Jordana Matsos

Recruiter

hirequity

hirequity is a Sales-focused hiring practice and Recruitment Agency.  We source Sale Talent and are a consultancy formed to practice ethical hiring practices. 
Our recruiters have "lived" sales experiences to bring your Sales Division talent that other agencies who haven't worked a day in corporate, simply can't!

Grow your business, your vision, your team and your community. 

Accountability, an authentic and consultative, cutting-edge approach to recruitment and hiring. Everyone deserves the opportunity to prove their unique value!

Don't simply transform your work. Transform your hiring.

Founder & Managing Director

Match and Fable

The Future of Work is Changing. So is Recruitment. 
My job? Enable you to tell your story to companies that are hiring.

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I led a sales/customer success division selling content, media and technology solutions.
-Restructured a newly acquired tech start-up into the sales org into 3 segments to better serve our ideal client, creating competencies and a hiring strategy to attract top talent

-By identifying predictive churn indicators of the top 20% of clients, reduced attrition by 5 %  
- Created a funnel resource plan with marketing to increase the percentage of lead consumption. 
- A workforce reduction plan was created to manage departmental costs and hire in some key geographical areas

Director of Sales

Foodee (tech startup) 

I led a sales/customer success division with a 6-month consultancy.
Created a 3-year comprehensive sales/marketing, operational and financial Go-To-Market plan to reach $100 million in ARR for Board approval and funding. 

Online food-tech startup serving office catering from the best local restaurants with quick team & business food delivery and world-class ordering support.

VP of Sales

Pethealth Inc. - a Fairfax Company

I led a multi-national sales/customer success division selling SaaS and insurance solutions.
-Co-led a National Adopter Survey for 2018 that utilized adopter data to create insights into why people adopt and how to reduce euthanasia, while increasing customer experience.
- Built the North American Sales Strategy for software sales and retention

Vice President of Strategy and Sales, North America

Purolator Inc.

I led a multi-national sales team selling retail/e-commerce and healthcare supply chain solutions.
- Recruited to drive complex, enterprise sales individuals to grow revenues and target new client spend. 
 - Responsible for revenues in excess of $200 million.

Senior Manager of Strategy and Sales; Retailers, eCommerce

Cintas

I led a regional sales division selling facility services and uniform services.
Methodology and process-driven management role of a team of divided acquisition and development sales representatives promoting uniforms, healthcare, restaurant and hospitality supplies

Selling into global, regional and national businesses with a team of 9 sales representatives that grew to 14. 
Helped secure $270,000 in new major weekly installments and developed baseline for prospect research.
Increased sales volume by adding $500,000 in new growth only selling underutilized programs

Market Sales Manager

autoTRADER.ca

I led a sales division selling SEO/SEM, digital media, SaaS solutions into the automotive industry.
- Managed a team of 15 sales reps covering the Southern Ontario, revenues exceeded $20 million annually in 2011 from $16 million in 2010.

Selected to work on a high-profile organizational review team (being sold by Yellow Pages to a private equity firm, Apex) tasked with transforming the organization from a people, process and infrastructure perspective in preparation for Yellow Pages Media’s acquisition.

Senior Sales Manager

RGM Group or Rive Gauche Media (Tech Startup)

Startup; Digital and Print Publishing and Advertising: hired to lead the sales and marketing division

Leading with its verticals-Epicurean, Luxury, Style and Travel--RGM Group provides a unique set of resources for its partners to fully maximize their online advertising spends and generate revenue.
-Provides access to more than 197 million unique visitors and 7 billion page views per month across mobile and desktop

Director Of Business Development

Torstar Corporation

I led a sales division selling subscription based services.
 - Led an integrated sales and marketing initiative designed to penetrate and grow targeted markets to $250,000.
 - Increased sales by 4% through process selling, a partnership with the Industry Education Council of Hamilton to hire students and bundling the products into promotional package.

District Manager

#TheSalesRecruiter | 5x Sales Leader 👩‍💼 | $1M💰 Startup Founder -Sales Advisor & Mentor -HR Consultant | Inspiring A New Way of Hiring 🙌 | Do Something Different Today!📱

After too many years in sales leadership, it hit me like a lightning bolt: there’s a BIG problem every company and candidate faces—but few are solving it right. Recruitment and Hiring.

I walked away from a corporate career to fix what no one else could: finding and hiring top sales talent. The three biggest obstacles?

 - No urgency. Poor communication. (Ever felt that frustration?)
 - Generalist recruiters with zero expertise in your industry.
 - A complete lack of skill in identifying the right candidate for the job.

