We do thought leadership social media content for Founder-led sales. In just two 30-minute interviews a month, we create one post per weekday for you, and help you start more sales conversations.

Founders, social sellers and thought leaders: I can help you book more meetings from your social media content.

I’ll help you build a simple, time-effective workflow that will help you build your influence on LinkedIn with content (in your own words) and fill your inbox with sales leads automatically.  

We’ve helped dozens of tech startup founders and CEOS from many industries with founder-led sales. Our systems help them grow their qualified leads and revenue. 

Happy to walk you through the systems on a quick call. Click the link below my name above; my calendar loads on that page.

Jordan Behan

Henceforth, I will not be accepting any LinkedIn outbound pitches unless you can identify at least one item on the 80's nostalgia board. 

Prove your Gen-X or millennial street cred. 

*I borrowed this idea from Erik Richison and added a decade because I was born in the mid-70s.

Give me two 30-minute meetings a month and I’ll make your personal social content kick ass. Done-with-you content production for CXOs, in your OWN words.

"It's 2026 and it's too late to start posting on LinkedIn as a thought leader." 

...is an example of a great hook for a LinkedIn post, but it's a total LIE. 

Unless you're a recruiter, or work in SaaS, AI or crypto, there's probably even still time to have first-mover advantage against your competition. 

But what should you post? 

Here's one great idea: Post something that designed to change someone's mind about something. That's what this post was designed to do. 

If you're on the sidelines, thinking about the opportunity of building your personal brand and your business using LinkedIn, it's not too late. 

Start. Even if you don't have a master plan. Action beats inaction, and experimenting will teach you what to do more or less of. 

Need a hand? I take the planning and the effort out of it for you, without sacrificing your unique voice. Your ACTUAL voice; not an AI approximation of it. 

Ask me how. Learn more about my work here, and schedule a call if you have questions: https://lnkd.in/gKaP9SB3 

Start the year off right.

Jordan's simple 3-part guide for what to post about on LinkedIn: 

I get asked this a lot, and I have a simple framework of three main content "pillars" or themes. 

1. The "transformation." This one is about the OUTCOME that your customer will experience after doing business with you. Note that there is no mention here of product or features. This is more about the warm feeling in their belly afterward than it is about the widget or service you're selling. 

2. The industry trend. I usually describe this one as the theme you and your competitors are collectively discussing. This is all the news that's fit to print in your market category or niche. 

3. The wild card. This one is personal. Follow Chris Do's advice of "911" where nine posts are giving value to your community, one is personal (your wild card), and one is a call to action where you ask for the business. In this topic, you can share something you're passionate about and let us get to know you a little better. 

On sales calls, I try to riff on my prospects' themes to give examples of all three. My go-to when I'm talking about the wild card is to say that I'm also a cycling coach and bike racer, and I give myself permission to share a pic of me racing a bike at least once a month. 

Hence, please enjoy this pic of me suffering on the Seymour Challenge in North Vancouver (taken from a team car window). This might have been the best athletic performance of my life, but that's a story for another day. 

Want to meet for a chat about how I can help you with your LinkedIn content and outbound in just two 30-minutes per month? Learn more and let's meet for a quick chat: https://lnkd.in/gKaP9SB3

Here are Jordan’s three reasons why I’m still long on video on LinkedIn.

1. Because you can see and hear me, and that’s probably the best way for you to get to know me a little better. The same goes for you if you share yourself on video.

2. Because it’s still very difficult to replicate it using AI. We can still spot when people are using AI to create avatar videos of themselves, and so this is the most human that we can make this interaction. 

You can’t accuse me of using gen AI if I’m doing this completely unscripted, off the cuff, looking directly into the camera at you.

3. It’s the ultimate capture mechanism. I can use the transcript of what I’m saying and repurpose it a bunch of different ways. I’m starting with the absolute highest bar for quality capture, and I can use it several different ways after the fact.

