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INFLUENCE → INCOME SYSTEMS FOR EXPERTS

I’m Jordan - husband, 5x dog dad, and the “behind the scenes” guy for expert founders and execs:

🥇 Scaled an org to 200+ employees
🥇 Built and scaled brands to 7/8 figures
🥇 Helped drive an 8‑figure franchise exit
🥇 Led growth for 40+ award‑winning brands
🥇 Helped clients add 2M+ followers and raise capital
🥇 Managed and monetized 6, 7 and 8-figure audiences 
🥇 Helped a local biz win 85+ awards (most in the state) 

The pattern is always the same:

They’re very good at what they do.

But their positioning is fuzzy, their online presence doesn’t match their real value, and they don’t have a simple, repeatable way to keep the right clients and partners in conversation.

That’s what I fix.

I work best with:

- Founders/owners of specialist B2B firms (staffing, recruiting, agencies, consultancies, B2B SaaS) in the $1-10M range

- High‑level practitioners and coaches who’ve invested deeply in their craft and want a sane way to turn that into 5-20k/month without feeling like a dancing monkey

What I do:

1️⃣ Clarify your positioning and offers
Who you actually want to serve, what you’re the obvious choice for, and what you should stop doing.

2️⃣ Upgrade your narrative and presence
LinkedIn, website and core messaging that say something real, in your voice, and build trust before the call.

3️⃣ Design a light‑weight GTM & pipeline system
A 90‑day plan you (or your team) can actually run: what you publish, who you contact, how often, and what numbers to watch so you’re not operating on hope.

Clients have said things like:

“In a few months we added 40,000 followers, millions of impressions, and we’re already halfway through our $500K pre‑seed raise.” - Oli, Prescribe Health

“Thanks to the offer stack we built, I’m closing $20K deals and went from 0 to 8K followers in just a few months.” - XK, Master Coach

I’m not interested in vanity metrics or gimmicks. My work is about aligning who you are, what you say, and how you show up so your influence consistently turns into income and opportunity.

When it makes sense, I bring in a small team I trust to help execute the systems we design together, so you’re not stuck in the weeds.

If you’re an expert founder or practitioner and you know your positioning, presence or pipeline is underperforming, the next step is simple:

Grab an Influence → Income Strategy Call at:
brainapes.com/strategy

No fluff, no punches pulled. If we’re a fit, we’ll map out what working together could look like. If not, you’ll still walk away with sharper language and a clearer 90‑day plan.

Jordan Murphy 🧠🦍

Is your imagination broken?

He turned a standard house into something completely different.

Hidden doors. Secret rooms. Reality bent to match his vision.

That's what happens when your state unlocks your imagination.

Most people can't imagine this because they're stuck in "what should be."

He imagined it because he was free enough to ask "what could be."

↓

Everyone says "be present."

But nobody talks about what it actually costs.

↓

Here's the trade-off:

Presence requires giving up the story you tell yourself about what should happen.

And most people aren't willing to pay that price.

↓

I've shed my ego countless times.

When I say ego, I'm talking about my mind-made identity. 

All the labels and expectations projected over me by others, my environment, and my past. All the incessant wants, desires, and goals that I'd been conditioned to believe were who I am.

The first time felt like I didn't know who I was anymore.

No identity. No labels. No expectations.

I disengaged from gossip, judgment, the need to prove anything.

It was lonely.

But I stayed comfortable through the discomfort.

Eventually it became liberating.

↓

Then life happened.

I slipped back into old patterns without realizing it.

So I had to shed the ego again.

↓

But the second time was different.

This time, I had gratitude as my foundation.

Deep appreciation for what brought me pain because it brought me back to my unlimited essence.

Instead of loneliness, I found peace.

Without the identity, without the story, without the need to be anyone..

I just was.

Whole. Appreciative. Smiling. Me.

↓

That's the cost:

You have to let go of who you think you are.

You have to release the story about how things should unfold.

You have to stop performing and just be.

↓

Here's what most people don't realize:

Your state is your frequency.

Your frequency determines what you see as possible.

When you're contracted in ego, in survival mode, in the need to control..

You think smaller than you're capable of.

Your imagination is limited by your state.

↓

But when you're in appreciation, in contentment, in love..

Your imagination unlocks everything.

You stop creating from fear.

You start creating from possibility.

↓

Your state doesn't just affect how you feel.
It affects what's available to you.

What opportunities you see.
What decisions you make.
What you attract.

↓

So yes, be present.

And know what you're signing up for:

You're trading the comfort of your story for the comfort of world changing truth.

You're trading the identity you've built for the wholeness you've always been.

You're trading control for trust.

↓

Most people won't make that trade.

But the ones who do become magnetic.

Because they're finally present enough to just be.

That's when dreams come true and miracles happen.

シ

📹 justinflom

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💬 What story are you holding onto that's keeping you from being fully present?

I help experts turn their expertise into right‑fit clients

That's how the best teams win.

↓

Watch how they move the table.

No fancy equipment. No perfect plan. Just a team that figured it out in real time.

Each person plays their part. Lays down. Takes the weight. Gets back up. Runs to the front. Does it again.

Nobody's sitting out. Nobody's waiting for instructions. Everyone's moving.

↓

That's how the best work gets done.

Not with perfect resources.

Not with endless planning.

With a team that innovates with what they've got and keeps the momentum going.

↓

Most teams wait for the perfect conditions.

The right budget. The right tools. The right timing.

But the teams that actually win?

They lay down. Take the weight. Get back up. Keep moving.

↓

Here's what makes this work:

→ Everyone knows their role

→ Nobody's too important to do the work

→ The momentum matters more than individual comfort

→ Trust that the next person will be there

→ Speed comes from repetition, not perfection

↓

That's not just teamwork.

That's how you build something real.

↓

The best businesses aren't built by people waiting for perfect conditions.

They're built by teams that figure it out, take the weight, and keep the momentum going.

↓

You don't need the fanciest tools.

You don't need the biggest budget.

You need people who show up, do their part, and trust the process.

↓

That's how great work gets done.

シ

📹 mlhsstudentcouncil

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↓

💬 What's the scrappiest thing your team ever pulled off?

Fractional LinkedIn GTM team for B2B SaaS & Consultants 🥇

This looks insane because the risk is visible.

But you know what's actually risky? Being an executive responsible for pipeline with no clear path to visibility.

