Twitch

• Lead CE Creator Development, mentoring 2 PgMs to boost conversions by 20% in targeted affiliate and partner programs.
• Launched a global forum to gather creator insights, accruing 650+ submissions and influencing product and SPM strategies.
• Enhance Creator Dashboard features aimed at creator growth for Twitch’s 7+ million streamers using React, Python, & Go.
• Improved Raid Browser algorithm and UI, enhancing usability for Twitch’s monthly 7+ million active streamers.
• Update and add new Upcoming tabs for categories using Python & React, impacting 10.6M+ followers.
• Developed Python script to streamline creator recruitment, contributing to 12% of new CE acquisitions in a quarter.
• Built Clip Digest Tool using React/Node.js, improving content review speed by 25% and increasing team efficiency.
• Trained Growth Product Manager on data formatting for front page JSON updates, contributing to millions of impressions.

Sr. Program Manager / Software Engineer, Creator Expansion & Creator Growth

• Spearheaded Hip-Hop strategy and execution, Twitch's most popular genre by listenership
• Managed key partnerships, overseeing $1M+ revenue through creator meetings and data analysis.
• Led contract negotiations to onboard high-impact creators, enhancing Twitch’s content range.
• Co-hosted webinars, contributing to 80% retention in The Collective artist development program.
• Executed Python scripts via Mode & Google APIs for streamlined Sheets reports.

Sr. Program Manager, Music

• Managed relations with acquired artist partners & onboarded 30 music creators monthly.
• Developed educational docs and co-hosted webinars, initiating program outreach efforts.
• Analyzed data to enhance partner revenue, engagement, and content strategy efficiently.
• Collaboratively developed the first official onboarding documents for music creators.

Program Manager, Music

Music Business Podcast

• Conducted interviews with top music industry figures for trend and tactic insights.
• Served a large audience of aspiring and current industry professionals.
• Achieved peak chart performance: #9 on Apple Podcast's USA Music interviews chart.

Interviews include:
• Co-Founder and Head of Marketing at LVRN, Sean Famoso
• Wiz Khalifa Manager and Taylor Gang Co-CEO, Will Dzombak
• Head of Marketing & President of Management at Cinematic Music Group, Chris Herche & Hovain Hylton
• VP of Integrated Marketing and Digital at Epic Records, Lisa Kasha
• Low Profile Founder and CEO, Jen Pearce

Co-Host, Co-Creator

General Assembly

• Completed 500-hour coding program, honing JavaScript, Ruby, Python skills.
• Built 3 full-stack applications independently, including portfolio, to-do, and movie database apps.
• Leveraged early completion of tasks to provide tutoring and debugging assistance to classmates.

Software Engineering Fellow

Equative Thinking

• Achieved $500k revenue a year, managed $100k marketing budgets, and merchandising, garnering $40k sales in 24 hours.
• Crafted bespoke websites, landing pages, and graphic design for our artist roster, enhancing brand identity.
• Managed the company's digital brand and integrated internal tools, providing support for a 12-member team.

Artist Manager / Digital Operations Specialist

• Supported and administrated daily for noted R&B artists and rappers.
• Drafted and approved marketing plans and press releases with precision.
• Executed impactful email campaigns for artists like Masego and Smino.
• Designed marketing assets via Photoshop for tours and album artwork.
• Accompanied artists during New York-based press activities.

Day-to-Day Manager / Social Media Admin

• Orchestrated travel and logistics for executives and clients efficiently.
• Assisted executives with meticulous calendar management and expense tracking.
• Executed daily social media posts, optimizing online presence for clients.

Company Assistant

Leverage 

• Consulted on logo design and various design tasks to meet client needs effectively.
• Assisted clients with research, data entry, and diverse administrative duties.
• Acquired best productivity practices from certified productivity coaches.

Virtual Assistant

New York University School of Law

• Supported professors and students with university IT and equipment during class.
• Addressed support calls and emails promptly regarding equipment malfunctions.
• Researched and integrated new IT appliances to enhance university resources.

Media Services Specialist

AudioFrost.com

• Led a team, delivering daily updates and editorials on diverse music genres.
• Researched and reported on the latest music news and trends daily.
• Drafted and refined editorials on industry trends and artist narratives.
• Managed social media, gaining recognition from musicians like 2 Chainz.

Founder, Editor-In-Chief

Audible Treats

• Drafted press releases and emails for high-profile clients like SuperDuperKyle.
• Edited audio meticulously for weekly company mixes.
• Assisted in managing dynamic company social media platforms.
• Shadowed mentor and collaborated with artists on visions for new releases.

Marketing and Publicity Intern

Mass Appeal

• Supported General Manager and Marketing Director at Mass Appeal label.
• Explored innovative merchandise ideas for artist roster effectively.
• Assisted in organizing events for artists like Nas and Run the Jewels.
• Researched and identified potential artists for roster inclusion.

General Label Intern

Round Hill Music

• Supported the Head of Administration effectively.
• Aided in royalty admin and meticulous royalty tracking via Excel.
• Collaborated cross-functionally with interns on diverse projects.

Admin & Royalties Intern

Jordan Chude Williams, based in New York City, is a Senior Program Manager and Software Engineer at Twitch, recognized for his nonlinear journey into the tech industry. 