Sound familiar?

Here’s the truth: If you want top sales talent that drives results, you need a different approach—one that’s Direct, relatable, and distinct. That’s what I deliver for companies hiring sales teams and what I teach job seekers navigating the hiring maze.

Here’s how we solve your hiring problems:

1) For Companies:
I specialize in working with organizations that are serious about building powerhouse sales divisions—and I bring 20+ years of leadership experience to the table. As a former Sales Leader and HR Grad, I get your hiring struggles because I’ve been there.

2) For HR Teams and Hiring Managers:
I train your team on how to interview, vet, and hire like a pro—ensuring you never miss out on the best talent again.

3) For Candidates:
Our “hirequity Academy” mentorship gives you the insider knowledge to crack the code on how recruiters and hiring managers FIND YOU, VET YOU, and HIRE YOU. 

It’s not just a training—it’s a game changer with our 30-Day Dealbreaker program.

https://www.hirequityacademy.com/

What have I done?

✔️ Built and hired sales teams that consistently blew past targets as a 5x Sales Leader
✔️ Recruited CROs and Directors who drove massive profitability
✔️ Constructed high-performing sales divisions that connected with customers and satisfied shareholders
✔️ Coached and inspired thousands of salespeople to crush their goals
✔️ Earned my HR Degree from McMaster and gained rave reviews from clients, candidates, and customers alike

They call me The Sales Recruiter—because when it comes to finding and hiring top-tier sales talent, there’s no room for guesswork. 

I’ve lived your challenges. I’ve solved them.

Blackwell Search

Heavily drawing from previous projects/pipelines sourcing Core Engineers [Distributed Systems] and Data Scientists at stealth startups Hightouch, Cogitativo, Zycada, Vendia, and established companies like AWS, and various Amazon subsidiaries [4 years]
(i) I'm sourcing Distributed Systems Software Engineers for numerous clients, especially candidates with experience in system-level architecture
(ii) Sourcing for an early-stage startup focused on using AI for document management: The CEO is seeking a Principal Engineer with architecture experience using Neo4J, a Security Engineer, and a Product Designer to work directly with the Founder on UX design.

Technical Recruiter for Generative AI and Distributed Systems Engineers [stealth startups]

Cogitativo

-Managed full-cycle recruiting for technical and executive hires, including sourcing and verifying passive candidates using a wide variety of online tools and sourcing techniques.
-Identified and attracted a diverse range of candidates and closely managed candidate experience.
-Curated inclusive recruiting experiences for senior candidates to increase interest and engagement.
-Built and tracked a diverse candidate pipeline and provided relevant updates to partners and candidates.

Generative AI Recruiting | Data Ecosystem | Data Science + Machine Learning | Infrastructure

Cogitativo empowers healthcare leaders to transform our systems of care and address their operating challenges through the application of market-leading data science solutions.  We support leading commercial health plans, governmental institutions, and other health-related entities by providing them with deep operating expertise and world-class data science-enabled insights. We have completed over 100 data science engagements since 2015. These engagements have reduced healthcare waste and inefficiencies for more than 65M Americans.

Technical Recruiter for Data Engineering (Healthcare)

Partnered closely with CEO, Chief of Data Science, and VP of Engineering to deeply understand the engineering and executive leadership team’s hiring goals.
-Built a pipeline of Data Science leaders with expertise in deep learning and large healthcare datasets.

Recruiter for Deep Learning Scientists and Data Informaticist roles

Komodo Health:  Built a Senior Engineering candidate pipeline for the Sentinel Platform product overhaul.  Worked with Hiring Managers to understand their technical requirements, and set up interviews for about a dozen technical candidates on Greenhouse.

Vendia - Worked with Amazon's former Lambda Engineering team (now founders at blockchain startup Vendia) to establish the first Bay Area Senior Infrastructure Developer candidate pipelines, which included an extensive search for core infrastructure developers, and setting up interviews with the industry's most qualified platform and cloud services developers.

AMAZON.COM (2014 - 2018)  Sourced SDE IIIs - Software Developers with 7+ years of experience in web development, distributed systems, performance, and scalability.  Targeted candidates from high-traffic web companies with expertise in Microservices, AI, Machine Learning, NLP, and Data Science/Analytics, including patent-holders and PhDs.
Seller Services, Mobile Marketplace, and Amazon Alexa (2016 - 2018)
Amazon Fresh (2016): SaaS Grocery Platform running on AWS.  Referred 6-7 SDE3 candidates, and did candidate interview prep based on the Amazon Leadership Principals.
Amazon Web Services (2014 -2015): Recruited SDE3 roles in the AWS Mobile Analytics team.

