division selling SEO/SEM, digital media, SaaS solutions into the automotive industry.
- Managed a team of 15 sales reps covering the Southern Ontario, revenues exceeded $20 million annually in 2011 from $16 million in 2010.

Selected to work on a high-profile organizational review team (being sold by Yellow Pages to a private equity firm, Apex) tasked with transforming the organization from a people, process and infrastructure perspective in preparation for Yellow Pages Media’s acquisition.

Senior Sales Manager

RGM Group or Rive Gauche Media (Tech Startup)

Startup; Digital and Print Publishing and Advertising: hired to lead the sales and marketing division

Leading with its verticals-Epicurean, Luxury, Style and Travel--RGM Group provides a unique set of resources for its partners to fully maximize their online advertising spends and generate revenue.
-Provides access to more than 197 million unique visitors and 7 billion page views per month across mobile and desktop

Director Of Business Development

Torstar Corporation

I led a sales division selling subscription based services.
 - Led an integrated sales and marketing initiative designed to penetrate and grow targeted markets to $250,000.
 - Increased sales by 4% through process selling, a partnership with the Industry Education Council of Hamilton to hire students and bundling the products into promotional package.

District Manager

#TheSalesRecruiter | 5x Sales Leader 👩‍💼 | $1M💰 Startup Founder -Sales Advisor & Mentor -HR Consultant | Inspiring A New Way of Hiring 🙌 | Do Something Different Today!📱

After too many years in sales leadership, it hit me like a lightning bolt: there’s a BIG problem every company and candidate faces—but few are solving it right. Recruitment and Hiring.

I walked away from a corporate career to fix what no one else could: finding and hiring top sales talent. The three biggest obstacles?

 - No urgency. Poor communication. (Ever felt that frustration?)
 - Generalist recruiters with zero expertise in your industry.
 - A complete lack of skill in identifying the right candidate for the job.

Sound familiar?

Here’s the truth: If you want top sales talent that drives results, you need a different approach—one that’s Direct, relatable, and distinct. That’s what I deliver for companies hiring sales teams and what I teach job seekers navigating the hiring maze.

Here’s how we solve your hiring problems:

1) For Companies:
I specialize in working with organizations that are serious about building powerhouse sales divisions—and I bring 20+ years of leadership experience to the table. As a former Sales Leader and HR Grad, I get your hiring struggles because I’ve been there.

2) For HR Teams and Hiring Managers:
I train your team on how to interview, vet, and hire like a pro—ensuring you never miss out on the best talent again.

3) For Candidates:
Our “hirequity Academy” mentorship gives you the insider knowledge to crack the code on how recruiters and hiring managers FIND YOU, VET YOU, and HIRE YOU. 

It’s not just a training—it’s a game changer with our 30-Day Dealbreaker program.

https://www.hirequityacademy.com/

What have I done?

✔️ Built and hired sales teams that consistently blew past targets as a 5x Sales Leader
✔️ Recruited CROs and Directors who drove massive profitability
✔️ Constructed high-performing sales divisions that connected with customers and satisfied shareholders
✔️ Coached and inspired thousands of salespeople to crush their goals
✔️ Earned my HR Degree from McMaster and gained rave reviews from clients, candidates, and customers alike

They call me The Sales Recruiter—because when it comes to finding and hiring top-tier sales talent, there’s no room for guesswork. 

I’ve lived your challenges. I’ve solved them.

Riverhead

Member | Fractional Exec | Strategy Consultant

Consultport

Working independently and along side teams from boutique consulting firms on commercial strategy reviews and go-to-market design and implementation, with focus on sales enablement, and EBITDA-anchored top-line growthh

Independent Advisor/Executive

Livingston International

Reporting to the CEO, and part of the Senior Leadership Team, delivered on a value creation plan targeting $45M savings, spearheading cost reductions and optimizing procurement functions. Implemented strategies to enhance workforce management and customer interactions.

Vice President Corporate Operations

Lone Wolf Technologies

Executed Vista's investment strategy into actionable programs. Streamlined business processes by transitioning to unified systems, while optimizing sales operations and customer engagement.

Director of Strategic Program / Chief of Staff to CEO

Burnie Group

Boutique strategy consulting firm serving clients across the healthcare, financial services and telecommunications.
Directed valuation-driven projects for a PE-owned Telemedicine entity. Crafted growth strategies that led to the acquisition of a HealthTech firm within a year.

Management Consultant 

Odgers Berndtson

Leading the Digital Communications,Telecom practices. Focused on executive recruitments for pivotal roles, achieving notable successes in competitive environments. First year mandates included competitive wins over the top 3 global search majors

Principal

Kearney

Invited by the CMT (Communications, Media and Technology) practice to came back "home" in 2011 to support the CMT practice leadership with building the Media practice, securing the first of many regional media powerhouses as a client in the first year.
First joined in 2007 as the firm's 3rd employee in the, launching the firm's regional office, focusing on strategic initiatives within Real Estate and Telecom

Management Consultant

Strategy&

Played a key role in launching the firm's regional office, focusing on strategic initiatives within Real Estate and Telecom

American University in Dubai

Part time lecturer in the Business Administration Faculty. Lectured multiple courses, including Introduction to Business, Marketing Strategy, and Consumer Behaviour

Lecturer

Global Leader in Digital Transformation, Strategy Execution, and Value Creation

With over two decades of experience in strategy consulting and operational excellence, I specialize in driving transformative change and rapid value creation across diverse industries, including Private Equity-owned startups, SMEs, and large-scale enterprises. My expertise spans digital transformation, sales enablement, and EBITDA-focused growth, with a proven track record of delivering sustainable results.

Experience and Achievements:

• Strategic Leadership: As Vice President of Corporate Operations at Livingston International and Director of Strategic Programs at Lone Wolf Technologies, I led value creation plans, achieving significant cost reductions, optimizing procurement functions, and enhancing customer interactions.

• Operational Excellence: I have consistently driven operational improvements and streamlined business processes, resulting in enhanced performance and customer satisfaction.

• Industry Versatility: My consulting experience includes leading roles at Booz & Company (now Strategy&), A.T. Kearney, and Partners in Performance, where I advised clients across Telecom, Media, Healthcare, Construction, Real Estate, Government, and Mining sectors.

• Global Impact: I have successfully managed projects across four continents, navigating complex market dynamics and delivering impactful results in regions that represent nearly half of the global GDP.

I am passionate about creating value and driving change that resonates and persists. So if you are looking for a seasoned guide to navigate transformative growth, let’s connect!

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Jordana Matsos

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