Jordana Matsos

Recruiter

hirequity

hirequity is a Sales-focused hiring practice and Recruitment Agency.  We source Sale Talent and are a consultancy formed to practice ethical hiring practices. 
Our recruiters have "lived" sales experiences to bring your Sales Division talent that other agencies who haven't worked a day in corporate, simply can't!

Grow your business, your vision, your team and your community. 

Accountability, an authentic and consultative, cutting-edge approach to recruitment and hiring. Everyone deserves the opportunity to prove their unique value!

Don't simply transform your work. Transform your hiring.

Founder & Managing Director

Match and Fable

The Future of Work is Changing. So is Recruitment. 
My job? Enable you to tell your story to companies that are hiring.

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I led a sales/customer success division selling content, media and technology solutions.
-Restructured a newly acquired tech start-up into the sales org into 3 segments to better serve our ideal client, creating competencies and a hiring strategy to attract top talent

-By identifying predictive churn indicators of the top 20% of clients, reduced attrition by 5 %  
- Created a funnel resource plan with marketing to increase the percentage of lead consumption. 
- A workforce reduction plan was created to manage departmental costs and hire in some key geographical areas

Director of Sales

Foodee (tech startup) 

I led a sales/customer success division with a 6-month consultancy.
Created a 3-year comprehensive sales/marketing, operational and financial Go-To-Market plan to reach $100 million in ARR for Board approval and funding. 

Online food-tech startup serving office catering from the best local restaurants with quick team & business food delivery and world-class ordering support.

VP of Sales

Pethealth Inc. - a Fairfax Company

I led a multi-national sales/customer success division selling SaaS and insurance solutions.
-Co-led a National Adopter Survey for 2018 that utilized adopter data to create insights into why people adopt and how to reduce euthanasia, while increasing customer experience.
- Built the North American Sales Strategy for software sales and retention

Vice President of Strategy and Sales, North America

Purolator Inc.

I led a multi-national sales team selling retail/e-commerce and healthcare supply chain solutions.
- Recruited to drive complex, enterprise sales individuals to grow revenues and target new client spend. 
 - Responsible for revenues in excess of $200 million.

Senior Manager of Strategy and Sales; Retailers, eCommerce

Cintas

I led a regional sales division selling facility services and uniform services.
Methodology and process-driven management role of a team of divided acquisition and development sales representatives promoting uniforms, healthcare, restaurant and hospitality supplies

Selling into global, regional and national businesses with a team of 9 sales representatives that grew to 14. 
Helped secure $270,000 in new major weekly installments and developed baseline for prospect research.
Increased sales volume by adding $500,000 in new growth only selling underutilized programs

Market Sales Manager

autoTRADER.ca

I led a sales division selling SEO/SEM, digital media, SaaS solutions into the automotive industry.
- Managed a team of 15 sales reps covering the Southern Ontario, revenues exceeded $20 million annually in 2011 from $16 million in 2010.

Selected to work on a high-profile organizational review team (being sold by Yellow Pages to a private equity firm, Apex) tasked with transforming the organization from a people, process and infrastructure perspective in preparation for Yellow Pages Media’s acquisition.

Senior Sales Manager

RGM Group or Rive Gauche Media (Tech Startup)

Startup; Digital and Print Publishing and Advertising: hired to lead the sales and marketing division

Leading with its verticals-Epicurean, Luxury, Style and Travel--RGM Group provides a unique set of resources for its partners to fully maximize their online advertising spends and generate revenue.
-Provides access to more than 197 million unique visitors and 7 billion page views per month across mobile and desktop

Director Of Business Development

Torstar Corporation

I led a sales division selling subscription based services.
 - Led an integrated sales and marketing initiative designed to penetrate and grow targeted markets to $250,000.
 - Increased sales by 4% through process selling, a partnership with the Industry Education Council of Hamilton to hire students and bundling the products into promotional package.

District Manager

#TheSalesRecruiter | 5x Sales Leader 👩‍💼 | $1M💰 Startup Founder -Sales Advisor & Mentor -HR Consultant | Inspiring A New Way of Hiring 🙌 | Do Something Different Today!📱

After too many years in sales leadership, it hit me like a lightning bolt: there’s a BIG problem every company and candidate faces—but few are solving it right. Recruitment and Hiring.

I walked away from a corporate career to fix what no one else could: finding and hiring top sales talent. The three biggest obstacles?

 - No urgency. Poor communication. (Ever felt that frustration?)
 - Generalist recruiters with zero expertise in your industry.
 - A complete lack of skill in identifying the right candidate for the job.

Sound familiar?

Here’s the truth: If you want top sales talent that drives results, you need a different approach—one that’s Direct, relatable, and distinct. That’s what I deliver for companies hiring sales teams and what I teach job seekers navigating the hiring maze.

Here’s how we solve your hiring problems:

1) For Companies:
I specialize in working with organizations that are serious about building powerhouse sales divisions—and I bring 20+ years of leadership experience to the table. As a former Sales Leader and HR Grad, I get your hiring struggles because I’ve been there.

2) For HR Teams and Hiring Managers:
I train your team on how to interview, vet, and hire like a pro—ensuring you never miss out on the best talent again.

3) For Candidates:
Our “hirequity Academy” mentorship gives you the insider knowledge to crack the code on how recruiters and hiring managers FIND YOU, VET YOU, and HIRE YOU. 