#Video on LinkedIn, I’m still long on it. What do you think?

Thank you in advance for your likes and comments on this post, but you can stop reading now. This post is not for you. 

Let me be clear. I write these little missives with the goal of getting engagement. 

Your reactions are my currency, telling me and the mysterious LinkedIn machine that this caught your attention. 

But here's the M. Night Shyamalan twist: I drive more leads from "lurkers" than I do from the people who engage with my content. 

It's the weirdest conundrum. I need your clicks to get more eyeballs on this, but it's almost always a complete stranger who sees my stuff, finds my booking link and schedules a call. 

Why does it work like that? I don't know exactly, but I sure am grateful. I can tell you HOW it works, though. 

People see my content, and maybe it sparks their interest. Their next click is on my profile, which is a banger, let's be honest. It does the selling and links to both a landing page and my booking link. 

And hey presto, Bob's your auntie's live-in lover. Call booked. 

All of this is to say that it's still possible to drive business with LinkedIn.

But to make that happen, you gotta put yourself out there. Say something. Share your expertise, insights, and personal experiences. 

Every day, you see people doing that. They're not better than you. The only difference is they're taking action. So act. And yes, you can like this post and roast my AI image in the comments. After all, where would I be without you?

AI-assisted picture of Jordan wearing a tshirt that reads "Don't read this post." 

Stop what you’re doing and read this crappy, AI-generated post:

Just kidding. That’s not my brand. I’ve noticed a lot of AI content lately, and it has me thinking a lot more about personal branding.

These days, when LinkedIn and all of social media is flooded by gen-AI content and bots, the concept of personal branding is more important than ever. But what is a “personal brand” and how do you establish one?

It’s a great question and one you should be prepared to answer, especially as the leader of your business. 

By now, you know that your personal brand is “what people say about you when you’re not in the room.” But can you control that? Yes, you absolutely can.

How? By deciding what it is you want to be known for, and getting out there and sharing your thoughts. On LinkedIn, especially. I’m not the first one to tell you that you should be publishing thought leadership content, surely. 

It’s been well-established that C-suite leaders who post on social media outperform those who don’t.

It’s the most cost-effective way to grow your business. It helps attract prospects. It reassures clients. And it galvanizes your team behind your mission.

Where to begin, though? 

I can help with that. I help CEOs and other business leaders with their LinkedIn presence, and the first step is to do a short personal branding and goal-setting exercise. Typically, this is the first stage of my paid service, but since you’ve read this far, I’ll offer you a personal brand overview and a LinkedIn profile edit, completely free.

To learn more, send me a DM or visit this page: https://lnkd.in/gy7YzUhV

No hard sell, no commitment necessary, and no massively time-consuming homework assignments, I promise.

Jordan with a headline that reads "what's your personal brand?" 

My best-performing content from the past two weeks is a comment on someone else's post, where I sang the praises of Diet A&W Root Beer (the best diet soda on the planet). 

This tells me two things: 

1. Diet A n' dubs is the 🐐 
2. LinkedIn is like a networking event, and you don't always have to write a best-selling novel to make connections on here. Just interact, and your people will find you. 

PS, for the locals: Can you spot the location of this pic? Best Fish n' Chips in Vancouver.

Jordan looking off-camera near Fisherman's Wharf in Vancouver. 

Here's how I write strong hooks for LinkedIn: 

First, I don't overthink it. We've gotten to the point now where our hooks sound TOO MUCH like hooks. It's the LinkedIn equivalent of clickbait. Ick. 

Do this instead. Write your post. Heck, even ask your robot pal for a prompt to get you going. 

Then take a look at your draft and ask yourself: What will my network think is the most interesting part of this? 

Then cut and paste that part at the top. Job done, you've got your hook. In journalism terms, this is often referred to as the "inverted pyramid." 

You put the interesting part at the beginning so people will start reading, and then handle the rest later and trail off after you get to the boring bits...

