Jordana Matsos

Recruiter

hirequity

hirequity is a Sales-focused hiring practice and Recruitment Agency.  We source Sale Talent and are a consultancy formed to practice ethical hiring practices. 
Our recruiters have "lived" sales experiences to bring your Sales Division talent that other agencies who haven't worked a day in corporate, simply can't!

Grow your business, your vision, your team and your community. 

Accountability, an authentic and consultative, cutting-edge approach to recruitment and hiring. Everyone deserves the opportunity to prove their unique value!

Don't simply transform your work. Transform your hiring.

Founder & Managing Director

Match and Fable

The Future of Work is Changing. So is Recruitment. 
My job? Enable you to tell your story to companies that are hiring.

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I led a sales/customer success division selling content, media and technology solutions.
-Restructured a newly acquired tech start-up into the sales org into 3 segments to better serve our ideal client, creating competencies and a hiring strategy to attract top talent

-By identifying predictive churn indicators of the top 20% of clients, reduced attrition by 5 %  
- Created a funnel resource plan with marketing to increase the percentage of lead consumption. 
- A workforce reduction plan was created to manage departmental costs and hire in some key geographical areas

Director of Sales

Foodee (tech startup) 

I led a sales/customer success division with a 6-month consultancy.
Created a 3-year comprehensive sales/marketing, operational and financial Go-To-Market plan to reach $100 million in ARR for Board approval and funding. 

Online food-tech startup serving office catering from the best local restaurants with quick team & business food delivery and world-class ordering support.

VP of Sales

Pethealth Inc. - a Fairfax Company

I led a multi-national sales/customer success division selling SaaS and insurance solutions.
-Co-led a National Adopter Survey for 2018 that utilized adopter data to create insights into why people adopt and how to reduce euthanasia, while increasing customer experience.
- Built the North American Sales Strategy for software sales and retention

Vice President of Strategy and Sales, North America

Purolator Inc.

I led a multi-national sales team selling retail/e-commerce and healthcare supply chain solutions.
- Recruited to drive complex, enterprise sales individuals to grow revenues and target new client spend. 
 - Responsible for revenues in excess of $200 million.

Senior Manager of Strategy and Sales; Retailers, eCommerce

Cintas

I led a regional sales division selling facility services and uniform services.
Methodology and process-driven management role of a team of divided acquisition and development sales representatives promoting uniforms, healthcare, restaurant and hospitality supplies

Selling into global, regional and national businesses with a team of 9 sales representatives that grew to 14. 
Helped secure $270,000 in new major weekly installments and developed baseline for prospect research.
Increased sales volume by adding $500,000 in new growth only selling underutilized programs

Market Sales Manager

autoTRADER.ca

I led a sales division selling SEO/SEM, digital media, SaaS solutions into the automotive industry.
- Managed a team of 15 sales reps covering the Southern Ontario, revenues exceeded $20 million annually in 2011 from $16 million in 2010.

Selected to work on a high-profile organizational review team (being sold by Yellow Pages to a private equity firm, Apex) tasked with transforming the organization from a people, process and infrastructure perspective in preparation for Yellow Pages Media’s acquisition.

Senior Sales Manager

RGM Group or Rive Gauche Media (Tech Startup)

Startup; Digital and Print Publishing and Advertising: hired to lead the sales and marketing division

Leading with its verticals-Epicurean, Luxury, Style and Travel--RGM Group provides a unique set of resources for its partners to fully maximize their online advertising spends and generate revenue.
-Provides access to more than 197 million unique visitors and 7 billion page views per month across mobile and desktop

Director Of Business Development

Torstar Corporation

I led a sales division selling subscription based services.
 - Led an integrated sales and marketing initiative designed to penetrate and grow targeted markets to $250,000.
 - Increased sales by 4% through process selling, a partnership with the Industry Education Council of Hamilton to hire students and bundling the products into promotional package.

District Manager

#TheSalesRecruiter | 5x Sales Leader 👩‍💼 | $1M💰 Startup Founder -Sales Advisor & Mentor -HR Consultant | Inspiring A New Way of Hiring 🙌 | Do Something Different Today!📱

After too many years in sales leadership, it hit me like a lightning bolt: there’s a BIG problem every company and candidate faces—but few are solving it right. Recruitment and Hiring.

I walked away from a corporate career to fix what no one else could: finding and hiring top sales talent. The three biggest obstacles?

 - No urgency. Poor communication. (Ever felt that frustration?)
 - Generalist recruiters with zero expertise in your industry.
 - A complete lack of skill in identifying the right candidate for the job.

Sound familiar?

Here’s the truth: If you want top sales talent that drives results, you need a different approach—one that’s Direct, relatable, and distinct. That’s what I deliver for companies hiring sales teams and what I teach job seekers navigating the hiring maze.