Posting inconsistently. Hoping something goes viral. Watching competitors build authority while you're stuck figuring it out.

That's high risk, low reward.

And here's what nobody talks about: invisible executives make everything harder.

Your paid ads cost more. Your cold outbound takes longer. Your sales cycles drag because nobody knows who you are.

Turn your leaders into thought leaders on LinkedIn and watch what happens. CAC goes down. Sales cycles shorten. LTV goes up.

Because when people already know you, trust is built before the first call.

What these athletes do isn't reckless, it's calculated. Every jump is practiced. Every move is precise. They know exactly what works because they've done it a thousand times.

That's how we approach executive visibility.

You don't need to take wild risks with your brand. 

You need a proven system, precise execution, and someone who's already done this for the biggest names in the space.

I'm the shortcut between where you are and where you need to be.

Book an Executive Visibility Strategy Call. Let's map your path.

Hit my profile and book yours now.

シ

📹 joescandrett

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↓

💬 What's the biggest risk you're taking in your business right now?

Most people wouldn't commit like that.  There’s good and then there’s scary good.
 Watch the commitment. The setup. The execution.

Most people would knock and run back to their room. He commits fully, waits in the shadows, and goes all in when the moment hits.

That's the difference between good and scary good. 😂

↓

I've worked with hundreds of founders over the years.

The good ones are competent. Reliable. They deliver what they promise.

But the scary good ones? They operate differently.

↓

Here's what I've noticed about people who reach "scary good" level:

1. They commit when others hesitate

Good founders test the waters. Scary good founders dive in fully, knowing they'll figure it out on the way down.

They don't half-commit to a strategy and wonder why it didn't work. They go all in, give it everything, and extract every lesson.

2. They're willing to be uncomfortable longer

Good founders optimize for comfort. Scary good founders optimize for growth, even when it's awkward, uncertain, or feels like too much.

That video? Most people wouldn't stand in a dark hallway waiting. Too uncomfortable. Too exposed.. that's where the magic happens.

3. They understand timing isn't just about speed

Scary good people know when to wait and when to move. They don't rush the setup. They don't miss the moment.

They build in the shadows, position strategically, then execute with precision when timing hits.

4. They study what works, then make it their own

Research shows that top performers in any field spend significantly more time studying patterns than average performers. They practice and they study what makes great work great.

Then they add their own twist. Their own intensity. Their own commitment level that makes people say "how did they do that?"

5. They're not afraid to be memorable

Good is forgettable. Scary good sticks with you.

The founders who break through aren't the ones playing it safe. They're the ones who show up with an intensity that makes you remember them long after the interaction ends.

↓

And the thing about being scary good:

It's the willingness to commit fully when others are holding back.

To stay uncomfortable longer than feels reasonable.

To wait for the right moment instead of forcing it.

To study obsessively and execute with precision.

To be so memorable that people can't stop talking about you.

↓

Most people settle for good because scary good feels like too much.

Too intense. Too committed. Too visible.
 That's why it works.

↓

The founders I work with who become unignorable on LinkedIn?

They don't post casually and hope for results.

They commit fully. They show up consistently. They position strategically. They execute with precision.

And they become scary good at holding attention in their ideal client's mind.

↓

Good gets you in the game.
Scary good makes you unforgettable.

シ  📹 iamtee254

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↓

💬 What's one area where you've gone from good to scary good?

Timing is everything. So is knowing when to launch.

Watch how he sets it up, controls it, then launches at the perfect moment.

That's how visibility works.

↓

Most founders treat LinkedIn like they're juggling live fireworks.

Posting randomly.

Hoping something explodes.

No control. No timing. No strategy.

↓

But the leaders who actually win?

They set the fuse early.
They control the narrative.
They build trust over time.

And when the moment is right.. they launch.

↓

Typical mistakes:

They think visibility is about posting more.

It's not.

It's about being present consistently so when your ideal client's timing hits, you're the one they call.

↓

You can't control when they're ready to buy.

But you can control whether you're holding their attention when that moment comes.

↓

Right now, your ideal clients are watching someone.

Reading their content.
Seeing their values.
Building trust.

Deciding who they'll reach out to when they're ready.

↓

The question is: Is that person you?

↓

We build LinkedIn visibility systems that keep you top-of-mind:

→ Positioning that makes you memorable
→ Content that builds trust over time
→ Consistent presence without the grind
→ Systems that launch at the right moment

↓

You set the strategy. We handle the execution.

And when your ideal client's timing hits? You're the obvious choice.

↓

I have 3 spots opening in the next 2 weeks.

If you're ready to stop juggling and start launching, book a strategy call.

Link in my featured section or DM me "LAUNCH" and let’s chat on your goals.

↓

You can't control their timing. But you can control whether they're thinking about you when it comes.

That means invisibility is a revenue problem.

Let’s fix it together.

シ

📹 ttam1kk

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↓

💬 Are you juggling or launching?

I used to think I had to be involved in everything.

Turns out, I was the bottleneck.

↓

Watch how he masters each level, then finds the rhythm and lets the horse run.

That's the shift.

↓

Early in my career, I believed my hands-on involvement was what made things work.

I'd built the systems. I understood the nuances. I had the relationships.

My perspective felt imperative to every decision.

And for a while, it was.

↓

But as we scaled, something shifted.

The business needed different expertise than what got us here.

Growth required specialists who could go deeper than I ever could in areas outside my core.

↓

I had a choice:

Stay involved in everything and cap our growth at my capacity.

Or bring in experts and let them own their domains completely.

↓

I chose the second.

Not because I wasn't capable.

Because they were better.

↓

Here's what I learned:

My x-factor wasn't being good at everything.

It was knowing when to hand something to someone whose x-factor was that exact thing.

↓

When I brought in the right people and actually let them lead:

The work got sharper (because it was their zone of genius).

My time freed up to focus on what only I could do.

The team moved faster (because they weren't waiting on me).

We scaled past what I could have built alone.

↓

Looking back, the real skill wasn't execution.

It was knowing when my involvement shifted from essential to limiting.

↓

Your hands-on experience got you here.

But the next level requires you to step back and let experts own what they do best.

That's not stepping away from leadership.

That's what leadership looks like at scale.

シ

📹 yss.dee

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↓

💬 What's one area where bringing in an expert unlocked growth for you?

Everyone sees the risk. Nobody sees the skill stack that made it possible..

Everyone obsesses over hard skills.