Here’s what happens when a CEO posts three times a week for 90 days:

First, it's the honeymoon phase. 

Engagement is high. Your network is very supportive. Colleagues come out of the woodwork to 'like' your posts. You're instantly more visible. The initial validation feels wonderful.

In month two, the DMs start coming. Deals that you thought were dead are coming back to life. Contacts reconnecting and saying hello. 

In meetings, people will say you're "killing it on LinkedIn," even when you have never seen them engage with one of your posts. You vow to keep going. 

Months three and beyond have more hidden benefits. They're harder to track, but they're happening: 

-You and your sales team have more successful meetings because you've helped educate your market and get them familiar with you.  

-More people apply to work at your company because you seem pretty cool and "down to earth." And they know what you're about. 

-Your team has a better sense of the company's mission and models your behavior and beliefs, because you're leading by example, in public. 

-Your competition seethes with jealousy because you're evidently much more popular and seem so aggravatingly confident. Yes, harder to track, but it happens, I assure you. 

All of this is possible, and it doesn't require much work. It doesn't even require any special skills beyond those you already possess. You just have to keep showing up and sharing your thoughts. 

Have I oversimplified this? Perhaps a bit. It helps to have guidance on what to say and a clear picture of the results you want. It takes time and can be hard to do alone. 

One of the requirements for being seen as a thought leader on LinkedIn is sharing content that is valuable to your network, and finding a good balance between variety and repetition. Yes, repetition. 

Naturally, it helps to have someone assist you with that. 

Someone who will plot out what to say and then put the finishing touches on your posts after you say it. Someone who aims to PROTECT YOUR TIME but still has you showing up to share your expertise on the regular, so you can realize all of the upside listed above. 

That someone, in case it's not obvious, is me. I'll make this easy for you, and everything we do is in your OWN words. I use AI tools, but not as a proxy for your thought leadership. That will always come from you. 

Ask me how, and let's chat about it. It's easier than you think.

Jordan in front of a Dia de los Muertes mural

Personal branding. What’s it all about? 

In the last three or four sales calls I’ve had with prospects, they've asked about personal branding.

What is a personal brand? 

It’s the way people talk about you when you’re not in the room. It’s what people associate you with. And you can control that. 

You can be known for something simply by showing up and talking about it. For me, it’s representing yourself on LinkedIn. 

If you’re NOT controlling your personal brand, or representing yourself and putting yourself out there on LinkedIn, telling your stories and sharing your thought leadership, you’re missing a trick.

It’s one of the greatest levers for growth, both for you professionally and for your company by association. So if you have questions about that, reach out to me.

Let’s talk about your personal brand and how I can make it easy for you to show up on LinkedIn regularly and build that brand with you.

Learn more, and lets chat: https://lnkd.in/gKaP9SB3

When I "productized" my business, everything changed. 

And it still took me five years to really realize it. I mean, REALLY realize it. 

What do I mean by productized? I only sell one thing. I no longer work as a "consultant" or marketer for hire. 

Only now can I see it: the limiting factor in my company's growth was trying to do too much. 

I always thought my success depended on having an "anchor" client, like a fractional CMO engagement, as a source of income. 

I was wrong. The opposite was true. This year, something very exciting is happening. I'm earning more than ever, and 100% of revenue is from recurring subscriptions to my product. 

And the best part is that the whole thing runs on repeatable systems. 

I owe a special shoutout to Kelly Gibson, whom I refer to as my "Operator." She manages the SOPs for my C-Suite social media service and updates them regularly. I send a short message about something that is ready to be done, and she does it, no questions asked. 

After all, why would she have questions? She helped build the systems we use. 

Have questions about those systems and how we work? Send me a DM or ask in the comments. I'm quite proud of what we've built.

Brace yourselves, everybody…

Tomorrow is “circle back” day already.

Here's a mindfulness exercise for you: 

Take a deep breath whenever you see AI-generated posts and comments in your LinkedIn feed. 