Here’s how we solve your hiring problems:

1) For Companies:
I specialize in working with organizations that are serious about building powerhouse sales divisions—and I bring 20+ years of leadership experience to the table. As a former Sales Leader and HR Grad, I get your hiring struggles because I’ve been there.

2) For HR Teams and Hiring Managers:
I train your team on how to interview, vet, and hire like a pro—ensuring you never miss out on the best talent again.

3) For Candidates:
Our “hirequity Academy” mentorship gives you the insider knowledge to crack the code on how recruiters and hiring managers FIND YOU, VET YOU, and HIRE YOU. 

It’s not just a training—it’s a game changer with our 30-Day Dealbreaker program.

https://www.hirequityacademy.com/

What have I done?

✔️ Built and hired sales teams that consistently blew past targets as a 5x Sales Leader
✔️ Recruited CROs and Directors who drove massive profitability
✔️ Constructed high-performing sales divisions that connected with customers and satisfied shareholders
✔️ Coached and inspired thousands of salespeople to crush their goals
✔️ Earned my HR Degree from McMaster and gained rave reviews from clients, candidates, and customers alike

They call me The Sales Recruiter—because when it comes to finding and hiring top-tier sales talent, there’s no room for guesswork. 

I’ve lived your challenges. I’ve solved them.

PLEA Community Services Society of BC

PLEA’s vision is a world where everyone has the opportunity for a good life, and where everyone counts.  To fulfil this vision PLEA delivers unique services, tailored to individual strengths and needs, to children, youth, adults and families facing significant challenges so that they may live fulfilling lives within their communities.

Caregiver

Portage Transport

Portage Transport Inc. is a Manitoba-owned-and-operated company with over 20 years of secure management. We proudly call ourselves the Uncommon Carrier because our business model is built on the core values of Trust, Communication, Commitment, Accountability, and Results – uncommon characteristics in most of the trucking industry today.

We are committed to deliver on these values every day - every time we deliver freight.

If you are looking for a Truckload carrier that provides seamless service from the Eastern Seaboard and Central U.S. to Canada, talk to Portage Transport. The Uncommon Carrier.

Sales Director

SPI Logistics

Since it's inception in 1979, SPI has seen exceptional growth by presenting our customers with a superior alternative in the Transportation Industry. We achieve this by focusing on effective communication, quality service and the professionalism of our Representatives. Working with our partners, we have grown to a North-America-wide network of offices.

Business Development Manager

Old Dominion Freight Line

With 230 US Terminals to choose from for LTL
domestic US and crossborder. ODFL services Canada, Mexico, Hawaii, Alaska, and Puerto Rico. We also offer LCL, and FCL Ocean services as well as Air services globally. Other services include Tradeshow, Expedited and Security divider service throughout the US.

Canadian Solution Specialist 🦄

Hercules Forwarding

Business Development and Account Management in Burnaby, Coquitlam, Port Coquitlam.
Hercules Forwarding is an award winning asset based motor carrier specializing in US to Canada LTL shipments. The carrier offers the service advantages and flexibility of a regional carrier, with the coverage of a national carrier; a crucial difference that has made Hercules one of the fastest growing LTL carriers in the market. Utilizing the latest "green" fleet technology advancements available to truck carriers, Hercules is a responsible partner with both the Canada Border Services Agency, and US Customs and Border Protection.

Senior Account Manager

Business Development for the Richmond, Delta.
Hercules Forwarding is an award winning asset based motor carrier specializing in US to Canada LTL shipments. The carrier offers the service advantages and flexibility of a regional carrier, with the coverage of a national carrier; a crucial difference that has made Hercules one of the fastest growing LTL carriers in the market. Utilizing the latest "green" fleet technology advancements available to truck carriers, Hercules is a responsible partner with both the Canada Border Services Agency, and US Customs and Border Protection.

Account Manager

Western Canada Express

Business Development for Burnaby, Coquitlam, Port Coquitlam, New Westminster.
Specializing in providing freight forwarding and intermodal transportation to the western provinces and territories of Canada.

Livingston International

Business Development for Manitoba, Alberta, Saskatchewan, and BC.
Livingston International is North America’s top choice for vehicle transportation. For personal or corporate moves, our Delta (Vancouver)  office can help you get your car where it needs to be.

Western Region Sales Manager

Wood Wyant

With 90 years of expertise in hygiene and sanitation, our subsidiary Wood Wyant is the partner of choice for the businesses working in Canadian commercial, industrial and institutional markets. We formulate and distribute a wide range of cleaning and sanitation products and equipment.

Hansen's

As a proudly Canadian, family owned business with over 30 years of experience in the vehicle transportation business, Hansen’s has developed a reputation that leaves the competition in the dust.

Making connections and helping people achieve results with integrity and authenticity.

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Jordana Matsos

Mark Dalla-Vicenza

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