Jordan Henderson

Evisort

VP of Revenue Operations - Acquired by Workday

The Riverside Company

Director of Revenue Operations

Revenue.io

Sr Director of Revenue Operations

Socialive

Sr. Director of Sales, CS, & Operations

Hire an Esquire, Inc.

VP of Sales & Operations

NationBuilder

Director of Sales Operations & Sales Development

Manager, Customer Success & Sales Operations

Experienced Revenue Leader with a background in revenue operations, sales enablement, sales, sales operations, sales development, Customer Success, ABM, strategic planning, and project management. I work cross functionally with sales, marketing, customer success, and finance to maximize the efficacy of revenue generating efforts.

PRGX Global Inc.

• Develop and execute integrated demand generation campaigns to drive lead acquisition, pipeline growth, and revenue impact using Marketo and Demandbase.
• Implement and optimize lead scoring and nurturing programs to improve lead quality and accelerate movement through the funnel.
• Oversee marketing operations workflows and ensure seamless execution across channels, collaborating with Sales, Sales Operations, and cross-functional teams to align on strategy and priorities.
• Manage and integrate marketing technology platforms including Marketo, Salesforce, Demandbase, Qualified, ZoomInfo, and SalesLoft to enhance automation, efficiency, and data accuracy.
• Monitor and report on marketing KPIs, campaign performance, and funnel metrics to identify areas for improvement and inform strategic decisions.

Demand Generation & Marketing Operations

Demand Intent

As the Founder of Demand Intent, I spearhead the mission to transform marketing strategies through the power of intent data. My role involves innovating and developing solutions that empower businesses to unlock their full potential by understanding and acting on customer intentions. With a focus on actionable insights, we aim to redefine how businesses engage with their audiences, ensuring that every marketing effort is informed, targeted, and effective. My commitment to excellence and passion for data-driven marketing drives Demand Intent forward, as we help our clients achieve remarkable growth and success in their markets.

Founder

gmac

• Provide marketing guidance and services, emphasizing tech stack utilization, marketing communications, and nurture, sales collaboration, and workflow optimization.

• Launch strategic marketing initiatives such as nurture campaigns, website retargeting, email marketing, TAM and ICP identification.

• Orchestrate alignment for marketing and sales teams and tech stack, improving utilization of HubSpot, ZoomInfo, and Outreach, as well as negotiate and lead implementation and new vendor deals with Marketo, UserGems, WordPress, and others.

• Oversee paid media strategy and agency relationship, managing monthly budgets across Google, Facebook, and LinkedIn.

• Write and edit product marketing materials, including personas, user types, social media, FAQs, 1-pagers, and more.

Skills and Services Provided:
Proven expertise in guiding businesses through effective tech stack utilization, implementing strategic marketing initiatives, and optimizing workflows for enhanced collaboration between marketing and sales teams. Skilled in managing paid media strategies across key platforms. Proficient in crafting impactful product marketing materials, from personas to social media content, to drive brand visibility and engagement. Adept at negotiating and implementing vendor deals and ensuring seamless integration of tools such as HubSpot, ZoomInfo, Outreach, Marketo, UserGems, and WordPress.

Founder & Managing Director

Exit Five

Member

Storybook

Chief Operating Officer

As the Director of Client Services at Storybook Marketing, I lead our client relations team to deliver exceptional marketing solutions that drive results. With a focus on building strong, strategic partnerships, I ensure that our clients' visions are brought to life through innovative campaigns and data-driven strategies. My role involves overseeing project execution, optimizing client engagement, and fostering a collaborative environment where creativity and performance go hand in hand. We tailor our approach to fit each client's unique tech stack needs and help maximize ROI on paid media, particularly on LinkedIn. At Storybook Marketing, I am dedicated to crafting compelling narratives that resonate with audiences and elevate our clients' brands.