It's like the opposite of a drinking game; it brings you peace of mind instead of making you tipsy. 

Happy Friday!

Jordan in lotus pose while AI comments float by. 

I always promise “no pressure, no hard sell,” on my calls. 

I had a great Friday virtual coffee call with Joan, and she was nice enough to publish this note of thanks! 

Great to meet you Joan 🤝

Just had a great meeting with Jordan Behan - thank you for your insights (and a few secrets)  Always appreciate learning from great people!

The Brand Audit

A brand is the most valuable investment a company or individual can make.

Whether you’re a CEO, Founder or Executive - creating a strong brand presence on social media differentiates you in the market, attracts new opportunities and turns your potential into reality. 

The CEO that is seen is the CEO that is remembered.

Executive Social has massive untapped potential with less than 1% of LinkedIn members creating thought leadership content. 

- 71% of consumers are more likely to buy from a company if its CEO is active on social media.
- 65% of tech investors say lack of social media presence, including top executives, is a red flag when evaluating for investment.
- 65% of B2B buyers say that when evaluating partnerships or vendors, a brand with a visible executive team presence on social media will win over an otherwise equivalent brand without.

Be the in the elite 1% to build a brand so strong that people stop and pay attention. Hire a Former Head of Marketing for social strategy, social media audits, consulting, executive ghostwriting and masterclasses. 

Unleash Your Brand Potential: www.thebrandaudit.ca.

CEO & Founder

TikTok

Experienced, ROI-focused, Brand-Centric B2B Content Creator with 30k+ following on TikTok and LinkedIn in UK,US and Canada. 15% of following is CEOs & Founders and 70% is Director+. I speak about personal brand, career advice and social media strategy. 

I believe in collaborating with high integrity brands I actually use and love. Current & Previous work with Hootsuite, HubSpot, Marketing Week, Mark Ritson Mini MBA, W Hotel and various Tech & Marketing conferences. 

DM for brand collaborations and learn more about my professional audience, stats and examples of prior collaborations here: https://thebrandaudit.ca/pages/creator-partnerships

TikTok Creator

Stocksy United

Head of two departments (Marketing + Design) reporting to CEO. Part of 6 person executive team leading business with two CEOs transitions during tenure.

Created the first global marketing strategy for 10-year tech startup in a highly competitive and undifferentiated stock media industry. Spearheaded various new strategic revenue generation projects within highly volatile financial and operational state including financial issues, 2 series of layoffs, turnover of 5 CEOs, and 4 Heads of Marketing.

Brought strategic, client-focused, and data-driven perspective leading all marketing functions (brand marketing, demand generation, content marketing, digital marketing, PR, communications, partnerships, influencer strategy, social media, and design) developing strategy within larger business objectives.

Worked collaboratively with Tech, AR, Sales, Finance, Product, HR & Ops, I built a brand-to-demand engine from the ground up with a focus on long-term sustainable brand and revenue growth through client retention and acquisition. 

Launched first global marketing strategy, first brand identity, first brand strategy, agile brand campaign process, first digital strategy including SEM and paid social, revised content strategy, new Blog, new team structure, new MarTech stack, and first measurement strategy. Led digital transformation including implementation of Hootsuite for social management, GA4, and HubSpot for client journey mapping, Sales Churn Analysis. 

Results: 75,760% YOY increase in brand impressions, 5,349% increase in brand mentions, 3,504% publications speaking about Stocksy, 300% increase of share of search, 117% increase in social followers, SEO improvements including a 48 to 17 rank and 54 to 7 for industry keywords. Spearheaded HubSpot implementation for further measurement of sales churn, MQLs, SQLs, ROAS, revenue attribution etc.

