Twitch

• Lead CE Creator Development, mentoring 2 PgMs to boost conversions by 20% in targeted affiliate and partner programs.
• Launched a global forum to gather creator insights, accruing 650+ submissions and influencing product and SPM strategies.
• Enhance Creator Dashboard features aimed at creator growth for Twitch’s 7+ million streamers using React, Python, & Go.
• Improved Raid Browser algorithm and UI, enhancing usability for Twitch’s monthly 7+ million active streamers.
• Update and add new Upcoming tabs for categories using Python & React, impacting 10.6M+ followers.
• Developed Python script to streamline creator recruitment, contributing to 12% of new CE acquisitions in a quarter.
• Built Clip Digest Tool using React/Node.js, improving content review speed by 25% and increasing team efficiency.
• Trained Growth Product Manager on data formatting for front page JSON updates, contributing to millions of impressions.

Sr. Program Manager / Software Engineer, Creator Expansion & Creator Growth

• Spearheaded Hip-Hop strategy and execution, Twitch's most popular genre by listenership
• Managed key partnerships, overseeing $1M+ revenue through creator meetings and data analysis.
• Led contract negotiations to onboard high-impact creators, enhancing Twitch’s content range.
• Co-hosted webinars, contributing to 80% retention in The Collective artist development program.
• Executed Python scripts via Mode & Google APIs for streamlined Sheets reports.

Sr. Program Manager, Music

• Managed relations with acquired artist partners & onboarded 30 music creators monthly.
• Developed educational docs and co-hosted webinars, initiating program outreach efforts.
• Analyzed data to enhance partner revenue, engagement, and content strategy efficiently.
• Collaboratively developed the first official onboarding documents for music creators.

Program Manager, Music

Music Business Podcast

• Conducted interviews with top music industry figures for trend and tactic insights.
• Served a large audience of aspiring and current industry professionals.
• Achieved peak chart performance: #9 on Apple Podcast's USA Music interviews chart.

Interviews include:
• Co-Founder and Head of Marketing at LVRN, Sean Famoso
• Wiz Khalifa Manager and Taylor Gang Co-CEO, Will Dzombak
• Head of Marketing & President of Management at Cinematic Music Group, Chris Herche & Hovain Hylton
• VP of Integrated Marketing and Digital at Epic Records, Lisa Kasha
• Low Profile Founder and CEO, Jen Pearce

Co-Host, Co-Creator

General Assembly

• Completed 500-hour coding program, honing JavaScript, Ruby, Python skills.
• Built 3 full-stack applications independently, including portfolio, to-do, and movie database apps.
• Leveraged early completion of tasks to provide tutoring and debugging assistance to classmates.

Software Engineering Fellow

Equative Thinking

• Achieved $500k revenue a year, managed $100k marketing budgets, and merchandising, garnering $40k sales in 24 hours.
• Crafted bespoke websites, landing pages, and graphic design for our artist roster, enhancing brand identity.
• Managed the company's digital brand and integrated internal tools, providing support for a 12-member team.

Artist Manager / Digital Operations Specialist

• Supported and administrated daily for noted R&B artists and rappers.
• Drafted and approved marketing plans and press releases with precision.
• Executed impactful email campaigns for artists like Masego and Smino.
• Designed marketing assets via Photoshop for tours and album artwork.
• Accompanied artists during New York-based press activities.

Day-to-Day Manager / Social Media Admin

• Orchestrated travel and logistics for executives and clients efficiently.
• Assisted executives with meticulous calendar management and expense tracking.
• Executed daily social media posts, optimizing online presence for clients.

Company Assistant

Leverage 

• Consulted on logo design and various design tasks to meet client needs effectively.
• Assisted clients with research, data entry, and diverse administrative duties.
• Acquired best productivity practices from certified productivity coaches.

Virtual Assistant

New York University School of Law

• Supported professors and students with university IT and equipment during class.
• Addressed support calls and emails promptly regarding equipment malfunctions.
• Researched and integrated new IT appliances to enhance university resources.

Media Services Specialist

AudioFrost.com

• Led a team, delivering daily updates and editorials on diverse music genres.
• Researched and reported on the latest music news and trends daily.
• Drafted and refined editorials on industry trends and artist narratives.
• Managed social media, gaining recognition from musicians like 2 Chainz.

