Jordana Matsos

Recruiter

hirequity

hirequity is a Sales-focused hiring practice and Recruitment Agency.  We source Sale Talent and are a consultancy formed to practice ethical hiring practices. 
Our recruiters have "lived" sales experiences to bring your Sales Division talent that other agencies who haven't worked a day in corporate, simply can't!

Grow your business, your vision, your team and your community. 

Accountability, an authentic and consultative, cutting-edge approach to recruitment and hiring. Everyone deserves the opportunity to prove their unique value!

Don't simply transform your work. Transform your hiring.

Founder & Managing Director

Match and Fable

The Future of Work is Changing. So is Recruitment. 
My job? Enable you to tell your story to companies that are hiring.

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I led a sales/customer success division selling content, media and technology solutions.
-Restructured a newly acquired tech start-up into the sales org into 3 segments to better serve our ideal client, creating competencies and a hiring strategy to attract top talent

-By identifying predictive churn indicators of the top 20% of clients, reduced attrition by 5 %  
- Created a funnel resource plan with marketing to increase the percentage of lead consumption. 
- A workforce reduction plan was created to manage departmental costs and hire in some key geographical areas

Director of Sales

Foodee (tech startup) 

I led a sales/customer success division with a 6-month consultancy.
Created a 3-year comprehensive sales/marketing, operational and financial Go-To-Market plan to reach $100 million in ARR for Board approval and funding. 

Online food-tech startup serving office catering from the best local restaurants with quick team & business food delivery and world-class ordering support.

VP of Sales

Pethealth Inc. - a Fairfax Company

I led a multi-national sales/customer success division selling SaaS and insurance solutions.
-Co-led a National Adopter Survey for 2018 that utilized adopter data to create insights into why people adopt and how to reduce euthanasia, while increasing customer experience.
- Built the North American Sales Strategy for software sales and retention

Vice President of Strategy and Sales, North America

Purolator Inc.

I led a multi-national sales team selling retail/e-commerce and healthcare supply chain solutions.
- Recruited to drive complex, enterprise sales individuals to grow revenues and target new client spend. 
 - Responsible for revenues in excess of $200 million.

Senior Manager of Strategy and Sales; Retailers, eCommerce

Cintas

I led a regional sales division selling facility services and uniform services.
Methodology and process-driven management role of a team of divided acquisition and development sales representatives promoting uniforms, healthcare, restaurant and hospitality supplies

Selling into global, regional and national businesses with a team of 9 sales representatives that grew to 14. 
Helped secure $270,000 in new major weekly installments and developed baseline for prospect research.
Increased sales volume by adding $500,000 in new growth only selling underutilized programs

Market Sales Manager

autoTRADER.ca

I led a sales division selling SEO/SEM, digital media, SaaS solutions into the automotive industry.
- Managed a team of 15 sales reps covering the Southern Ontario, revenues exceeded $20 million annually in 2011 from $16 million in 2010.

Selected to work on a high-profile organizational review team (being sold by Yellow Pages to a private equity firm, Apex) tasked with transforming the organization from a people, process and infrastructure perspective in preparation for Yellow Pages Media’s acquisition.

Senior Sales Manager

RGM Group or Rive Gauche Media (Tech Startup)

Startup; Digital and Print Publishing and Advertising: hired to lead the sales and marketing division

Leading with its verticals-Epicurean, Luxury, Style and Travel--RGM Group provides a unique set of resources for its partners to fully maximize their online advertising spends and generate revenue.
-Provides access to more than 197 million unique visitors and 7 billion page views per month across mobile and desktop

Director Of Business Development

Torstar Corporation

I led a sales division selling subscription based services.
 - Led an integrated sales and marketing initiative designed to penetrate and grow targeted markets to $250,000.
 - Increased sales by 4% through process selling, a partnership with the Industry Education Council of Hamilton to hire students and bundling the products into promotional package.

District Manager

#TheSalesRecruiter | 5x Sales Leader 👩‍💼 | $1M💰 Startup Founder -Sales Advisor & Mentor -HR Consultant | Inspiring A New Way of Hiring 🙌 | Do Something Different Today!📱

After too many years in sales leadership, it hit me like a lightning bolt: there’s a BIG problem every company and candidate faces—but few are solving it right. Recruitment and Hiring.

I walked away from a corporate career to fix what no one else could: finding and hiring top sales talent. The three biggest obstacles?

 - No urgency. Poor communication. (Ever felt that frustration?)
 - Generalist recruiters with zero expertise in your industry.
 - A complete lack of skill in identifying the right candidate for the job.

Sound familiar?

Here’s the truth: If you want top sales talent that drives results, you need a different approach—one that’s Direct, relatable, and distinct. That’s what I deliver for companies hiring sales teams and what I teach job seekers navigating the hiring maze.

Here’s how we solve your hiring problems:

1) For Companies:
I specialize in working with organizations that are serious about building powerhouse sales divisions—and I bring 20+ years of leadership experience to the table. As a former Sales Leader and HR Grad, I get your hiring struggles because I’ve been there.

2) For HR Teams and Hiring Managers:
I train your team on how to interview, vet, and hire like a pro—ensuring you never miss out on the best talent again.

3) For Candidates:
Our “hirequity Academy” mentorship gives you the insider knowledge to crack the code on how recruiters and hiring managers FIND YOU, VET YOU, and HIRE YOU. 

It’s not just a training—it’s a game changer with our 30-Day Dealbreaker program.

https://www.hirequityacademy.com/

What have I done?