Global Head of Marketing & Design

Reporting to Head of Marketing & CEO, developed EY Canada’s first brand team of 8 direct reports managing Brand, Content, Social, Digital, Sponsorships & Employee Advocacy Strategies. Led digital transformation implementing strategy, measurement and platforms/software like LinkedIn, Twitter, Instagram, Marketo, Adobe, Sprinklr, Demandbase & Hootsuite Amplify. Responsible for both brand and digital lead generation campaigns – including all D&I and Employer Brand strategy. Drove 2,194% YOY increase in impressions, 2,777% YOY increase in website traffic from social, 271% YOY increase in social engagement, 600% YOY increase in Canadian business decision makers’ SOV, qualified leads, 1,200% increased employee advocacy and $1M+ of viral reach value.

Head of Brand, Content & Social Strategy

LinkedIn

Marketing consulting on brand, content and LinkedIn social strategy for LinkedIn’s largest Enterprise Technology partners (ex. Microsoft, Amazon, IBM, Cisco, Dell, Hootsuite). Helped clients generate increased brand awareness and generate MQLs (Marketing Qualified Leads) – in some cases increasing LinkedIn-generated leads and revenue YOY 300%+. Created content and social media strategies, presented to executive C-suite leadership and developed key LinkedIn storytelling decks. Due to turnover, handled 2 roles of a Sr. Account Executive (Sales) and Marketing Client Solutions Manager (Marketing) for 7 months – achieving a 10M+ dollar annual ad revenue quota.

Marketing Client Solutions Manager

•Due to team transition, I handled both my role (Client Solutions Manager) as well as a Senior Enterprise Tech Account Executive role. This included selling LinkedIn advertising, advising on content & social strategy and managing the relationship with 21 Enterprise Tech partnerships until a new Sr. Account Executive was hired.

Interim Sr. Enterprise Account Executive

Shaw Communications

Brand, Content & Social strategy for one of Canada's largest Telecommunications companies. Spearheaded Shaw Business’ digital transformation - developing brand, content marketing and social media strategy. Generated 87% increase in social followers, 2,700% increased brand impressions and 154% increase in lead generation through creation of strategy, measurement and attribution frameworks, traditional & digital channels and a website content hub with video and written thought leadership. Managed social media platforms of LinkedIn, Facebook, Instagram and reported key brand  content and social insights to CMO and Executive Team.

Content & Social Media Marketing Manager

WestJet

Brand & new destination marketing for Canada’s 2nd largest airline. Elevated WestJet brand and drove 135% YOY increase in flight & vacation revenue by creating international co-branded marketing campaigns utilizing traditional & digital mediums including digital, social, print, radio, content, OOH and TV. Collaborated with both internal teams and external agencies. Managed marketing relationships and multi-million-dollar media budgets with 20+ marketing partners – including travel destinations, luxury hotels and Disney & Universal Orlando.

Marketing Coordinator

FGL Sports Ltd

Brand and performance marketing for Canada’s largest Sporting Retailer. Led rebrand of SportChek winning a Bronze Cannes Lion for “Your Better Starts Here” and Marketer of the Year by Strategy Magazine. Cultivated marketing relationships and campaigns with 25+ partners: adidas, Reebok, TaylorMade, Nike, Under Armour etc. Campaigns included traditional & digital mediums including online, social, print, radio, content, PR, OOH and TV. Collaborated with internal departments and external agencies and created a new vendor partnerships program funding multi-million-dollar brand initiatives. Led SportChek’s first flagship store grand opening which generated 200% of projected sales objectives.

Brand Campaign Marketing Specialist

Oilers Entertainment Group

Hired for NHL season contract as part of 3 employee brand marketing team. Developed integrated brand to demand omnichannel Oilers campaigns - traditional and digital channels (TV, OOH, digital display, radio, print magazines, website, email and social). Led marketing, promotions & game night execution. Responsible for ticket sales revenue, marketing research, email strategy, VIP initiatives and written and video content for social media.

Marketing Assistant

Rawlco Radio

Led marketing and promotions for Western Canada’s largest radio conglomerate. Cultivated and promoted the brands for C95 (Top 40) and Rock102 (Rock) radio stations.

