Jordana Matsos

Recruiter

hirequity

hirequity is a Sales-focused hiring practice and Recruitment Agency.  We source Sale Talent and are a consultancy formed to practice ethical hiring practices. 
Our recruiters have "lived" sales experiences to bring your Sales Division talent that other agencies who haven't worked a day in corporate, simply can't!

Grow your business, your vision, your team and your community. 

Accountability, an authentic and consultative, cutting-edge approach to recruitment and hiring. Everyone deserves the opportunity to prove their unique value!

Don't simply transform your work. Transform your hiring.

Founder & Managing Director

Match and Fable

The Future of Work is Changing. So is Recruitment. 
My job? Enable you to tell your story to companies that are hiring.

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I led a sales/customer success division selling content, media and technology solutions.
-Restructured a newly acquired tech start-up into the sales org into 3 segments to better serve our ideal client, creating competencies and a hiring strategy to attract top talent

-By identifying predictive churn indicators of the top 20% of clients, reduced attrition by 5 %  
- Created a funnel resource plan with marketing to increase the percentage of lead consumption. 
- A workforce reduction plan was created to manage departmental costs and hire in some key geographical areas

Director of Sales

Foodee (tech startup) 

I led a sales/customer success division with a 6-month consultancy.
Created a 3-year comprehensive sales/marketing, operational and financial Go-To-Market plan to reach $100 million in ARR for Board approval and funding. 

Online food-tech startup serving office catering from the best local restaurants with quick team & business food delivery and world-class ordering support.

VP of Sales

Pethealth Inc. - a Fairfax Company

I led a multi-national sales/customer success division selling SaaS and insurance solutions.
-Co-led a National Adopter Survey for 2018 that utilized adopter data to create insights into why people adopt and how to reduce euthanasia, while increasing customer experience.
- Built the North American Sales Strategy for software sales and retention

Vice President of Strategy and Sales, North America

Purolator Inc.

I led a multi-national sales team selling retail/e-commerce and healthcare supply chain solutions.
- Recruited to drive complex, enterprise sales individuals to grow revenues and target new client spend. 
 - Responsible for revenues in excess of $200 million.

Senior Manager of Strategy and Sales; Retailers, eCommerce

Cintas

I led a regional sales division selling facility services and uniform services.
Methodology and process-driven management role of a team of divided acquisition and development sales representatives promoting uniforms, healthcare, restaurant and hospitality supplies

Selling into global, regional and national businesses with a team of 9 sales representatives that grew to 14. 
Helped secure $270,000 in new major weekly installments and developed baseline for prospect research.
Increased sales volume by adding $500,000 in new growth only selling underutilized programs

Market Sales Manager

autoTRADER.ca

I led a sales division selling SEO/SEM, digital media, SaaS solutions into the automotive industry.
- Managed a team of 15 sales reps covering the Southern Ontario, revenues exceeded $20 million annually in 2011 from $16 million in 2010.

Selected to work on a high-profile organizational review team (being sold by Yellow Pages to a private equity firm, Apex) tasked with transforming the organization from a people, process and infrastructure perspective in preparation for Yellow Pages Media’s acquisition.

Senior Sales Manager

RGM Group or Rive Gauche Media (Tech Startup)

Startup; Digital and Print Publishing and Advertising: hired to lead the sales and marketing division

Leading with its verticals-Epicurean, Luxury, Style and Travel--RGM Group provides a unique set of resources for its partners to fully maximize their online advertising spends and generate revenue.
-Provides access to more than 197 million unique visitors and 7 billion page views per month across mobile and desktop

Director Of Business Development

Torstar Corporation

I led a sales division selling subscription based services.
 - Led an integrated sales and marketing initiative designed to penetrate and grow targeted markets to $250,000.
 - Increased sales by 4% through process selling, a partnership with the Industry Education Council of Hamilton to hire students and bundling the products into promotional package.

District Manager

#TheSalesRecruiter | 5x Sales Leader 👩‍💼 | $1M💰 Startup Founder -Sales Advisor & Mentor -HR Consultant | Inspiring A New Way of Hiring 🙌 | Do Something Different Today!📱

After too many years in sales leadership, it hit me like a lightning bolt: there’s a BIG problem every company and candidate faces—but few are solving it right. Recruitment and Hiring.

I walked away from a corporate career to fix what no one else could: finding and hiring top sales talent. The three biggest obstacles?

 - No urgency. Poor communication. (Ever felt that frustration?)
 - Generalist recruiters with zero expertise in your industry.
 - A complete lack of skill in identifying the right candidate for the job.

Sound familiar?

Here’s the truth: If you want top sales talent that drives results, you need a different approach—one that’s Direct, relatable, and distinct. That’s what I deliver for companies hiring sales teams and what I teach job seekers navigating the hiring maze.