Marketing. Sales. Operations. Finance.

Learn the tactics. Master the systems. Optimize the process.

And yes, those matter.

But here's what I see in the founders who actually break through:

They stack differently.

↓

The leverage skills:

• Presence 
• Intention
• Pattern recognition
• Emotional regulation 

These aren't soft skills.

They're force multipliers.

↓

Here's the difference:

Hard skills are effective to a degree.

You can run a solid marketing campaign. Close a decent number of sales. Build a functional team.

But the output is linear.

More effort = more result.

↓

Leverage skills amplify everything.

The same marketing expertise produces 10x results when combined with presence and intention.

The same sales conversation converts at 3x when you can regulate your emotions and recognize patterns in real time.

The same leadership creates loyalty instead of compliance when you're actually present.

↓

Think of it like this:

Hard skills = the tool 
Leverage skills = how you hold the tool

You can have the sharpest blade in the world.

But if you don't know how to wield it with precision, presence, and intention?

You're just swinging harder and getting tired faster.

↓

Here's what leverage skills unlock:

Presence → You see what others miss. You connect deeper. You lead with clarity instead of noise.

Intention → Your actions have direction. No wasted motion. Every move compounds.

Emotional regulation → You stay steady when others panic. You make better decisions under pressure. You don't burn bridges.

Pattern recognition → You spot the loop before it repeats. You see the opportunity before it's obvious. You move faster because you've seen this before.

↓

And here's the part most people don't realize:

Leverage skills compound.

Presence makes you better at recognizing patterns. Recognizing patterns sharpens your intention. Intention deepens your presence.

It's a flywheel.

Hard skills plateau. Leverage skills multiply.

↓

So before you chase the next certification, framework, or tactic:

Ask yourself:

Am I actually present when I lead? Do my actions have clear intention? Can I regulate my emotions under pressure? Do I recognize the patterns playing out around me?

↓

Because the founders who break through?

They didn't just get better skills.

They got better at using the skills they already had.

And leverage the skills others have mastered.

シ

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💬 What's one leverage skill you're working on right now?

They launched him 3x farther than he could go alone.

Each person syncs up. They move as one. The energy compounds.

Then they send one person flying.

That's the power of leverage.

But it only works if they send you in the right direction.

↓

I see this mistake constantly with founders building visibility on LinkedIn.

They automate everything.

Scheduling tools. AI content. Auto-DMs. Engagement pods.

Momentum builds fast. Metrics climb.

But they're being launched in the wrong direction.

↓

The wrong automation:

→ Auto-posting generic content
→ Mass DM sequences without control
→ AI posts that sound like everyone else
→ Engagement pods for vanity not distribution

Your ideal clients scroll past. Your content blends in. Your outreach gets ignored.

↓

The right automation:

→ Systems that capture your actual voice
→ Outbound personalized based on real signals
→ Content positioned to build trust over time
→ Engagement with the right people

Now you're top-of-mind when their timing hits.

↓

I worked with a founder posting 5x per week using AI tools.

Decent engagement. Growing followers.

But zero pipeline. Zero deals.

Why?

The automation launched him in the wrong direction.

Generic content. No positioning. Just activity.

↓

We rebuilt his system:

→ Captured his actual thinking
→ Positioned content to build specific beliefs
→ Automated distribution, not thinking
→ Built outbound around real signals

Within 90 days: pipeline moving. Deals closing.

Same time invested. Different direction.

↓

Most people automate the thinking.

The strategy. The positioning. The voice.

↓

The right approach:

Automate the execution. Not the strategy.
Automate the distribution. Not the thinking.
Automate the reach. Not the relationship.

↓

That swing only works because everyone moves in sync toward a clear direction.

Your visibility system is the same.

↓

You need:

→ Clear direction
→ Synchronized effort
→ Compounding momentum
→ Strategic launch

Automation amplifies all of that.
But only if the direction is right first.

↓

Most founders automate before they have clarity.

They build momentum before they know where they're going.

Everyone wants to Claude it to death lol

↓

The founders who win?

Direction first. Then automation. Then momentum.

↓

Momentum is powerful.
Direction is everything.

Get both right, and you become unignorable.

シ

📹 abrhamdejene35
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↓

💬 What's one thing you automated that launched you in the wrong direction?

I help founders who are successful but stuck, let me help you hit the nail on the head why..

I bet you've built something real.

Revenue is solid. Team is functional. From the outside, you've made it.

But you know something's off.  Things are changing.

↓

You notice nobody knows who you are.

Your ideal clients aren't seeing you.
The right partners aren't reaching out.
Top talent isn't knocking on your door.

↓

You're not failing.

You're just invisible to the people who matter most.

↓

Here's what I see:

Most founders at this stage have optimized everything internal.

Better product. Smarter operations. Tighter execution.

But visibility? Pipeline? Inbound demand?

Crickets.

↓

You're relying on:

→ Referrals that come when they come
→ Outreach that feels like pushing a boulder uphill
→ A LinkedIn presence that's... there, but not doing anything

Meanwhile, your competitors with worse offers are closing deals.

Why?

Because they're visible. And you're not.

↓

That gap between where you are and where you could be..

That's where I work.

↓

I don't help people who need the basics.

I help founders who've built something real and are ready to be seen for it.

Leaders who know the next level isn't about working harder.

It's about showing up where your buyers, partners, and top talent are already looking.

↓

Here's what we do:

We build complete LinkedIn visibility systems that run without you.

→ Positioning that makes you unignorable to your exact audience

→ Content that attracts buyers, partners, and A-players

→ Outbound engines that fill your pipeline predictably

→ Engagement systems that amplify your reach 10x

→ Market intelligence captured from every conversation

→ Referral programs that turn relationships into revenue

↓

You don't create the content.

You don't manage the outreach.

You don't chase engagement.

We run the entire engine for you.

↓

The result?

Your calendar fills with the right conversations.

Buyers reach out instead of you chasing them.

Partners want to collaborate.

Top talent applies when you’re hiring.

↓

All leverage. All impact. Zero time suck.

Because we know this game better than your internal team ever will.

↓

This work isn't for everyone.

It's for founders who:

✓ Have built something real but aren't getting the visibility it deserves

✓ Want pipeline and inbound without the grind

✓ Are ready to become unignorable to buyers, partners, and top talent

✓ Value leverage over doing it themselves

↓

If that's you, let's talk.