✔️ Built and hired sales teams that consistently blew past targets as a 5x Sales Leader
✔️ Recruited CROs and Directors who drove massive profitability
✔️ Constructed high-performing sales divisions that connected with customers and satisfied shareholders
✔️ Coached and inspired thousands of salespeople to crush their goals
✔️ Earned my HR Degree from McMaster and gained rave reviews from clients, candidates, and customers alike

They call me The Sales Recruiter—because when it comes to finding and hiring top-tier sales talent, there’s no room for guesswork. 

I’ve lived your challenges. I’ve solved them.

Exertis Pro AV Canada

Exertis is a leading distributor of integrated custom designed AVIT technology solutions that help resellers and integrators meet the growing and expanding technology needs of customers in a wide range of vertical markets that includes corporate, education, emergency responders, government, hospitality, house of worship, law enforcement and security among others.
	Reporting to the North America CEO and Board while managing 5 Direct Reports including Sales, Business Development, Marketing, Product Management and Operations
	Streamlined, refocused and standardized processes
	Exceeded plans by averaging over 20% YoY monthly growth compared to FY 2019
	Attained monthly sales and gross margin targets consistently 
	Enhanced operational success through effective staffing, strong training, adherence to safety regulations and well-timed customer service
	Collaborated with organizational leadership, including board of directors, to strategically affect direction of operations

Vice President

Exertis

Exertis North America(formerly Stampede Presentation Products Inc.) is the oldest and largest provider of ProAV and Commercial AV solutions. World renowned for providing industry-leading AV and IT system solutions for dealers in every major vertical market since 1998.
	Reporting to the North America CEO and Board while managing 5 Direct Reports including Sales, Business Development, Marketing, Product Management and Operations
	Streamlined, refocused and standardized processes
	Exceeded plans by averaging over 20% YoY monthly growth compared to FY 2019
	Attained monthly sales and gross margin targets consistently 
	Enhanced operational success through effective staffing, strong training, adherence to safety regulations and well-timed customer service
	Collaborated with organizational leadership, including board of directors, to strategically affect direction of operations

General Manager Canada

SYNNEX Canada

SYNNEX Canada Limited is a leading distributor of technology products to resellers and system builders across Canada.  VISUALSolv is SYNNEX’s strategic initiative for Visual Technology solutions offering digital signage, Software, audio-visual, video conferencing, POS, AIDC and physical security solutions
	Managed 5 Direct reports with overall responsibility for Product Management, Business Development, Sales and Marketing 
	Achieved and maintained the dominant No.1 share in a very competitive market in under 3 years
	Developed and executed a plan to innovate our Physical Security Products offering as well as our approach to the market that resulted in a 25% increase in revenues
	Strategically managed resources, milestones and budgets, which led to a 50 basis points increase in net margin through cost rationalizations 
	Spearheaded an overhaul of company practices which led to an increase in staff retention rates and top-ranking as an industry leader 
	Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations
	Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity

Director VISUALSolv

MxN 

MxN Media is a Digital Signage Integrator and Digital Media company assisting businesses in taking their communication strategies to the next level.  Along with a full technology delivery which included hardware, software and installation services.  A full service solution provider which included a Network Operations Centre, Software as a Service as well as on-Premises solutions, Content Creation as well as AV Rental and Staging.
	Developed and implemented the start-up strategies of this Digital Technology Systems Integrator including initial company setup, operations, staffing and starting sales operations. Managed the overall sales process and set appropriate metrics for sales funnel management
	Strategically managed resources, milestones and budgets, saving 15% in expenses during the period 2007-2009
	Enhanced and redefined organizational structure to maintain company's competitive edge across the region
	Established pricing policies, including volume discounts, as well as negotiated key terms and conditions 
	Attained Personal Sales of over $3 million US (10% of the company results) 
	Managed a team of 25 including Sales (both in house, regional and contractors), technical, project management, operations and content development. Worked with potential resellers to build the distribution channels

Managing Director, Sales and Operations

Zoom 

Zoom Media is a Technology Integration company dedicated to the installation, management and running of Digital Signage networks.  Providing a full service solution which include a Network Operation Centre, development of advertising content and the sale of the advertising space.
	Hired to execute the company setup in the region  
	Successfully established the operations of this start-up company including the launching of the largest single site digital signage solution in the Middle East at the Dubai World Trade Centre

General Manager, Sales and Operations

CT Group Inc

CT Group’s primary business was the reselling of Long-Distance routes to organizations selling calling cards throughout Canada and the United State.  Services included operations to switch the calls.
	Tasked with the development and implementation of the company’s strategic plan, targeting existing and new International telecom clients’ use of long-distance minutes
	Spearheaded overhaul of company best practices, leading to significantly increased staff retention rates and top-ranking as industry leader
	Designed and lead a consistent service-delivery system via the sales, business development, marketing, and customer service areas of our business
	Initiated and executed the establishment of CT Group LLC in Dubai, UAE including all start-up operations in early 2004 as the company turned its attention to setting up a regional office

General Manager

With over 20 years of leadership experience in the PRO AV Solutions and Technology Industry, I am a seasoned executive who thrives on delivering innovative and customized solutions for a wide range of vertical markets. As the Vice President at Exertis Pro AV Canada, I lead a team of dedicated professionals who share my passion for exceeding customer expectations and achieving operational excellence.

My core competencies include business planning, change management(including culture), product marketing, key account management, and new business development. I have a proven track record of consistently exceeding targets, attaining monthly sales and gross margin goals, and streamlining processes. I also have a strong vision for the future of the industry and how to leverage the latest technologies and trends to create value and competitive advantage for Exertis and its partners. My mission is to drive innovation and excellence in PRO AV Solutions and foster a culture of collaboration and trust within the organization and with our stakeholders.

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Jordana Matsos

Raad R.

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