Founder, Editor-In-Chief

Audible Treats

• Drafted press releases and emails for high-profile clients like SuperDuperKyle.
• Edited audio meticulously for weekly company mixes.
• Assisted in managing dynamic company social media platforms.
• Shadowed mentor and collaborated with artists on visions for new releases.

Marketing and Publicity Intern

Mass Appeal

• Supported General Manager and Marketing Director at Mass Appeal label.
• Explored innovative merchandise ideas for artist roster effectively.
• Assisted in organizing events for artists like Nas and Run the Jewels.
• Researched and identified potential artists for roster inclusion.

General Label Intern

Round Hill Music

• Supported the Head of Administration effectively.
• Aided in royalty admin and meticulous royalty tracking via Excel.
• Collaborated cross-functionally with interns on diverse projects.

Admin & Royalties Intern

Jordan Chude Williams, based in New York City, is a Senior Program Manager and Software Engineer at Twitch, recognized for his nonlinear journey into the tech industry. 

Originally starting his career in artist management and digital 
operations within the music industry, Jordan transitioned into software engineering and program management by leveraging his unique strengths and diverse experiences. At Twitch, he plays a key role in enhancing creator programs and contributing to product development, with expertise in Go, AWS, JavaScript, Python, TypeScript, React, and Node.js. 

Jordan actively advocates for diversity in tech, emphasizing the value of embracing unique strengths and pursuing unconventional career paths that ultimately benefit both the user and the business.

Jordan Chude Williams

Head of Creator Expansion

Director of Business Development

Shazam

VP Business Development

Built and ran new business development function within BBC Future Media and Technology and implemented highly successful product implementation strategy, delivering partnerships with TV and mobile platforms, consumer electronics companies, device manufacturers, ISPs and portals.

Established a presence for BBC News, Sport and iPlayer on over 1000 consumer devices with deals with 200+ global manufacturers of TVs, mobile phones, tablets and games consoles, including Samsung, Microsoft, Sony, Nintendo, Apple, LG.

Led BBC partnership initiatives with online services such as Facebook, Twitter and Google; achieved milestone of +1 billion views of BBC content on YouTube. 

Led creation of Market Engagement function to support effective development of external supply strategy within UK creative digital sector.  

Initiated strategic approach to generating new product and service ideas with opportunities to generate commercial income from new forms of IP. 

Prepared and managed departmental budget of £2.0m including research and prototyping projects to identify new business opportunities to attract new audiences to BBC services.

Leadership of team of up to 20 business developers, account managers and support staff.

Director of Business Development, Future Media

Defined and executed deals with rights holders and commercial partners including ITN, FT, BBC, HSBC, Nickelodeon, Marks and Spencer.

Scoped revenue opportunities based on deals and market category analysis and advised interactive marketing (sales) function on optimal deal terms.

Devised editorial propositions to secure additional revenues for non-standard inventory to appeal to online advertisers.

Directed editorial teams to deliver audience growth in key revenue channels and build advertiser satisfaction.

Negotiated sales and complex partnership agreements with agencies and direct clients

Identified strategic opportunity and built cross-corporate value by ensuring AOL, Time Warner and IPC magazines worked together following AOLTW merger.

Controlled content acquisition spends of £2.5M p.a.

Leadership of team of 6 Business Strategy Managers.

Head of Business Strategy

I lead the Creator Programs team at Twitch, our mandate is to develop and iterate on programs that help creators in nascent categories to develop and grow. Check out our Accelerator Program for Sports creators - https://www.twitch.tv/p/stream/sports-accelerator/. Sports on Twitch grew +450% in the past year. 

Prior to this, I led the New Verticals group at Twitch with responsibility for leading our content acquisition and business development efforts beyond video gaming. This includes partnering with studios and content producers to bring live streamed events to Twitch, often in the format of TV and movie marathons that have aired to critical acclaim from the media and most importantly, from the extraordinary community of enthusiastic gamers on Twitch. 

Prior to Twitch, I was VP of Business Development at Shazam, spearheading growth in Asia and LatAm - it was a privilege to work on such a magical product which is loved by millions around the world. I joined Shazam from the BBC in London, where I was responsible for distribution of all of the BBC’s interactive services, including BBC iPlayer which was deployed on over 1200 consumer platforms and devices during my tenure. I also led the distribution of the BBC’s live coverage for the London 2012 Olympic Games across all digital devices and platforms. 

I live in San Francisco, luckily I enjoy traveling. I also try and do as much cycling as I can and am an infrequent stand-up comedian.

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