DM me "NEXT" and tell me what you're building toward.

No pitch. Just conversation.

Sometimes the right visibility system at the right time changes everything.

シ
 📹 maronchin8

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↓

💬 What's costing you more: being invisible or trying to fix it yourself?

This is what building something that lasts actually looks like.

Patient. Precise. One stone at a time.

Most people want the finished bridge without standing in the water. They want the visibility, the pipeline, the growth.. but they're not willing to do the slow, deliberate work of building the foundation.

They want shortcuts that skip the fundamentals. They want viral moments instead of compounding systems.

But real impact doesn't happen overnight.

It happens when you understand the counterbalance. When you know exactly where each piece needs to go. When you're willing to stand in the cold water and place each stone with intention.

That's how we build executive visibility.

We don't chase trends or recycle what everyone else is doing. We build systems that compound. We help leaders clarify their message, amplify their presence, and create structures that support long-term growth.

One strategic move at a time. Aligned with your vision. Built to last.

Because when you build it right, it doesn't just hold, it becomes the path others follow.

If you're ready to stop chasing quick wins and start building something that compounds, book an Executive Visibility Strategy Call. We'll map out the exact structure you need.

Hit my profile and book yours now.

シ

📹 lovebalancing

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↓

💬 What's one thing you're building slowly that will pay off long-term?

This is what it looks like when you stop hiding behind the company brand and show people what you're actually made of.

Step by step. Live. No second takes. No safety net.

Everyone's watching. And that's the point.

Most experts never do this.

They let the marketing team post on the company page. They stay invisible while their brand does the talking. They have the skill, the judgment, the years of experience, but nobody actually sees them work.

And here's the problem: people don't trust logos. They trust people.

According to Search Engine Journal, startups with founders posting consistently on LinkedIn generate 33% more leads and close deals up to 3.7x larger. Sendoso reported 120% higher close rates when prospects followed their executives first. Aligned attributes 65% of their leads to LinkedIn. Wynter saw 80% of demo signups come from founder content.

None of this from paid ads or corporate pages.

Personal accounts. Founder voices. Real expertise on display.

When you perform in public, when you let people watch you think and work, you build trust that no company page ever could.

This isn't about becoming a content creator. It's about showing up consistently so the right people can see how you operate, what you care about, and why you're different.

Clear positioning. Your voice. Your expertise, live and in action.

That's how serious buyers decide you're the one they want to work with before they ever book a call.

If you're ready to step out from behind the company brand and turn your expertise into a presence that does the qualifying for you, book an Influence → Income Strategy Call. We'll map out exactly how to show up.

Hit my profile and book yours now.

シ

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↓

💬 Are you hiding behind your company brand, or are people seeing YOU?

The hidden reason your grind doesn't pay.

I spent a decade building brands that won awards and drove exits.

The work was good. The results were real.

But I was capping my own earning potential with a single belief.

I thought money had to match effort.

Hours worked equals dollars earned. Education level determines worth. Sweat equity translates to compensation.

Sounds fair, right?

Here's the problem..

Observable reality doesn't support it.

Some people work three jobs and barely survive. Others earn exponentially more within the same 24 hours.

The difference isn't effort.

It's the story you tell about your value.

When you believe compensation must be proportional to time, you create an artificial ceiling. You block yourself from seeing opportunities that don't fit that narrative.

Your brain filters out what contradicts your story.

I see this with founders all the time. They pour everything into their business. They know their expertise is valuable.

But they price like they're still trading hours for dollars.

The shift happens when you realize worth isn't about proving you deserve it through suffering.

It's about alignment.

Your value exists independent of how hard you work to deliver it. The market pays for transformation, outcomes, and access to expertise.

When I stopped tying my fees to my effort and started pricing based on the value I create, everything changed.

Not because I worked harder or longer.

Because I changed the story.

シ

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↓

💬 What narrative are you telling about your worth?

"The question I ask every new client"

Before we build your visibility system.
Before we create a single piece of content.
Before we touch LinkedIn.

I ask one question:

↓

"What do your ideal clients need to know and believe about you, your product, your service, your values, your viewpoints to decide they want to work with you - without you telling them they should?"

↓

The answer reveals everything.

↓

Because here's what most founders get wrong:

They think content is about them.

Their expertise. Their offers. Their credentials.

But your audience doesn't care about you.

They care about whether you understand them.

↓

This question forces a shift:

From "What do I want to say?"

To "What do they need to believe?"

↓

Here's what I'm listening for:

Not features. Not benefits.

The underlying beliefs that make someone say "this person gets it."

The values that create alignment before the sales call.

The viewpoints that make them think "finally, someone who sees what I see."

↓

Because here's the truth:

People don't buy because you're qualified.

They buy because they believe you understand their world better than anyone else.

↓

When you can answer this question clearly:

→ Your content writes itself (you know exactly what to say)

→ Your positioning sharpens (you know what makes you different)

→ Your pipeline fills with the right people (they self-select before they reach out)

→ Your sales conversations get easier (they're already sold on the belief system)

↓

Most founders are creating content in a vacuum.

Posting what they think sounds smart.

Hoping something sticks.

↓

But the ones who break through know exactly what their audience needs to believe.

And they engineer every piece of content to build that belief system.

↓

So before we make you visible.

Before we fill your calendar.

Before we build your LinkedIn engine.

I need to know:

What do your ideal clients need to know and believe about you to decide they want to work with you.. without you telling them they should?

↓

Answer that, and everything else is just execution.

シ

📹 therealtarzann

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↓

💬 What's one belief your ideal clients need to have before they're ready to work with you?

Fractional LinkedIn GTM team for B2B SaaS & consulting founders 🥇

This is what it looks like when you don't have a clear positioning strategy as an expert.

First swing? You might block it. You're guessing, but you get lucky.

Second swing? Low blow. Didn't see it coming.

Third swing? Right in the face while you're already down.

That's what happens when your online presence doesn't match the level you actually operate at.

When you’re invisible online, someone else is winning your buyer’s trust and awareness. 

People who know you trust you. But strangers can't tell why you're different. And that lack of positioning is expensive.

And here's what that invisibility actually costs you:

According to Search Engine Journal, startups with founders posting consistently on LinkedIn generate 33% more leads and close deals up to 3.7x larger. 

Sendoso reported 120% higher close rates when prospects followed their executives first. 