Originally starting his career in artist management and digital 
operations within the music industry, Jordan transitioned into software engineering and program management by leveraging his unique strengths and diverse experiences. At Twitch, he plays a key role in enhancing creator programs and contributing to product development, with expertise in Go, AWS, JavaScript, Python, TypeScript, React, and Node.js. 

Jordan actively advocates for diversity in tech, emphasizing the value of embracing unique strengths and pursuing unconventional career paths that ultimately benefit both the user and the business.

Jordan Chude Williams

Anna Gruszka

Currently on contract for YouTube / Google and their Music Business Development team.

Music and Tech Consultant / Contractor

Led the creator growth strategy in EMEA, targeting music and non-gaming creators through Twitch's first ever scalable creator program used to onboard and pay 500+ creators. 
Actively contributed to the shaping of the strategy and tactics of the team as part of the global Leadership Team. 
I supported the team in implementing and executing all newly defined steps of their day-to-day tasks, including: creator segments identification, sign-offs, evaluation through an EMEA-wide standardised creator profile evaluation tool, outreach, contracting, account management, and learnings consolidation.

Director of Creator Growth, Music, EMEA

Led music creator acquisitions in the UK and EMEA as part of the WMG, UMG and Merlin deal pipelines as well as via direct UGC deals. ​Result: 24 fully executed and managed acquisition deals throughout the year.

Paved the way for Twitch Music in EMEA. ​Result: I built and implemented the first EMEA music strategy and built the team which now consists of 3 fully operational members. 

Drove Twitch's partnerships with the MMF and AIM as part of the education and industry relations work which resulted in Twitch being present at multiple high profile industry events.

Co-developed the first external facing music deck and represented Twitch at industry events and conferences (IMS Ibiza, Liverpool Sound City, AIM Connected, Future Independents, Future Music Forum Barcelona etc.) and label roadshows which resulted in new leads for artists onboardings and increased awareness of Music on Twitch.

Acted as EMEA music lead for TwitchCon Amsterdam which resulted in: 
- a selection of 40 music creators for the events stages and booking 3 newly acquired artists to perform live for the Twitch community​
- organised meetings for the music creators and the Twitch C-Suite Execs which helped build a direct personal connection between our community and Twitch leadership, allowing the music creators to feel heard, valued, and a part of the conversation regarding the solution to DJs on Twitch and the growth of the Music category.

Head of Artist Acquisition and Label Relations EMEA

TikTok

UK Label Partnerships Manager

Music Content and Partnerships Manager

YouTube

Played an instrumental role in the launch of the new streaming app YouTube Music in EMEA in June 2018.
Curated and localised a large ecosystem of 100+ mood and genre playlists.
Programmed music video content across YouTube and YouTube Music.
Launched editorial campaigns for significant music moments and locally relevant cultural events.

Music Content Specialist EMEA at YouTube Music and Google Play Music

Polish Cultural Institute

Successfully programmed, produced and managed over 200 quality projects and events in partnership with the British and international public and private organisations in London and across the UK

Projects include: concerts (electronic, experimental, jazz, world, classical, contemporary), music album launches, new music commissions, film screenings with live music, press conferences, educational programmes, websites, study trips for journalists etc. 

Key achievements: Unsound London Festival 2013 (Southbank Centre, the Barbican, Cafe OTO, Corsica Studios), new music co-commissions with the Barbican, London Jazz Festival, and others, Polish Music programme at Huddersfield Contemporary Music Festival, Andrzej Panufnik Year, The Cruise (immersive experience live music performance on the Thames), Quay Brothers: In Absentia with Arditti Quartet & Skalpel, Union Chapel / the Barbican, Jazz in Polish Cinema CD box set

Head of Music

Foundation Sz

Having founded two non-profit organisations, I managed art and music projects
Key achievement: EU funded Transkaukazja project 
Liaised with partners, fundraised, implemented the marketing and PR strategies

Director and Project Manager

Liberty Incentives & Congresses

Designed, pitched and executed international corporate events in Prague (congresses, conferences and incentives)
Key achievement: Airbus Corporate Jets VIP Operator Forum 2012 in Prague

Project Manager

People in Need

Coordinated the Christmas charity project “The Real Gift” and its media campaign “This year… send a goat to Africa!” 

Liaised with the English speaking media in Prague.

PR and Marketing Manager

Preselector at One World International Documentary Film Festival in Prague.

Preselector at One World International Documentary Film Festival

Successfully managed events and projects related to the promotion of the Polish cinema, music and visual arts in the UK

Key project: 9th Polish Film Festival KINOTEKA in London, Belfast, Edinburgh, Exeter and Glasgow (programming, fundraising, project management, budget management, A&R, liaising with PR and marketing agencies and external stakeholders)

Festival Producer

Worked on the launch of the poster exhibition of Roman Cieślewicz at the RCA
Assisted with the marketing and PR activities

Marketing Intern

Dynamic leader with over 14 years of experience in digital marketing, partnerships, business development, and music content. Proven track record of designing strategies and driving teams to acquire, onboard, and develop music creators on new platforms. Successful in launching and scaling music campaigns at fast-growing companies like YouTube, TikTok and Twitch, creating value for both artists and users. Passionate about driving innovation in music and tech, with a focus on empowering customers to achieve their goals.

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