Director of Client Services

PhotoShelter

- Oversight of all lead-generation campaign execution and performance marketing (paid and organic). 
- Lead PSB's paid media budget, agency activities, and reporting against all efforts. 
- Maximize reach of PhotoShelter Brands marketing activities 
- Build and optimize the prospect pipeline through organic and paid Inbound marketing campaigns with the Sales Team

Director of Revenue Marketing

Senior Manager, Demand Generation

•	Influence: Grew marketing influenced opportunities from 38% to over 75% in 2018, creating more than $2M of closed won revenue with a 60% lift in average contract value 
•	Led management, adoption, and integration of Salesforce and Marketo CRM software, leveraging technology to innovate the sales cycle and uncover big data analytics, resulting in influencing 49% of all closed won opportunities in 2017
•	Coordinated sales and marketing with 10 SDRs, 8 AEs, and dozens of existing customers from the Sacramento Kings, Baltimore Ravens, the National Aquarium and more

Demand Generation Manager

Marketo, an Adobe Company

Marketo User Group Leader

PandoLogic

•	Launched jobseekers and B2B direct-to-employer SaaS enterprise channels after analyzing that new channels could intersect with existing newspaper partners and increase advertising revenue
•	Executed integrated marketing campaigns for targeted verticals, generating pipeline value $500K annually for Enterprise customers and sourcing 96% of won Enterprise contracts
•	Initiated PR marketing campaigns to launch new multi-million dollar partnerships with The New York Times, tronc (formerly Tribune Publishing), and Advance Digital
•	Wrote, produced, and starred in web series giving career advice to millennials leading to the growth of thejobnetwork.com, which is visited by over 60K visitors monthly

Marketing Operations Manager

•	Develop new lead generation landing page, email targeted, and automated marketing programs using Marketo and ExactTarget
•	Work closely with sales teams to identify quality prospects using engagement and demographic data in Salesforce
•	Oversee data sharing between Marketo and Salesforce
•	Act as Editor-in-Chief of http://recruitmentadvisorblog.com

Email Marketing Specialist

High Point University

• Organized student community programming, growing engagement 100%
• Raised appropriate funds to expand student programming
• Formalized student group government, membership, affiliation, and regular leadership and member meetings

Student Life Coordinator

SHOP.COM

•	Provided data-based insights to senior executives for online advertising and marketing activities of 40+ websites, 5 mobile apps, in 8+ international countries
•	Led sales and marketing campaigns to monthly contest entrants, converting repeat visitors into first time and repeat customers, generating over $10K each campaign cycle
•	Worked closely with Beauty Group to identify 100% increase in sales from huge increase in Instagram followers and recommend lookalike campaigns for continued growth
•	Managed A/B and multivariate campaigns using Adobe SiteCatalyst/Omniture and Google Analytics for email, display ads, SEM, social media, and public relations, increasing revenue from $70K to over $200K through innovative SEO and SEM strategies, database profiling, data append, and multiple data mining and audience segmenting projects

Web Analytics Specialist

I help B2B SaaS companies grow smarter by aligning strategy, operations, and execution across marketing, sales, and product. As the founder of Demand Intent, I partner with startups and growth-stage companies to build and optimize revenue engines that actually perform. My work focuses on strategic marketing and operations consulting, with deep experience in demand generation, lifecycle marketing, paid media strategy, and full-funnel attribution.

With over 15 years of experience, I’ve led both full-time and fractional engagements for in-house teams, agencies, and PE-backed businesses. Whether I’m building go-to-market strategies, improving marketing operations, launching campaigns, or optimizing MarTech stacks like Marketo, HubSpot, Salesforce, or ZoomInfo, I bring a hands-on, data-driven approach that turns complexity into clarity and activity into measurable growth.

Clients typically bring me in when pipeline is growing but efficiency is lagging, when paid media isn’t converting beyond branded search, or when sales and marketing need better alignment around what’s working. I focus on driving strategic clarity, tactical execution, and real business outcomes—no fluff, just results.

If you're looking to scale demand generation, streamline your marketing operations, or get better answers from your data, I’d love to connect.

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Jordan Henderson

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