Aligned attributes 65% of their leads to LinkedIn. 

Wynter saw 80% of demo signups come from founder content.

None of this from paid ads or corporate pages.

Personal accounts. Founder voices. Real expertise on display.

If your "social strategy" is still just your marketing team posting on the company page, you're bleeding opportunity.

Being good isn't enough if nobody can see it clearly.

You don't need to become a full-time content creator. You need a simple, repeatable system that creates high-quality conversations with serious buyers who arrive warm and pre-sold.

Clear positioning. Consistent presence. A system your team can run while you drop in for the important bits.

That's how you stop guessing and start building a calm pipeline of better conversations.

If you're ready to turn your expertise into a presence that does the qualifying for you, book an Influence → Income Strategy Call. We'll map out exactly what needs to change.

Hit my profile and book yours now.

シ

📹 caiman.ccvs

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↓

💬 Does your online presence match the level you actually operate at?

A little over five years ago, we sold our house in Massachusetts and moved to Florida.

From the familiar to the unfamiliar. From home to a place that just felt right from the first visit.

These beach night skies still strike me with wonder every time.

↓

That change unlocked something I didn't expect.

Freedom to be me. Without the labels. Without the expectations. Without the constant reminders of who I used to be.

You don't realize how much your environment down-regulates you until you remove it.

It's why you feel so fired up on vacation. That spark to change, to be better, to finally do the thing. That's not the vacation talking. That's you without the weight.

↓

I joke with visitors all the time.

"Having fun?"

They smile. "Yes."

"What if you could stay on vacation? Trade a few hours a day to keep affording it, but when you're off, you're back in vacation mode. How does that sound?"

The aha moment hits every time.

↓

That's the vacation mindset. A lighter way to live.

Seeing beauty daily. Grounding with nature. Feeding squirrels at the beach. Living a lifestyle that actually fills your heart instead of drains it.

That's why we moved. For our slice of vacation land.

↓

But here's what I didn't see coming.

LinkedIn became the bridge that made this lifestyle sustainable.

The partnerships that fund it. The deals that sustain it. The friendships with talented, kind-hearted people who think like I do and live like I want to live.

Learning how to leverage LinkedIn to build real relationships didn't just grow my business. It gave me the freedom to live where I want, how I want.

↓

You don't have to move 1,200 miles.

But you can build the relationships that give you that same freedom.

LinkedIn makes it possible.

シ

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↓

💬 Where's your favorite place to vacation? And what would it take to live there?

Study reveals AI's hidden authenticity flaw.

A Columbia/Harvard study just proved AI ads perform best when they look human.

Over 500 million impressions analyzed.

The finding: AI-generated ads matched human creative in raw performance. But ads that looked like AI got penalized. Hard.

The trust cue that won? A large, clear human face.

This matters for your LinkedIn strategy.

(and no it doesnt mean u have to type like a 3rd grader in all lower case letters with run on sentences and no punctuation with intetnional errors to hide your AI lol)

I've watched this play out with clients for two years now. The executives who win on LinkedIn aren't the ones using AI to pump out volume. They're the ones using AI to amplify their actual voice.

Here's what works:

Your content needs to sound like you had the conversation. Not like you fed a prompt to ChatGPT.

People can feel the difference. They scroll past the generic. They stop for the real.

The study confirms what we see daily. Speed and cost advantages of AI are real. But only when you preserve human trust cues.

For LinkedIn, that means:
- Your actual stories
- Your specific examples 
- Your real perspective
- Your voice in every line

AI can help you write faster. It can't help you write more like yourself.

The brands I work with use AI as a tool, not a replacement. We train it on their voice. We feed it their insights. We use it to speed up what already sounds human.

The result: content that scales without losing what makes it work.

People mistake authenticity as the opposite of AI. 

It's really the requirement for AI to work.

The executives building real authority on LinkedIn know this. They're not choosing between human and AI. They're using AI to be more human at scale.

That's the moat.

That’s why our Content Studio creates neural networks for our clients to form their digital twin and have unmatched nuance and perspective. 

Book an Executive Visibility Strategy Call, hit my profile and book your call now. Normally $527, free while spots are available.

シ

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↓

💬 Do your AI tools really capture your authenticity?

PS - DM me TWIN if you want access to our proprietary content platform and I’ll share more info.

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A client doubled revenue by doing less..

She came to me working 70-hour weeks.

Convinced more effort was the answer.

The real bottleneck?

It wasn't her skills. It wasn't her offer.

It was her bandwidth.

↓

She was buried in tasks that didn't need her.

Marketing she could delegate. GTM strategy someone else could own. Execution work that kept her out of the only activities that actually grew the business:

→ DMs with the right people → Calls with potential clients and partners

Meanwhile, nobody knew who she was.

No online presence. No referral system. No one mentioning her name when her exact problem came up in conversation.

↓

Here's what we did in 90 days:

1. Delegated everything that wasn't client acquisition Brought in fractional marketing specialists. Handed off her GTM. Freed up 35+ hours a week.

2. Built a referral program that actually worked - we architected a win-win-win: her, her partners, and their shared clients. Highly incentivizing. Made her unforgettable in the right circles.

3. Turned every conversation into content fuel Captured insights from every call. Used them as market research. Created content that magnetized both partners and buyers.

↓

The result?

Half the hours. Twice the revenue.

Not because she worked harder.

Because she finally worked on what mattered.

↓

Most founders are stuck in the same trap:

Busy, but not visible. Working, but not connecting. Executing, but not attracting.

The math doesn't lie.

Intention beats activity every time.

シ

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↓

💬 What’s a trap you seeing people stuck in?

Your ideal clients already know who they want to work with.

They've been reading their content for months.

Watching how they think. What they value. How they show up.

By the time they're ready to buy, the decision is already made.

↓

The question isn't "How do I get them to find me?"

The question is "Am I holding attention in their mind when their timing hits?"

↓

Because here's what you can't control:

When the budget opens up.
When your ideal client needs you.
When they're finally ready to pull the trigger.

↓

But here's what you CAN control:

Whether you're the person they're thinking about when that moment comes.

↓

Right now, someone else is holding that attention.

They're showing up consistently.

Building trust through their content.

Demonstrating their values and how they think.

And when timing hits? They get the call.

↓

Not because their offer is better.

Because they were present when it mattered.

↓

If you're not showing up consistently in front of your ideal clients, you're not in consideration.

