Jordana Matsos

Recruiter

hirequity

hirequity is a Sales-focused hiring practice and Recruitment Agency.  We source Sale Talent and are a consultancy formed to practice ethical hiring practices. 
Our recruiters have "lived" sales experiences to bring your Sales Division talent that other agencies who haven't worked a day in corporate, simply can't!

Grow your business, your vision, your team and your community. 

Accountability, an authentic and consultative, cutting-edge approach to recruitment and hiring. Everyone deserves the opportunity to prove their unique value!

Don't simply transform your work. Transform your hiring.

Founder & Managing Director

Match and Fable

The Future of Work is Changing. So is Recruitment. 
My job? Enable you to tell your story to companies that are hiring.

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I led a sales/customer success division selling content, media and technology solutions.
-Restructured a newly acquired tech start-up into the sales org into 3 segments to better serve our ideal client, creating competencies and a hiring strategy to attract top talent

-By identifying predictive churn indicators of the top 20% of clients, reduced attrition by 5 %  
- Created a funnel resource plan with marketing to increase the percentage of lead consumption. 
- A workforce reduction plan was created to manage departmental costs and hire in some key geographical areas

Director of Sales

Foodee (tech startup) 

I led a sales/customer success division with a 6-month consultancy.
Created a 3-year comprehensive sales/marketing, operational and financial Go-To-Market plan to reach $100 million in ARR for Board approval and funding. 

Online food-tech startup serving office catering from the best local restaurants with quick team & business food delivery and world-class ordering support.

VP of Sales

Pethealth Inc. - a Fairfax Company

I led a multi-national sales/customer success division selling SaaS and insurance solutions.
-Co-led a National Adopter Survey for 2018 that utilized adopter data to create insights into why people adopt and how to reduce euthanasia, while increasing customer experience.
- Built the North American Sales Strategy for software sales and retention

Vice President of Strategy and Sales, North America

Purolator Inc.

I led a multi-national sales team selling retail/e-commerce and healthcare supply chain solutions.
- Recruited to drive complex, enterprise sales individuals to grow revenues and target new client spend. 
 - Responsible for revenues in excess of $200 million.

Senior Manager of Strategy and Sales; Retailers, eCommerce

Cintas

I led a regional sales division selling facility services and uniform services.
Methodology and process-driven management role of a team of divided acquisition and development sales representatives promoting uniforms, healthcare, restaurant and hospitality supplies

Selling into global, regional and national businesses with a team of 9 sales representatives that grew to 14. 
Helped secure $270,000 in new major weekly installments and developed baseline for prospect research.
Increased sales volume by adding $500,000 in new growth only selling underutilized programs

Market Sales Manager

autoTRADER.ca

I led a sales division selling SEO/SEM, digital media, SaaS solutions into the automotive industry.
- Managed a team of 15 sales reps covering the Southern Ontario, revenues exceeded $20 million annually in 2011 from $16 million in 2010.

Selected to work on a high-profile organizational review team (being sold by Yellow Pages to a private equity firm, Apex) tasked with transforming the organization from a people, process and infrastructure perspective in preparation for Yellow Pages Media’s acquisition.

Senior Sales Manager

RGM Group or Rive Gauche Media (Tech Startup)

Startup; Digital and Print Publishing and Advertising: hired to lead the sales and marketing division

Leading with its verticals-Epicurean, Luxury, Style and Travel--RGM Group provides a unique set of resources for its partners to fully maximize their online advertising spends and generate revenue.
-Provides access to more than 197 million unique visitors and 7 billion page views per month across mobile and desktop

Director Of Business Development

Torstar Corporation

I led a sales division selling subscription based services.
 - Led an integrated sales and marketing initiative designed to penetrate and grow targeted markets to $250,000.
 - Increased sales by 4% through process selling, a partnership with the Industry Education Council of Hamilton to hire students and bundling the products into promotional package.

District Manager

#TheSalesRecruiter | 5x Sales Leader 👩‍💼 | $1M💰 Startup Founder -Sales Advisor & Mentor -HR Consultant | Inspiring A New Way of Hiring 🙌 | Do Something Different Today!📱

After too many years in sales leadership, it hit me like a lightning bolt: there’s a BIG problem every company and candidate faces—but few are solving it right. Recruitment and Hiring.

I walked away from a corporate career to fix what no one else could: finding and hiring top sales talent. The three biggest obstacles?

 - No urgency. Poor communication. (Ever felt that frustration?)
 - Generalist recruiters with zero expertise in your industry.
 - A complete lack of skill in identifying the right candidate for the job.

Sound familiar?

Here’s the truth: If you want top sales talent that drives results, you need a different approach—one that’s Direct, relatable, and distinct. That’s what I deliver for companies hiring sales teams and what I teach job seekers navigating the hiring maze.

Here’s how we solve your hiring problems:

1) For Companies:
I specialize in working with organizations that are serious about building powerhouse sales divisions—and I bring 20+ years of leadership experience to the table. As a former Sales Leader and HR Grad, I get your hiring struggles because I’ve been there.

2) For HR Teams and Hiring Managers:
I train your team on how to interview, vet, and hire like a pro—ensuring you never miss out on the best talent again.