Marketing And Promotions Assistant

CEOs & Founders, your personal brand is your best business asset. Yet less than 1% of you are actively posting your thoughts on LinkedIn - underestimating the value of your personal brand. But the numbers don’t lie:

-71% of consumers trust brands more when their CEO is active on social media.
- 65% of tech investors see a lack of executive presence as a red flag.
- Executives reach 10X the audience of their company page.

At The Brand Audit I guide CEOs and Founders to turn their personal brands into a strategic advantage — driving relationships, revenue, and reputation. Everything I do is bespoke creating custom brands, not canned plans. 

Your brand isn’t standard — neither is my strategy.

For 4 years clients with 1000 to 1M+ followers have trusted The Brand Audit's 5-step process: 1) Brand Audit & Discovery 2) Personal Brand Strategy 3) Masterclass 4) LinkedIn Content Creation 5) 1x1 Consulting.

Unlike internet stars hopping on the personal brand craze, my recommendations are backed by a marketing degree, two decades of experience leading brand and social teams of 20+, managing budgets of $30M+ and experience working at enterprise companies like LinkedIn, EY, WestJet & Shaw creating Cannes award-winning brand campaigns.

In today’s market, visibility isn’t optional — it’s a business imperative. View our brand strategy packages to help you with ideas, influence and impact: https://thebrandaudit.ca/pages/personal-brand-packages 

And send me an email to unleash your brand potential: christinaminshull@thebrandaudit.uk.

Christina Minshull

The LinkedIn purge is here. And I’m here for the standards reset. 

This week we're watching big creators do an ugly Kim cry about losing the top voice blue badge and complain about their reach. This isn't random, this is their low integrity catching up.

I’ve observed that many (not all - don’t come for me in the comments lol) tried to game the platform.

→ Engagement pods.
→ Fake followers.
→ AI auto-DM tools.
→ Non GDPR compliant scraping.
→ AI-generated filler.
→ Generic content.
→ Stolen content.

The badge wasn’t proof of expertise. It was proof they understood loopholes. And loopholes always close. Checkmarks fade. Experience doesn’t.

For years it was: 
Volume over value.
Confidence over competence.
Dopamine over depth.

That era is ending.

It's about time we reward real experience, real perspective and real integrity on this platform.

#LinkedInCheckmark #LinkedInTopVoice #LinkedIn

As a Head of Social, I’ve audited thousands of LinkedIn profiles. If it has taught me anything, it’s this: People dramatically overestimate the quality of the content they’re putting into the world.

The worst offenders? LinkedIn creators with large followings. Don't assume 227,000 followers = good content. 

It often just means that creator accumulated early (pre 2020), benefited from distribution quirks, used engagement pods, employed AI bots, or became a "safe follow" for people who like proximity to popularity. Crowds attract crowds. 

Many people follow them because they make the same mistake: equating scale with substance.

As LinkedIn’s algorithm matured this year, and they cracked down on creator behaviour and raised the bar for the type of content they were amplifying a lot of those dopamine-over-depth creators saw their reach drop dramatically. The reflex response was predictable: blame the algorithm. Blame the platform. 

When I audit the profile, the issue it's often the content. A few patterns I see repeatedly:

Poor on-camera cadence
→ Slow, verbose delivery in a fast-attention environment. Content needs structure, pacing, and intent — not rambling musings.

AI content with no human override
→ In research studies AI content has been proven to descrease trust of audience as audiences want creators, not content farms. Platforms also do algo suppression of that content. 

Generic language
→ If your post could sit on anyone's page, it’s not a point of view. Specificity is what signals expertise and aids memory recall. 

Lack of Visual and Verbal Hooks
→ If your first 1–2 seconds (or first line) don’t create tension, curiosity, or relevance, the rest of the content doesn’t matter, it won’t be seen. You need contrast, framing, context cues etc.