And if you're not in consideration, timing doesn't even matter.

They'll never think of you.

↓

We build LinkedIn visibility systems that keep you top-of-mind with your ideal buyers, partners, and talent:

→ Positioning that makes you memorable

→ Content that builds trust over time

→ Consistent presence that holds attention

→ Systems that run without you

↓

You don't create the content.
You don't manage the presence.
You don't chase the attention.

We build the engine that keeps you in their mind until their timing hits.

↓

I have 3 spots opening in the next 2 weeks.

If you're ready to be the person your ideal clients think of when they're ready to buy, book a strategy call.

Link in my featured section or DM me "TIMING" and I'll send it.

↓

You can't control their timing. But you can control whether they're thinking about you when it comes.

シ

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💬 Who's holding attention in your ideal client's mind right now.. you or your competitor?

Your "stable" reality is actually an illusion.

You crave stability. You want to know what works and keep doing it. Your business has a system. Your career has a path. Your strategy has proven results.

And you know what nobody tells you?..

The moment you believe something is stable, you stop watching for what's shifting. You stop adapting. You start defending a version of reality that's already changing underneath you.

I see this with executives all the time. They built their success on a specific approach. It worked for years. Then the market moved. The platform changed. The audience evolved.

And they kept executing the old playbook.

The danger isn't change itself. The danger is believing your current reality is permanent. When you treat today's conditions as fixed, you miss the signals that tomorrow is already here.

Think about your business right now. What are you holding onto because it feels safe? What strategy are you defending because it worked before?

That attachment is the threat.

The leaders who stay relevant don't chase stability. They build awareness. They watch for shifts. They adapt before they have to.

Your competitive advantage isn't having the perfect system. It's being awake enough to see when the system needs to evolve.

The world rewards people who can hold their strategy lightly. Who can execute with conviction today while staying open to what's emerging tomorrow.

Stability is a story we tell ourselves to feel safe. Awareness is what actually keeps you ahead.

But awareness alone isn't enough.

You need the market to see you evolving. Buyers need to know you're not stuck.. Partners need to see you're ahead of the curve.. Talent needs to witness that you get what's coming and see how you lead.

It's not just your awareness. It's the awareness of you.

The executives winning right now aren't just adapting quietly. They're making their evolution visible. They're building influence that converts directly into income.

If you're ready to turn your awareness into market presence, let's talk.

Hit my profile and book your Influence → Income Strategy Call now.

シ

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↓

💬 What are you treating as permanent that's already shifting?

Why I stopped trying to fix my clients

Early in my work, I thought my job was solving problems.

I'd see the pattern. Diagnose the issue. Offer the solution. And people would nod, agree, maybe even implement.

Then three months later? Same problem. Different costume.

↓

That's when I realized:

The problem isn't the problem.
It's the loop that recreates it.

↓

Think of it like a spiral staircase.

You're climbing, but you keep passing the same window.

Same view. Same feeling. Same story you tell yourself about why things are the way they are.

That story? It's a snapshot from your past.

A belief you formed in a moment that no longer serves you.

But you keep projecting it forward.

And it impresses the same behavior. The same habits. The same results.

↓

My take..

We're all abundant.

We're attracting abundance constantly.

The delta is our state.

You don't attract what you want. You attract what you are.

Like attracts like.

Your external reality is the mirror of your internal state.

And the universe lines everything up to give you more of whatever state you're holding.

↓

You don't yell at a mirror to smile and expect it to show you something different.

You smile first. Then the reflection changes.

↓

So I don't fix anymore.

I help people see the loop.

I help them recognize the state they're holding. The belief they're projecting. The pattern they're recreating.

And once they see it?

Everything shifts.

Not because I gave them a new strategy, that comes next.. It shifts because they finally stopped running the old program.

↓

That's the difference between temporary relief and permanent change.

Relief is external. Change is internal.

And internal shifts? They compound.

↓

If you keep hitting the same ceiling, ask yourself:

What state am I holding? What belief am I projecting? What loop am I running?

The answer is always closer than you think.

シ

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↓

💬 Do you get stuck in old patterns?

Grow Your Career 1% Daily - I’ll Show You How | Follow for Tips on Learning, Professional Development, and Productivity | Professor | MBA + JD

Is this the part where I talk about brand voice, distribution, and storytelling across the funnel? Or say we “help companies scale content that converts”?

𝗪𝗲 𝗱𝗼 𝗮𝗹𝗹 𝘁𝗵𝗮𝘁.

But what we really do is write content your team doesn’t have to worry about, so you can stay focused on strategy, not sentence structure.

𝗛𝗲𝘆, 𝗜’𝗺 𝗦𝘁𝗲𝗽𝗵𝗲𝗻. 👋

And my path here hasn’t exactly followed a playbook:
Banking → Law School → Teaching → L&D → Content

(Yeah… it’s been a ride.)

Today, I run a B2B content agency with my wife. We keep it lean and personal — just the two of us, plus our kids and a couple barky mini schnauzers. 

At Damn Smart Marketing, we give marketers writing they can trust and results they can stand behind.

✓ Content that sounds like you (not a template, not bland AI)
✓ Full support from idea to publication
✓ A partner who gets content
✓ Zero fluff, zero hand-holding
✓ More time to focus on what matters

In other words: you get to 🚀 while we handle the ✍️.

𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗽𝗮𝗿𝘁𝗻𝗲𝗿? 𝗧𝘄𝗼 𝘄𝗮𝘆𝘀 𝘄𝗲 𝘄𝗼𝗿𝗸:

1️⃣ 𝗗𝗼𝗻𝗲-𝗳𝗼𝗿-𝘆𝗼𝘂 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗲𝗮𝗺𝘀.
Blogs, LinkedIn posts, newsletters, case studies. If it’s got words, we’ll write it. You get to run the show without sweating every sentence.

2️⃣ 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗳𝗼𝗿 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀.
We’ve built an AI-assisted workflow that makes posting easy, effective, and actually worth reading.

If you're curious, DM me. 

No cold, hard pitch, I promise. Just a real convo about where you’re headed and whether some damn smart content can help.

Stephen 😀

Stephen Mostrom

LinkedIn right now:

🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖❤️🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖

Did AI replace human writing? Meh.

But it definitely made it easier to stand out if you're willing to say something real.

Writer for B2B Tech & Finance ✍️ | Running a content agency with my wife (and yes, still married) | Human words, AI workflows | JD & MBA

"I instantly unfollow most authors who use AI to post." 