3) For Candidates:
Our “hirequity Academy” mentorship gives you the insider knowledge to crack the code on how recruiters and hiring managers FIND YOU, VET YOU, and HIRE YOU. 

It’s not just a training—it’s a game changer with our 30-Day Dealbreaker program.

https://www.hirequityacademy.com/

What have I done?

✔️ Built and hired sales teams that consistently blew past targets as a 5x Sales Leader
✔️ Recruited CROs and Directors who drove massive profitability
✔️ Constructed high-performing sales divisions that connected with customers and satisfied shareholders
✔️ Coached and inspired thousands of salespeople to crush their goals
✔️ Earned my HR Degree from McMaster and gained rave reviews from clients, candidates, and customers alike

They call me The Sales Recruiter—because when it comes to finding and hiring top-tier sales talent, there’s no room for guesswork. 

I’ve lived your challenges. I’ve solved them.

SOUKYA International Holistic Health Centre 

• Proactively upsold and cross-sold services during calls, driving revenue and enhancing sales opportunities.
• Efficiently managed front desk operations, office administration, record-keeping, meetings, and inventory optimization.
• Delivered exceptional customer service, exceeding expectations and fostering positive guest experiences.
• Utilized medical terminology for seamless patient registration processes.
• Proactively resolved inquiries and issues, employing strong problem-solving skills.
• Collaborated cross-functionally to ensure smooth operations.

Administrative Sales

airtel

• Sold products like SIM, Broadband, Portable WiFi Devices and DTH to walk-in customers.
• Cross sold and up sold value added services to the customer who intended a support service.
• Documented the sales and sent it to the activation team and followed up with them for timely activation.
• Visited VVIP clientele for sales, service, upgrades and support services.
• Tour the market when store foot fall is less to generate leads.
• Handled the store in the absence of store manager.
• Promoted superior experience by addressing customer concerns, suggested effective solutions, demonstrating empathy & resolving problems swiftly.

Sales

HDB Financial Services Ltd.

• Sold Digital Product, Lifestyle Product, Auto, Personal, Home and other various loan products to individuals and affinity groups using consultative selling techniques.
• Explained advantages, features and disadvantages of various loan to boost sales.
• Engaged customers using well-honed interpersonal skills to determine which product best fit needs and preferences.
• Explained benefits and features of warranty programs, resulting in add-on sales.
• Obtained applicants' credit score & reviewed to determine eligibility of granting loans.
• Wrote sales reports for senior leadership and streamline operational processes.
• Collected premiums on or before effective date.

Senior Sales Officer

CR Projects

• Maintained files and records by implementing effective filing systems that boosted efficiency and organization.
• Organized and scheduled events, meetings, training, and all other types of programs.
• Trained new team members on company procedures, customer service & issue resolution.
• Monitored office supplies by checking inventory and placing orders.
• Kept accounts in balance and ran daily reports to verify totals.
• Resolved customer issues & notified supervisor immediately when problems escalated.
• Calculated billings and coordinated pick-up and delivery of mail services.

Front Office Executive

Vodafone

• Communicated with customers to identify needs and expectations and sold products and services that suited the need most.
• Resolved concerns with products or services to help with retention and drive sales.
• Explained online self-help options to customers to promote additional and after-hours support choices.
• Helped large volume of customers every day with positive attitude and focus on customer satisfaction.
• Strengthened customer relationships by listening to customer concerns and giving priority to service requirements.
• Managed overstocking, restocking and inventory control.
• Maintained professional demeanor by staying calm when addressing angry customers.

Sales Representative

Aircel

• Created, prepared and delivered reports.
• Handled customer bills, right from creating it, aligning delivery professionals, building an efficient route, and getting it delivered well and within the required time frame.
• Audited KYC documents to ensure regulatory requirements and compliance are met.
• Established and updated work schedules to account for changing staff levels and expected workloads.
• Kept abreast of new products & services to effectively tackle & resolve complaints.
• Handled HNI clientele and resolved issues to build rapport and relationships with clients.
• Coached team members to deliver hospitable, professional service while adhering to set service models.
• Assessed personnel performance and implemented incentives and team-building events to boost morale. Monitored metrics and developed actionable insights to improve efficiency and performance.

Supervisor

"With over 10 years of expertise in client acquisition and growth, a results-driven sales professional who can take your company to the next level. Highly focused on providing value and going above and beyond expectations and had great success in selling a variety of goods and services, including digital goods, loans, and more.

Mastered the cross-selling and up-selling techniques at Bharti Airtel to increase customer satisfaction and boost sales. Used near perfect consultative selling strategies as a Senior Sales Officer at HDB Financial Service to close transactions and increase sales. Demonstrated capacity for multitasking and prioritizing while working as a Front Office Executive at CR Projects, streamlining processes and ensuring the success of events and programmes.

Succeeded in sales & customer relationship management at Vodafone India, resolving issues and fostering connections to raise customer retention and boost revenue. As a Supervisor at Aircel Cellular, set an excellent example for the team by presenting reports, managing customer invoices, and setting high standards for service.

Expert in time management, interpersonal communication, and dispute resolution. Always looking for methods to increase effectiveness and performance by tracking measurements and putting into practice useful ideas. 

Connect with me if you want to work with a salesperson that is committed to taking your company to the next level.

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Jordana Matsos

Mhazabeen Lyngdoh

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