Cultural disconnection
→ Technically correct. Emotionally obsolete. When creators disconnect from their audience's real life, their content stops landing.

No lived experience
→ Borrowed authority is easy to spot. You can’t speak about industries you have never worked in. Audiences sense résumé inflation instantly.

The standards have been raised. So your content has to rise with them.

Don't blame the algorithm. Blame your content. 

#LinkedIn #LinkedInCreator #LinkedInAlumni #TheBrandAudit

You become successful the moment that you decide you are. 

Not in a manifest-it, declare-it type of way. In an accountable and responsible type of way.

Leading Brand & Social teams in large enterprise corporations for nearly two decades I developed a keen eye to identity who would go on to be successful and who wouldn't. 

One variable: the allocation of responsibility. Simply put:

→ Successful people blame themselves.
→ Unsuccessful people blame others. 

Yesterday, when LinkedIn raised the bar on Top Voice badges, we saw this divide.

When status, identity, or sense of fairness, is threatened the brain doesn’t reach for logic first. It reaches for protection. Which is why my post triggered so many. The emotional threat response kicked in before rational thought process. And once that happens, the brain looks outward. Blame becomes a way to regulate discomfort.

The platform.
The system.
The algorithm.
The rules.
Other creators. 

And this is exactly where the successful quietly diverges. 

The successful acknowledge emotions, but pause. 

That pause shifts the brain out of threat and into agency: where judgment, learning, and improvement actually happen. Where the internal dialogue shifts from:

Why is this happening to me? → What’s my role in navigating this?
This isn’t fair. → What does this require of me now?
The system is broken. → How are people succeeding within this system?
They changed the rules. → What standard is being signaled?
I deserve this. → Have I earned it at today’s bar?

Accountability moves you forward.
Blame keeps you where you are.

#Mindset #Leadership

I did the doomscrolling so you don’t have to...

Steven Bartlett is getting cancelled. Girl With The List is rallying. 365 Buttons became everyone’s New Year’s resolution. Millennials are handing Gen Z the ancient texts. We’re all Savoury Girls now and drinking Chinese Apple Tea, Everyone is mad at Tony and a Topgolf's net broke and somehow broke the internet.

If this makes sense, you’re already on TikTok and plugged into the cultural stream. If it doesn’t, keep reading or or hire me to help your brand understand TikTok before culture moves on without you.

Culture doesn’t wait.
Neither should your strategy.

The FYP Audit | Issue 02
https://lnkd.in/emmn-c3a

If this is useful, say so in the comments and I'll work on the next issue. 

#SocialMediaStrategy #TikTokStrategy #TikTok #Marketing

Talk less like a keynote, more like a coffee chat: that’s how you build brand equity. 

#PersonalBrand #PersonalBranding #PersonalBrandStrategy #PersonalBrandAgency #BrandStrategy #TheBrandAudit

There’s a hidden tax most founders and executives are quietly paying.

It’s not financial. It’s invisibility.

Every day you choose not to show up online, you’re paying in missed opportunities, slower trust, and smaller rooms.

You think staying silent protects your reputation — but in today’s market, silence is what erodes it.

I call it The Visibility Tax.

Because the market doesn’t wait to get to know you.
It Googles, scrolls, and decides in seconds.

And if your name doesn’t show up in those conversations,
your competitors are already collecting the compound interest of your absence.

That’s the real cost of not being visible — the opportunity you never even knew you lost.

#PersonalBrandStrategy #PersonalBrandAgency #CEO #Executive #TheBrandAudit

taplio

The Battle

Jordan Behan

Christina Minshull

Followers

Posts

Engagements

Likes

Performance ScoreJordan Behan's LinkedIn Performance

Performance ScoreChristina Minshull's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jordan Behan

Christina Minshull

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jordan Behan's LinkedIn Performance

Performance ScoreChristina Minshull's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJordan Behan's LinkedIn Performance