I'm seeing this more and more. People aren't ignoring AI-first content in their LinkedIn feed or inbox. They’re opting out.

Tolerance for generic AI tone is dropping.
Pattern recognition is getting sharper.

What this means: 

1 - Readers care, and they're acting on it. 
2 - The "spray-and-pray" volume play is now the risky move. 
3 - Once you lose someone, they’re not circling back.

In B2B, especially, that's expensive. 

When your total addressable audience is a few hundred, every unfollow is a brick in the wall between your message and the decision-makers you need to reach. 

AI-first content isn't "efficiency." It's alienation.
And it's flattening your audience.

I’d rather spend more time crafting the next post than ship it fast and become someone worth unfollowing.

My words, with AI in support. 
Not the other way around.

—
shoutout Brenda Baran

If even 10% of LinkedIn was written by a human…




I might want to scroll my feed.

Anyway. Back to the 5 people who still deal in original thoughts.

They’ve earned my attention.

A truly tragic part of this mad AI scramble… Some people would have developed into exceptional writers. 1-of-1 voice. Razor-sharp, original thoughts. 

And instead, they’ve outsourced everything to AI and now they sound just like everyone else. 

It’s creative loss at scale. 
Quietly weakening us with every prompt (if we're not careful). 

Do I use AI every day? Yes.

Am I going to let it siphon away my skills, my voice, my edge? Not a chance.

The alternative...

If you want to become an exceptional thinker and writer, and not just copy/paste the work of exceptional thinkers and writers, here’s what I recommend: 

✓ Use AI to amplify, not originate.
Start with your idea. Bring in AI to sharpen, speed up, or structure. But never lose that core insight.

✓ Keep one hand in the craft.
Write something from scratch every week. Even (and especially) if no one sees it.

✓ Don’t say something smart, say something real.
AI knows every trick in the book. But it doesn't know your story, your worldview. 

✓ Train your thinking, not just your LLM.
Your brain is still the best writing engine. Don’t let it idle. Read, discuss, ideate. 

✓ Protect your voice like it's your brand.
 Because it is. And once it’s gone, you'll fall into the dreaded sea of sameness. 

Are you in?

"Can I be real a second? For just a millisecond? Let down my guard and tell the people how I feel a second?" 🎶

Yes, you can. And you should. 

Why?

Because stories are the new credibility on LinkedIn. 
Because struggles are the new authenticity on LinkedIn. 
Because lessons learned are the new value on LinkedIn. 

AI has turned everyone with a laptop into a “thought leader.” Except… all the thoughts sound the same. 

What’s not the same?

You. Your experiences. Your unique perspective. 

That’s AI-proof content. And when you craft it right, it’s the fastest path to standing out in a feed drowning in "you should be doing XYZ" posts.

Example: 

One of our ghostwriting clients went viral the other day. 

6,380 likes. 369 comments. 161 reposts.

The post? 
Her journey getting rejected from her dream job… 
And the tweaks she made that finally opened the door.

It was simple. It was one-of-a-kind.
And it resonated. 

Because she was real a second.

In the middle of every prospect call, Donna stops and says the same thing. "Full disclosure: We DON’T stay in our lane."

Yes, we’re writers. Hired to write. 

But after 9 years and millions of words, we've learned to spot what others miss.

A content process that could run smoother. 
An angle that could hit harder.

We surface them every time. 

We can do this because we don't operate like a typical agency. For starters, it's just Donna and me. We put eyes on everything.

We've worked across dozens of clients, hundreds of campaigns. We've seen the good, the bad, and the ugly.

Most importantly, we trust our instincts. And we build relationships where our clients do too.

Getting outside our lane has helped us: 

Turn a finance founder's LinkedIn from in-the-weeds tactics to leadership storytelling. 20k followers in 9 months.

Pitch a Succession tie-in to a bank's blog team. It became one of their top-performing series.

Convince a SaaS CEO client to blow up their newsletter format. One story, one message, no grab bag. Thousands of subscribers followed.

Most agencies live in their lane. 
It's safer that way. For them.

We’re not like that.

After writing 2M+ words for B2B brands, here’s my (very opinionated) ranking of what makes content stick and buyers act:

1/10 - Grammar and spelling
Yes, clean it up. 
No, it won’t save a weak idea.

2/10 - Formatting
White space helps. 
But it doesn’t fix boring.

3/10 - Vocabulary and clever phrasing
Fun to write. 
Rarely the reason someone buys.

4/10 - Word count
Long doesn’t equal depth. 
Short doesn’t equal punch.

5/10 - Headline or hook
A strong opener earns the click. 
The body earns the trust.

6/10 - Point of view
Safe takes get safe results.
A clear stance earns attention.

7/10 - Proof
Metrics. Examples. Testimonials.
Now we’re getting somewhere.

8/10 - Pain
Name the problem. 
The one they vent about after the meeting.

9/10 - Stakes
What happens if nothing changes?
Missed targets. Blown budgets. Career risk.

10/10 - Empathy
Do they feel understood?
Do they think, “This person gets it?”



Most teams obsess over 1-5.
Deals get decided at 6-10.

That’s why Donna and I spend as much time inside the buyer’s world as we do inside the Google Doc.

We sit in on customer interviews. We join case study calls.
We comb through LinkedIn comment sections and debates.

Craft + psychology.
That’s the work.

Overrated: sounding smart on LinkedIn.
Underrated: sounding human on LinkedIn.

People have to know and like you before they'll trust you.

Human psychology 101. 
(yes, it applies to B2B)

One of our clients (SaaS CEO, Finance) landed multiple 700k+ impression posts last year. I looked back, and these 4 elements showed up every time:

1. A personal story

Every winning post centered on something emotional and specific:
– Bombing a board meeting
– Absorbing painful feedback early in her career
– Breaking a proven rule to get results

The human story was the wedge. 
We used it to deliver her POV.

2. A dynamite hook

Busy execs don’t read 250-word posts unless the first line earns it.

Her high-performers nailed the hook:
– Picturesque setup
– Hyper-specific tension
– Sparks of curiosity that earn a click

One time, she opened with a tell-all on a thorny relationship she'd had with her past CEO (and what she did about it). 

Readers leaned in.
6,380 likes. 369 comments. 161 reposts. 

3. Real talk, no fluff

She dug into the moments most CEOs keep to themselves.