ARM TREASURE DATA, Mountain View - Placed Content Marketing Manager, Head of FP&A, and Sales Development Manager for VP of Business Development.  Sourced Senior Solution Engineers, Finance Executives (+accounting clerks) to support executive decisions in the office of CEO Hiro Yoshikawa.

CLIENT 8x8 Initiated and led a technical sourcing blitz to maintain 8x8's continuous high-growth trajectory. Conducted 2 Director of Product Management searches for Platform and Infrastructure, and identified failing startup It's On and helped to move a group of Senior Engineers into 8x8 (10/17-1/18)

Principal Technical Recruiter (Independent Consultant)

Blackwell Search is a network of experienced Technical Recruiters in San Francisco focused on providing talent to enterprise and cloud-driven businesses.  Our approach is transparent, not transactional, and we consider the career goals of candidates as equally important as the hiring objectives of our client companies.  Our success is a direct result of this mutual respect and trust.  We are industry experts in Software Engineering recruiting and offer balanced custom solutions to for search and placement. Blackwell Search facilitates a collaborate experience for the hiring team as well as candidates which results in a rewarding experience for everyone. 

Client: Amazon Mobile Marketplace - Sourced and recruited Android Product Developers / Managers (2016), and patent-holding Senior Android Product Developer (2016 – present)
Client: Amazon Fresh - Recruited local SDE3 Software Engineering candidates in Irvine, CA (2016)
Client: Amazon Web Services: Recruited SDE3 roles in AWS Mobile Analytics team (2014-2015)
Client: Cyanogen, Palo Alto, CA: Mobile/Android OS with 50M subscribers. (10/2015-8/2016)
Client: Boomerang Commerce, Mountain View, CA (Contingent) Price Optimization product created by former Amazon executives for large Ecommerce Retailers. (June 2015 – Sept 2016)

Lead Technical Recruiter

Zycada Networks (acquired by Palo Alto Networks in 2023)

Zycada is an AI-powered CDN accelerator and orchestrator platform that transforms the content viewing and eCommerce experience. Leading eCommerce, online video and gaming companies use Zycada to reduce latency end-to-end, including in the wireless last mile. Zycada integrates with any CDN to boost application performance, which drives higher engagement and revenue for customers.

Founded in 2014, Zycada has accelerated 100 Billion+ transactions of
real-world traffic for top eCommerce and entertainment brands. We are
backed by premier Silicon Valley VCs.

https://www.linkedin.com/company/zycada-networks/

Gartner designates Zycada as a Cool Vendor in Cloud Computing - 2019! 
Read the report here: https://lnkd.in/g4mbFfJ

Technical Recruiter,  Series A startup

CodeObjects Inc. (acquired by Insurity in 2020)

Fast-growing Enterprise Cloud Application SaaS company offering award-winning distributed applications and AWS managed services to modernize insurance company business processes. 

Established Recruiting department, developed hiring strategy, created effective messaging practice, wrote and revised all job descriptions.  Sourced and placed Web Services Developers, Support Engineers, Database/DevOps, SQA Engineers. Expanded Professional Services Group: Program Managers, Implementation Managers, Technical Business Analysts

Technical Recruiter

I'm a Technical Recruiter for Software Engineering (distributed systems), Data Science, Data Engineering, Cloud Computing, Network Infrastructure Solutions, and Microservices. I am passionate about working with software product developers, data scientists, machine learning engineers, and data engineers exploring multiple-petabyte data sets. Generative AI models learn the patterns and structure of their input training data and then generate new data with similar characteristics. 

Functional roles for search and placement services include: 

(i) Senior Software Engineers, Data Engineers, Tech Leaders, and Software Engineering Managers.
(ii) Data Scientists, Deep Learning Scientists, Machine Learning Engineers, Model Builders, Data Analysts
(iii) Software Industry Executives (VP of Engineering, VP of Product Management, CTO, Head of Biz Dev)
(iv) Technical Product Managers, Product Owners, Outbound Product Management, Inbound PM
(v) G+A recruiting for various functions including Finance Managers, Sales, and Professional Services.

Meyers-Briggs Profile: ENTP (Innovator/Inventor)
Emergenetics Summary: More analytical, conceptual, adaptive, and social than over 94% of the population.

Banner Photo: Botanical Garden inside the Jewel Changi Airport in Singapore

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