Twitch

• Lead CE Creator Development, mentoring 2 PgMs to boost conversions by 20% in targeted affiliate and partner programs.
• Launched a global forum to gather creator insights, accruing 650+ submissions and influencing product and SPM strategies.
• Enhance Creator Dashboard features aimed at creator growth for Twitch’s 7+ million streamers using React, Python, & Go.
• Improved Raid Browser algorithm and UI, enhancing usability for Twitch’s monthly 7+ million active streamers.
• Update and add new Upcoming tabs for categories using Python & React, impacting 10.6M+ followers.
• Developed Python script to streamline creator recruitment, contributing to 12% of new CE acquisitions in a quarter.
• Built Clip Digest Tool using React/Node.js, improving content review speed by 25% and increasing team efficiency.
• Trained Growth Product Manager on data formatting for front page JSON updates, contributing to millions of impressions.

Sr. Program Manager / Software Engineer, Creator Expansion & Creator Growth

• Spearheaded Hip-Hop strategy and execution, Twitch's most popular genre by listenership
• Managed key partnerships, overseeing $1M+ revenue through creator meetings and data analysis.
• Led contract negotiations to onboard high-impact creators, enhancing Twitch’s content range.
• Co-hosted webinars, contributing to 80% retention in The Collective artist development program.
• Executed Python scripts via Mode & Google APIs for streamlined Sheets reports.

Sr. Program Manager, Music

• Managed relations with acquired artist partners & onboarded 30 music creators monthly.
• Developed educational docs and co-hosted webinars, initiating program outreach efforts.
• Analyzed data to enhance partner revenue, engagement, and content strategy efficiently.
• Collaboratively developed the first official onboarding documents for music creators.

Program Manager, Music

Music Business Podcast

• Conducted interviews with top music industry figures for trend and tactic insights.
• Served a large audience of aspiring and current industry professionals.
• Achieved peak chart performance: #9 on Apple Podcast's USA Music interviews chart.

Interviews include:
• Co-Founder and Head of Marketing at LVRN, Sean Famoso
• Wiz Khalifa Manager and Taylor Gang Co-CEO, Will Dzombak
• Head of Marketing & President of Management at Cinematic Music Group, Chris Herche & Hovain Hylton
• VP of Integrated Marketing and Digital at Epic Records, Lisa Kasha
• Low Profile Founder and CEO, Jen Pearce

Co-Host, Co-Creator

General Assembly

• Completed 500-hour coding program, honing JavaScript, Ruby, Python skills.
• Built 3 full-stack applications independently, including portfolio, to-do, and movie database apps.
• Leveraged early completion of tasks to provide tutoring and debugging assistance to classmates.

Software Engineering Fellow

Equative Thinking

• Achieved $500k revenue a year, managed $100k marketing budgets, and merchandising, garnering $40k sales in 24 hours.
• Crafted bespoke websites, landing pages, and graphic design for our artist roster, enhancing brand identity.
• Managed the company's digital brand and integrated internal tools, providing support for a 12-member team.

Artist Manager / Digital Operations Specialist

• Supported and administrated daily for noted R&B artists and rappers.
• Drafted and approved marketing plans and press releases with precision.
• Executed impactful email campaigns for artists like Masego and Smino.
• Designed marketing assets via Photoshop for tours and album artwork.
• Accompanied artists during New York-based press activities.

Day-to-Day Manager / Social Media Admin

• Orchestrated travel and logistics for executives and clients efficiently.
• Assisted executives with meticulous calendar management and expense tracking.
• Executed daily social media posts, optimizing online presence for clients.

Company Assistant

Leverage 

• Consulted on logo design and various design tasks to meet client needs effectively.
• Assisted clients with research, data entry, and diverse administrative duties.
• Acquired best productivity practices from certified productivity coaches.

Virtual Assistant

New York University School of Law

• Supported professors and students with university IT and equipment during class.
• Addressed support calls and emails promptly regarding equipment malfunctions.
• Researched and integrated new IT appliances to enhance university resources.

Media Services Specialist

AudioFrost.com

• Led a team, delivering daily updates and editorials on diverse music genres.
• Researched and reported on the latest music news and trends daily.
• Drafted and refined editorials on industry trends and artist narratives.
• Managed social media, gaining recognition from musicians like 2 Chainz.

Founder, Editor-In-Chief

Audible Treats

• Drafted press releases and emails for high-profile clients like SuperDuperKyle.
• Edited audio meticulously for weekly company mixes.
• Assisted in managing dynamic company social media platforms.
• Shadowed mentor and collaborated with artists on visions for new releases.

Marketing and Publicity Intern

Mass Appeal

• Supported General Manager and Marketing Director at Mass Appeal label.
• Explored innovative merchandise ideas for artist roster effectively.
• Assisted in organizing events for artists like Nas and Run the Jewels.
• Researched and identified potential artists for roster inclusion.

General Label Intern

Round Hill Music

• Supported the Head of Administration effectively.
• Aided in royalty admin and meticulous royalty tracking via Excel.
• Collaborated cross-functionally with interns on diverse projects.

Admin & Royalties Intern

Jordan Chude Williams, based in New York City, is a Senior Program Manager and Software Engineer at Twitch, recognized for his nonlinear journey into the tech industry. 

Originally starting his career in artist management and digital 
operations within the music industry, Jordan transitioned into software engineering and program management by leveraging his unique strengths and diverse experiences. At Twitch, he plays a key role in enhancing creator programs and contributing to product development, with expertise in Go, AWS, JavaScript, Python, TypeScript, React, and Node.js. 

Jordan actively advocates for diversity in tech, emphasizing the value of embracing unique strengths and pursuing unconventional career paths that ultimately benefit both the user and the business.