“This almost broke me”
“Here’s what I got wrong”
“Nobody talks about this part…”

That vulnerability built trust fast.
And it lasted as more and more finance leaders started following.

4. Plain language

I dropped her posts into Hemingway Editor.
Most landed at a 3rd grade reading level.

Complex ideas, easy to absorb. 

Too many leaders try to sound smart on LinkedIn.
But clear is what’s landing.



In 9 months, this CEO went from a lukewarm LinkedIn account to 20k active followers and 10M+ impressions. 

The beauty: it's a playbook any exec can follow. 
If they're willing to drop their corporate armor.

Spotify gets it.

Most mornings, I queue up an audiobook for my morning dog walks or while scrubbing pancake batter out of a bowl.

But at night, after the kids are down, I'll grab a hardback copy of that same book and fall asleep turning pages in bed.

If the words are great, I want them everywhere. 
If they aren’t, it doesn’t matter how they’re presented. 

That’s why I’m still a true believer in the best of human writing. 

The 1% that soars above the rest. 

It works as audio.
It works on the page.
It works on a screen. 

Doesn’t matter if it’s genre fiction or a LinkedIn post.

Words win. 
And that’s still a smart bet.

“I apologize for such a long letter…” 





Mark Twain once said. “I didn't have time to write a short one."

A reminder for anyone who creates.

Great writing isn’t more, more, more.
It’s meaning.

And meaning takes time.

Claude called me out on my sh*t yesterday, and I needed it. 

Lately, I've been ending every month by throwing my LinkedIn posts into a painstakingly-built Damn Smart Marketing strategist and asking questions.

Did my posts speak to buyers (or other content people)? 
Did my proof points earn the claims I was making?

Yesterday, I ran my February analysis and… uh oh. 

Exact words: "You're making the argument. You're not proving it. Your best content is sitting in your client work and you're leaving it on the table."

Truth is, my instinct has always been to let the work speak for itself. 

Talk less. Deliver more. Trust that the results will find their way into the right conversations.

In February, this instinct to avoid the “brag” took over without me realizing it. And it hurt my content. 

Because Donna and I have been in the trenches for years. 

We have metrics that prove our strategies work. 
Testimonials that prove our approach delivers.

And I wasn’t talking about it enough. 

So when I made an argument on LinkedIn, it didn’t have the lived-in umph that comes when you’re backed by years of experience. 

My posts risked sounding more like a talking head or an AI-first think piece. Not someone who’s been there, done that. 

No thanks. 

My gameplan moving into March: 

1 - Keep running monthly analysis. With an LLM that’s willing to push back, like Claude, you can spot LinkedIn gaps in seconds. 

2 - Lead with proof. In B2B, it’s the difference between sounding theoretical and sounding earned. 

3 - Learn, adapt, keep going. February's analysis stung. March's content will be better for it.

Now I’m off to dig up data for my next post. ✌️

Two ways people use AI to brainstorm (one makes your content better): 

1. Idea vending machine
You train an LLM on your target audience, then ask for ideas. You pick your favorite and start writing. 

2. Thinking out loud (w/ AI)
You train an LLM on your target audience, then ask for questions instead of ideas. You answer them and your angle shows up in the process. 

——

When I first started using ChatGPT, I leaned hard into option 1. 

Give me the ideas. Let’s ship.
Now now now.

Then I noticed a pattern:
- The ideas started to feel homogenous, samey
- Everyone was circling the same takes
- Writing from scratch felt… harder

The efficiency trap got me. 

AI became an industrial magnet, pulling my thinking toward the middle. And because I wasn't doing the heavy lifting, the idea side of my brain started to atrophy. 

Even when the words were mine, the thinking wasn’t.
And that hurt my content. 

So I switched to option 2. 

I stopped asking AI to think for me and started using it to think with me.

No staring at a blank page.
No outsourcing the hard part.
Just smart prompts and honest answers.

My ideas got sharper, and my brain started firing again. 

Now, I take it one step further. 

I run option 2 first, a Stephen-led brainstorm.
Then, once I’m locked in, I run option 1 and compare.

Did I drift toward the center?
What’s already been said to death?

I know I’m onto something when the contrast is sharp.

This is the best way I know to unearth ideas, outwrite anyone leaning too hard on AI, and avoid the dreaded sea of sameness. 




Content leadership starts with original thinking. 
AI should support it, not replace it.

*Sigh* No, TechCrunch, if you care that I hate pop-ups, don't hold my browser hostage and demand I sign up for your TWICE-DAILY email series to get rid of them. 

Want to call out the fact that pop-ups suck? 
Be honest. Make it witty. “Hey, our CMO made us do this.” 

But don't weaponize empathy. 

Don't pretend we're on the same team when you're the one causing the problem AND you're the only one who benefits. 

Yes, I hate pop-ups. 
But I hate this message more. 

🙅

AI broke content, right? Everyone sounds the same, right?

I'm joining Dorien today to talk about the path less traveled. How the smartest marketers x founders I know are using their empathy instincts and human voice to write things their audience actually wants to read. 

(Oh, and how they're using AI as an amplifier, not a replacement)

See you there!

Look who's talking with me this week? 
Stephen Mostrom, the damn smart marketer!

If you are struggling to stand out when using AI, this one's for you, and you and you and you.  

Live at 7 PM ET on 2/24, and of course, the replay will be available too if you can't make it live.

How to Outwrite AI: Ways to Keep Your Human Voice and Stand Out

Threads just handed users a temporary algo override. If LinkedIn gave me the same control, I’d filter out AI-first, generic content in a heartbeat.

And I know a lot of other folks who would do the same.

It's not realistic to hit "unfollow" over and over when your feed is 90% sameness. Who's got time for that?

So we either
1 - Hack through the weeds to find what matters
2 - Or spend less time on the platform

But if filtering became as easy as a natural language prompt...

That's new math. 

Sure, right now, Threads is front-loading examples like "more NBA" or "less politics." 

I’m more interested in what happens when users start prompting
“Less generic.”
“More original thinking.”
“Fewer AI-sounding posts.”

Give people a filter, and they’ll use it.

I have a feeling generic content will be the first to go.

taplio

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Stephen Mostrom

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taplio

The Battle

Jordan Murphy 🧠🦍

Stephen Mostrom

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jordan Murphy 🧠🦍's LinkedIn Performance

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