Here’s how we solve your hiring problems:

1) For Companies:
I specialize in working with organizations that are serious about building powerhouse sales divisions—and I bring 20+ years of leadership experience to the table. As a former Sales Leader and HR Grad, I get your hiring struggles because I’ve been there.

2) For HR Teams and Hiring Managers:
I train your team on how to interview, vet, and hire like a pro—ensuring you never miss out on the best talent again.

3) For Candidates:
Our “hirequity Academy” mentorship gives you the insider knowledge to crack the code on how recruiters and hiring managers FIND YOU, VET YOU, and HIRE YOU. 

It’s not just a training—it’s a game changer with our 30-Day Dealbreaker program.

https://www.hirequityacademy.com/

What have I done?

✔️ Built and hired sales teams that consistently blew past targets as a 5x Sales Leader
✔️ Recruited CROs and Directors who drove massive profitability
✔️ Constructed high-performing sales divisions that connected with customers and satisfied shareholders
✔️ Coached and inspired thousands of salespeople to crush their goals
✔️ Earned my HR Degree from McMaster and gained rave reviews from clients, candidates, and customers alike

They call me The Sales Recruiter—because when it comes to finding and hiring top-tier sales talent, there’s no room for guesswork. 

I’ve lived your challenges. I’ve solved them.

Immigrant Networks - Social Networking Platform

🍁Pioneering Transformative Connections

Guiding a visionary endeavor to redefine newcomer integration, I conceptualized and launched Immigrant Networks. 

Our cutting-edge platform empowers immigrants and international students to connect, share, and network, amplifying their journey towards swift employment and impactful community engagement.

🚀 Key Achievements:
✅ Using AI to create a first ever peer networking platform  to match newcomers based on their profession for a free video call
✅ First year matched 4400 newcomers - survey showed 70% of members with more than 5 matches working in their field
✅ Launched Ambassador program - 32 Ambassadors, 14 countries & 17 professions
✅ Commenced Wednesday Speed Networking with Ambassadors 3000 strong audience in a year
✅ Launched 'Chalo Canada' - Pre-arrival program for visa holding newcomers from the largest source country
✅ Propelled thousands of newcomers towards rapid employment through strategic networking.
✅ Spearheaded community development initiatives, amplifying the integration experience.
✅ Forged strategic partnerships, propelling Immigrant Networks as the go-to platform for newcomers.

Founder CEO

Destination Canada Info Inc - Prepare for Canada

In my role as the primary Founder & Innovator at Destination Canada, I orchestrated a visionary initiative grounded in the belief that pre-arrival information significantly enhances newcomer outcomes. By integrating cutting-edge webinar development and digital marketing strategies, we transformed the landscape for prospective immigrants.

🍁Revolutionizing Newcomer Preparation
Guided by an unwavering commitment to empowering newcomers, I pioneered the creation of Prepare for Canada. Fueled by data-driven insights, our platform harnessed the power of webinars and innovative digital marketing tactics to equip prospective immigrants with vital information. Our focus areas included job preparedness, school readiness, and essential first steps in the settlement journey.

🚀 Key Contributions:
✅ Created close ties with Federal and Provincial bodies to deliver a seamless experience to newcomers.
✅ Partnered with stakeholders to deliver enhanced information to newcomers overseas.
✅ Transformed the pre-arrival landscape, revolutionizing newcomer preparation.
✅ Elevated webinars as a prime channel for delivering crucial information to newcomers.
✅ Enriched the immigrant experience by fostering job readiness and smooth settlement transitions.
✅Pioneered Career Pathways covering preparation and next steps for 26 professions
✅Created eBooks on several critical topics including cities to live in
✅Created online fairs helping newcomers pre and post arrival with access to multiple service providers
✅Responsible for driving over 90% of the revenue and business strategy over almost a decade

President & Founder

Employment and Social Development Canada

📢 Empowering New Canadians: Panel on Employment Challenges Announcement 📢

🍁Honourable Jason Kenney, Minister of Employment and Social Development and Minister for Multiculturalism, introduced the launch of a Panel on Employment Challenges of New Canadians.

🌐 This initiative was created to enhance foreign credential recognition for internationally trained professionals, creating a path to faster integration into their chosen fields.

https://www.canada.ca/en/employment-social-development/programs/foreign-credential-recognition/consultations.html#h2.2
 
🔍 Expert Leadership
Guiding this transformative endeavor is Mr. Nick Noorani, a renowned immigrant advocate and social entrepreneur, serving as the Chair. Backed by a cadre of accomplished experts, including Mr. Kim Allen, Ms. Wafa Berny, Dr. Lori Campbell, Ms. Margaret Eaton, Mr. Robert Henderson, and Ms. Christine Nielsen, the Panel embarked on a mission of unprecedented impact.