Jordan Chude Williams

Manager, Global Partnerships

Handshake

Consumer Marketing Manager

- Lead the creation of the 2023-2024 Games Marketing Strategy from ideation to execution 
- Implemented a Streamer Led program called "Streamer Moments" which lead to continuous growth for smaller tiered creators that took part in the Marketing Campaigns 
- Lead publisher relations with Game Developers for the Brand and Campaign Team across over 10 different publishers
- Created bespoke Marketing campaigns for the top releases over the past 2 years (God of War Ragnorok, Street Fighter VI, League of Legends, Super Mario Brothers, and other IP)
- Spearheaded relationships with Streamers through in person events and conversations at top influencer lead events (TwitchCon, DreamCon, and EVO)

Manager, Games Campaign Marketing

PlayStation

- Headed the Global Transition for the Japanese Portfolio Below-The Line Tactical Marketing Campaigns 
- Designed one of the first cross vertical collaborations on the Global Third-Party Relations team by working with Sony Music to create a bespoke campaign with GRAMMY Nominated Artist Giveon and Resident Evil Village which has over 26K likes and over 630K Views
- Introduced the first Quarterly Globally reoccurring CRM campaign on the Global Third-Party Relations team with the Japanese Quarterly Newsletter 
- Built the Pan-Western Marketing Tactics for the following games: Babylon’s Fall, Forspoken, Final Fantasy VII Remake, Elden Ring, Marvel’s Guardians of the Galaxy, Persona 5 Royal
	Executed Paid Media Planning for major Third-Party Titles: Final Fantasy VII Remake, Forspoken, Babylon’s Fall 
- Constructed the idea of the first Third Party lead Clothing Activation through our PlayStation Owned Gear Store for the title Forspoken

Associate Manager, Regional Partner Marketing

- Constructed Global Below-The-Line Strategic Marketing Plan for Third Party Games releasing on PlayStation VR and Call of Duty: Modern Warfare  
- Coordinated the Marketing Support for Call of Duty: Black Ops 4 Live Services campaigns
	Fostered a strong baseline connection with Blizzard’s Overwatch team to create unique content centered around D.Va, being one of the first non-blizzard pitched post for the title on our Platform
- Co-Developed a unique launch activation for Destiny 2: Forsaken culminating in a 1 of 1 cinemograph of the main characters.  
- Launched over 30 PlayStation VR titles between 2018-2019
- Oversaw the partnership between the Global Third-Party Relations team and the Call of Duty World League and it’s eSports activations

Regional Partner Marketing Coordinator 

High Five Studios, LLC

- Ran Marketing campaigns through social channels such as Facebook and Twitter
- Created creative marketing strategies for events such as Kami-Con, SXSW, and Release Events 
-Leads the Narrative Construction for the Studios first game Prisoner
- Wrote systematic dialog for characters in the game Prisoner
-Directed Narrative Dialog and Background for characters in the game Prisoner

Narrative Lead and Co-Marketing Director

The University of Alabama

-Implemented educational and social programs
- Designed fliers, posters and bulletin boards
- Managed administrative tasks, such as key distribution and discipline reports

Resident Advisor

Game and Study Podcast

●	Started a Podcast as an Independent Project supported by Professors at the University of Alabama
●	Leads editing the monthly podcast Game and Study
●	Develops marketing materials, such as logos, flyers, and general information  
●	Brainstorms episode ideas for “Game and Study”, Gaming based podcast

Digital Content Creator

•	Tracked all of the Below The Line Support for multiple releases and titles
•	Provided Ideas for a proposed marketing/content series for the CWL Championship on behalf of PlayStation and its partnership with Activision
•	Collaborated to create CRM support for titles such as: Titanfall 2, Madden 18, NBA Live 18
•	Created Social Media Support for titles such as: Lego Marvel Superheroes 2 
•	Presented a concept on eSport growth and application to the VP of Global Competitive Gaming

Partner Alliances Intern

Creative Campus

●	Work collaboratively to ideate, develop and produce innovate art and media projects, events  
●	Actively Brainstorms event ideas that combined music, gaming and art collaboratively 
●	Lead events such as #blkComedy to bring innovative art forms to the University

Intern

University of Alabama Miracle Network Dance Marathon

- Assisted with events at  Children’s Hospital of Alabama  
- Led a newly created committee and enacted events such as the UADM Fall Festival, Partnerships with organizations such as The Ronald McDonald House 
- Organized efforts with our Miracle families to get them involved in our events.

Assistant Director of Volunteer Relations

Hello there! I'm Anthony Lipscomb, a seasoned entertainment marketer with over 8 years of immersive experience in the dynamic world of gaming and adjacent properties. Throughout my journey, I've had the privilege of collaborating with industry giants like Call of Duty, Resident Evil, Final Fantasy, and Fallout, contributing to their success through innovative marketing strategies and compelling campaigns.

🌟 Achievements: Over the years, I've spearheaded numerous successful initiatives, from captivating 360 Go-To-Market campaigns to high-impact influencer partnerships, all aimed at elevating brand visibility and driving engagement. My dedication to staying at the forefront of emerging trends and technologies ensures that I'm always equipped to deliver innovative solutions that resonate with today's diverse gaming audience.

I'm incredibly passionate about leveraging the power of storytelling and digital experiences to connect with gamers on a deeper level, fostering meaningful relationships that extend far beyond the screen. If you're seeking a dynamic marketing professional with a proven track record of driving results in the gaming industry, let's connect and explore how we can level up together!

🎓 Education: I'm an alum of the University of Alabama, where I crafted my own path with a 4.0 GPA, specializing in Transmedia Marketing Mediums and Global Marketing & Partner Strategies. This unique blend of academic focus has equipped me with a deep understanding of the interconnected landscape of modern marketing, enabling me to drive impactful results in a rapidly evolving industry.

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