It’s not just a training—it’s a game changer with our 30-Day Dealbreaker program.

https://www.hirequityacademy.com/

What have I done?

✔️ Built and hired sales teams that consistently blew past targets as a 5x Sales Leader
✔️ Recruited CROs and Directors who drove massive profitability
✔️ Constructed high-performing sales divisions that connected with customers and satisfied shareholders
✔️ Coached and inspired thousands of salespeople to crush their goals
✔️ Earned my HR Degree from McMaster and gained rave reviews from clients, candidates, and customers alike

They call me The Sales Recruiter—because when it comes to finding and hiring top-tier sales talent, there’s no room for guesswork. 

I’ve lived your challenges. I’ve solved them.

SociallyInfused Media

As the founder of SociallyInfused Media, I lead a strategic marketing agency built for brands that need clarity, consistency, and execution, not just assets.

We work with growth-stage companies and founder-led teams to help them position more sharply, market more intentionally, and scale more sustainably.

We don’t just ‘run campaigns’, we build the systems that drive performance across paid, organic, content, and brand.

My role spans executive leadership, brand strategy, and team mentorship. I shape the direction of every engagement, from high-level planning to ground-level execution to make certain the strategy lives beyond the slide deck and into the systems that carry it forward.

Whether it’s brand repositioning, marketing ops, content strategy, or paid growth, our work is designed to integrate with what scale needs next.

Chief Executive Officer

Fire in the zoo

As Chief Marketing Officer at Fire in the Zoo, I led brand, content, and growth strategy across a fast-moving B2C agency environment and helped scale a distinct creative vision into consistent visibility, voice, and market traction.

Managing everything from positioning and campaign architecture to team development, hiring, budgeting, and performance management. I built content systems that moved beyond channel thinking; designed to drive momentum across awareness, acquisition, and brand equity simultaneously.

While the agency’s vision and identity were already bold, my role was to translate that creative DNA into a scalable marketing infrastructure. I brought strategic focus to messaging, developed team workflows, and helped prioritize efforts that moved the brand forward without compromising its integrity.

The experience gave me perspective I now bring to every founder-led brand: how to protect what makes you different and systematize it so others can carry it forward.

Fractional CMO

BrandIntel

As a Senior Analyst at Brandintel, I moved from executing research to shaping how brands made decisions.

I led the development of insight reports, audience models, and reputation analysis frameworks for clients across competitive, consumer-driven categories. I was no longer collecting data, I was translating it into strategic narratives that helped companies see where they stood, where they were vulnerable, and how they needed to evolve.

This role gave me my first experience working with C-suite stakeholders to deliver insights that influenced messaging, positioning, and market timing.

It’s also where I learned that insight alone isn’t enough.
If the strategy isn’t clear, and the delivery isn’t aligned, even the best recommendations don’t move the business forward.
That realization shaped how I lead today:
Not simply diagnosing the brand, but building the systems that help it scale with clarity, consistency, and accountability.

Senior Analyst

At Brandintel, I shifted from analyzing projects to running them.

As a project manager, I was no longer interpreting insights, I was coordinating people, deliverables, and client outcomes.

I led cross-functional teams through complex research and content initiatives, often managing high-stakes work across tight timelines. I worked directly with strategists, analysts, and executives to ensure the our work was on time, and had a tangible impact.

This is where I first learned how fragile execution can be without clarity.

Where deliverables stall. Where expectations misalign.

Where the gap between “good thinking” and “good delivery” quietly costs growth.

It taught me how to build systems that work across people, personalities, and pressure.
More importantly, it taught me how to lead when no one’s waiting to be told what to do, but everyone needs direction.

That balance, structure without rigidity, became the foundation of how I lead as a fractional CMO today.

Project Manager

Brandimensions

This was my first exposure to brand at scale. I’m not talking about how it looks or sounds, but how it’s perceived, measured, and challenged in the real world.

As a market research analyst at Brandimensions, I monitored emerging digital trends, tracked public sentiment, and analyzed brand performance across major industries. I worked with raw, unfiltered data: the way customers talked, how reputations were formed, and where messaging either resonated or collapsed.

I wasn’t building campaigns.
I was studying the impact of them.

And in that, I learned fast that good marketing isn’t only creative, it’s directional, contextual, and deeply human.

That insight shaped everything that followed.
It gave me the analytical foundation I still use today as a fractional CMO and agency owner.
And it taught me the earliest lesson I’d later build a career around:

Great strategy doesn’t start with a big idea. It starts by listening, closely.

Market Research Analyst

CEO & Founder at SociallyInfused Media | Member at Forbes Agency Council

If your business is scaling faster than your marketing can keep up, I help you fix that.

I’m a fractional CMO and agency founder who works with human-first companies that need senior marketing leadership before they’re ready to hire full-time. I step in to align your brand, strategy, and execution, and make sure every function is working toward growth that actually compounds.

You won’t get buzzwords or bloated playbooks. You’ll get structure, clarity, and messaging that overperforms across teams and channels.

With 25 years of real-world leadership experience, I’ve helped founders, COOs, and lean marketing teams unlock growth systems that scale smart . I combine hands-on marketing operations, brand positioning, and AI-powered tools to deliver results and systems your team can run long after I’m gone.

If you’re missing marketing leadership but not ready to hire full-time, let’s talk.

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Jordana Matsos

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