🏙️ Across the Nation and Online
The Panel covered a nationwide mission, engaging with employers, immigration-serving organizations, professional associations, regulatory bodies, and academics in seven cities, with provinces, territories, and Canadians at large participating in an accessible online consultation through the Employment and Social Development Canada website.

📄 Shaping Tomorrow
The journey culminated in a comprehensive report to the Government, spotlighting innovative pathways to advance the hiring and integration of newcomers into our diverse workforce.

Government of Canada 🍁- Chair, Panel  on Employment Challenges of New Canadians ESDC

Canadian Immigrant

🌟 Nick Noorani: Pioneering Immigrant Empowerment 🌟
🔹 Founder & Publisher at Canadian Immigrant Magazine 🔹

Embarking on an extraordinary journey, I ignited a groundbreaking transformation within the immigrant landscape through the inception of Canadian Immigrant Magazine (CIM). Born in the basement of my home, CIM emerged as a catalyst, reshaping narratives and influencing the lives of immigrants across Canada and beyond. Our unwavering motto, 'INFORM, EDUCATE & MOTIVATE,' propelled immigrants' stories from the shadows to the spotlight.

🚀 Empowering Immigrant Voices
From a simple idea to a revolution, I initiated CIM to counter the negative portrayal of immigrants in media. As we unfolded stories of hundreds of triumphant immigrants contributing to Canada, the mainstream media followed suit, amplifying these remarkable narratives. Mission accomplished!


📰 Unveiling a New Chapter
In December 2006, we embarked on an exciting partnership, joining forces with the Toronto Star and launching a Toronto edition. This expansion elevated our reach and resonance, reaching even more immigrant hearts.

🌟 Honoring Excellence
In 2009, I conceptualized and introduced the prestigious Top 25 Canadian Immigrant Awards, a national platform celebrating the remarkable achievements of immigrants within our diverse landscape. This endeavor turned the spotlight on exemplary individuals, inspiring immigrant communities nationwide.

🌐 Towards New Horizons
In 2010, a new chapter beckoned as I bid farewell to CIM, stepping forward to found Destination Canada. This pioneering venture aimed at guiding visa-holding immigrants in their preparations before arriving in Canada, an endeavor to foster seamless transitions and thriving futures.

Founder Publisher

13,000 members working in their field!

Authority on Immigrant Success & Newcomer-Centric Marketing 

🔹 About Me 🔹

As a subject matter expert, I'm deeply passionate about two transformative domains:

1. Elevating Immigrant Success Through Employment by networking
2. Pioneering Newcomer-Focused Marketing Strategies

🍁Why Me?
I'm not just an observer; I'm an immigrant. By consistently engaging with newcomers, stakeholders, and government entities, I remain at the forefront of realizing my mission to empower newcomers.

🍁Marketing Reimagined
Leveraging my 20+ years in advertising and marketing, I've adeptly translated these skills to a new country and the digital age, innovating strategies that resonate with the modern landscape.

🚀 Trailblazing Ventures
My entrepreneurial spirit gave birth to trailblazing initiatives: Canadian Immigrant Magazine, Top 25 Canadian Immigrant Awards, Prepare for Canada, and the pandemic-born Immigrant Networks—each a pioneering effort that has stood the test of time.

🤝 Corporate Collaborations
I've collaborated with prominent corporations such as RBC, Scotiabank, BMO, HSBC, and Rogers, bridging the gap between them and newcomers for mutual growth.

🍁Authoritative Voice
My journey led me to become a bestselling author with "Arrival Survival Canada." I also had the privilege of crafting the official Government of Canada handbook, "Welcome to Canada," entrusted to every newcomer.

🍁Empowerment through Volunteering
Dedicated to serving, I've actively engaged with the RCMP Commissioner’s Advisory Committee on Visible Minorities (Federal), Vancouver Mayor's Task Force on Immigration, Vancouver Olympics, and more.

🎤 Speaking Engagements
I've taken the stage as a public speaker, sharing insights on immigrant integration, 7 Success Secrets for Canadian Immigrants, and critical soft skills for newcomers.

🔥 Passion & Purpose
Above all, I'm an immigrant advocate rallying against barriers, championing fair pathways to positive outcomes for my fellow newcomers.

💪 Key Strengths
🚀 Strategic Content Development
🔍 Marketing Intelligence & Competitive Analysis
👥 Effective Leadership & Management

🏆 Awards & Recognitions
🌟 HM Queen Elizabeth II Diamond Jubilee Medal (2012)
🌟 Canada's Top 25 Immigrants of 2011
🌟 Canadian Ethnic Media Association's Best Editorial (2008)
🌟 Honoree by the North American Association of Asian Professionals (2007)

🌐 Connect with Purpose
Join me on LinkedIn, the nexus of my journey and where impactful connections are forged.

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The Battle

Jordana Matsos

Nick (Naeem) 🍁 Noorani

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